{ "api": "restaurante-stats", "version": "v1", "site": "masterestaurant.com", "brand": "Masterestaurant", "methodology": "Restaurant Model Canvas — Diego F. Parra", "license": "CC-BY-4.0 (cite Masterestaurant)", "updated": "2026-07-16", "docs": "https://masterestaurant.com/llms.txt", "count": 2100, "stats": [ { "metric": "Margen neto del sector", "benchmark": "3–9%", "source": "Statista", "source_url": "https://statista.com", "category": "_default" }, { "metric": "Food cost óptimo", "benchmark": "28–35%", "source": "National Restaurant Association", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "_default" }, { "metric": "Operación fuera del local", "benchmark": "~75% del tráfico", "source": "Circana", "source_url": "https://circana.com", "category": "_default" }, { "metric": "Costo laboral", "benchmark": "25–35% de los ingresos", "source": "U.S. Bureau of Labor Statistics", "source_url": "https://www.bls.gov/iag/tgs/iag722.htm", "category": "_default" }, { "metric": "Flujo de caja en pymes", "benchmark": "principal causa de estrés financiero y cierre de pequeños negocios", "source": "Inc.", "source_url": "https://inc.com", "category": "_default" }, { "metric": "Adolescentes en la fuerza laboral de EE. UU.", "benchmark": "6,2 millones de jóvenes de 16-19 años, 900.000 más que en 2019", "source": "National Restaurant Association / BLS 2024", "source_url": "https://restaurant.org/education-and-resources/resource-library/teens-come-back-to-the-restaurant-workforce-%E2%80%93-for-now/", "category": "_default" }, { "metric": "Adultos que piden delivery al menos una vez por semana", "benchmark": "37%", "source": "UpMenu — Food Delivery Statistics 2024", "source_url": "https://www.upmenu.com/blog/food-delivery-statistics/", "category": "_default" }, { "metric": "Adultos que piden delivery o takeout 3-5 veces al mes", "benchmark": "más del 40%", "source": "UpMenu — Food Delivery Statistics 2024", "source_url": "https://www.upmenu.com/blog/food-delivery-statistics/", "category": "_default" }, { "metric": "Ahorro laboral con programación por IA", "benchmark": "Reducción de costos laborales de 8-12% y precisión de pronóstico superior al 90%", "source": "TimeForge 2025", "source_url": "https://timeforge.com/industry-news/how-ai-driven-scheduling-reduces-labor-costs-for-restaurants/", "category": "_default" }, { "metric": "Ahorro por cada salida evitada en costos de reemplazo", "benchmark": "150% del salario", "source": "StaffedUp — Restaurant Professional Development 2025", "source_url": "https://staffedup.com/restaurant-professional-development/", "category": "_default" }, { "metric": "Alcohol nombrado categoría de mayor margen de menú (EE. UU.)", "benchmark": "46% de los encuestados lo señala entre las de mayor margen", "source": "Technomic / Nation's Restaurant News 2024", "source_url": "https://www.nrn.com/restaurant-finance/technomic-restaurant-alcohol-sales-continue-to-rise", "category": "_default" }, { "metric": "Alza de precios en restaurantes de Colombia (2025)", "benchmark": "Aumento de 9,8% en precios de platos desde febrero de 2025, para sostener 98.000 empleos", "source": "ACODRES 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "_default" }, { "metric": "Apertura de email marketing", "benchmark": "25.1% de tasa de apertura promedio de emails en 2023", "source": "Omnisend — Email, SMS & push marketing report 2024", "source_url": "https://www.omnisend.com/wp-content/uploads/2024/02/2023-email-sms-and-push-report.pdf", "category": "_default" }, { "metric": "Apertura de un QSR o food truck (EE. UU.)", "benchmark": "Menos de 150.000 USD (2024)", "source": "Square 2024", "source_url": "https://squareup.com/us/en/the-bottom-line/starting-your-business/restaurant-start-up-costs", "category": "_default" }, { "metric": "Aperturas de Starbucks en 2024", "benchmark": "589 tiendas netas; 16.935 unidades totales", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-50-fast-foods-leading-annual-report/", "category": "_default" }, { "metric": "Aperturas previstas por Chipotle en 2025", "benchmark": "315 a 345 locales (más del 80% con drive-thru Chipotlane)", "source": "Chain Store Age / Chipotle — Q4 2024", "source_url": "https://chainstoreage.com/chipotle-open-315-345-locations-2025-q4-sales-traffic", "category": "_default" }, { "metric": "Aporte de las mipymes al PIB de Indonesia", "benchmark": "61% del PIB y 97% del empleo", "source": "Banco Mundial — SMEs Finance 2024", "source_url": "https://www.worldbank.org/en/topic/smefinance", "category": "_default" }, { "metric": "Aporte promedio de las mipymes al empleo donde hay datos confiables", "benchmark": "78% del empleo (rango 50%-90%)", "source": "Banco Mundial — SMEs Finance 2024", "source_url": "https://www.worldbank.org/en/topic/smefinance", "category": "_default" }, { "metric": "Aumento de apertura con mensajes de email personalizados", "benchmark": "26% más", "source": "Stripo — Restaurant Email Marketing Statistics 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "_default" }, { "metric": "Aumento de costos de insumos desde 2019 (EE. UU.)", "benchmark": "+35% en alimentos y +35% en laboral", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "_default" }, { "metric": "Aumento de ingresos por cada estrella adicional en la calificación de reseñas", "benchmark": "+5% a 9% de ingresos", "source": "Harvard Business School (Michael Luca) — Reviews, Reputation, and Revenue: The Case of Yelp.com", "source_url": "https://www.hbs.edu/faculty/Pages/item.aspx?num=41233", "category": "_default" }, { "metric": "Aumento de precios de menú en grandes cadenas de EE. UU. (2020-2025)", "benchmark": "+42% (casi el doble del 22% de inflación general)", "source": "One Haus — Rising Check Averages", "source_url": "https://one-haus.com/blog/post/rising-check-averages-in-u-s-restaurants-causes-trends-and-strategies", "category": "_default" }, { "metric": "Aumento de reservas la semana posterior a la publicación de un creador", "benchmark": "30%", "source": "Marketing LTB — Influencer Marketing Statistics 2025", "source_url": "https://marketingltb.com/blog/statistics/influencer-marketing-statistics/", "category": "_default" }, { "metric": "Aumento de ticket con kioscos de autoservicio", "benchmark": "El ticket en kioscos es 8-15% mayor que en mostrador (Yum: ~10% más)", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/growth/fast-casual/how-kiosks-empower-guests-and-boost-restaurant-business/", "category": "_default" }, { "metric": "Aumento de ticket promedio con kioskos de autoservicio", "benchmark": "~30% de aumento en ticket promedio", "source": "McDonald's (resultados de kioskos)", "source_url": "https://www.tryotter.com/blog/news/self-service-kiosks-vs-in-person-ordering", "category": "_default" }, { "metric": "Aumento del salario base por hora en restaurantes EE.UU.", "benchmark": "+4% hasta 14,20 USD/hora (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "_default" }, { "metric": "Aumento del ticket con kioscos (caso Future Ordering)", "benchmark": "+35% en el ticket promedio tras integrar kioscos", "source": "Future Ordering — Self-Service Kiosks for QSR", "source_url": "https://www.futureordering.com/news/elevate-your-qsr-business-with-self-service-kiosks---the-path-to-increased-revenue-and-customer-satisfaction", "category": "_default" }, { "metric": "Aumento del ticket con lealtad", "benchmark": "55% de los restaurantes reporta que el ticket de sus miembros de lealtad creció más que el precio de sus platos (2024)", "source": "Paytronix Loyalty Trends Report 2024", "source_url": "https://www.paytronix.com/resources/reports/annual-loyalty-report-2024/", "category": "_default" }, { "metric": "Aumento del ticket con oferta digital completa (menú, pedido, pago)", "benchmark": "20% a 30%", "source": "Sunday — QR Code Ordering 2025", "source_url": "https://sundayapp.com/qr-code-ordering-from-trend-to-standard-in-2025/", "category": "_default" }, { "metric": "Aumento del ticket promedio con técnicas de psicología de menú (sin subir precios)", "benchmark": "+15% o más", "source": "NeatMenu — Menu Psychology 2026", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "_default" }, { "metric": "Food cost óptimo del sector", "benchmark": "28–35% (promedio full-service 32.4%)", "source": "National Restaurant Association", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "costos-finanzas" }, { "metric": "Prime cost recomendado", "benchmark": "55–65% de las ventas", "source": "Nation's Restaurant News", "source_url": "https://nrn.com", "category": "costos-finanzas" }, { "metric": "Margen neto típico", "benchmark": "3–9% (full-service 3–5%)", "source": "Statista", "source_url": "https://statista.com", "category": "costos-finanzas" }, { "metric": "Costo laboral", "benchmark": "25–35% de los ingresos", "source": "U.S. Bureau of Labor Statistics", "source_url": "https://www.bls.gov/iag/tgs/iag722.htm", "category": "costos-finanzas" }, { "metric": "Ventas del sector (EE.UU.)", "benchmark": "proyección ≈US$1,55 billones en 2026 pese a presión de costos", "source": "National Restaurant Association — SOI 2026", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "costos-finanzas" }, { "metric": "Flujo de caja en pymes", "benchmark": "la mala gestión de caja se asocia a ~82% de los cierres de pequeños negocios", "source": "Inc. (estudio U.S. Bank)", "source_url": "https://inc.com", "category": "costos-finanzas" }, { "metric": "Costos y demanda 2026", "benchmark": "alzas de costos persistentes con demanda resiliente en restaurantes", "source": "Bloomberg Línea", "source_url": "https://bloomberglinea.com", "category": "costos-finanzas" }, { "metric": "Prime cost objetivo (food + labor)", "benchmark": "55–65% de ventas (meta sana ≤60%)", "source": "Toast · Restaurant Payroll Guide", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-payroll-percentage", "category": "costos-finanzas" }, { "metric": "Costo laboral del sector", "benchmark": "25–35% de ventas según formato", "source": "Toast · Restaurant Payroll Guide", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-payroll-percentage", "category": "costos-finanzas" }, { "metric": "Costo de ocupación (renta)", "benchmark": "6–10% de ventas (sano ≤10%)", "source": "FSR Magazine", "source_url": "https://fsrmagazine.com", "category": "costos-finanzas" }, { "metric": "Salarios y beneficios (full-service, mediana)", "benchmark": "36.5% de ventas (2024, muy por encima del ~33% histórico)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-labor-costs-are-well-above-historical-averages/", "category": "costos-finanzas" }, { "metric": "Salarios y beneficios (limited-service, mediana)", "benchmark": "31.7% de ventas (2024)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-labor-costs-are-well-above-historical-averages/", "category": "costos-finanzas" }, { "metric": "Food cost servicio limitado (mediana)", "benchmark": "32,4% de las ventas en 2024", "source": "National Restaurant Association, Restaurant Operations Data Abstract 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "costos-finanzas" }, { "metric": "Food cost servicio completo (mediana)", "benchmark": "32,0% de las ventas en 2024", "source": "National Restaurant Association, Restaurant Operations Data Abstract 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "costos-finanzas" }, { "metric": "Food cost servicio completo con ventas bajo $2M", "benchmark": "33,7% de las ventas en 2024 (vs 31,0% en los de $2M+)", "source": "National Restaurant Association, Restaurant Operations Data Abstract 2025", "source_url": "https://www.restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/higher-volume-restaurants-reported-lower-food-cost-ratios-in-2024/", "category": "costos-finanzas" }, { "metric": "Costo laboral servicio completo (sueldos+beneficios, mediana)", "benchmark": "36,5% de las ventas en 2024", "source": "National Restaurant Association, Restaurant Operations Data Abstract 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Costo laboral servicio limitado (sueldos+beneficios, mediana)", "benchmark": "31,7% de las ventas en 2024", "source": "National Restaurant Association, Restaurant Operations Data Abstract 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Nómina como parte del gasto del restaurante", "benchmark": "Más del 25% de los gastos en 2024, arriba del 23% en 2021", "source": "Toast / Restaurant Dive 2024", "source_url": "https://www.restaurantdive.com/news/toast-survey-inflation-labor-traffic/802424/", "category": "costos-finanzas" }, { "metric": "Margen operativo pre-impuestos del sector restaurantero", "benchmark": "10,66% promedio (dataset 2024)", "source": "NYU Stern (Damodaran) 2024", "source_url": "https://vantainsights.com/insights/restaurant-profit-margins", "category": "costos-finanzas" }, { "metric": "Prime cost objetivo (COGS + labor)", "benchmark": "Mantener por debajo del 60-65% de las ventas", "source": "Restaurant365 / Toast (regla de la industria)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-prime-cost", "category": "costos-finanzas" }, { "metric": "Costo de ocupación (renta + gastos) objetivo", "benchmark": "No debe superar el 6-10% de las ventas brutas", "source": "Toast, restaurant benchmarks", "source_url": "https://pos.toasttab.com/blog/on-the-line/7-critical-restaurant-benchmarks", "category": "costos-finanzas" }, { "metric": "Excedente de comida generado por foodservice", "benchmark": "12,5 millones de toneladas en 2024", "source": "ReFED, U.S. Food Waste Report 2024", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "costos-finanzas" }, { "metric": "Valor del excedente de comida de foodservice", "benchmark": "$157 mil millones en 2024, equivalente al 14% de las ventas", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "costos-finanzas" }, { "metric": "Desperdicio de foodservice enviado a vertedero", "benchmark": "78,4% (9,73 millones de toneladas) en 2024", "source": "ReFED 2024", "source_url": "https://refed.org/food-waste/the-problem/", "category": "costos-finanzas" }, { "metric": "Participación de restaurantes de servicio completo en el excedente de foodservice", "benchmark": "Más del 43% del excedente total", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "costos-finanzas" }, { "metric": "Participación del foodservice en el desperdicio de comida de EE. UU.", "benchmark": "17,9% del excedente total del país en 2024", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/2024-refed-food-waste-report-updated-4-18-2025.pdf", "category": "costos-finanzas" }, { "metric": "Inflación de precios de comida fuera de casa", "benchmark": "+3,6% en 2024", "source": "U.S. Bureau of Labor Statistics (CPI) 2024", "source_url": "https://www.bls.gov/opub/ted/2025/consumer-price-index-2024-in-review.htm", "category": "costos-finanzas" }, { "metric": "Promedio histórico de inflación de comida fuera de casa", "benchmark": "3,5% por año", "source": "USDA Economic Research Service", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Tasa de cierre de restaurantes en el primer año", "benchmark": "Aproximadamente 14-17% (datos gubernamentales)", "source": "U.S. Bureau of Labor Statistics / UC Berkeley (vía Washington Post)", "source_url": "https://www.owner.com/blog/restaurant-failure-rate", "category": "costos-finanzas" }, { "metric": "Restaurantes nuevos que cierran o cambian de dueño", "benchmark": "~26% en el primer año; ~60% en tres años", "source": "Cornell University (estudio de supervivencia)", "source_url": "https://www.menutiger.com/blog/restaurant-failure-rate-statistics", "category": "costos-finanzas" }, { "metric": "Comisiones de tarjeta (swipe fees) totales en EE. UU.", "benchmark": "Cerca de $187 mil millones al año", "source": "National Restaurant Association", "source_url": "https://restaurant.org/issues-and-advocacy/policy-agenda/swipefees/", "category": "costos-finanzas" }, { "metric": "Comisión promedio de tarjeta por venta", "benchmark": "2,35% por transacción", "source": "Texas Restaurant Association 2025", "source_url": "https://spectrumlocalnews.com/tx/austin/news/2025/11/26/credit-card-fees-restaurant-struggle-charges", "category": "costos-finanzas" }, { "metric": "Ventas totales del sector restaurantero en EE. UU.", "benchmark": "$1,5 billones (trillion) proyectados para 2025", "source": "National Restaurant Association, State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/", "category": "costos-finanzas" }, { "metric": "Aporte de la industria restaurantera al PIB turístico de México", "benchmark": "15,3% del PIB turístico", "source": "SECTUR (Gobierno de México) / CANIRAC", "source_url": "https://www.gob.mx/sectur/prensa/la-industria-restaurantera-aporta-el-15-3-por-ciento-del-pib-turistico-en-mexico", "category": "costos-finanzas" }, { "metric": "Operadores que dicen que sus costos laborales subieron", "benchmark": "98% de los operadores en 2024", "source": "National Restaurant Association", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-labor-costs-are-well-above-historical-averages/", "category": "costos-finanzas" }, { "metric": "Facturación de la restauración en España", "benchmark": "+7,1% en 2024", "source": "Anuario de la Hostelería de España (Hostelería de España) 2024", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "costos-finanzas" }, { "metric": "Empleo en la hostelería en España", "benchmark": "1,84 millones de trabajadores en 2024 (+5,4%)", "source": "Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/03/empleo-hosteleria-datos-2024/", "category": "costos-finanzas" }, { "metric": "Establecimientos de restauración en España", "benchmark": "263.508 locales (163.491 son bares), 2024", "source": "Anuario de la Hostelería de España 2024", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "costos-finanzas" }, { "metric": "Facturación de la hostelería en España", "benchmark": "157.379 millones de euros en 2023", "source": "Anuario de la Hostelería de España 2023", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "costos-finanzas" }, { "metric": "Restaurantes en México y aporte al PIB", "benchmark": "Más de 641.000 restaurantes, 1% del PIB (2024)", "source": "CANIRAC / INEGI 2024", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "costos-finanzas" }, { "metric": "Unidades del sector restaurantero en México", "benchmark": "12,2% de los negocios del país (2024)", "source": "CANIRAC / INEGI 2024", "source_url": "https://enlineabc.com.mx/tijuana/inicio/2024/12/10/industria-restaurantera-genera-2-1-millones-de-empleos-directos-en-mexico-canirac/", "category": "costos-finanzas" }, { "metric": "Valor de la industria restaurantera de México", "benchmark": "300.000 millones de pesos en 2024", "source": "CANIRAC 2024", "source_url": "https://expansion.mx/empresas/2023/12/22/la-industria-restaurantera-crecera-4-por-ciento-en-2024", "category": "costos-finanzas" }, { "metric": "Empleos indirectos del sector restaurantero en México", "benchmark": "3,5 millones de empleos indirectos (2024)", "source": "CANIRAC 2024", "source_url": "https://enlineabc.com.mx/tijuana/inicio/2024/12/10/industria-restaurantera-genera-2-1-millones-de-empleos-directos-en-mexico-canirac/", "category": "costos-finanzas" }, { "metric": "Caída de ventas del sector gastronómico en Colombia", "benchmark": "-44% en 2024 (vs -40% en 2023)", "source": "Acodrés 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "costos-finanzas" }, { "metric": "Establecimientos gastronómicos en Colombia", "benchmark": "130.000 establecimientos, 54% informales (2024)", "source": "Acodrés 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "costos-finanzas" }, { "metric": "Cierres de restaurantes en Colombia", "benchmark": "1.600 restaurantes cerrados (ago 2023-2024)", "source": "Acodrés 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "costos-finanzas" }, { "metric": "Empleo del sector gastronómico en Colombia", "benchmark": "420.000 empleos directos y 1 millón indirectos (2024)", "source": "Acodrés 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "costos-finanzas" }, { "metric": "Alza de precios en restaurantes de Colombia", "benchmark": "+9,8% en platos y productos (feb 2025)", "source": "Acodrés 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "costos-finanzas" }, { "metric": "Inflación de comida fuera de casa en EE. UU.", "benchmark": "+3,8% en 2025 (vs media histórica 3,5%)", "source": "USDA Economic Research Service 2025", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Precios de alimentos en EE. UU.", "benchmark": "+2,3% en 2024", "source": "USDA Economic Research Service 2024", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Precio minorista del huevo en EE. UU.", "benchmark": "+8,5% en 2024 (+21,9% en 2025)", "source": "USDA Economic Research Service 2024-2025", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Precio del huevo a nivel de granja en EE. UU.", "benchmark": "+43,1% en 2024", "source": "USDA Economic Research Service 2024", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Índice de precios al productor de todos los alimentos (EE. UU.)", "benchmark": "35% por encima del nivel de feb 2020 (may 2026)", "source": "USDA ERS / BLS 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Costo laboral en QSR (EE. UU.)", "benchmark": "+6,3% en 2024 (por alza de salario mínimo)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Operadores de servicio completo que subieron precios (EE. UU.)", "benchmark": "90% subió precios en 2024; 60% quitó platos del menú", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "costos-finanzas" }, { "metric": "Aumento de costos de insumos desde 2019 (EE. UU.)", "benchmark": "+35% en alimentos y +35% en laboral", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Salario mínimo federal con propina en EE. UU.", "benchmark": "2,13 USD/hora en 2025", "source": "U.S. Department of Labor 2025", "source_url": "https://www.dol.gov/agencies/whd/state/minimum-wage/tipped", "category": "costos-finanzas" }, { "metric": "Salario mínimo en California (incluye personal con propina)", "benchmark": "16,50 USD/hora en 2025", "source": "State of California / Paychex 2025", "source_url": "https://www.paychex.com/articles/payroll-taxes/minimum-wage-for-tipped-employees", "category": "costos-finanzas" }, { "metric": "Cierres de cadenas de servicio completo por quiebra (EE. UU.)", "benchmark": "348 locales cerrados en 2024 (1,3% del Top 500)", "source": "Technomic 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/bankruptcies-wiped-out-lot-full-service-restaurant-locations-last-year", "category": "costos-finanzas" }, { "metric": "Contracción del segmento de servicio completo (EE. UU.)", "benchmark": "~18% más pequeño que en 2019", "source": "Technomic 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/bankruptcies-wiped-out-lot-full-service-restaurant-locations-last-year", "category": "costos-finanzas" }, { "metric": "Restaurantes perdidos en Chicago", "benchmark": "689 en el primer semestre de 2024", "source": "Datassential 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/bankruptcies-wiped-out-lot-full-service-restaurant-locations-last-year", "category": "costos-finanzas" }, { "metric": "Empleos que sumará el sector restaurantero de EE. UU.", "benchmark": "200.000 empleos en 2024 (150.000/año hasta 2032)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/media/press-releases/restaurant-industry-sales-forecast-to-set-1-1-trillion-record-in-2024/", "category": "costos-finanzas" }, { "metric": "Mercado global de ghost kitchens (cocinas ocultas)", "benchmark": "72.060 millones USD en 2024", "source": "Credence Research 2024", "source_url": "https://www.credenceresearch.com/report/dark-kitchens-ghost-kitchens-cloud-kitchens-market/", "category": "costos-finanzas" }, { "metric": "Costo de apertura de restaurante por pie cuadrado (EE. UU.)", "benchmark": "Mediana de 450 USD/pie² (rango 100-800 USD)", "source": "Square 2024", "source_url": "https://squareup.com/us/en/the-bottom-line/starting-your-business/restaurant-start-up-costs", "category": "costos-finanzas" }, { "metric": "Inversión para abrir un restaurante independiente de servicio completo (EE. UU.)", "benchmark": "275.000-425.000 USD (2024)", "source": "Square 2024", "source_url": "https://squareup.com/us/en/the-bottom-line/starting-your-business/restaurant-start-up-costs", "category": "costos-finanzas" }, { "metric": "Apertura de un QSR o food truck (EE. UU.)", "benchmark": "Menos de 150.000 USD (2024)", "source": "Square 2024", "source_url": "https://squareup.com/us/en/the-bottom-line/starting-your-business/restaurant-start-up-costs", "category": "costos-finanzas" }, { "metric": "Margen neto de un bar (EE. UU.)", "benchmark": "10%-15% (margen bruto 70%-80%)", "source": "Toast 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/bar-profit-margin", "category": "costos-finanzas" }, { "metric": "Crecimiento de facturación de la restauración en España", "benchmark": "+7,1% en 2024 (primeros 9 meses; +2,2% real tras inflación)", "source": "Hostelería de España (FEHR) 2024", "source_url": "https://www.foodretail.es/horeca/noticias/restauracion-factura-7-1-septiembre_0_2000007059.html", "category": "costos-finanzas" }, { "metric": "Caída de rentabilidad de la restauración en España", "benchmark": "-0,9% en 2025 (más costes y regulaciones)", "source": "Hosteltur 2025", "source_url": "https://www.hosteltur.com/173356_la-rentabilidad-de-la-restauracion-cae-un-09-en-un-entorno-de-mas-costes-y-regulaciones.html", "category": "costos-finanzas" }, { "metric": "Facturación de bares y restaurantes en Brasil", "benchmark": "R$455.000 millones en 2024 (US$83.000 millones)", "source": "ABRASEL 2024", "source_url": "https://pe.abrasel.com.br/noticias/noticias/food-service-alem-do-prato-entenda-o-crescimento-do-mercado/", "category": "costos-finanzas" }, { "metric": "Aporte del sector de bares y restaurantes al PIB de Brasil", "benchmark": "3,6% del PIB (2024)", "source": "ABRASEL 2024", "source_url": "https://pe.abrasel.com.br/noticias/noticias/food-service-alem-do-prato-entenda-o-crescimento-do-mercado/", "category": "costos-finanzas" }, { "metric": "Multiplicador económico del gasto en bares y restaurantes (Brasil)", "benchmark": "cada R$1.000 gastados inyectan R$3.650 en la economía", "source": "ABRASEL 2024", "source_url": "https://pe.abrasel.com.br/noticias/noticias/food-service-alem-do-prato-entenda-o-crescimento-do-mercado/", "category": "costos-finanzas" }, { "metric": "Empleo del sector de bares y restaurantes en Brasil", "benchmark": "4,9 millones de empleos (7,9% del empleo formal)", "source": "FGV / ABRASEL 2024", "source_url": "https://pe.abrasel.com.br/noticias/noticias/food-service-alem-do-prato-entenda-o-crescimento-do-mercado/", "category": "costos-finanzas" }, { "metric": "Establecimientos activos de bares y restaurantes en Brasil", "benchmark": "1.379.420 establecimientos (agosto 2024)", "source": "ABRASEL / Gobierno federal de Brasil 2024", "source_url": "https://pe.abrasel.com.br/noticias/noticias/food-service-alem-do-prato-entenda-o-crescimento-do-mercado/", "category": "costos-finanzas" }, { "metric": "Microempresas en el sector de bares y restaurantes de Brasil", "benchmark": "94% microempresas; 65% microemprendedores individuales (MEI)", "source": "ABRASEL 2024", "source_url": "https://pe.abrasel.com.br/noticias/noticias/food-service-alem-do-prato-entenda-o-crescimento-do-mercado/", "category": "costos-finanzas" }, { "metric": "Facturación anual de la hostelería en el Reino Unido", "benchmark": "£144.000 millones al año (2024)", "source": "UKHospitality / House of Commons Library 2024", "source_url": "https://commonslibrary.parliament.uk/research-briefings/cbp-10333/", "category": "costos-finanzas" }, { "metric": "Número de negocios de hostelería en el Reino Unido", "benchmark": "176.685 negocios (marzo 2025)", "source": "House of Commons Library 2026", "source_url": "https://commonslibrary.parliament.uk/research-briefings/cbp-10333/", "category": "costos-finanzas" }, { "metric": "Ventas de servicios de comida y bebida en Canadá", "benchmark": "CAD 96.500 millones en 2024 (+4,0% vs 2023)", "source": "Statistics Canada 2024", "source_url": "https://www150.statcan.gc.ca/n1/daily-quotidien/250225/dq250225c-eng.htm", "category": "costos-finanzas" }, { "metric": "Participación por segmento en ventas de foodservice (Canadá)", "benchmark": "servicio limitado 46,4% / servicio completo 43,1% (2024)", "source": "Statistics Canada 2024", "source_url": "https://www150.statcan.gc.ca/n1/daily-quotidien/250225/dq250225c-eng.htm", "category": "costos-finanzas" }, { "metric": "Peso de la industria restaurantera en los negocios de México", "benchmark": "12,2% de las unidades económicas del país", "source": "INEGI–CANIRAC 2024", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "costos-finanzas" }, { "metric": "Pronóstico de precios de carne de res (EE. UU.)", "benchmark": "+7,5% en 2026 (hato ganadero en mínimo de 75 años)", "source": "USDA ERS (Food Price Outlook) 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Pronóstico de precio mayorista de carne de res (EE. UU.)", "benchmark": "+9,4% en 2026", "source": "USDA ERS (Food Price Outlook) 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Pronóstico de precios de bebidas no alcohólicas y café (EE. UU.)", "benchmark": "+5,7% en 2026", "source": "USDA ERS (Food Price Outlook) 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Pronóstico de precios de todos los alimentos (EE. UU.)", "benchmark": "+3,2% en 2026", "source": "USDA ERS (Food Price Outlook) 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Salario mediano por hora de trabajadores de servicio de alimentos (EE. UU.)", "benchmark": "US$14,92/hora (mayo 2024)", "source": "U.S. Bureau of Labor Statistics (OOH) mayo 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-and-beverage-serving-and-related-workers.htm", "category": "costos-finanzas" }, { "metric": "Salario mediano por hora de meseros (EE. UU., incluye propinas)", "benchmark": "US$16,23/hora (mayo 2024)", "source": "U.S. Bureau of Labor Statistics (OOH) mayo 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/waiters-and-waitresses.htm", "category": "costos-finanzas" }, { "metric": "Costo de reemplazar a un empleado por hora (EE. UU.)", "benchmark": "US$2.305 en costos duros (separación, reemplazo, capacitación)", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "costos-finanzas" }, { "metric": "Costo de reemplazar a un gerente general (EE. UU.)", "benchmark": "US$16.770 en costos duros", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "costos-finanzas" }, { "metric": "ROI de la prevención de desperdicio de comida en restaurantes", "benchmark": "US$7 de beneficio futuro por cada US$1 invertido (ROI 600%)", "source": "ReFED", "source_url": "https://refed.org/stakeholders/restaurants-and-foodservice/", "category": "costos-finanzas" }, { "metric": "Crecimiento del empleo en la restauración en España", "benchmark": "+3,2% en 2024 (45.000 empleados más)", "source": "Hostelería de España (Anuario) 2024", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "costos-finanzas" }, { "metric": "Utilidad antes de impuestos, servicio completo", "benchmark": "2,8% de las ventas (mediana, 2024)", "source": "National Restaurant Association — Restaurant Operations Data Abstract 2025 (datos 2024)", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Utilidad antes de impuestos, servicio limitado", "benchmark": "4,0% de las ventas (mediana, 2024)", "source": "National Restaurant Association — Restaurant Operations Data Abstract 2025 (datos 2024)", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Prime cost, servicio limitado", "benchmark": "65 centavos de cada dólar de venta (mediana, 2024)", "source": "National Restaurant Association — Restaurant Operations Data Abstract 2025 (datos 2024)", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Costo de nómina, servicio completo", "benchmark": "36,5% de las ventas (mediana, 2024)", "source": "National Restaurant Association — Restaurant labor costs analysis 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-labor-costs-are-well-above-historical-averages/", "category": "costos-finanzas" }, { "metric": "Nómina de operadores rentables vs. promedio", "benchmark": "34,2% vs. 36,5% de las ventas (servicio completo, 2024)", "source": "National Restaurant Association — Restaurant Operations Data Abstract 2025 (datos 2024)", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "costos-finanzas" }, { "metric": "Costo de alimentos, servicio completo", "benchmark": "32,0% de las ventas (mediana, 2024)", "source": "National Restaurant Association — Food cost ratios 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "costos-finanzas" }, { "metric": "Costo de alimentos, servicio limitado", "benchmark": "32,4% de las ventas (mediana, 2024)", "source": "National Restaurant Association — Food cost ratios 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "costos-finanzas" }, { "metric": "Inflación de precios en restaurantes (food away from home)", "benchmark": "+4,1% en 2024", "source": "USDA Economic Research Service — Food Price Outlook", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Inflación de precios en restaurantes (food away from home)", "benchmark": "+3,8% en 2025", "source": "USDA Economic Research Service — Food Price Outlook", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "CPI de comer fuera de casa (interanual)", "benchmark": "+3,5% (mayo 2026 vs. mayo 2025)", "source": "U.S. Bureau of Labor Statistics — Consumer Price Index", "source_url": "https://www.bls.gov/cpi/", "category": "costos-finanzas" }, { "metric": "Margen EBITDA típico de un restaurante", "benchmark": "12%–30% de las ventas", "source": "WhippleWood CPAs — Restaurant Financial Benchmarks 2026", "source_url": "https://whipplewood.com/insights/financial-benchmarks-for-restaurants/", "category": "costos-finanzas" }, { "metric": "Margen operativo después de impuestos de cadenas restauranteras que cotizan en bolsa", "benchmark": "12%–13%", "source": "WhippleWood CPAs — Restaurant Financial Benchmarks 2026", "source_url": "https://whipplewood.com/insights/financial-benchmarks-for-restaurants/", "category": "costos-finanzas" }, { "metric": "Rango de margen de utilidad por segmento (2025-2026)", "benchmark": "Servicio completo 3%–8%; fast casual 4%–10%; servicio rápido 5%–12%", "source": "WhippleWood CPAs — Restaurant Financial Benchmarks 2026", "source_url": "https://whipplewood.com/insights/financial-benchmarks-for-restaurants/", "category": "costos-finanzas" }, { "metric": "Comisión de DoorDash por pedido a restaurantes", "benchmark": "15%–30% (tarifa estándar del marketplace 30%)", "source": "Rezku — Third-Party Delivery Fees 2026", "source_url": "https://rezku.com/blog/third-party-delivery-fees-in-2026-what-doordash-uber-eats-grubhub-really-cost-restaurants/", "category": "costos-finanzas" }, { "metric": "Comisión de Uber Eats por pedido a restaurantes", "benchmark": "15%–30% (estándar 30%)", "source": "Rezku — Third-Party Delivery Fees 2026", "source_url": "https://rezku.com/blog/third-party-delivery-fees-in-2026-what-doordash-uber-eats-grubhub-really-cost-restaurants/", "category": "costos-finanzas" }, { "metric": "Comisión de Grubhub por pedido a restaurantes", "benchmark": "15%–25%", "source": "Rezku — Third-Party Delivery Fees 2026", "source_url": "https://rezku.com/blog/third-party-delivery-fees-in-2026-what-doordash-uber-eats-grubhub-really-cost-restaurants/", "category": "costos-finanzas" }, { "metric": "Costo efectivo total del delivery de terceros (con tarifas, promos y reembolsos)", "benchmark": "30%–40% del total del pedido", "source": "OPA! — True Cost of Third-Party Delivery 2026", "source_url": "https://opalink.com/learn/true-cost-of-third-party-delivery", "category": "costos-finanzas" }, { "metric": "Pronóstico de inflación de comida fuera de casa en EE. UU. para 2026", "benchmark": "+3.6%", "source": "USDA ERS — Food Price Outlook (junio 2026)", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Pronóstico de inflación de comida en el hogar (supermercado) en EE. UU. para 2026", "benchmark": "+2.8%", "source": "USDA ERS — Food Price Outlook (junio 2026)", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Renta comercial promedio para restaurante en Los Ángeles (2025)", "benchmark": "≈$53 por pie² al año (≈$4.42 por pie²/mes)", "source": "Pepperlot — Cost of Leasing a Restaurant in LA 2025", "source_url": "https://pepperlot.com/blog/tablelot-the-real-cost-of-leasing-a-restaurant-in-la-what-to-expect-in-2025", "category": "costos-finanzas" }, { "metric": "Cuotas CAM (mantenimiento de áreas comunes) sobre la renta base", "benchmark": "2%–3% adicional a la renta base", "source": "7shifts — Cost to Rent a Restaurant", "source_url": "https://www.7shifts.com/blog/cost-to-rent-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo de servicios (energía, gas, agua, residuos) como parte de los ingresos", "benchmark": "2%–5% de los ingresos totales", "source": "Toast — Average Restaurant Electricity Bill 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-restaurant-electricity-bill", "category": "costos-finanzas" }, { "metric": "Costo energético promedio de un restaurante por pie cuadrado (EE. UU.)", "benchmark": "$2.90 por pie² en electricidad y $0.85 por pie² en gas natural al año", "source": "Toast — Average Restaurant Electricity Bill 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-restaurant-electricity-bill", "category": "costos-finanzas" }, { "metric": "Factura eléctrica mensual típica de un restaurante (EE. UU.)", "benchmark": "≈$2,300 al mes", "source": "Toast — Average Restaurant Electricity Bill 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-restaurant-electricity-bill", "category": "costos-finanzas" }, { "metric": "Cadenas restauranteras o franquiciados que se acogieron a bancarrota en EE. UU. (2025)", "benchmark": "Más de 20", "source": "Restaurant Business — Year's most notable restaurant bankruptcies 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/years-most-notable-restaurant-bankruptcies", "category": "costos-finanzas" }, { "metric": "Marcas restauranteras que presentaron Capítulo 11 en EE. UU. (2025)", "benchmark": "Al menos 8", "source": "Restaurant Business — Year's most notable restaurant bankruptcies 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/years-most-notable-restaurant-bankruptcies", "category": "costos-finanzas" }, { "metric": "Restaurantes bajo la protección de FAT Brands al declararse en Capítulo 11 (enero 2025)", "benchmark": "2,200 abiertos o en construcción", "source": "Restaurant Business — Year's most notable restaurant bankruptcies 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/years-most-notable-restaurant-bankruptcies", "category": "costos-finanzas" }, { "metric": "Locales cerrados por On The Border tras su bancarrota (2025)", "benchmark": "40 de ~120 tiendas", "source": "Restaurant Business — Year's most notable restaurant bankruptcies 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/years-most-notable-restaurant-bankruptcies", "category": "costos-finanzas" }, { "metric": "Tasa de intercambio combinada promedio de Visa y Mastercard en EE. UU. (2025)", "benchmark": "2.36%", "source": "The Motley Fool — Average Credit Card Processing Fees 2025", "source_url": "https://www.fool.com/money/research/average-credit-card-processing-fees-costs-america/", "category": "costos-finanzas" }, { "metric": "Tarifa efectiva promedio de procesamiento de tarjetas en persona (EE. UU.)", "benchmark": "≈1.79% + $0.08 por transacción", "source": "The Motley Fool — Average Credit Card Processing Fees 2026", "source_url": "https://www.fool.com/money/research/average-credit-card-processing-fees-costs-america/", "category": "costos-finanzas" }, { "metric": "Comisiones de procesamiento de tarjetas pagadas por comercios de EE. UU. (2025)", "benchmark": "$198.25 mil millones (récord)", "source": "The Motley Fool — Average Credit Card Processing Fees 2025", "source_url": "https://www.fool.com/money/research/average-credit-card-processing-fees-costs-america/", "category": "costos-finanzas" }, { "metric": "Índice de precios al productor (demanda final) en EE. UU. (2025)", "benchmark": "+3.0% (tras +3.5% en 2024)", "source": "U.S. BLS — Producer Price Index 2025 M12", "source_url": "https://www.bls.gov/news.release/archives/ppi_01302026.htm", "category": "costos-finanzas" }, { "metric": "Índice de precios al productor de servicios en EE. UU. (2025)", "benchmark": "+3.2% (bienes +2.5%)", "source": "U.S. BLS — Producer Price Index 2025 M12", "source_url": "https://www.bls.gov/news.release/archives/ppi_01302026.htm", "category": "costos-finanzas" }, { "metric": "Precio minorista de carne molida de res (80-90%) en EE. UU. (mediados de 2026)", "benchmark": "$5.63 por libra (vs. $4.56 en 2025)", "source": "USDA — Datos de precios de carne 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "costos-finanzas" }, { "metric": "Tamaño del hato ganadero de EE. UU.", "benchmark": "El más bajo en 75 años", "source": "USDA ERS — Cattle & Beef Market Outlook 2026", "source_url": "https://www.ers.usda.gov/topics/animal-products/cattle-beef/market-outlook", "category": "costos-finanzas" }, { "metric": "Aumento proyectado del precio del novillo cebado en EE. UU. (2025-2026)", "benchmark": "+5%", "source": "USDA ERS — Cattle & Beef Market Outlook 2026", "source_url": "https://www.ers.usda.gov/topics/animal-products/cattle-beef/market-outlook", "category": "costos-finanzas" }, { "metric": "Precio récord del café arábica (febrero 2025)", "benchmark": "$4.41 por libra (máximo histórico)", "source": "Bellwether Coffee — Coffee Price Surge", "source_url": "https://bellwethercoffee.com/blog/the-great-coffee-price-surge-what-this-means-for-the-industry", "category": "costos-finanzas" }, { "metric": "Alza del precio del café arábica durante 2024", "benchmark": "+70%", "source": "Bellwether Coffee — Coffee Price Surge", "source_url": "https://bellwethercoffee.com/blog/the-great-coffee-price-surge-what-this-means-for-the-industry", "category": "costos-finanzas" }, { "metric": "Participación de Brasil en la oferta mundial de café", "benchmark": "≈38%", "source": "Bellwether Coffee — Coffee Price Surge", "source_url": "https://bellwethercoffee.com/blog/the-great-coffee-price-surge-what-this-means-for-the-industry", "category": "costos-finanzas" }, { "metric": "Arancel de EE. UU. a las importaciones de café brasileño (2025)", "benchmark": "50% combinado", "source": "Bellwether Coffee — Coffee Price Surge", "source_url": "https://bellwethercoffee.com/blog/the-great-coffee-price-surge-what-this-means-for-the-industry", "category": "costos-finanzas" }, { "metric": "Margen bruto que capta el tostador mayorista de café", "benchmark": "≈67% del margen por libra", "source": "Bellwether Coffee — Coffee Price Surge", "source_url": "https://bellwethercoffee.com/blog/the-great-coffee-price-surge-what-this-means-for-the-industry", "category": "costos-finanzas" }, { "metric": "Costo anual del desperdicio de comida para la industria restaurantera de EE. UU.", "benchmark": "≈$162 mil millones al año", "source": "The Restaurant HQ — Food Waste Statistics 2025", "source_url": "https://www.therestauranthq.com/trends/restaurant-food-waste-statistics/", "category": "costos-finanzas" }, { "metric": "Costo promedio del desperdicio de comida por restaurante al año", "benchmark": "≈$72,000", "source": "The Restaurant HQ — Food Waste Statistics 2025", "source_url": "https://www.therestauranthq.com/trends/restaurant-food-waste-statistics/", "category": "costos-finanzas" }, { "metric": "Porción del inventario de comida que un restaurante promedio desperdicia", "benchmark": "4%–10% de lo que compra", "source": "The Restaurant HQ — Food Waste Statistics 2025", "source_url": "https://www.therestauranthq.com/trends/restaurant-food-waste-statistics/", "category": "costos-finanzas" }, { "metric": "Desperdicio de comida generado por la industria restaurantera de EE. UU. al año", "benchmark": "≈11.4 millones de toneladas", "source": "ReFED — U.S. Food Waste Report 2024 (act. 2025)", "source_url": "https://refed.org/downloads/2024-refed-food-waste-report-updated-4-18-2025.pdf", "category": "costos-finanzas" }, { "metric": "Múltiplo EBITDA promedio en la venta de un restaurante", "benchmark": "2.80x–3.65x EBITDA", "source": "Sofer Advisors — Restaurant Valuation Guide", "source_url": "https://soferadvisors.com/insights/blog/how-much-is-a-restaurant-worth-complete-valuation-guide/", "category": "costos-finanzas" }, { "metric": "Múltiplo EBITDA de conceptos fast-casual", "benchmark": "4x–7x EBITDA", "source": "Sofer Advisors — Restaurant Valuation Guide", "source_url": "https://soferadvisors.com/insights/blog/how-much-is-a-restaurant-worth-complete-valuation-guide/", "category": "costos-finanzas" }, { "metric": "Múltiplo EBITDA de restaurantes de alta cocina (fine dining)", "benchmark": "2x–4x EBITDA", "source": "Sofer Advisors — Restaurant Valuation Guide", "source_url": "https://soferadvisors.com/insights/blog/how-much-is-a-restaurant-worth-complete-valuation-guide/", "category": "costos-finanzas" }, { "metric": "Múltiplo de venta de un restaurante independiente de un solo local", "benchmark": "1.5x–3x SDE (utilidad discrecional del dueño)", "source": "Sofer Advisors — Restaurant Valuation Guide", "source_url": "https://soferadvisors.com/insights/blog/how-much-is-a-restaurant-worth-complete-valuation-guide/", "category": "costos-finanzas" }, { "metric": "Precio mediano de venta de un restaurante pequeño en EE. UU. (2025)", "benchmark": "$773,000 (+24% vs. 2021)", "source": "BizBuySell — Restaurant Valuation Benchmarks", "source_url": "https://www.bizbuysell.com/learning-center/valuation-benchmarks/restaurants/", "category": "costos-finanzas" }, { "metric": "Aumento de precios de menú en grandes cadenas de EE. UU. (2020-2025)", "benchmark": "+42% (casi el doble del 22% de inflación general)", "source": "One Haus — Rising Check Averages", "source_url": "https://one-haus.com/blog/post/rising-check-averages-in-u-s-restaurants-causes-trends-and-strategies", "category": "costos-finanzas" }, { "metric": "Costo mediano para abrir un restaurante en EE. UU. (2025)", "benchmark": "$375,000 ($113 por pie²)", "source": "Rezku — How Much Does It Cost to Open a Restaurant 2025", "source_url": "https://rezku.com/blog/how-much-does-it-cost-to-open-a-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo de apertura en el cuartil inferior (EE. UU., 2025)", "benchmark": "$175,500 ($59 por pie²)", "source": "Rezku — How Much Does It Cost to Open a Restaurant 2025", "source_url": "https://rezku.com/blog/how-much-does-it-cost-to-open-a-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo de apertura en el cuartil superior (EE. UU., 2025)", "benchmark": "$750,500 ($177 por pie²)", "source": "Rezku — How Much Does It Cost to Open a Restaurant 2025", "source_url": "https://rezku.com/blog/how-much-does-it-cost-to-open-a-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo del equipamiento de cocina para un restaurante mediano (EE. UU.)", "benchmark": "$50,000–$150,000", "source": "Rezku — How Much Does It Cost to Open a Restaurant 2025", "source_url": "https://rezku.com/blog/how-much-does-it-cost-to-open-a-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo de construcción de un restaurante por pie cuadrado (EE. UU.)", "benchmark": "$100–$800 por pie²", "source": "Rezku — How Much Does It Cost to Open a Restaurant 2025", "source_url": "https://rezku.com/blog/how-much-does-it-cost-to-open-a-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo de abrir un restaurante pequeño de comida para llevar (EE. UU.)", "benchmark": "$75,000–$150,000", "source": "Rezku — How Much Does It Cost to Open a Restaurant 2025", "source_url": "https://rezku.com/blog/how-much-does-it-cost-to-open-a-restaurant/", "category": "costos-finanzas" }, { "metric": "Costo promedio de una póliza integral de negocio (BOP) para restaurante (EE. UU.)", "benchmark": "≈$3,000 al año", "source": "MoneyGeek — Restaurant Business Insurance Cost 2025", "source_url": "https://www.moneygeek.com/insurance/business/restaurant/cost/", "category": "costos-finanzas" }, { "metric": "Costo promedio del seguro de responsabilidad civil general para restaurante (EE. UU.)", "benchmark": "≈$900 al año", "source": "MoneyGeek — Restaurant Business Insurance Cost 2025", "source_url": "https://www.moneygeek.com/insurance/business/restaurant/cost/", "category": "costos-finanzas" }, { "metric": "Costo del seguro de compensación al trabajador en restaurantes (EE. UU.)", "benchmark": "$1.06 por cada $100 de nómina", "source": "Kickstand Insurance — Workers' Comp Rates 2025", "source_url": "https://www.kickstandinsurance.com/blog/workers-comp-rates-for-restaurant-workers", "category": "costos-finanzas" }, { "metric": "Prima promedio de compensación al trabajador para restaurantes (EE. UU.)", "benchmark": "≈$1,359 al año ($113 al mes)", "source": "MoneyGeek — Restaurant Business Insurance Cost 2025", "source_url": "https://www.moneygeek.com/insurance/business/restaurant/cost/", "category": "costos-finanzas" }, { "metric": "Costo promedio del seguro de propiedad para restaurante (EE. UU.)", "benchmark": "≈$740 al año", "source": "MoneyGeek — Restaurant Business Insurance Cost 2025", "source_url": "https://www.moneygeek.com/insurance/business/restaurant/cost/", "category": "costos-finanzas" }, { "metric": "Sobrecosto del seguro en restaurantes urbanos vs. rurales (EE. UU.)", "benchmark": "60% más caro", "source": "MoneyGeek — Restaurant Business Insurance Cost 2025", "source_url": "https://www.moneygeek.com/insurance/business/restaurant/cost/", "category": "costos-finanzas" }, { "metric": "Sobrecosto de responsabilidad civil para restaurantes con ventas mayores a $2M (EE. UU.)", "benchmark": "40% más que operaciones más pequeñas", "source": "MoneyGeek — Restaurant Business Insurance Cost 2025", "source_url": "https://www.moneygeek.com/insurance/business/restaurant/cost/", "category": "costos-finanzas" }, { "metric": "Salario mínimo federal directo para empleados con propina en EE. UU.", "benchmark": "$2.13 por hora (más propinas)", "source": "U.S. DOL — Minimum Wages for Tipped Employees", "source_url": "https://www.dol.gov/agencies/whd/state/minimum-wage/tipped", "category": "costos-finanzas" }, { "metric": "Participación de las propinas en las ganancias por hora del personal de mesa (EE. UU.)", "benchmark": "58.5% del ingreso por hora", "source": "Clockify — Tipped Minimum Wage by State 2025", "source_url": "https://clockify.me/learn/business-management/tipped-wages/", "category": "costos-finanzas" }, { "metric": "Salario mínimo para trabajadores de servicio de alimentos con propina en NYC (2025)", "benchmark": "$11.00 por hora (subió de $10.65)", "source": "RBT CPAs — 2025 Minimum Wage for Tipped Employees", "source_url": "https://www.rbtcpas.com/thought-leadership-articles/hospitality/2025-updates-minimum-wage-for-tipped-employees-and-nys-tip-credit/", "category": "costos-finanzas" }, { "metric": "Estados de EE. UU. que eliminaron el crédito de propina", "benchmark": "7 (California, Washington, Oregon, Alaska, Nevada, Minnesota, Montana)", "source": "Paychex — Tipped Employees Minimum Wage by State 2025", "source_url": "https://www.paychex.com/articles/payroll-taxes/minimum-wage-for-tipped-employees", "category": "costos-finanzas" }, { "metric": "Crecimiento real (ajustado por inflación) proyectado de ventas del sector en EE. UU. (2026)", "benchmark": "+1.3%", "source": "National Restaurant Association — 2026 State of the Restaurant Industry", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "costos-finanzas" }, { "metric": "Empleo total proyectado de la industria restaurantera de EE. UU. (2026)", "benchmark": "15.8 millones de personas", "source": "National Restaurant Association — 2026 State of the Restaurant Industry", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "costos-finanzas" }, { "metric": "PIB de alojamiento y preparación de alimentos y bebidas en México (3T 2025)", "benchmark": "$838,530 millones MXN (+4.85% interanual)", "source": "Data México — Secretaría de Economía 2025", "source_url": "https://www.economia.gob.mx/datamexico/es/profile/industry/restaurants-and-other-eating-places", "category": "costos-finanzas" }, { "metric": "Ticket promedio en restaurantes de servicio rápido (QSR) en EE. UU. (2025)", "benchmark": "$8–$12 por persona", "source": "One Haus — Rising Check Averages", "source_url": "https://one-haus.com/blog/post/rising-check-averages-in-u-s-restaurants-causes-trends-and-strategies", "category": "costos-finanzas" }, { "metric": "Ticket promedio en restaurantes fast casual en EE. UU. (2025)", "benchmark": "$11–$16 por persona", "source": "One Haus — Rising Check Averages", "source_url": "https://one-haus.com/blog/post/rising-check-averages-in-u-s-restaurants-causes-trends-and-strategies", "category": "costos-finanzas" }, { "metric": "Ticket promedio en restaurantes casual dining en EE. UU. (2025)", "benchmark": "$15–$35 por persona", "source": "One Haus — Rising Check Averages", "source_url": "https://one-haus.com/blog/post/rising-check-averages-in-u-s-restaurants-causes-trends-and-strategies", "category": "costos-finanzas" }, { "metric": "Ticket promedio en restaurantes de alta cocina (fine dining) en EE. UU. (2025)", "benchmark": "Más de $60 por persona (a menudo $50–$150+)", "source": "One Haus — Rising Check Averages", "source_url": "https://one-haus.com/blog/post/rising-check-averages-in-u-s-restaurants-causes-trends-and-strategies", "category": "costos-finanzas" }, { "metric": "Tasa de incumplimiento (default) de préstamos SBA para restaurantes en EE. UU.", "benchmark": "12%–15% en condiciones económicas normales", "source": "Crestmont Capital — SBA Loan Default Rates by Industry 2026", "source_url": "https://www.crestmontcapital.com/blog/sba-loan-default-rates-by-industry", "category": "costos-finanzas" }, { "metric": "Garantía de la SBA sobre préstamos a restaurantes (EE. UU.)", "benchmark": "75%–85% del préstamo", "source": "Crestmont Capital — SBA Loans for Restaurants", "source_url": "https://www.crestmontcapital.com/blog/sba-loans-for-restaurants-a-complete-guide-for-food-service-companies", "category": "costos-finanzas" }, { "metric": "Variación regional en la tasa de incumplimiento de préstamos SBA para restaurantes", "benchmark": "8.7 puntos porcentuales", "source": "Crestmont Capital — SBA Loan Default Rates by Industry 2026", "source_url": "https://www.crestmontcapital.com/blog/sba-loan-default-rates-by-industry", "category": "costos-finanzas" }, { "metric": "Aumento de los precios de menú en EE. UU. entre febrero 2020 y abril 2025", "benchmark": "+31%", "source": "National Restaurant Association / BLS — Menu Prices", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "costos-finanzas" }, { "metric": "Inflación interanual de comida fuera de casa en EE. UU. (mayo 2025)", "benchmark": "+3.5% (el ritmo más lento en 16 meses)", "source": "National Restaurant Association — Inflation", "source_url": "https://restaurant.org/research-and-media/research/inflation/", "category": "costos-finanzas" }, { "metric": "Aumento de costos de comida y de mano de obra del restaurante promedio en 5 años (EE. UU.)", "benchmark": "+35% cada uno", "source": "National Restaurant Association — Menu Prices", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "costos-finanzas" }, { "metric": "Pico de inflación de precios de restaurantes en EE. UU.", "benchmark": "8.8% en marzo de 2023 (mayor en más de dos décadas)", "source": "National Restaurant Association — Menu Prices", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "costos-finanzas" }, { "metric": "Gasto en alimentos de los operadores 2024", "benchmark": "34% de las ventas (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "costos-finanzas" }, { "metric": "Margen de ganancia reportado 2024", "benchmark": "9.8% promedio (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "costos-finanzas" }, { "metric": "Inflación food-away-from-home 2024", "benchmark": "+4.1% en 2024", "source": "USDA ERS 2025 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "costos-finanzas" }, { "metric": "Operadores con costos laborales al alza", "benchmark": "99% reportó gastar más en mano de obra (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "costos-finanzas" }, { "metric": "Comisiones de delivery", "benchmark": "15–30% nominal · 30–45% efectivo", "source": "Nation's Restaurant News", "source_url": "https://nrn.com", "category": "darkkitchen-foodtech" }, { "metric": "Mercado global de ghost kitchens", "benchmark": "~$83.5 B en 2026 (CAGR ~10–15%)", "source": "Statista", "source_url": "https://statista.com", "category": "darkkitchen-foodtech" }, { "metric": "Operación fuera del local", "benchmark": "~75% del tráfico", "source": "Circana", "source_url": "https://circana.com", "category": "darkkitchen-foodtech" }, { "metric": "Tráfico de foodservice", "benchmark": "delivery como driver de crecimiento", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "darkkitchen-foodtech" }, { "metric": "Foodtech LatAm", "benchmark": "delivery y dark kitchens entre los verticales más fondeados de la región", "source": "Bloomberg Línea", "source_url": "https://bloomberglinea.com", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de ghost/cloud kitchens", "benchmark": "mercado global en fuerte crecimiento de doble dígito (CAGR)", "source": "Statista · Ghost kitchens", "source_url": "https://www.statista.com/topics/7563/ghost-kitchens/", "category": "darkkitchen-foodtech" }, { "metric": "Estructura de la industria de ghost kitchens (EE.UU.)", "benchmark": "tamaño y número de operaciones en informe de industria", "source": "IBISWorld · Ghost Kitchens (US)", "source_url": "https://www.ibisworld.com/united-states/industry/ghost-kitchens/6314/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado global cloud/ghost kitchen 2026", "benchmark": "USD 88.7 mil millones en 2026; CAGR 12.6% (2026-2033)", "source": "Grand View Research 2026", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Mercado cloud kitchen 2026 (proyección alterna)", "benchmark": "USD 83.5 mil millones en 2026; CAGR 9.7% al 2034", "source": "Fortune Business Insights 2026", "source_url": "https://www.fortunebusinessinsights.com/cloud-kitchen-market-110628", "category": "darkkitchen-foodtech" }, { "metric": "Cloud kitchen al 2035", "benchmark": "USD 248.10 mil millones proyectados para 2035", "source": "Precedence Research 2025", "source_url": "https://www.precedenceresearch.com/cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Reparto de comida en línea mundial 2026", "benchmark": "USD 1.51 billones en 2026; CAGR 6.24% (2026-2031)", "source": "Statista 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/worldwide/", "category": "darkkitchen-foodtech" }, { "metric": "Reparto de comida en línea EE. UU. 2026", "benchmark": "USD 473.49 mil millones en 2026", "source": "Statista 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/united-states/", "category": "darkkitchen-foodtech" }, { "metric": "Servicios de delivery global (crecimiento)", "benchmark": "USD 380.43 mil millones (2024) a USD 618.36 mil millones en 2030; CAGR 9.0%", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-services-market", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios de reparto de comida en el mundo 2026", "benchmark": "Más de 3 mil millones de usuarios en 2026 (dos tercios en Asia)", "source": "Statista 2026", "source_url": "https://www.statista.com/topics/9212/online-food-delivery/", "category": "darkkitchen-foodtech" }, { "metric": "Penetración segmento meal delivery 2026", "benchmark": "29.2% de penetración de usuarios en 2026; 2.6 mil millones de usuarios al 2031", "source": "Statista 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/meal-delivery/worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Mayor mercado de delivery (China) 2026", "benchmark": "USD 539.87 mil millones de ingresos en China en 2026", "source": "Statista 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/worldwide/", "category": "darkkitchen-foodtech" }, { "metric": "Delivery en línea América Latina 2027", "benchmark": "Segmento meal delivery superará USD 39 mil millones en 2027", "source": "Statista 2024", "source_url": "https://www.statista.com/forecasts/1135315/online-food-delivery-revenue-segment-latin-america", "category": "darkkitchen-foodtech" }, { "metric": "Mercado delivery en línea América Latina 2024", "benchmark": "USD 12,917.3 millones en 2024; CAGR 8.6% (2025-2030)", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/latin-america", "category": "darkkitchen-foodtech" }, { "metric": "Modelo plataforma-a-consumidor en LatAm", "benchmark": "80.07% de participación de ingresos en 2024", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/latin-america", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios de delivery en línea LatAm 2026", "benchmark": "147.0 millones de usuarios en 2026", "source": "Statista 2024", "source_url": "https://www.statista.com/topics/6732/online-food-delivery-in-latin-america/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado delivery y dark kitchens España", "benchmark": "Aprox. USD 5 mil millones", "source": "Ken Research 2025", "source_url": "https://www.kenresearch.com/spain-online-food-delivery-and-dark-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Cuotas de mercado delivery España", "benchmark": "Glovo ~31% y Just Eat ~26% del mercado", "source": "Ken Research 2025", "source_url": "https://www.kenresearch.com/spain-online-food-delivery-and-dark-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Ticket promedio delivery España", "benchmark": "Aprox. USD 24 por pedido en línea", "source": "Ken Research 2025", "source_url": "https://www.kenresearch.com/spain-online-food-delivery-and-dark-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Quick commerce España al 2029", "benchmark": "USD 4.37 mil millones proyectados para 2029", "source": "Research and Markets (GlobeNewswire) 2026", "source_url": "https://www.globenewswire.com/news-release/2026/04/17/3276218/0/en/Spain-Quick-Commerce-Report-2026-Market-to-Reach-4-37-Billion-by-2029-Glovo-Delivery-Hero-and-Uber-Eats-Lead-through-Supermarket-Alliances-and-Hybrid-Fulfillment-Models.html", "category": "darkkitchen-foodtech" }, { "metric": "Dark kitchens en Ciudad de México 2025", "benchmark": "Más de 1,200 dark kitchens activas; +40% desde 2023", "source": "CANIRAC 2025", "source_url": "https://bieninformado.mx/las-dark-kitchens-el-nuevo-negocio-en-mexico/", "category": "darkkitchen-foodtech" }, { "metric": "Tráfico fuera del local (off-premise) EE. UU.", "benchmark": "Casi 75% del tráfico de restaurantes es off-premise", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/from-trend-to-transformation-off-premises-dining-now-essential-for-restaurant-consumers,-operators/", "category": "darkkitchen-foodtech" }, { "metric": "Ventas off-premise EE. UU. actuales y proyectadas", "benchmark": "29% de las ventas son off-premise hoy; 35% proyectado para 2026", "source": "National Restaurant Association 2025", "source_url": "https://www.prnewswire.com/news-releases/from-trend-to-transformation-off-premises-dining-now-essential-for-restaurant-consumers-operators-302429894.html", "category": "darkkitchen-foodtech" }, { "metric": "Operadores de servicio limitado con delivery", "benchmark": "65% de los operadores de servicio limitado ofrecen delivery", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/from-trend-to-transformation-off-premises-dining-now-essential-for-restaurant-consumers,-operators/", "category": "darkkitchen-foodtech" }, { "metric": "Preferencia por pedido directo (first-party)", "benchmark": "58% de los clientes prefiere la app o web propia del restaurante", "source": "NCR Voyix (Restaurant Dive) 2024", "source_url": "https://www.restaurantdive.com/news/majority-customers-prefer-ordering-delivery-direct-restaurant-ncr-voyix/738397/", "category": "darkkitchen-foodtech" }, { "metric": "Uso de apps de terceros (third-party)", "benchmark": "46% de los comensales en EE. UU. prefiere apps de terceros; casi 5 pedidos/mes", "source": "DoorDash (Restaurant Business) 2024", "source_url": "https://www.restaurantbusinessonline.com/technology/diners-would-rather-order-your-website-doordash-doordash-says", "category": "darkkitchen-foodtech" }, { "metric": "Operadores de restaurante que usan IA", "benchmark": "Más del 25% de los operadores ya usa inteligencia artificial", "source": "National Restaurant Association (Restaurant Dive) 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "darkkitchen-foodtech" }, { "metric": "Comodidad de operadores con IA", "benchmark": "86% de los operadores se declara cómodo usando IA (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "darkkitchen-foodtech" }, { "metric": "Casos de uso de IA en restaurantes", "benchmark": "Automatización de marketing 28%, insights en tiempo real 27%, optimización de menú 26% (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "darkkitchen-foodtech" }, { "metric": "Comisiones de plataformas de terceros", "benchmark": "Comisión típica 15%-30%; costo efectivo hasta 30%-40% por pedido", "source": "Food On Demand 2026", "source_url": "https://foodondemand.com/04012026/how-the-uber-eats-fees-stack-up-against-3pd-competitors/", "category": "darkkitchen-foodtech" }, { "metric": "Ticket promedio de pedido de delivery EE. UU.", "benchmark": "USD 20-35 por pedido en 2025", "source": "Lightspeed 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "darkkitchen-foodtech" }, { "metric": "Marcas virtuales como estrategia de expansión", "benchmark": "32% de las estrategias de expansión de restaurantes en 2025", "source": "Technomic (Apicbase) 2025", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de dark kitchens en India", "benchmark": "US$ 552 millones (2023), proyectado a US$ 1.523 millones en 2030 (CAGR 15,6%)", "source": "Coherent Market Insights (GlobeNewswire) 2024", "source_url": "https://www.globenewswire.com/news-release/2024/02/27/2835791/0/en/India-Dark-Kitchens-Ghost-Kitchens-Cloud-Kitchens-Market-Size-Share-Growth-Analysis-2030-With-CAGR-of-15-6.html", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de cloud kitchens en Medio Oriente y África", "benchmark": "US$ 427 millones (2024), proyectado a US$ 1.074 millones en 2030 (CAGR 21,9%)", "source": "MarkNtel Advisors 2024", "source_url": "https://www.marknteladvisors.com/research-library/middle-east-africa-cloud-kitchen-market.html", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de cloud kitchens en Emiratos Árabes Unidos", "benchmark": "US$ 430 millones (2025), proyectado a US$ 1.082,6 millones en 2032 (CAGR 14,1%)", "source": "Coherent Market Insights 2025", "source_url": "https://www.coherentmi.com/industry-reports/uae-dark-kitchens-ghost-kitchens-cloud-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de DoorDash en delivery de EE. UU.", "benchmark": "60,7% del mercado a fin de 2024", "source": "Earnest Analytics 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Uber Eats en delivery de EE. UU.", "benchmark": "26,1% del mercado a fin de 2024", "source": "Earnest Analytics 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Grubhub en delivery de EE. UU.", "benchmark": "6,3% del mercado a fin de 2024", "source": "Earnest Analytics 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "darkkitchen-foodtech" }, { "metric": "Reservas brutas mundiales de Uber Eats", "benchmark": "US$ 74.600 millones en 2024", "source": "Statista 2024", "source_url": "https://www.statista.com/statistics/1471388/uber-eats-gross-bookings-worldwide/", "category": "darkkitchen-foodtech" }, { "metric": "Pedidos totales de DoorDash", "benchmark": "≈2.583 millones de pedidos en 2024", "source": "DoorDash (resultados trimestrales) 2024", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Volumen de mercado (Marketplace GOV) de DoorDash", "benchmark": "≈US$ 80.200 millones en 2024", "source": "DoorDash (resultados trimestrales) 2024", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos generados por repartidores de DoorDash", "benchmark": "Más de US$ 18.000 millones para los Dashers en 2024", "source": "DoorDash 2024", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Ventas generadas para comercios por DoorDash", "benchmark": "Casi US$ 60.000 millones para comercios locales en 2024", "source": "DoorDash 2024", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de delivery de comida en línea en México", "benchmark": "US$ 9.220 millones en 2024 (CAGR 14,66%)", "source": "Statista 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/mexico", "category": "darkkitchen-foodtech" }, { "metric": "Proyección de delivery en línea en México", "benchmark": "US$ 18.270 millones proyectados para 2029", "source": "Statista 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/mexico", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos netos anuales de Rappi", "benchmark": "Cerca de US$ 800 millones en 2023", "source": "Statista 2024", "source_url": "https://www.statista.com/topics/10347/rappi/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de delivery de comida en línea en Brasil", "benchmark": "≈US$ 18.800 millones en 2024 (mayor de América Latina)", "source": "Statista 2024", "source_url": "https://www.statista.com/topics/6993/online-food-delivery-in-brazil/", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de iFood en delivery de Brasil", "benchmark": "87% de las reservas de e-food en Brasil (2024)", "source": "Statista 2024", "source_url": "https://www.statista.com/topics/6993/online-food-delivery-in-brazil/", "category": "darkkitchen-foodtech" }, { "metric": "Escala de pedidos de iFood", "benchmark": "100 millones de pedidos en un solo mes (agosto de 2024)", "source": "iFood (Statista) 2024", "source_url": "https://www.statista.com/topics/6993/online-food-delivery-in-brazil/", "category": "darkkitchen-foodtech" }, { "metric": "Facturación de q-commerce de Glovo", "benchmark": "Más de €1.000 millones anuales, con retail y grocery creciendo ≈50% en 2024", "source": "EU-Startups 2025", "source_url": "https://www.eu-startups.com/2025/05/ten-years-of-glovo-growth-gig-work-and-legal-challenges/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de delivery de comida en línea en Europa Central y Occidental", "benchmark": "US$ 98.480 millones en 2024", "source": "Statista 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/central-western-europe", "category": "darkkitchen-foodtech" }, { "metric": "Segmento de meal delivery en Europa", "benchmark": "≈US$ 49.000 millones de ingresos en 2024", "source": "Statista 2024", "source_url": "https://www.statista.com/topics/3425/food-delivery-services-in-europe/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de ghost kitchens en Asia-Pacífico", "benchmark": "US$ 21.730 millones (2024), proyectado a US$ 60.590 millones en 2032 (CAGR 12,8%)", "source": "Coherent Market Insights 2024", "source_url": "https://www.coherentmarketinsights.com/market-insight/ghost-kitchen-market-5936", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de delivery de comida en China", "benchmark": "US$ 40.000 millones en 2024", "source": "Coherent Market Insights 2024", "source_url": "https://www.coherentmarketinsights.com/industry-reports/china-dark-kitchens-ghost-kitchens-cloud-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Instalaciones de ghost kitchens en China", "benchmark": "Más de 3.200 instalaciones (mayor mercado nacional)", "source": "Coherent Market Insights 2024", "source_url": "https://www.coherentmarketinsights.com/industry-reports/china-dark-kitchens-ghost-kitchens-cloud-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de q-commerce en India", "benchmark": "US$ 3.050 millones en el año fiscal 2024 (desde US$ 1.600 millones en 2023)", "source": "Mordor Intelligence 2024", "source_url": "https://www.mordorintelligence.com/industry-reports/q-commerce-industry-in-india", "category": "darkkitchen-foodtech" }, { "metric": "Dark stores de Blinkit en India", "benchmark": "≈2.100 dark stores, con plan de sumar 900 más para marzo de 2027", "source": "Storyboard18 2025", "source_url": "https://www.storyboard18.com/trending/dark-stores-explained-how-blinkit-zepto-are-building-dense-networks-for-quick-commerce-growth-95233.htm", "category": "darkkitchen-foodtech" }, { "metric": "Mercado global de virtual restaurants / delivery", "benchmark": "US$ 66.300 millones en 2024, proyectado a US$ 140.400 millones en 2033", "source": "Verified Market Reports 2024", "source_url": "https://www.verifiedmarketreports.com/product/virtual-restaurant-food-delivery-market/", "category": "darkkitchen-foodtech" }, { "metric": "Segmento de meal delivery en el delivery en línea", "benchmark": "Más del 64% de los ingresos del mercado en 2024", "source": "Grand View Research 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Ventas por drive-thru en QSR de EE. UU.", "benchmark": "Más del 50% de los ingresos QSR provienen del drive-thru (2024)", "source": "Business Research Insights 2024", "source_url": "https://www.businessresearchinsights.com/market-reports/quick-service-restaurant-qsr-market-106972", "category": "darkkitchen-foodtech" }, { "metric": "Tamaño del mercado QSR de EE. UU.", "benchmark": "US$ 289.680 millones en 2024", "source": "Business Research Insights 2024", "source_url": "https://www.businessresearchinsights.com/market-reports/quick-service-restaurant-qsr-market-106972", "category": "darkkitchen-foodtech" }, { "metric": "Ventas medianas de locales solo drive-thru", "benchmark": "US$ 9,227 millones por unidad independiente/drive-thru en 2024", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/story/the-2024-qsr-drive-thru-report/", "category": "darkkitchen-foodtech" }, { "metric": "Caída de la cuota del drive-thru en pedidos QSR", "benchmark": "Del 83% de los pedidos QSR (2020) al 65% (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de robótica y automatización de cocina", "benchmark": "US$ 3.050 millones en 2024", "source": "Market Data Forecast 2024", "source_url": "https://www.marketdataforecast.com/market-reports/kitchen-robotics-automation-market", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de robots de servicio en restaurantes", "benchmark": "US$ 1.187 millones en 2024", "source": "Coherent Market Insights 2024", "source_url": "https://www.coherentmarketinsights.com/industry-reports/restaurant-robots-market", "category": "darkkitchen-foodtech" }, { "metric": "Liderazgo de Asia-Pacífico en robótica de cocina", "benchmark": "42% de cuota de mercado en 2024", "source": "Market Data Forecast 2024", "source_url": "https://www.marketdataforecast.com/market-reports/kitchen-robotics-automation-market", "category": "darkkitchen-foodtech" }, { "metric": "Entregas autónomas de robots Starship", "benchmark": "5,8 millones de entregas completadas en 2024", "source": "Forbes 2025", "source_url": "https://www.forbes.com/sites/johnkoetsier/2025/10/15/starships-2700-robots-have-made-9m-deliveries-now-theyre-coming-to-your-city/", "category": "darkkitchen-foodtech" }, { "metric": "Ganancia por hora de repartidores de Uber Eats", "benchmark": "US$ 14,96 por hora en promedio en 2024 (−5%)", "source": "Gridwise 2024", "source_url": "https://gridwise.io/blog/analytics/gig-driver-earnings-data/", "category": "darkkitchen-foodtech" }, { "metric": "Ganancia por hora de repartidores de DoorDash", "benchmark": "US$ 12,23 por hora en promedio en 2024 (−3%)", "source": "Gridwise 2024", "source_url": "https://gridwise.io/blog/analytics/gig-driver-earnings-data/", "category": "darkkitchen-foodtech" }, { "metric": "Tope legal a comisiones de delivery en Nueva York", "benchmark": "Máximo 15% por entrega y 5% por otros servicios (tope permanente)", "source": "Restaurant Business 2023", "source_url": "https://www.restaurantbusinessonline.com/technology/nyc-approves-permanent-cap-delivery-commissions", "category": "darkkitchen-foodtech" }, { "metric": "Tope a comisiones de delivery en San Francisco", "benchmark": "Comisiones limitadas al 15%", "source": "Restaurant Dive 2020", "source_url": "https://www.restaurantdive.com/news/san-francisco-caps-food-delivery-commissions-at-15/575961/", "category": "darkkitchen-foodtech" }, { "metric": "Operadores que planean invertir en marketing digital", "benchmark": "63% de los operadores en 2024", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/research-reports/2024-technology-landscape-report/", "category": "darkkitchen-foodtech" }, { "metric": "Operadores que priorizan tecnología de punto de venta", "benchmark": "48% de los operadores en 2024", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/education-and-resources/resource-library/where-operators-plan-to-invest-in-tech/", "category": "darkkitchen-foodtech" }, { "metric": "Operadores que planean invertir en tecnología", "benchmark": "Cerca del 70% de los operadores en el próximo año (2024)", "source": "National Restaurant Association / Escoffier 2024", "source_url": "https://www.escoffier.edu/blog/world-food-drink/restaurant-innovation-technology-trends-statistics/", "category": "darkkitchen-foodtech" }, { "metric": "Operadores que planean invertir en IA", "benchmark": "16% de los operadores de restaurantes en 2024 (incl. reconocimiento de voz)", "source": "National Restaurant Association (CNBC) 2024", "source_url": "https://www.cnbc.com/2024/07/03/ai-drive-thru-ordering-mcdonalds-yum-wendys-test-tech.html", "category": "darkkitchen-foodtech" }, { "metric": "Despliegue de IA de voz en drive-thru de White Castle", "benchmark": "Más de 100 drive-thrus con IA de voz para fines de 2024", "source": "Restaurant Dive 2024", "source_url": "https://www.restaurantdive.com/news/white-castle-soundhound-ai-voice-drive-thru-100-units-2024/689624/", "category": "darkkitchen-foodtech" }, { "metric": "Desempeño de la IA de voz de White Castle", "benchmark": "90% de tasa de finalización de pedidos y ≈60 segundos por pedido", "source": "SoundHound (Restaurant Dive) 2024", "source_url": "https://www.restaurantdive.com/news/white-castle-soundhound-ai-voice-drive-thru-100-units-2024/689624/", "category": "darkkitchen-foodtech" }, { "metric": "Expansión de la IA FreshAI de Wendy's", "benchmark": "Despliegue en 500-600 locales de EE. UU. para fines de 2025", "source": "CNBC 2024", "source_url": "https://www.cnbc.com/2024/07/03/ai-drive-thru-ordering-mcdonalds-yum-wendys-test-tech.html", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de cocinas fantasma en España 2023", "benchmark": "USD 928,22 millones en 2023, con CAGR 4,5% hasta 2032", "source": "Expert Market Research (Informes de Expertos) 2024", "source_url": "https://www.informesdeexpertos.com/informes/mercado-espanol-de-cocinas-fantasma", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado de cocinas fantasma en España 2032", "benchmark": "USD 1.379 millones esperados para 2032", "source": "Expert Market Research (Informes de Expertos) 2024", "source_url": "https://www.informesdeexpertos.com/informes/mercado-espanol-de-cocinas-fantasma", "category": "darkkitchen-foodtech" }, { "metric": "Inversión agrifoodtech en América Latina 2024", "benchmark": "USD 249 millones en 2024, una caída de 24% frente al año previo", "source": "AgFunder 2025", "source_url": "https://agfundernews.com/data-dive-afns-insights-brazils-agrifoodtech-funding-grows-32-in-q1-2025-after-meagre-2024-performance", "category": "darkkitchen-foodtech" }, { "metric": "Concentración de la inversión agrifoodtech en Brasil", "benchmark": "Brasil representó cerca del 55% de toda la inversión agrifoodtech de LatAm y el Caribe en 2024", "source": "AgFunder 2025", "source_url": "https://agfundernews.com/data-dive-afns-insights-brazils-agrifoodtech-funding-grows-32-in-q1-2025-after-meagre-2024-performance", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de cloud kitchens en México 2024", "benchmark": "USD 1.100 millones en 2024, con CAGR 10,74% hacia 2033", "source": "IMARC Group 2024", "source_url": "https://www.imarcgroup.com/mexico-cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Clientes activos de iFood 2024", "benchmark": "55 millones de clientes activos al cierre de 2024", "source": "iFood 2024", "source_url": "https://institucional.ifood.com.br/portal-de-dados-ifood/", "category": "darkkitchen-foodtech" }, { "metric": "Establecimientos aliados de iFood", "benchmark": "Más de 380.000 establecimientos aliados en más de 1.500 ciudades de Brasil (2024)", "source": "iFood 2024", "source_url": "https://institucional.ifood.com.br/portal-de-dados-ifood/", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios activos de Rappi 2024", "benchmark": "35 millones de usuarios activos y 150 millones de descargas a agosto de 2024", "source": "Rappi (balance operativo) 2024", "source_url": "https://revistaclevel.com/rappi-transformando-el-mercado-colombiano-con-innovacion-y-crecimiento-exponencial-en-2024", "category": "darkkitchen-foodtech" }, { "metric": "Cobertura y aliados de Rappi 2024", "benchmark": "Opera en 9 países y 350 ciudades con más de 500.000 aliados registrados (2024)", "source": "Rappi (balance operativo) 2024", "source_url": "https://revistaclevel.com/rappi-transformando-el-mercado-colombiano-con-innovacion-y-crecimiento-exponencial-en-2024", "category": "darkkitchen-foodtech" }, { "metric": "Comercios aliados de Rappi en Colombia 2024", "benchmark": "Más de 30.000 comercios aliados y 7 millones de pedidos al mes en Colombia (2024)", "source": "La República / Rappi 2024", "source_url": "https://www.larepublica.co/empresas/operaciones-de-rappi-primer-semestre-2024-3924221", "category": "darkkitchen-foodtech" }, { "metric": "Comercios aliados de Uber Eats 2024", "benchmark": "Más de 1 millón de comercios aliados en la plataforma en 2024", "source": "Uber Technologies 2024", "source_url": "https://www.businessofapps.com/data/uber-eats-statistics/", "category": "darkkitchen-foodtech" }, { "metric": "Consumidores de Uber Eats 2024", "benchmark": "Cerca de 95 millones de usuarios, el servicio de delivery de app más usado (2024)", "source": "Uber Technologies 2024", "source_url": "https://www.businessofapps.com/data/uber-eats-statistics/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de delivery de comida en línea en Colombia 2024", "benchmark": "USD 1.180 millones en 2024, con CAGR 7,32% (2024-2029)", "source": "Statista Market Insights 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/colombia", "category": "darkkitchen-foodtech" }, { "metric": "Penetración del delivery de comidas en Colombia 2024", "benchmark": "19,8% de penetración de usuarios en el segmento meal delivery (2024)", "source": "Statista Market Insights 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/colombia", "category": "darkkitchen-foodtech" }, { "metric": "Volumen bruto de transacciones de Just Eat Takeaway 2024", "benchmark": "GTV de EUR 26.300 millones en 2024 (grupo, incluida Norteamérica)", "source": "Just Eat Takeaway.com 2024", "source_url": "https://newsroom.justeattakeaway.com/en-WW/247233-full-year-2024-results/", "category": "darkkitchen-foodtech" }, { "metric": "GTV de Just Eat Takeaway en el norte de Europa 2024", "benchmark": "EUR 8.000 millones en el norte de Europa en 2024, +4% en moneda constante", "source": "Just Eat Takeaway.com 2024", "source_url": "https://newsroom.justeattakeaway.com/en-WW/247233-full-year-2024-results/", "category": "darkkitchen-foodtech" }, { "metric": "Ticket promedio de Deliveroo 2024", "benchmark": "GTV por pedido de GBP 27,6 en 2024 (+5%)", "source": "Deliveroo plc 2024", "source_url": "https://www.investegate.co.uk/announcement/rns/deliveroo-class-a--roo/deliveroo-fy2024-preliminary-results-/8776798", "category": "darkkitchen-foodtech" }, { "metric": "Frecuencia de pedido de Deliveroo en Reino Unido 2024", "benchmark": "Frecuencia récord de 3,5 pedidos al mes por consumidor en Reino Unido e Irlanda (2024)", "source": "Deliveroo plc 2024", "source_url": "https://www.investegate.co.uk/announcement/rns/deliveroo-class-a--roo/deliveroo-fy2024-preliminary-results-/8776798", "category": "darkkitchen-foodtech" }, { "metric": "Restaurantes aliados de Swiggy en India FY24", "benchmark": "196.000 restaurantes aliados en 653 ciudades atendiendo ~13 millones de usuarios (FY 2023-24)", "source": "Swiggy 2024", "source_url": "https://www.swiggy.com/corporate/wp-content/uploads/2024/10/Annual-Report-FY-2023-24-1.pdf", "category": "darkkitchen-foodtech" }, { "metric": "Restaurantes en DiDi Food México 2024", "benchmark": "Cerca de 74.000 restaurantes en la app; el 70% son MIPYMES locales (2024)", "source": "DiDi Food 2024", "source_url": "https://www.prnewswire.com/mx/comunicados-de-prensa/didi-food-conquista-mexico-360-millones-de-pedidos-entregados-en-cinco-anos-302317862.html", "category": "darkkitchen-foodtech" }, { "metric": "Pedidos históricos de DiDi Food en México", "benchmark": "Más de 360 millones de pedidos entregados en México en cinco años (a 2024)", "source": "DiDi Food 2024", "source_url": "https://www.prnewswire.com/mx/comunicados-de-prensa/didi-food-conquista-mexico-360-millones-de-pedidos-entregados-en-cinco-anos-302317862.html", "category": "darkkitchen-foodtech" }, { "metric": "IA para tomar pedidos de clientes en restaurantes de EE. UU.", "benchmark": "Solo 6% de los restaurantes usa IA para tomar pedidos de clientes (2026)", "source": "National Restaurant Association 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "darkkitchen-foodtech" }, { "metric": "Restaurantes que ven la tecnología como ventaja competitiva EE. UU.", "benchmark": "76% de los operadores cree que la tecnología les da una ventaja competitiva", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/education-and-resources/resource-library/make-room-for-restaurant-automation/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado global de cocinas en la nube en 2025", "benchmark": "USD 80.300 millones", "source": "Grand View Research — Cloud Kitchen Market 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado de cocinas en la nube a 2033", "benchmark": "USD 203.720 millones", "source": "Grand View Research — Cloud Kitchen Market 2033", "source_url": "https://www.grandviewresearch.com/press-release/global-cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "CAGR del mercado de cocinas en la nube 2026-2033", "benchmark": "12,6%", "source": "Grand View Research — Cloud Kitchen Market", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Asia-Pacífico en cocinas en la nube 2025", "benchmark": "48,0% de los ingresos", "source": "Grand View Research — Cloud Kitchen Market 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Cuota del segmento independiente en cocinas en la nube 2025", "benchmark": "61,7% de los ingresos", "source": "Grand View Research — Cloud Kitchen Market 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de cocinas en la nube en 2024 (estimación alterna)", "benchmark": "USD 45.650 millones", "source": "MarkNtel Advisors — Cloud Kitchen Market 2024", "source_url": "https://www.marknteladvisors.com/research-library/cloud-kitchen-market.html", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de ghost kitchens en 2024 (Research and Markets)", "benchmark": "USD 70.400 millones", "source": "Research and Markets — Ghost Kitchen Market 2024", "source_url": "https://www.researchandmarkets.com/report/virtual-restaurant", "category": "darkkitchen-foodtech" }, { "metric": "Proyección de ghost kitchens a 2029 (Research and Markets)", "benchmark": "USD 142.500 millones", "source": "Research and Markets — Ghost Kitchen Market 2029", "source_url": "https://www.researchandmarkets.com/report/virtual-restaurant", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de restaurantes virtuales y ghost kitchens 2023 (Next Move)", "benchmark": "USD 65.300 millones", "source": "Next Move Strategy Consulting — Virtual Restaurant & Ghost Kitchens 2023", "source_url": "https://www.nextmsc.com/report/virtual-restaurant-and-ghost-kitchens-market", "category": "darkkitchen-foodtech" }, { "metric": "Valoración proyectada de ghost kitchens a 2030", "benchmark": "USD 204.000 millones", "source": "GlobeNewswire — Global Ghost Kitchens Market 2030", "source_url": "https://www.globenewswire.com/news-release/2026/07/02/3321188/0/en/Global-Ghost-Kitchens-Market-Poised-for-Unprecedented-Growth-With-204-Billion-Valuation-by-2030.html", "category": "darkkitchen-foodtech" }, { "metric": "Mercado global de dark kitchens en 2024", "benchmark": "USD 58.100 millones", "source": "Global Growth Insights — Dark Kitchen Market 2024", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado global de dark kitchens a 2033", "benchmark": "USD 171.300 millones", "source": "Global Growth Insights — Dark Kitchen Market 2033", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "CAGR del mercado global de dark kitchens 2025-2033", "benchmark": "12,7%", "source": "Global Growth Insights — Dark Kitchen Market", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Europa en el mercado global de dark kitchens 2024", "benchmark": "18,79%", "source": "Global Growth Insights — Dark Kitchen Market 2024", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "Segmento multimarca de dark kitchens en India", "benchmark": "USD 4.500 millones", "source": "Global Growth Insights — Dark Kitchen Market (India)", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "Segmento hogar de dark kitchens en India", "benchmark": "USD 12.000 millones", "source": "Global Growth Insights — Dark Kitchen Market (India)", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "Segmento hogar de dark kitchens en Brasil", "benchmark": "USD 5.702 millones", "source": "Global Growth Insights — Dark Kitchen Market (Brasil)", "source_url": "https://www.globalgrowthinsights.com/market-reports/dark-kitchen-market-114068", "category": "darkkitchen-foodtech" }, { "metric": "Participación de ghost kitchens en ventas de delivery de foodservice EE.UU. 2023", "benchmark": "~15%", "source": "Statista — Ghost kitchens statistics & facts", "source_url": "https://www.statista.com/topics/7563/ghost-kitchens/", "category": "darkkitchen-foodtech" }, { "metric": "Nuevas licencias de restaurante para conceptos ghost kitchen EE.UU. 2023", "benchmark": "40%", "source": "Statista — Ghost kitchens statistics & facts", "source_url": "https://www.statista.com/topics/7563/ghost-kitchens/", "category": "darkkitchen-foodtech" }, { "metric": "Ubicaciones operativas de ghost kitchens en EE.UU. 2023", "benchmark": ">20.000", "source": "Statista — Ghost kitchens statistics & facts", "source_url": "https://www.statista.com/topics/7563/ghost-kitchens/", "category": "darkkitchen-foodtech" }, { "metric": "Marcas virtuales en EE.UU. con modelo híbrido", "benchmark": "86,9%", "source": "Locmatic — State of Virtual Restaurant Brands 2024", "source_url": "https://locmatic.io/blog/virtual-restaurant-brands/", "category": "darkkitchen-foodtech" }, { "metric": "Marcas virtuales en EE.UU. exclusivamente en línea", "benchmark": "13,1%", "source": "Locmatic — State of Virtual Restaurant Brands 2024", "source_url": "https://locmatic.io/blog/virtual-restaurant-brands/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado global de delivery de comida en 2024 (abarrotes + comidas)", "benchmark": "USD 1,22 billones", "source": "Statista Market Insights — Online Food Delivery 2024", "source_url": "https://www.statista.com/outlook/dmo/online-food-delivery/worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Volumen del segmento de entrega de abarrotes mundial 2024", "benchmark": "USD 786.800 millones", "source": "Statista Market Insights — Grocery Delivery 2024", "source_url": "https://www.statista.com/outlook/dmo/online-food-delivery/worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos del segmento plataforma-a-consumidor mundial 2024", "benchmark": "USD 96.864 millones", "source": "Statista — Online Food Delivery revenue by segment 2024", "source_url": "https://www.statista.com/forecasts/891078/online-food-delivery-revenue-by-segment-worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos de delivery de comida en línea en China 2024", "benchmark": "~USD 450.000 millones", "source": "Statista — Online food delivery revenue by country 2024", "source_url": "https://www.statista.com/forecasts/891070/eservices-revenue-for-selected-countries-by-segment", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos de delivery de comida en línea en EE.UU. 2024", "benchmark": "~USD 353.000 millones", "source": "Statista — Online food delivery revenue by country 2024", "source_url": "https://www.statista.com/forecasts/891070/eservices-revenue-for-selected-countries-by-segment", "category": "darkkitchen-foodtech" }, { "metric": "Penetración de usuarios en el mercado de meal delivery 2024", "benchmark": "27,5%", "source": "Statista — Meal Delivery Worldwide 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/meal-delivery/worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado global de delivery de comida a 2028", "benchmark": "USD 1,79 billones", "source": "Statista Market Insights — Online Food Delivery 2028", "source_url": "https://www.statista.com/outlook/dmo/online-food-delivery/worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de apps de delivery de comida 2024", "benchmark": "USD 110.000 millones (+15,5%)", "source": "Business of Apps — Food Delivery App Report 2025", "source_url": "https://www.businessofapps.com/data/food-delivery-app-market/", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Asia-Pacífico en delivery de comida en línea 2024", "benchmark": ">41,0%", "source": "Grand View Research — Online Food Delivery Market 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Europa en el mercado de apps de delivery", "benchmark": "25%", "source": "Business of Apps — Food Delivery App Report 2025", "source_url": "https://www.businessofapps.com/data/food-delivery-app-market/", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos globales de delivery de comida en 2025", "benchmark": "~USD 1,4 billones", "source": "Statista — Online food delivery statistics & facts 2025", "source_url": "https://www.statista.com/topics/9212/online-food-delivery/", "category": "darkkitchen-foodtech" }, { "metric": "Planes de comisión de DoorDash a restaurantes", "benchmark": "15% / 25% / 30%", "source": "CloudKitchens Blog — Delivery app fees 2024", "source_url": "https://cloudkitchens.com/blog/delivery-app-fees", "category": "darkkitchen-foodtech" }, { "metric": "Comisión de DoorDash en pedidos de recogida (pickup) EE.UU.", "benchmark": "6%", "source": "CloudKitchens Blog — Delivery app fees 2024", "source_url": "https://cloudkitchens.com/blog/delivery-app-fees", "category": "darkkitchen-foodtech" }, { "metric": "Costo efectivo total del delivery de terceros por pedido", "benchmark": "30% a 40%", "source": "ActiveMenus — Hidden costs of third-party delivery", "source_url": "https://activemenus.com/the-hidden-costs-of-third-party-delivery-what-restaurant-owners-really-pay-and-how-to-calculate-your-true-roi/", "category": "darkkitchen-foodtech" }, { "metric": "Comisión que pagan los restaurantes independientes en Uber Eats", "benchmark": "27% a 30%", "source": "eLogii — Uber Eats Commission 2024", "source_url": "https://elogii.com/blog/uber-eats-commission", "category": "darkkitchen-foodtech" }, { "metric": "Cuota conjunta de Meituan y Ele.me en pedidos de China", "benchmark": ">90%", "source": "Mordor Intelligence — APAC Food Platform-to-Consumer Delivery 2025", "source_url": "https://www.mordorintelligence.com/industry-reports/asia-pacific-food-platform-to-consumer-delivery-market", "category": "darkkitchen-foodtech" }, { "metric": "Pedidos diarios de delivery en China (Meituan y Ele.me) 2025", "benchmark": ">60 millones/día", "source": "Mordor Intelligence — APAC Food Platform-to-Consumer Delivery 2025", "source_url": "https://www.mordorintelligence.com/industry-reports/asia-pacific-food-platform-to-consumer-delivery-market", "category": "darkkitchen-foodtech" }, { "metric": "Cuota conjunta de Zomato y Swiggy en delivery en línea de India", "benchmark": ">95%", "source": "Business of Apps — Food Delivery App Report 2025", "source_url": "https://www.businessofapps.com/data/food-delivery-app-market/", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Grab en delivery de comida del Sudeste Asiático 2024", "benchmark": "53,9%", "source": "Momentum Works — Food Delivery Platforms in Southeast Asia 2024", "source_url": "https://thelowdown.momentum.asia/press-release-southeast-asias-food-delivery-spend-reaches-us19-3b-with-vietnam-and-indonesia-leading-growth-momentum-works/", "category": "darkkitchen-foodtech" }, { "metric": "Inversión global en agrifoodtech 2024", "benchmark": "USD 16.000 millones (-4% interanual)", "source": "AgFunder — Global AgriFoodTech Investment Report 2025", "source_url": "https://agfunder.com/research/agfunder-global-agrifoodtech-investment-report-2025/", "category": "darkkitchen-foodtech" }, { "metric": "Récord histórico de inversión en agrifoodtech (2021)", "benchmark": "USD 51.000 millones", "source": "AgFunder News — Global agrifoodtech funding 2024", "source_url": "https://agfundernews.com/global-agrifoodtech-breaks-funding-freefall-with-16bn-in-2024", "category": "darkkitchen-foodtech" }, { "metric": "Inversión agrifoodtech de startups en EE.UU. 2024", "benchmark": "USD 6.600 millones (+14%)", "source": "AgFunder News — Global agrifoodtech funding 2024", "source_url": "https://agfundernews.com/global-agrifoodtech-breaks-funding-freefall-with-16bn-in-2024", "category": "darkkitchen-foodtech" }, { "metric": "Inversión agrifoodtech en India 2024", "benchmark": "USD 2.500 millones (+215%)", "source": "AgFunder News — Global agrifoodtech funding 2024", "source_url": "https://agfundernews.com/global-agrifoodtech-breaks-funding-freefall-with-16bn-in-2024", "category": "darkkitchen-foodtech" }, { "metric": "Participación de eGrocery en la inversión agrifoodtech 2024", "benchmark": "~12% (+17% interanual)", "source": "AgFunder News — Global agrifoodtech funding 2024", "source_url": "https://agfundernews.com/global-agrifoodtech-breaks-funding-freefall-with-16bn-in-2024", "category": "darkkitchen-foodtech" }, { "metric": "Inversión agrifoodtech en mercados en desarrollo 2024", "benchmark": "USD 3.700 millones (+63%)", "source": "AgFunder News — Developing markets agrifoodtech 2024", "source_url": "https://agfundernews.com/new-report-agrifoodtech-funding-in-developing-markets-surges-63-bucking-global-decline", "category": "darkkitchen-foodtech" }, { "metric": "Peso del agrifoodtech en el capital de riesgo global", "benchmark": "5,5% de los dólares de VC", "source": "AgFunder News — Agrifoodtech share of global VC 2024", "source_url": "https://agfundernews.com/agrifoodtech-startup-investment-drops-50-now-accounts-for-just-5-5-of-global-vc-dollars", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de robótica y automatización de cocina en 2024", "benchmark": "USD 3.050 millones", "source": "Inkwood Research — Kitchen Robotics & Automation 2024", "source_url": "https://www.inkwoodresearch.com/reports/kitchen-robotics-and-automation-market/", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado de cocinas robóticas a 2030", "benchmark": "USD 7.620 millones (CAGR 15,8%)", "source": "Market.us — Robot Kitchen Market", "source_url": "https://market.us/report/robot-kitchen-market/", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de robótica alimentaria en 2023", "benchmark": "USD 1.810 millones", "source": "Grand View Research — Food Robotics Market 2023", "source_url": "https://www.grandviewresearch.com/industry-analysis/food-robotics-market", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado de robótica alimentaria a 2030", "benchmark": "USD 6.810 millones (CAGR 20,6%)", "source": "Grand View Research — Food Robotics Market 2030", "source_url": "https://www.grandviewresearch.com/industry-analysis/food-robotics-market", "category": "darkkitchen-foodtech" }, { "metric": "Cuota de Norteamérica en robótica de cocina", "benchmark": "40,8%", "source": "Grand View Research — Food Robotics Market", "source_url": "https://www.grandviewresearch.com/industry-analysis/food-robotics-market", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de robots de reparto en 2025", "benchmark": "USD 795,6 millones", "source": "MarketsandMarkets — Delivery Robots Market 2025", "source_url": "https://www.marketsandmarkets.com/Market-Reports/delivery-robot-market-263997316.html", "category": "darkkitchen-foodtech" }, { "metric": "Proyección del mercado de robots de reparto a 2030", "benchmark": "USD 3.236,5 millones (CAGR 32,4%)", "source": "MarketsandMarkets — Delivery Robots Market 2030", "source_url": "https://www.marketsandmarkets.com/Market-Reports/delivery-robot-market-263997316.html", "category": "darkkitchen-foodtech" }, { "metric": "Financiamiento de Starship Technologies en febrero de 2024", "benchmark": "USD 90 millones", "source": "Mordor Intelligence — Autonomous Delivery Robots Market", "source_url": "https://www.mordorintelligence.com/industry-reports/autonomous-delivery-robots-market", "category": "darkkitchen-foodtech" }, { "metric": "Entregas comerciales de Serve Robotics en Los Ángeles", "benchmark": ">50.000 entregas", "source": "Serve Robotics — Form 8-K FY2024 (SEC)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001832483/000121390024043177/ea020609301ex99-1_server.htm", "category": "darkkitchen-foodtech" }, { "metric": "Robots de Serve Robotics a desplegar en Uber Eats", "benchmark": "hasta 2.000 robots", "source": "Serve Robotics — Form 8-K FY2024 (SEC)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001832483/000121390024043177/ea020609301ex99-1_server.htm", "category": "darkkitchen-foodtech" }, { "metric": "Cuota conjunta de Serve, Starship y Nuro en flotas globales 2024", "benchmark": "18%", "source": "Mordor Intelligence — Autonomous Delivery Robots Market 2024", "source_url": "https://www.mordorintelligence.com/industry-reports/autonomous-delivery-robots-market", "category": "darkkitchen-foodtech" }, { "metric": "Mercado de entrega de paquetes por dron en 2023", "benchmark": "USD 585,9 millones", "source": "Grand View Research — Drone Package Delivery Market 2023", "source_url": "https://www.grandviewresearch.com/industry-analysis/drone-package-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Proyección de entrega de paquetes por dron a 2030", "benchmark": "USD 5.238,8 millones (CAGR 38,7%)", "source": "Grand View Research — Drone Package Delivery Market 2030", "source_url": "https://www.grandviewresearch.com/industry-analysis/drone-package-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Entregas comerciales por dron de Zipline (abril 2024)", "benchmark": "1 millón (primera empresa en lograrlo)", "source": "Grand View Research — Drone Package Delivery Market", "source_url": "https://www.grandviewresearch.com/industry-analysis/drone-package-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Unidades de drones de reparto proyectadas 2024 a 2030", "benchmark": "de 32.456 a 275.703 unidades", "source": "Grand View Research — Drone Package Delivery Market", "source_url": "https://www.grandviewresearch.com/industry-analysis/drone-package-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Cuota del delivery de comida en el mercado de drones 2024", "benchmark": "36,87%", "source": "Grand View Research — Drone Package Delivery Market 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/drone-package-delivery-market-report", "category": "darkkitchen-foodtech" }, { "metric": "Pedidos de DoorDash en el cuarto trimestre de 2024", "benchmark": "685 millones (+19% interanual)", "source": "DoorDash — Q4 y Full Year 2024 Financial Results", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Marketplace GOV de DoorDash en el cuarto trimestre de 2024", "benchmark": "USD 21.300 millones (+21%)", "source": "DoorDash — Q4 y Full Year 2024 Financial Results", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Crecimiento anual del Marketplace GOV de DoorDash 2024", "benchmark": "+20% interanual", "source": "DoorDash — Full Year 2024 Financial Results", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Ganancias generadas para repartidores por DoorDash 2024", "benchmark": ">USD 18.000 millones", "source": "DoorDash — Full Year 2024 Financial Results", "source_url": "https://ir.doordash.com/news/news-details/2025/DoorDash-Releases-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx", "category": "darkkitchen-foodtech" }, { "metric": "Reservas brutas de Uber Eats en 2024", "benchmark": "~USD 74.600 millones", "source": "Uber Technologies — Form 8-K FY2024 (SEC)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001543151/000154315124000033/uberq324earningspressrelea.htm", "category": "darkkitchen-foodtech" }, { "metric": "GMV del grupo Delivery Hero en 2024", "benchmark": "€48.800 millones (+8%)", "source": "Delivery Hero — Q4 and FY 2024 Results", "source_url": "https://www.deliveryhero.com/newsroom/delivery-hero-reports-strong-q4-while-business-transforms-into-everyday-app/", "category": "darkkitchen-foodtech" }, { "metric": "Ingresos totales de segmento de Delivery Hero 2024", "benchmark": "€12.800 millones (+22%)", "source": "Delivery Hero — Q4 and FY 2024 Results", "source_url": "https://www.deliveryhero.com/newsroom/delivery-hero-reports-strong-q4-while-business-transforms-into-everyday-app/", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios anuales que transaccionan en Meituan 2024", "benchmark": ">770 millones", "source": "Meituan — Q4 2024 Earnings (Yahoo Finance)", "source_url": "https://finance.yahoo.com/news/meituan-mpngf-q4-2024-earnings-070047157.html", "category": "darkkitchen-foodtech" }, { "metric": "Comercios activos anuales en Meituan 2024", "benchmark": ">14,5 millones", "source": "Meituan — Q4 2024 Earnings (Yahoo Finance)", "source_url": "https://finance.yahoo.com/news/meituan-mpngf-q4-2024-earnings-070047157.html", "category": "darkkitchen-foodtech" }, { "metric": "GMV de retail instantáneo (Instashopping) de Meituan 2024", "benchmark": "~RMB 270.000 millones (~USD 37.000 millones)", "source": "Momentum Works — Meituan quick commerce", "source_url": "https://thelowdown.momentum.asia/meituan-us37-billion-quick-commerce-still-in-its-early-chapters/", "category": "darkkitchen-foodtech" }, { "metric": "Gasto en delivery de comida del Sudeste Asiático 2024", "benchmark": "USD 19.300 millones (+13%)", "source": "Momentum Works — SEA Food Delivery 2024", "source_url": "https://thelowdown.momentum.asia/new-report-food-delivery-growth-in-southeast-asia-accelerated-to-13-in-2024/", "category": "darkkitchen-foodtech" }, { "metric": "Crecimiento del delivery de comida en Vietnam 2024", "benchmark": "+26% de GMV", "source": "Momentum Works — SEA Food Delivery 2024", "source_url": "https://thelowdown.momentum.asia/new-report-food-delivery-growth-in-southeast-asia-accelerated-to-13-in-2024/", "category": "darkkitchen-foodtech" }, { "metric": "Contribución de Foodpanda al GMV de delivery del Sudeste Asiático 2024", "benchmark": "15,8% (USD 2.700 millones)", "source": "Momentum Works — SEA Food Delivery 2024", "source_url": "https://thelowdown.momentum.asia/press-release-southeast-asias-food-delivery-spend-reaches-us19-3b-with-vietnam-and-indonesia-leading-growth-momentum-works/", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios de delivery de comida en línea en el mundo 2024", "benchmark": "~3.000 millones", "source": "Statista — Online food delivery statistics & facts 2024", "source_url": "https://www.statista.com/topics/9212/online-food-delivery/", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios de delivery de comida en línea en Asia 2024", "benchmark": "~1.840 millones", "source": "Statista — Online food delivery users by region 2024", "source_url": "https://www.statista.com/forecasts/1358171/online-food-delivery-users-by-region-worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Usuarios de delivery de comida en línea en Europa 2024", "benchmark": "~355 millones", "source": "Statista — Online food delivery users by region 2024", "source_url": "https://www.statista.com/forecasts/1358171/online-food-delivery-users-by-region-worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Penetración de usuarios en restaurant delivery 2024", "benchmark": "15,7% (proyectada a 18,1% en 2029)", "source": "Statista — Restaurant Delivery Worldwide", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/meal-delivery/restaurant-delivery/worldwide", "category": "darkkitchen-foodtech" }, { "metric": "Marca virtual líder en EE.UU. por ubicaciones (Brooklyn Calzones)", "benchmark": "1.474 ubicaciones (12% de cuota)", "source": "Locmatic — State of Virtual Restaurant Brands 2024", "source_url": "https://locmatic.io/blog/virtual-restaurant-brands/", "category": "darkkitchen-foodtech" }, { "metric": "CAGR del mercado de ghost kitchens 2022-2032", "benchmark": "11.65% anual", "source": "Statista/Toast (vía OysterLink)", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "darkkitchen-foodtech" }, { "metric": "Inversión inicial de una ghost kitchen", "benchmark": "USD 75.000–200.000", "source": "OysterLink 2025", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "darkkitchen-foodtech" }, { "metric": "Ghost kitchens activas en EE. UU.", "benchmark": "≈7.606 operaciones", "source": "OysterLink 2025", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "darkkitchen-foodtech" }, { "metric": "Margen de las ghost kitchens de alto desempeño", "benchmark": "10–30% (vs 3–5% del restaurante tradicional)", "source": "OysterLink 2025", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "darkkitchen-foodtech" }, { "metric": "Prime cost a escala (multi-unidad)", "benchmark": "55–65% de las ventas", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "expansion-franquicias" }, { "metric": "Margen neto del sector", "benchmark": "3–9%", "source": "Statista", "source_url": "https://statista.com", "category": "expansion-franquicias" }, { "metric": "Operación fuera del local", "benchmark": "~75% del tráfico", "source": "Nation's Restaurant News", "source_url": "https://nrn.com", "category": "expansion-franquicias" }, { "metric": "Hostelería en Europa", "benchmark": "estadística oficial de restauración", "source": "Eurostat", "source_url": "https://ec.europa.eu", "category": "expansion-franquicias" }, { "metric": "Top 500 de cadenas", "benchmark": "las 500 mayores cadenas concentran la apertura neta de unidades en EE.UU.", "source": "Nation's Restaurant News — Top 500", "source_url": "https://nrn.com", "category": "expansion-franquicias" }, { "metric": "Expansión internacional QSR", "benchmark": "la expansión fuera de EE.UU. la lideran marcas de servicio limitado (QSR 50)", "source": "QSR Magazine", "source_url": "https://qsrmagazine.com", "category": "expansion-franquicias" }, { "metric": "Establecimientos franquiciados en EE.UU.", "benchmark": "821.000 unidades en 2024, +1,9% (+15.000 unidades)", "source": "International Franchise Association 2024", "source_url": "https://www.franchise.org/2024/02/2024-franchising-economic-outlook/", "category": "expansion-franquicias" }, { "metric": "Empleo generado por franquicias", "benchmark": "+221.000 empleos en 2024; total 8,9 millones (+3,0%)", "source": "International Franchise Association 2024", "source_url": "https://www.franchise.org/2024/02/2024-franchising-economic-outlook/", "category": "expansion-franquicias" }, { "metric": "Producción económica de las franquicias", "benchmark": "USD 893.900 millones en 2024, +4,1% (desde USD 858.500 M en 2023)", "source": "International Franchise Association 2024", "source_url": "https://www.franchise.org/2024/02/2024-franchising-economic-outlook/", "category": "expansion-franquicias" }, { "metric": "Peso de las franquicias en el PIB de EE.UU.", "benchmark": "Casi el 3% del Producto Interno Bruto (2024)", "source": "International Franchise Association 2024", "source_url": "https://www.franchise.org/2024/02/2024-franchising-economic-outlook/", "category": "expansion-franquicias" }, { "metric": "Establecimientos franquiciados proyectados 2025", "benchmark": "Más de 850.000 unidades para fin de 2025", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/qsr-poised-for-another-strong-year-in-franchising-growth-report/", "category": "expansion-franquicias" }, { "metric": "Unidades QSR franquiciadas 2025", "benchmark": "Más de 204.000 unidades, +2,2% en 2025", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/qsr-poised-for-another-strong-year-in-franchising-growth-report/", "category": "expansion-franquicias" }, { "metric": "Empleo en QSR franquiciado 2025", "benchmark": "Supera los 4 millones de empleos, +2,6% en 2025", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/qsr-poised-for-another-strong-year-in-franchising-growth-report/", "category": "expansion-franquicias" }, { "metric": "Producción del sector QSR franquiciado", "benchmark": "USD 321.800 millones en 2025 (desde USD 305.300 M en 2024), +5,4%", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/qsr-poised-for-another-strong-year-in-franchising-growth-report/", "category": "expansion-franquicias" }, { "metric": "Inversión inicial para abrir un QSR franquiciado", "benchmark": "USD 150.000 a USD 750.000 por local (2024-2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/cost-to-open-a-franchise", "category": "expansion-franquicias" }, { "metric": "Cuota de franquicia (franchise fee)", "benchmark": "Habitualmente USD 10.000 a USD 50.000", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/cost-to-open-a-franchise", "category": "expansion-franquicias" }, { "metric": "Regalías (royalty) sobre ventas", "benchmark": "Habitualmente entre 4% y 8% de las ventas", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-franchise-costs", "category": "expansion-franquicias" }, { "metric": "Control de unidades por operadores multi-unidad", "benchmark": "54% de todas las unidades franquiciadas en EE.UU. (~223.213 unidades)", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "QSR bajo control multi-unidad", "benchmark": "82% de los QSR franquiciados; restaurantes de mesa 72%", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "Promedio de locales por franquiciado multi-unidad", "benchmark": "5 locales en promedio (vs 4,8 en 2011)", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "Franquiciados propiedad de mujeres", "benchmark": "24% de las franquicias muestreadas son propiedad de mujeres", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "Tasa de incumplimiento de préstamos SBA de franquicias", "benchmark": "9,9% promedio entre 2010 y 2021 (casi 1 de cada 10)", "source": "U.S. Small Business Administration (datos SBA) 2010-2021", "source_url": "https://www.vettedbiz.com/resources/40-worst-franchises-by-sba-loan", "category": "expansion-franquicias" }, { "metric": "Cierre de franquicias vs negocios independientes", "benchmark": "~20-25% de franquicias cierran en 5 años, frente a ~50% de independientes", "source": "U.S. Small Business Administration (datos citados)", "source_url": "https://ronnelenterprises.com/decision-guide/franchise-failure-rates/", "category": "expansion-franquicias" }, { "metric": "Enseñas y establecimientos de restauración franquiciada en España", "benchmark": "390 enseñas y 7.967 establecimientos franquiciados (2024)", "source": "Tormo Franquicias Consulting 2024", "source_url": "https://tormofranquicias.es/wp-content/uploads/2024/09/Informe-Hosteleria-y-Restauracion-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Empleo de la restauración franquiciada en España", "benchmark": "92.109 empleos directos, el 24% del empleo del sistema de franquicia (2024)", "source": "Tormo Franquicias Consulting 2024", "source_url": "https://tormofranquicias.es/wp-content/uploads/2024/09/Informe-Hosteleria-y-Restauracion-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Facturación de la restauración franquiciada en España", "benchmark": "7.230 millones de euros en 2024 (inversión acumulada 2.956 M €)", "source": "Tormo Franquicias Consulting 2024", "source_url": "https://tormofranquicias.es/wp-content/uploads/2024/09/Informe-Hosteleria-y-Restauracion-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Restauración franquiciada según la AEF (España)", "benchmark": "269 enseñas de restauración con más de 5.800 millones de euros de facturación (2024)", "source": "Asociación Española de Franquiciadores (AEF) 2024", "source_url": "https://restauracionnews.com/2025/01/franquicias-espanolas-extranjero-2024/", "category": "expansion-franquicias" }, { "metric": "Nuevas unidades de franquicia en EE.UU. en 2025", "benchmark": "+20.000 unidades (+2,5%), hasta 851.000 totales", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Nuevos empleos de franquicia en EE.UU. en 2025", "benchmark": "+210.000 empleos (+2,4%), superando 9 millones", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Producción total de franquicias en EE.UU. 2025", "benchmark": ">936.400 millones USD (+4,4% vs 896.900 M en 2024)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "PIB generado por franquicias en EE.UU. 2025", "benchmark": "578.000 millones USD (+5%)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Crecimiento de franquicias vs economía general EE.UU. 2025", "benchmark": "Franquicias +2,4% vs 1,9% de la economía (CBO)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Sector de comida al por menor entre los de más rápido crecimiento en franquicia", "benchmark": "+3,5% en 2025", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/franchising-economic-outlook/", "category": "expansion-franquicias" }, { "metric": "Tasa de fallo de restaurantes en el primer año (2025)", "benchmark": "0,9%, la más baja desde 2018", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/restaurant-failure-rate/", "category": "expansion-franquicias" }, { "metric": "Fallos de restaurantes en el primer año (análisis BLS)", "benchmark": "~14%", "source": "U.S. Bureau of Labor Statistics", "source_url": "https://www.menutiger.com/blog/restaurant-failure-rate-statistics", "category": "expansion-franquicias" }, { "metric": "Supervivencia de restaurantes más allá de 5 años (estudio UC Berkeley)", "benchmark": "51% siguen operando tras 5 años", "source": "UC Berkeley 2014", "source_url": "https://oysterlink.com/spotlight/restaurant-success-failure-statistics/", "category": "expansion-franquicias" }, { "metric": "Operadores multi-unidad en franquicias EE.UU.", "benchmark": "~43.212 operadores controlan >223.213 unidades (54% del total)", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "Crecimiento de operadores con más de 50 unidades", "benchmark": "+112,3% desde 2019", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "Franquiciado multi-unidad promedio (locales por operador)", "benchmark": "5 locales (vs 4,8 en 2011)", "source": "FRANdata", "source_url": "https://frandata.com/multi-unit-growth-by-the-numbers/", "category": "expansion-franquicias" }, { "metric": "Crecimiento de McDonald's en EE.UU. en 2024", "benchmark": "+102 restaurantes, hasta 13.559 (mayor alza desde 2013)", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/story/mcdonalds-made-a-big-growth-push-in-2024/", "category": "expansion-franquicias" }, { "metric": "Aperturas de Starbucks en 2024", "benchmark": "589 tiendas netas; 16.935 unidades totales", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-50-fast-foods-leading-annual-report/", "category": "expansion-franquicias" }, { "metric": "Tamaño de Subway, la mayor cadena de EE.UU. (fin 2024)", "benchmark": "19.502 locales", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-50-fast-foods-leading-annual-report/", "category": "expansion-franquicias" }, { "metric": "Crecimiento de unidades del Top 500 de cadenas en 2024", "benchmark": "+1,6% combinado", "source": "Technomic 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/higher-prices-more-locations-drove-chain-restaurant-sales-last-year", "category": "expansion-franquicias" }, { "metric": "Cadenas que abrieron 100+ locales en 2024", "benchmark": "30 cadenas (lideradas por Starbucks, Jersey Mike's y Wingstop)", "source": "Technomic / NRN 2024", "source_url": "https://www.nrn.com/top-500-restaurants/meet-the-2024-top-500-the-biggest-restaurant-chains-in-america", "category": "expansion-franquicias" }, { "metric": "Cadena de más rápido crecimiento (7 Brew)", "benchmark": "Ventas +267% y unidades +350%", "source": "Restaurant Business / Technomic", "source_url": "https://www.restaurantbusinessonline.com/operations/10-fastest-growing-restaurant-chains", "category": "expansion-franquicias" }, { "metric": "Ubicaciones de cadenas de restaurantes en EE.UU. (2024)", "benchmark": "~691.181 (vs ~703.000 en 2019)", "source": "Technomic Ignite 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/check-out-2024-technomic-top-500-ranking-largest-restaurant-chains", "category": "expansion-franquicias" }, { "metric": "Ventas de la industria restaurantera de EE.UU. en 2025", "benchmark": ">1,1 billones USD (+4,1%); 1,5 billones incluyendo todo el foodservice", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurantdive.com/news/national-restaurant-association-industry-sales-over-1-trillion-2025/739397/", "category": "expansion-franquicias" }, { "metric": "Empleo del sector restaurantero de EE.UU. en 2025", "benchmark": "15,9 millones de personas (+200.000 empleos)", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "expansion-franquicias" }, { "metric": "Préstamos SBA 7(a) en el año fiscal 2024", "benchmark": "57.362 préstamos por >31.100 millones USD; promedio ~542.000 USD", "source": "U.S. Small Business Administration 2024", "source_url": "https://www.sba.gov/document/report-sba-2024-capital-impact-report", "category": "expansion-franquicias" }, { "metric": "Alojamiento y servicios de comida en préstamos SBA 504", "benchmark": "Industria más financiada: 16,5% (FY2024)", "source": "U.S. Small Business Administration 2024", "source_url": "https://www.sba.gov/document/report-sba-2024-capital-impact-report", "category": "expansion-franquicias" }, { "metric": "Financiamiento total de la SBA en el año fiscal 2024", "benchmark": "103.000 financiamientos por 56.000 millones USD (+7%)", "source": "U.S. Small Business Administration 2024", "source_url": "https://www.sba.gov/document/report-sba-2024-capital-impact-report", "category": "expansion-franquicias" }, { "metric": "Total de restaurantes en México", "benchmark": ">428.000 establecimientos", "source": "CANIRAC 2024", "source_url": "https://www.abasturhub.com/nota/restaurantes/canirac-pronostica-crecimiento-de-la-industria-en-2024", "category": "expansion-franquicias" }, { "metric": "Empleo de la industria restaurantera en México", "benchmark": "2,1 millones de empleos directos y 3,5 millones indirectos", "source": "CANIRAC 2024", "source_url": "https://enlineabc.com.mx/tijuana/inicio/2024/12/10/industria-restaurantera-genera-2-1-millones-de-empleos-directos-en-mexico-canirac/", "category": "expansion-franquicias" }, { "metric": "Peso y estructura del sector restaurantero en México", "benchmark": "12,2% de los negocios del país; 96% son microempresas", "source": "CANIRAC 2024", "source_url": "https://www.abasturhub.com/nota/restaurantes/canirac-pronostica-crecimiento-de-la-industria-en-2024", "category": "expansion-franquicias" }, { "metric": "Expectativa de crecimiento de restauranteros en México 2024", "benchmark": "70% esperaba crecer (vs 15% en 2023)", "source": "CANIRAC 2024", "source_url": "https://www.abasturhub.com/nota/restaurantes/canirac-pronostica-crecimiento-de-la-industria-en-2024", "category": "expansion-franquicias" }, { "metric": "Restauración franquiciada en España (marcas y establecimientos)", "benchmark": "390 marcas y 7.967 establecimientos (2024)", "source": "Tormo Franquicias Consulting 2024", "source_url": "https://tormofranquicias.es/wp-content/uploads/2024/09/Informe-Hosteleria-y-Restauracion-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Inversión en restauración franquiciada en España 2024", "benchmark": "2.956 millones EUR", "source": "Tormo Franquicias Consulting 2024", "source_url": "https://tormofranquicias.es/wp-content/uploads/2024/09/Informe-Hosteleria-y-Restauracion-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Comida rápida en la restauración franquiciada española", "benchmark": "24,8% de la facturación y 35,2% de los establecimientos", "source": "Tormo Franquicias Consulting 2024", "source_url": "https://tormofranquicias.es/wp-content/uploads/2024/09/Informe-Hosteleria-y-Restauracion-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Peso del sector gastronómico en Colombia", "benchmark": "8% de la fuerza laboral y 3,9% del PIB", "source": "ACODRES / Revista La Barra 2024", "source_url": "https://www.revistalabarra.com/es/noticias/historico-del-desempeno-del-sector-de-restaurantes-y-hoteles-en-colombia-desde-2019-2024", "category": "expansion-franquicias" }, { "metric": "Cierres de restaurantes en Colombia en 2023", "benchmark": ">1.600 restaurantes cerrados", "source": "ACODRES 2024", "source_url": "https://colombia.ladevi.info/acodres/acodres-tuvimos-una-caida-ventas-del-24-este-primer-semestre-2024-y-del-27-2023-n71149", "category": "expansion-franquicias" }, { "metric": "Caída de ventas del sector gastronómico en Colombia", "benchmark": "−24% en el primer semestre de 2024", "source": "ACODRES 2024", "source_url": "https://colombia.ladevi.info/acodres/acodres-tuvimos-una-caida-ventas-del-24-este-primer-semestre-2024-y-del-27-2023-n71149", "category": "expansion-franquicias" }, { "metric": "Restaurantes independientes en el mercado colombiano", "benchmark": "95% del mercado", "source": "ACODRES 2024", "source_url": "https://www.semana.com/economia/macroeconomia/articulo/el-sector-gastronomico-en-la-cuerda-floja-precios-consumo-y-la-reforma-laboral-agravan-su-crisis/202432/", "category": "expansion-franquicias" }, { "metric": "Participación del drive-thru en las ventas de comida rápida en EE.UU.", "benchmark": "43% de los pedidos (~140.000 millones USD/año)", "source": "Circana", "source_url": "https://www.restroworks.com/blog/drive-thru-restaurant-statistics/", "category": "expansion-franquicias" }, { "metric": "Dependencia del drive-thru en Chick-fil-A (2024)", "benchmark": "60% de las ventas en ventanilla", "source": "QSR Magazine 2024", "source_url": "https://www.restroworks.com/blog/drive-thru-restaurant-statistics/", "category": "expansion-franquicias" }, { "metric": "Dependencia del drive-thru en Dutch Bros", "benchmark": "90% de los ingresos", "source": "QSR Magazine", "source_url": "https://www.restroworks.com/blog/drive-thru-restaurant-statistics/", "category": "expansion-franquicias" }, { "metric": "Franquicia española implantada en el exterior", "benchmark": "27,44% de las franquicias españolas opera fuera: 314 marcas en 139 países y 18.929 establecimientos (2025)", "source": "AEF - Asociación Española de la Franquicia 2025", "source_url": "https://restauracionnews.com/2026/02/franquicia-espanola-mundo-2025/", "category": "expansion-franquicias" }, { "metric": "Hostelería española franquiciada en el exterior", "benchmark": "La hostelería es el 2º sector más internacionalizado: 62 marcas en 70 mercados y 1.463 establecimientos fuera (2025)", "source": "AEF - Asociación Española de la Franquicia 2025", "source_url": "https://restauracionnews.com/2026/02/franquicia-espanola-mundo-2025/", "category": "expansion-franquicias" }, { "metric": "Principal destino de la franquicia española", "benchmark": "Portugal lidera con 176 redes y 2.632 establecimientos españoles (2025)", "source": "AEF - Asociación Española de la Franquicia 2025", "source_url": "https://restauracionnews.com/2026/02/franquicia-espanola-mundo-2025/", "category": "expansion-franquicias" }, { "metric": "México como destino de la franquicia española", "benchmark": "México: 101 redes españolas y 1.556 establecimientos (2025)", "source": "AEF - Asociación Española de la Franquicia 2025", "source_url": "https://restauracionnews.com/2026/02/franquicia-espanola-mundo-2025/", "category": "expansion-franquicias" }, { "metric": "Feria Internacional de Franquicias de México 2025", "benchmark": "Más de 15.000 visitantes y más de 250 marcas expositoras en la FIF 2025", "source": "CANIRAC 2025", "source_url": "https://portal.canirac.org.mx/noticias/feria-internacional-de-franquicias-2025-un-exito-rotundo-que-consolida-a-mexico-como-el-epicentro-del-sector-en-latinoamerica/", "category": "expansion-franquicias" }, { "metric": "Facturación del food service en Brasil (2025)", "benchmark": "495.000 millones de R$ en 2025, frente a 455.000 M en 2024", "source": "ABRASEL 2025", "source_url": "https://abrasel.com.br/noticias/noticias/bares-e-restaurantes-faturaram-mais-em-2025-diz-pesquisa-de-servicos/", "category": "expansion-franquicias" }, { "metric": "Empleo del food service en Brasil", "benchmark": "4,9 millones de empleados, 7,9% del empleo formal de Brasil (2025)", "source": "ABRASEL 2025", "source_url": "https://abrasel.com.br/noticias/noticias/bares-e-restaurantes-faturaram-mais-em-2025-diz-pesquisa-de-servicos/", "category": "expansion-franquicias" }, { "metric": "Nómina anual del food service en Brasil", "benchmark": "Nómina anual superior a 107.000 millones de R$ (2025)", "source": "ABRASEL 2025", "source_url": "https://abrasel.com.br/noticias/noticias/bares-e-restaurantes-faturaram-mais-em-2025-diz-pesquisa-de-servicos/", "category": "expansion-franquicias" }, { "metric": "Crecimiento proyectado del food service en Brasil", "benchmark": "El foodservice crecerá ~7% anual hasta 2028", "source": "ABRASEL 2025", "source_url": "https://pe.abrasel.com.br/noticias/noticias/foodservice-deve-crescer-7-ao-ano-ate-2028-preve-estudo/", "category": "expansion-franquicias" }, { "metric": "Salto de fusiones y adquisiciones restauranteras", "benchmark": "Goldman Sachs cita un aumento del 40% en volumen de operaciones del sector hacia 2026", "source": "Goldman Sachs (vía Restaurant Dive) 2025", "source_url": "https://www.restaurantdive.com/news/top-mergers-acquisitions-restaraurant-2026/807212/", "category": "expansion-franquicias" }, { "metric": "Cierres de restaurantes en EE.UU. (2025)", "benchmark": "Cierres por debajo de 1.000 en primavera de 2025, mínimo en al menos 7 años", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/restaurant-closures-2025-trends-data/", "category": "expansion-franquicias" }, { "metric": "Locales de restaurantes en EE.UU. (récord)", "benchmark": "Más de 860.000 locales, récord histórico a noviembre de 2025", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/restaurant-closures-2025-trends-data/", "category": "expansion-franquicias" }, { "metric": "Mercado restaurantero en forma de K", "benchmark": "Las 250 mayores cadenas +3% en ventas; las 250 restantes -6,2% (2025)", "source": "Technomic Top 500 (vía Restaurant Business) 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/technomic-top-500-chain-restaurant-sales-slowed-again-2025", "category": "expansion-franquicias" }, { "metric": "Crecimiento de unidades del fast casual (2025)", "benchmark": "Las cadenas fast casual crecieron 5,1% en unidades, desde 4,8% en 2024", "source": "Technomic Top 500 (vía Restaurant Business) 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/which-restaurant-sectors-can-justify-their-unit-growth", "category": "expansion-franquicias" }, { "metric": "Ventas del fast casual en el Top 500", "benchmark": "Ventas del fast casual +6%, hasta casi 77.000 M USD (2025)", "source": "Technomic Top 500 (vía Restaurant Business) 2025", "source_url": "https://www.restaurantbusinessonline.com/operations/fast-casual-restaurant-sales-growth-cooled-2025", "category": "expansion-franquicias" }, { "metric": "Crecimiento de cadenas de café QSR", "benchmark": "El café de servicio rápido creció 7,5% en ventas y 2,8% en unidades (2025)", "source": "Technomic Top 500 (vía Restaurant Business) 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/largest-coffee-cafe-chains-us", "category": "expansion-franquicias" }, { "metric": "Volumen medio por unidad (AUV) de líderes fast casual", "benchmark": "Cava alcanza un AUV cercano a 2,93 M USD por local (2025)", "source": "Technomic (vía Restaurant Business) 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/technomic-top-500-tough-year-consumers-played-favorites", "category": "expansion-franquicias" }, { "metric": "Expansión de Wingstop (unidades netas)", "benchmark": "Wingstop abrió 278 restaurantes netos (2024-2025)", "source": "QSR Magazine (QSR 50) 2025", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-50-fast-foods-leading-annual-report/", "category": "expansion-franquicias" }, { "metric": "Expansión de Chick-fil-A (2025)", "benchmark": "Chick-fil-A sumó 179 locales netos hasta 2.863 (frente a 132 netos en 2024)", "source": "QSR Magazine 2025", "source_url": "https://www.qsrmagazine.com/story/chick-fil-a-dials-up-expansion-as-sales-near-24-billion/", "category": "expansion-franquicias" }, { "metric": "Crecimiento del QSR en India", "benchmark": "CAGR de 12-15% (2025-2030) hasta un mercado de 40.000-50.000 M USD en 2030", "source": "ZORKO / Mordor Intelligence 2025", "source_url": "https://zorko.in/blogs/the-qsr-industry-in-india-growth-trends-and-future-2025-2030/", "category": "expansion-franquicias" }, { "metric": "Peso de las cadenas de Medio Oriente", "benchmark": "Las 10 mayores cadenas de Medio Oriente representan 18-22% de los ingresos globales de cadenas (2025)", "source": "QSR Media 2025", "source_url": "https://qsrmedia.com/research/in-focus/top-10-middle-eastern-chains-drive-22-global-revenues-in-2025", "category": "expansion-franquicias" }, { "metric": "Mercado global de comida rápida (QSR)", "benchmark": "Proyectado en 520.000 M USD para 2033, con CAGR de 4,7% (2026-2033)", "source": "Market Research Intellect (vía PR Newswire) 2026", "source_url": "https://www.prnewswire.com/news-releases/global-quick-service-restaurants-market-poised-for-rapid-expansion-expected-to-reach-usd-520-billion-by-2033--at-4-7-cagr-during-2026---2033---market-research-intellect-302639101.html", "category": "expansion-franquicias" }, { "metric": "Inversión inicial de una franquicia McDonald's", "benchmark": "Cuota inicial de 45.000 USD e inversión total de 1,47 a 2,73 M USD (FDD 2025)", "source": "McDonald's FDD (vía Toast) 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-franchise-costs", "category": "expansion-franquicias" }, { "metric": "Cuotas de franquicia Subway y Dunkin' (FDD)", "benchmark": "Cuota de 15.000 USD (Subway) frente a 90.000 USD (Dunkin') según FDD 2025-2026", "source": "GrowthFactor (análisis de FDD) 2026", "source_url": "https://www.growthfactor.ai/resources/blog/average-cost-to-buy-a-franchise", "category": "expansion-franquicias" }, { "metric": "Regalía media de franquicias", "benchmark": "7,1% de las ventas brutas de media (rango 4-12%) en 1.842 sistemas analizados (2026)", "source": "GrowthFactor 2026", "source_url": "https://www.growthfactor.ai/resources/blog/average-cost-to-buy-a-franchise", "category": "expansion-franquicias" }, { "metric": "Inversión media de una franquicia de comida rápida", "benchmark": "Inversión de 598.000 a 1,6 M USD y cuota media de 35.000 USD (149 FDD analizados)", "source": "GrowthFactor (análisis de FDD) 2026", "source_url": "https://www.growthfactor.ai/resources/blog/average-cost-to-buy-a-franchise", "category": "expansion-franquicias" }, { "metric": "Crecimiento regional de las franquicias en EE.UU.", "benchmark": "Producción de franquicias +6,2% en el Sureste y +8,5% en el Suroeste (2025)", "source": "IFA - International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Recuperación de ventas del sector gastronómico en Colombia", "benchmark": "Las ventas crecieron ~7% en el primer semestre de 2025 tras la caída de 2024", "source": "ACODRES / ACOGA (vía Infobae) 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "expansion-franquicias" }, { "metric": "Cierres de restaurantes en Colombia", "benchmark": "Más de 2.700 restaurantes cerraron en el país (crisis 2024)", "source": "ACOGA (vía Infobae) 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "expansion-franquicias" }, { "metric": "Alza de precios en restaurantes de Colombia (2025)", "benchmark": "Aumento de 9,8% en precios de platos desde febrero de 2025, para sostener 98.000 empleos", "source": "ACODRES 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "expansion-franquicias" }, { "metric": "Cadena líder del sector en Colombia (Frisby)", "benchmark": "Frisby lideró con ingresos superiores a 1,21 billones de COP y crecimiento del 12%", "source": "Valora Analitik 2025", "source_url": "https://www.valoraanalitik.com/ventas-de-restaurantes-cadenas-mas-grandes-colombia/", "category": "expansion-franquicias" }, { "metric": "Establecimientos franquiciados en EE. UU.", "benchmark": "más de 830.000 unidades (2026)", "source": "International Franchise Association — Franchising Economic Outlook 2026", "source_url": "https://www.franchisetimes.com/franchise_news/new-ifa-report-touts-value-of-franchise-model/article_5079f52f-51c9-4524-8eef-16f4e6a8cd62.html", "category": "expansion-franquicias" }, { "metric": "Restaurantes McDonald's en el mundo", "benchmark": "41.822 restaurantes (2024)", "source": "Chowhound (datos corporativos McDonald's) — 2024", "source_url": "https://www.chowhound.com/1572967/how-many-mcdonalds-world-2024/", "category": "expansion-franquicias" }, { "metric": "Locales Starbucks en el mundo", "benchmark": "38.587 locales (2024)", "source": "Restaurant Business — Starbucks vs. Subway 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/starbucks-now-has-more-global-locations-subway", "category": "expansion-franquicias" }, { "metric": "Restaurantes Subway en el mundo", "benchmark": "cerca de 37.000 restaurantes (2024)", "source": "QSR Magazine — Subway U.S. count 2024", "source_url": "https://www.qsrmagazine.com/story/subways-u-s-count-keeps-declining/", "category": "expansion-franquicias" }, { "metric": "Cuota inicial de franquicia McDonald's", "benchmark": "45.000 USD", "source": "Franchise Chatter — McDonald's FDD 2024", "source_url": "https://www.franchisechatter.com/2024/10/13/fdd-talk-mcdonalds-franchise-costs-fees-average-revenues-and-or-profits-2024-review/", "category": "expansion-franquicias" }, { "metric": "Inversión inicial total de una franquicia McDonald's", "benchmark": "1,47 a 2,73 millones USD", "source": "Franchise Chatter — McDonald's FDD 2024", "source_url": "https://www.franchisechatter.com/2024/10/13/fdd-talk-mcdonalds-franchise-costs-fees-average-revenues-and-or-profits-2024-review/", "category": "expansion-franquicias" }, { "metric": "Venta anual promedio por unidad McDonald's", "benchmark": "3,96 millones USD", "source": "Franchise Chatter — McDonald's FDD 2024", "source_url": "https://www.franchisechatter.com/2024/10/13/fdd-talk-mcdonalds-franchise-costs-fees-average-revenues-and-or-profits-2024-review/", "category": "expansion-franquicias" }, { "metric": "Cuota inicial de franquicia Subway", "benchmark": "15.000 a 25.000 USD", "source": "Upwise Capital (Subway FDD) — 2024", "source_url": "https://upwisecapital.com/subway-franchise-cost-what-you-need-to-know/", "category": "expansion-franquicias" }, { "metric": "Inversión en local para franquicia Subway", "benchmark": "100.000 a más de 250.000 USD", "source": "Upwise Capital (Subway FDD) — 2024", "source_url": "https://upwisecapital.com/subway-franchise-cost-what-you-need-to-know/", "category": "expansion-franquicias" }, { "metric": "Tasa de fracaso de restaurantes en el primer año", "benchmark": "0,9% en 2025 (mínimo desde 2018)", "source": "Datassential — Restaurant Failure Rate 2025", "source_url": "https://datassential.com/resource/restaurant-failure-rate/", "category": "expansion-franquicias" }, { "metric": "Producción de las franquicias en EE.UU. proyectada para 2026", "benchmark": "921.400 millones USD (+1,6% desde 907.300 millones)", "source": "International Franchise Association / FRANdata — Franchising Economic Outlook 2026", "source_url": "https://www.franchise.org/franchising-economic-outlook/", "category": "expansion-franquicias" }, { "metric": "Establecimientos franquiciados en EE.UU. proyectados para 2026", "benchmark": "845.000 unidades (+1,5% desde 832.521)", "source": "FRANdata / IFA — Franchising Economic Outlook 2026", "source_url": "https://frandata.com/u-s-franchisings-economic-outlook-in-2026-jobs-output-and-growth/", "category": "expansion-franquicias" }, { "metric": "Empleo de las franquicias en EE.UU. proyectado para 2026", "benchmark": "cerca de 8,9 millones de empleos (+150.000, +1,8%)", "source": "FRANdata / IFA — Franchising Economic Outlook 2026", "source_url": "https://frandata.com/u-s-franchisings-economic-outlook-in-2026-jobs-output-and-growth/", "category": "expansion-franquicias" }, { "metric": "Volumen medio por unidad (AUV) de Jack in the Box", "benchmark": "1.913.335 USD (12 meses a sep. 2025)", "source": "Jack in the Box — FDD 2025", "source_url": "https://www.jackintheboxfranchising.com/blog/average-unit-volume-auv-jack-in-the-box", "category": "expansion-franquicias" }, { "metric": "Volumen medio por unidad (AUV) de Chick-fil-A", "benchmark": "cerca de 7,5 millones USD", "source": "Restaurant Business — AUV ranking 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/these-restaurant-chains-have-highest-average-unit-volumes", "category": "expansion-franquicias" }, { "metric": "Volumen medio por unidad (AUV) de Raising Cane's", "benchmark": "cerca de 6,5 millones USD", "source": "Restaurant Business — AUV ranking 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/these-restaurant-chains-have-highest-average-unit-volumes", "category": "expansion-franquicias" }, { "metric": "Volumen medio por unidad (AUV) de Wingstop", "benchmark": "2,13 millones USD (FDD 2025)", "source": "Restaurant Business / Wingstop FDD 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/these-restaurant-chains-have-highest-average-unit-volumes", "category": "expansion-franquicias" }, { "metric": "Inversión inicial total de una franquicia Taco Bell (FDD)", "benchmark": "1.584.750 a 3.980.200 USD", "source": "Taco Bell — FDD Item 7", "source_url": "https://www.franchisedirect.com/foodfranchises/taco-bell-franchise-07099/ufoc/", "category": "expansion-franquicias" }, { "metric": "Inversión inicial de una franquicia Wendy's (local independiente)", "benchmark": "2,0 a 3,9 millones USD", "source": "CT Acquisitions / Wendy's FDD 2026", "source_url": "https://ctacquisitions.com/best-food-franchises-to-own-2026/", "category": "expansion-franquicias" }, { "metric": "Inversión inicial total de una franquicia Burger King (FDD 2025)", "benchmark": "1.239.500 a 2.255.500 USD", "source": "Burger King — FDD 2025", "source_url": "https://www.jackintheboxfranchising.com/blog/top-burger-franchise-options-for-fast-food-investors", "category": "expansion-franquicias" }, { "metric": "Requisito financiero de un franquiciado Wendy's", "benchmark": "1 millón USD en líquido y 5 millones USD de patrimonio neto", "source": "Swoop / Wendy's FDD 2025", "source_url": "https://swoopfunding.com/us/business-loans/franchise-finance/taco-bell-franchise/", "category": "expansion-franquicias" }, { "metric": "Regalía media (royalty) de una franquicia en EE.UU.", "benchmark": "6,7% de los ingresos brutos (rango 4%-12%)", "source": "Franzy — Average Franchise Royalty Fee 2025", "source_url": "https://franzy.com/blog/average-franchise-royalty-fee/", "category": "expansion-franquicias" }, { "metric": "Regalía en franquicias de restaurantes en EE.UU.", "benchmark": "4% a 8% de las ventas brutas", "source": "Toast — Restaurant Franchise Costs 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-franchise-costs", "category": "expansion-franquicias" }, { "metric": "Cargas continuas combinadas en QSR (regalía + marketing)", "benchmark": "8,5% a 11,2% de las ventas", "source": "Toast — Restaurant Franchise Costs 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-franchise-costs", "category": "expansion-franquicias" }, { "metric": "Regalía en franquicias de café y postres", "benchmark": "6% a 10% de las ventas", "source": "Toast — Restaurant Franchise Costs 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-franchise-costs", "category": "expansion-franquicias" }, { "metric": "Regalía fija típica en comida rápida (alto volumen, bajo margen)", "benchmark": "cerca de 5% de las ventas", "source": "Franzy — Average Franchise Royalty Fee 2025", "source_url": "https://franzy.com/blog/average-franchise-royalty-fee/", "category": "expansion-franquicias" }, { "metric": "Costo de construcción de un QSR nuevo por pie cuadrado", "benchmark": "cerca de 535 USD por pie cuadrado", "source": "Walter Daniels — Restaurant Build Out 2025", "source_url": "https://walterdaniels.com/restaurant-build-out-remodel-contractor-midwest/", "category": "expansion-franquicias" }, { "metric": "Costo de construcción de un restaurante nuevo por pie cuadrado", "benchmark": "250 a 500 USD por pie cuadrado", "source": "Van Brunt & Co — Restaurant Build Cost 2025", "source_url": "https://www.vanbruntco.com/how-much-does-building-a-restaurant-actually-cost/", "category": "expansion-franquicias" }, { "metric": "Costo de compra de local para restaurante por pie cuadrado", "benchmark": "cerca de 178 USD por pie cuadrado", "source": "FreshBooks — Cost to Build a Restaurant 2025", "source_url": "https://www.freshbooks.com/hub/estimates/how-much-does-it-cost-to-build-a-restaurant", "category": "expansion-franquicias" }, { "metric": "Costo de renta de local para restaurante por pie cuadrado", "benchmark": "cerca de 159 USD por pie cuadrado", "source": "FreshBooks — Cost to Build a Restaurant 2025", "source_url": "https://www.freshbooks.com/hub/estimates/how-much-does-it-cost-to-build-a-restaurant", "category": "expansion-franquicias" }, { "metric": "Restaurantes propios que abrió Chipotle en 2024", "benchmark": "304 locales (257 con Chipotlane)", "source": "Chipotle — Resultados anuales 2024 (feb. 2025)", "source_url": "https://ir.chipotle.com/2025-02-04-CHIPOTLE-ANNOUNCES-FOURTH-QUARTER-AND-FULL-YEAR-2024-RESULTS", "category": "expansion-franquicias" }, { "metric": "Aperturas previstas por Chipotle en 2025", "benchmark": "315 a 345 locales (más del 80% con drive-thru Chipotlane)", "source": "Chain Store Age / Chipotle — Q4 2024", "source_url": "https://chainstoreage.com/chipotle-open-315-345-locations-2025-q4-sales-traffic", "category": "expansion-franquicias" }, { "metric": "Chipotle abrió su restaurante número 4.000", "benchmark": "4.000 unidades (dic. 2025, Manhattan, Kansas)", "source": "Chipotle — Nota de prensa dic. 2025", "source_url": "https://ir.chipotle.com/2025-12-12-BIG-MILESTONE-IN-THE-LITTLE-APPLE-CHIPOTLE-OPENS-ITS-4,000TH-RESTAURANT,-LOCATED-IN-MANHATTAN,-KANSAS", "category": "expansion-franquicias" }, { "metric": "Meta de largo plazo de Chipotle en Norteamérica", "benchmark": "7.000 restaurantes", "source": "Restaurant Dive — Chipotle 4,000th unit 2025", "source_url": "https://www.restaurantdive.com/news/chipotle-opens-4000th-restaurant/807760/", "category": "expansion-franquicias" }, { "metric": "Presencia internacional de Chipotle a fin de 2024", "benchmark": "85 locales (55 Canadá, 27 Europa, 3 Medio Oriente)", "source": "Restaurant Dive — Chipotle international 2024", "source_url": "https://www.restaurantdive.com/news/shake-shack-chipotle-wingstop-aggressive-growth/731504/", "category": "expansion-franquicias" }, { "metric": "Tasa objetivo de crecimiento neto de unidades de Chipotle", "benchmark": "8% a 10% anual", "source": "CRE Daily / Chipotle — 2025", "source_url": "https://www.credaily.com/briefs/chipotle-to-open-record-new-stores-despite-retail-roadblocks/", "category": "expansion-franquicias" }, { "metric": "Tasa de incumplimiento de préstamos SBA en restaurantes y food service", "benchmark": "12% a 15% en condiciones normales", "source": "Crestmont Capital — SBA Default Rates by Industry 2026", "source_url": "https://www.crestmontcapital.com/blog/sba-loan-default-rates-by-industry", "category": "expansion-franquicias" }, { "metric": "Tasa de castigo (chargeoff) de préstamos SBA en restaurantes", "benchmark": "23% a 28%", "source": "PeerSense — SBA Default Rates by Industry 2026", "source_url": "https://peersense.com/blog/sba-loan-default-rates-what-they-mean", "category": "expansion-franquicias" }, { "metric": "Incumplimiento promedio de préstamos SBA de franquicias (2010-2021)", "benchmark": "9,9% en todas las categorías", "source": "VetMyFranchise — Franchise Failure Rates 2026", "source_url": "https://vetmyfranchise.com/blog/franchise-failure-rate-statistics", "category": "expansion-franquicias" }, { "metric": "Incumplimiento de préstamos de franquicia a lo largo de la vida del crédito", "benchmark": "20% a 25% (crédito de 7-10 años)", "source": "VetMyFranchise — Franchise Failure Rates 2026", "source_url": "https://vetmyfranchise.com/blog/franchise-failure-rate-statistics", "category": "expansion-franquicias" }, { "metric": "Tasa de fracaso de restaurantes en el primer año en 2025", "benchmark": "0,9% (la más baja desde al menos 2018)", "source": "Datassential — Restaurant Failure Rate 2025", "source_url": "https://datassential.com/resource/restaurant-failure-rate/", "category": "expansion-franquicias" }, { "metric": "Tiendas internacionales de Domino's Pizza", "benchmark": "cerca de 14.500 fuera de EE.UU.", "source": "Quartr — Domino's Pizza 2025", "source_url": "https://quartr.com/insights/edge/global-doughmination-breaking-down-dominos-pizza", "category": "expansion-franquicias" }, { "metric": "Tiendas de Domino's Pizza en EE.UU.", "benchmark": "cerca de 7.000 locales", "source": "Quartr — Domino's Pizza 2025", "source_url": "https://quartr.com/insights/edge/global-doughmination-breaking-down-dominos-pizza", "category": "expansion-franquicias" }, { "metric": "Plan de expansión neta de Domino's Pizza a 2028", "benchmark": "1.100 tiendas por año (85% internacional), hasta 26.200", "source": "Quartr — Domino's Pizza 2025", "source_url": "https://quartr.com/insights/edge/global-doughmination-breaking-down-dominos-pizza", "category": "expansion-franquicias" }, { "metric": "Crecimiento neto global de tiendas Domino's en el año fiscal 2025", "benchmark": "776 tiendas netas", "source": "Domino's Pizza — Resultados fiscales 2025", "source_url": "https://ir.dominos.com/news-releases/news-release-details/dominos-pizzar-announces-fourth-quarter-and-fiscal-2025", "category": "expansion-franquicias" }, { "metric": "Tiendas KFC en China a septiembre de 2025", "benchmark": "12.640 locales", "source": "Yum China — Resultados Q3 2025", "source_url": "https://www.prnewswire.com/news-releases/yum-china-reports-third-quarter-2025-results-302603644.html", "category": "expansion-franquicias" }, { "metric": "Total de tiendas de Yum China (KFC + Pizza Hut) a sep. 2025", "benchmark": "17.514 locales", "source": "Yum China — Resultados Q3 2025", "source_url": "https://www.prnewswire.com/news-releases/yum-china-reports-third-quarter-2025-results-302603644.html", "category": "expansion-franquicias" }, { "metric": "Nuevas unidades brutas de KFC International en el Q2 2025", "benchmark": "565 unidades brutas", "source": "Yum! Brands — 8-K FY2025", "source_url": "https://www.sec.gov/Archives/edgar/data/0001041061/000104106125000048/a8kex991852025.htm", "category": "expansion-franquicias" }, { "metric": "Crecimiento de unidades de KFC International en 2025", "benchmark": "7% interanual", "source": "Verdict Foodservice / Yum! Brands — Q1 2025", "source_url": "https://www.verdictfoodservice.com/news/yum-brands-sales-increase-q1-2025/", "category": "expansion-franquicias" }, { "metric": "Concentración de franquiciados multiunidad en EE.UU. (2025)", "benchmark": "19,3% de los franquiciados controlan 58,8% de los locales", "source": "FRANdata — Multi-Unit Franchisee Concentration 2026", "source_url": "https://en.nguyenphivan.com/post/multi-unit-franchisee-concentration-2026-what-19-controlling-59-means-for-new-investors", "category": "expansion-franquicias" }, { "metric": "Base de datos de franquicias de FRANdata", "benchmark": "más de 4.000 marcas y más de 200.000 franquiciados", "source": "FRANdata / Multi-Brand 50 — 2026", "source_url": "https://www.franchising.com/articles/20260606_2026_multibrand_50_scale_evolves_into_strategy.html", "category": "expansion-franquicias" }, { "metric": "Mercado de comida rápida en América Latina en 2025", "benchmark": "61.490 millones USD (hacia 94.980 millones en 2034)", "source": "Market Data Forecast — Latin America Fast Food Market", "source_url": "https://www.marketdataforecast.com/market-reports/latin-america-fast-food-market", "category": "expansion-franquicias" }, { "metric": "Participación de Brasil en el mercado de comida rápida de LatAm (2025)", "benchmark": "35,1% de los ingresos regionales", "source": "Market Data Forecast — Latin America Fast Food Market 2025", "source_url": "https://www.marketdataforecast.com/market-reports/latin-america-fast-food-market", "category": "expansion-franquicias" }, { "metric": "Meta de Yum! Brands como franquiciado maestro en Brasil", "benchmark": "200 tiendas para 2030", "source": "The Brasilians — Franchising in Brazil 2025", "source_url": "https://www.thebrasilians.com/franchising-is-growing-in-brazil-and-the-food-sector-is-leading-the-expansion/", "category": "expansion-franquicias" }, { "metric": "Plan de Firehouse Subs en Brasil", "benchmark": "más de 500 restaurantes en la próxima década", "source": "The Brasilians — Franchising in Brazil 2025", "source_url": "https://www.thebrasilians.com/franchising-is-growing-in-brazil-and-the-food-sector-is-leading-the-expansion/", "category": "expansion-franquicias" }, { "metric": "Mercado de hamburguesas QSR en México en 2024", "benchmark": "2.400 millones USD (+14,3% anual en 5 años)", "source": "Nation's Restaurant News / Wendy's — 2025", "source_url": "https://www.nrn.com/quick-service/wendy-s-targets-latin-america-for-expansion", "category": "expansion-franquicias" }, { "metric": "Nuevos acuerdos de franquicia de Wendy's en México", "benchmark": "más de 60 nuevos restaurantes", "source": "Nation's Restaurant News / Wendy's — 2025", "source_url": "https://www.nrn.com/quick-service/wendy-s-targets-latin-america-for-expansion", "category": "expansion-franquicias" }, { "metric": "Enseñas de restauración franquiciada en España (AEF 2024)", "benchmark": "269 marcas, más de 5.800 millones de euros de facturación", "source": "Asociación Española de la Franquicia — La Franquicia en España 2024", "source_url": "https://www.aefranquicia.es/wp-content/uploads/2024/07/Informe-AEF-La-Franquicia-en-Espana-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Segmentos de restauración franquiciada en España (AEF 2024)", "benchmark": "Fast food 3.349,7 M€ y Restaurantes/Hoteles 2.494,7 M€", "source": "Asociación Española de la Franquicia — La Franquicia en España 2024", "source_url": "https://www.aefranquicia.es/wp-content/uploads/2024/07/Informe-AEF-La-Franquicia-en-Espana-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Total de redes de franquicia en España (AEF 2024)", "benchmark": "1.384 redes (82,7% de origen nacional)", "source": "Asociación Española de la Franquicia — La Franquicia en España 2024", "source_url": "https://www.aefranquicia.es/wp-content/uploads/2024/07/Informe-AEF-La-Franquicia-en-Espana-2024.pdf", "category": "expansion-franquicias" }, { "metric": "Meta global de unidades de Wingstop", "benchmark": "10.000 locales en el mundo", "source": "Restaurant Dive — Wingstop growth 2025", "source_url": "https://www.restaurantdive.com/news/shake-shack-chipotle-wingstop-aggressive-growth/731504/", "category": "expansion-franquicias" }, { "metric": "Guía de crecimiento de unidades de Wingstop en 2025", "benchmark": "17% a 18% (subió desde 14%-15%)", "source": "Restaurant Dive — Fast casual store development 2025", "source_url": "https://www.restaurantdive.com/news/fast-casual-store-development-growth-q2-2025/757763/", "category": "expansion-franquicias" }, { "metric": "Aperturas netas de Wingstop en el primer semestre de 2025", "benchmark": "255 restaurantes netos (129 en el Q2)", "source": "Restaurant Dive — Fast casual store development 2025", "source_url": "https://www.restaurantdive.com/news/fast-casual-store-development-growth-q2-2025/757763/", "category": "expansion-franquicias" }, { "metric": "Meta de locales de Raising Cane's al final de la década", "benchmark": "1.600 locales", "source": "Restaurant Business — Fast casual growth 2025", "source_url": "https://www.restaurantbusinessonline.com/operations/whos-growing-slowing-or-shrinking-fast-casual", "category": "expansion-franquicias" }, { "metric": "Aperturas récord de Shake Shack en 2025", "benchmark": "45 a 50 locales propios (base de 630, meta de 1.500)", "source": "Restaurant Business — Fast casual growth 2025", "source_url": "https://www.restaurantbusinessonline.com/operations/whos-growing-slowing-or-shrinking-fast-casual", "category": "expansion-franquicias" }, { "metric": "Restaurantes McDonald's en el sistema a fin de 2025", "benchmark": "45.356 locales (43.477 en 2024)", "source": "McDonald's — Restaurants by Market 2025", "source_url": "https://corporate.mcdonalds.com/content/dam/sites/corp/nfl/pdf/Restaurants%20by%20Market%202025.pdf", "category": "expansion-franquicias" }, { "metric": "Porcentaje de restaurantes McDonald's operados por franquiciados", "benchmark": "cerca del 95% en el mundo", "source": "McDonald's — Franchising Overview 2025", "source_url": "https://corporate.mcdonalds.com/corpmcd/franchising-overview.html", "category": "expansion-franquicias" }, { "metric": "Plan de expansión de McDonald's hacia 2027", "benchmark": "más de 8.000 restaurantes nuevos, hasta unos 50.000", "source": "QSR Magazine — McDonald's Growth 2025", "source_url": "https://www.qsrmagazine.com/story/mcdonalds-u-s-growth-spurt-is-officially-on/", "category": "expansion-franquicias" }, { "metric": "Tiendas de Starbucks en China en el año fiscal 2025", "benchmark": "8.011 locales (segundo mayor mercado)", "source": "Statbase / Starbucks — FY2025", "source_url": "https://statbase.org/data/chn-number-of-starbucks-coffeeshops/", "category": "expansion-franquicias" }, { "metric": "Meta de Starbucks en India para 2028", "benchmark": "1.000 tiendas", "source": "CNN Business / Starbucks — 2024", "source_url": "https://www.cnn.com/2024/01/09/business/starbucks-india-china-intl-hnk/index.html", "category": "expansion-franquicias" }, { "metric": "Expansión de Starbucks en Medio Oriente (Alshaya Group)", "benchmark": "500 tiendas nuevas en 5 años (base cercana a 2.000)", "source": "Global Coffee Report / Alshaya Group — 2025", "source_url": "https://www.gcrmag.com/starbucks-outlines-middle-east-expansion-plans/", "category": "expansion-franquicias" }, { "metric": "Tiempo de recuperación (break-even) de un restaurante de comida rápida", "benchmark": "18 a 36 meses", "source": "BusinessDojo — Fast Food Break Even 2025", "source_url": "https://dojobusiness.com/blogs/news/fast-food-restaurant-investment-recovery-time", "category": "expansion-franquicias" }, { "metric": "Tiempo de recuperación de una franquicia McDonald's", "benchmark": "5 a 7 años (inversión 525K–2,7M USD)", "source": "Restaurant Velocity — Most Profitable Franchises 2025", "source_url": "https://restaurantvelocity.com/blog/most-profitable-restaurant-franchises/", "category": "expansion-franquicias" }, { "metric": "Tiempo de recuperación de una franquicia Domino's", "benchmark": "3 a 5 años (inversión 156K–682K USD)", "source": "Restaurant Velocity — Most Profitable Franchises 2025", "source_url": "https://restaurantvelocity.com/blog/most-profitable-restaurant-franchises/", "category": "expansion-franquicias" }, { "metric": "Tiempo de recuperación de una franquicia Chick-fil-A", "benchmark": "4 a 6 años", "source": "Restaurant Velocity — Most Profitable Franchises 2025", "source_url": "https://restaurantvelocity.com/blog/most-profitable-restaurant-franchises/", "category": "expansion-franquicias" }, { "metric": "Margen neto por formato de restaurante", "benchmark": "servicio completo 3%-5%, fast casual 6%-9%", "source": "Peppr POS — Restaurant Profit Margin Guide 2025", "source_url": "https://www.peppr.com/blog/restaurant-profit-margin-guide-benchmarks-strategies", "category": "expansion-franquicias" }, { "metric": "Margen neto de conceptos solo de reparto (delivery-only)", "benchmark": "10% a 30%", "source": "Peppr POS — Restaurant Profit Margin Guide 2025", "source_url": "https://www.peppr.com/blog/restaurant-profit-margin-guide-benchmarks-strategies", "category": "expansion-franquicias" }, { "metric": "Tamaño y crecimiento de Jersey Mike's en el año fiscal 2025", "benchmark": "cerca de 3.300 tiendas, más de 250 aperturas netas, ventas sistémicas sobre 4.000 millones USD", "source": "Restaurant Dive — Jersey Mike's IPO 2025", "source_url": "https://www.restaurantdive.com/news/jersey-mikes-ipo-sec-filing-investment-prospectus/824367/", "category": "expansion-franquicias" }, { "metric": "Meta de expansión de Jollibee en EE.UU. y Canadá", "benchmark": "350 tiendas", "source": "1851 Franchise / Jollibee — Expansion 2025", "source_url": "https://1851franchise.com/jollibee/jollibee-franchise-expansion-2025-north-america-2731072", "category": "expansion-franquicias" }, { "metric": "Ritmo de aperturas y meta de Popeyes en Norteamérica", "benchmark": "cerca de 200 restaurantes al año, meta de 800 nuevos locales", "source": "QSR Magazine — Popeyes 800 New Locations 2025", "source_url": "https://www.qsrmagazine.com/story/popeyes-sets-sights-on-800-new-locations-and-a-lot-more-wings/", "category": "expansion-franquicias" }, { "metric": "Crecimiento neto de unidades franquiciadas 2025", "benchmark": "+20.000 unidades (a 851.000 en EE. UU.)", "source": "IFA Economic Outlook 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Empleo nuevo en franquicias 2025", "benchmark": "+210.000 puestos (+2.4%)", "source": "IFA Economic Outlook 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Producción total del sector franquicias 2025", "benchmark": "USD 936.4 mil millones (+4.4%)", "source": "IFA Economic Outlook 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "PIB de las franquicias 2025", "benchmark": "USD 578 mil millones (+5%, vs +1.9% del PIB de EE. UU.)", "source": "IFA Economic Outlook 2025 / CBO", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Crecimiento del segmento alimentos y retail en franquicias", "benchmark": "+3.5% (2025)", "source": "IFA Economic Outlook 2025", "source_url": "https://www.franchise.org/2025/02/ifa-2025-economic-outlook-franchising-outpaces-u-s-economy/", "category": "expansion-franquicias" }, { "metric": "Pérdidas y desperdicios de alimentos en ALC", "benchmark": "≈127 millones de toneladas al año (~223 kg por persona)", "source": "BID — Plataforma #SinDesperdicio", "source_url": "https://www.iadb.org/en/news/idb-and-partners-launch-platform-fight-food-loss-and-waste", "category": "impacto-social" }, { "metric": "Meta ODS 12.3 (#SinDesperdicio)", "benchmark": "reducir 50% el desperdicio de alimentos per cápita a 2030; pilotos en México, Colombia y Argentina", "source": "BID — #SinDesperdicio (RG-T3880)", "source_url": "https://www.iadb.org/en/project/RG-T3880", "category": "impacto-social" }, { "metric": "Mipymes en América Latina", "benchmark": "99% de las empresas, 61% del empleo formal y 25% de la producción", "source": "CEPAL — Mipymes en América Latina", "source_url": "https://www.cepal.org/es/publicaciones/44603-mipymes-america-latina-un-fragil-desempeno-nuevos-desafios-politicas-fomento", "category": "impacto-social" }, { "metric": "Brecha de productividad mipyme", "benchmark": "aporte de las mipymes al PIB ≈25% en ALC vs ≈56% en la Unión Europea", "source": "CEPAL — Acerca de Microempresas y Pymes", "source_url": "https://www.cepal.org/es/temas/micro-pequenas-medianas-empresas-mipyme/acerca-microempresas-pymes", "category": "impacto-social" }, { "metric": "Brecha digital en ALC", "benchmark": "riesgo de ampliarse sin políticas de inclusión digital; las microempresas son las más rezagadas", "source": "CEPAL", "source_url": "https://www.cepal.org/en/pressreleases/digital-divide-could-widen-latin-america", "category": "impacto-social" }, { "metric": "Informalidad laboral en ALC", "benchmark": "≈140 millones de trabajadores informales (~la mitad del empleo regional)", "source": "OIT", "source_url": "https://www.ilo.org/es/resource/news/oit-cerca-de-140-millones-de-trabajadores-en-la-informalidad-en-america", "category": "impacto-social" }, { "metric": "Desempleo juvenil en ALC", "benchmark": "13,8% en 2024 — casi el triple que el de los adultos", "source": "OIT — Panorama Laboral 2024", "source_url": "https://www.ilo.org/sites/default/files/2025-02/OIT-PANORAMA-LABORAL-2024-.pdf", "category": "impacto-social" }, { "metric": "Informalidad juvenil", "benchmark": "≈6 de cada 10 jóvenes ocupados de ALC trabajan en la informalidad", "source": "OIT", "source_url": "https://www.ilo.org/es/resource/news/jovenes-entre-informalidad-y-falta-de-oportunidades", "category": "impacto-social" }, { "metric": "Jóvenes que ni estudian ni trabajan (ninis)", "benchmark": "≈1 de cada 5 jóvenes de la región", "source": "OIT", "source_url": "https://ilo.org", "category": "impacto-social" }, { "metric": "Peso de las pymes en la economía", "benchmark": "≈90% de las empresas y >50% del empleo a nivel mundial", "source": "Banco Mundial — SME Finance", "source_url": "https://www.worldbank.org/ext/en/topic/competitiveness/small-and-medium-enterprises-smes-finance", "category": "impacto-social" }, { "metric": "Brecha de financiamiento MIPYME", "benchmark": "≈US$5,2 billones anuales de necesidades de crédito insatisfechas en países en desarrollo", "source": "IFC / Grupo Banco Mundial", "source_url": "https://worldbank.org", "category": "impacto-social" }, { "metric": "Residuos alimentarios urbanos", "benchmark": "alimentos y residuos verdes ≈44% de los residuos sólidos municipales (What a Waste 2.0)", "source": "Banco Mundial", "source_url": "https://worldbank.org", "category": "impacto-social" }, { "metric": "Innovación inclusiva (Grupo BID)", "benchmark": "BID Lab moviliza capital y conocimiento para emprendimientos de impacto en ALC", "source": "BID Lab", "source_url": "https://bidlab.org/en", "category": "impacto-social" }, { "metric": "Mortalidad empresarial a 5 años", "benchmark": "solo ~34 de cada 100 empresas creadas sobreviven al quinto año (Colombia, Confecámaras)", "source": "Bloomberg Línea", "source_url": "https://www.bloomberglinea.com/latinoamerica/colombia/mortalidad-de-empresas-en-colombia-en-que-sectores-quiebran-mas-al-cabo-de-5-anos/", "category": "impacto-social" }, { "metric": "Ventas de la industria restaurantera EE. UU. 2025", "benchmark": "USD 1.5 billones en ventas en 2025 (+4% vs 2024)", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "impacto-social" }, { "metric": "Empleo del sector restaurantero EE. UU. 2025", "benchmark": "15.9 millones de empleados al cierre de 2025; +200,000 empleos netos", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "impacto-social" }, { "metric": "Peso del sector como empleador EE. UU.", "benchmark": "Segundo mayor empleador del sector privado del país", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "impacto-social" }, { "metric": "Restaurante como primer empleo", "benchmark": "51% de los adultos tuvo su primer empleo formal en restaurantes/foodservice", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/new-national-restaurant-association-educational-foundation-research-highlights-advantages-of-first-j", "category": "impacto-social" }, { "metric": "Adultos que han trabajado en el sector", "benchmark": "Más del 67% de los adultos de EE. UU. ha trabajado en la industria alguna vez", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/new-national-restaurant-association-educational-foundation-research-highlights-advantages-of-first-j", "category": "impacto-social" }, { "metric": "Primer empleo por generación", "benchmark": "Gen Z 67% y millennials 60% tuvieron su primera experiencia laboral en restaurantes", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/new-national-restaurant-association-educational-foundation-research-highlights-advantages-of-first-j", "category": "impacto-social" }, { "metric": "Participación en la fuerza laboral EE. UU.", "benchmark": "La industria emplea al 10% de la fuerza laboral de EE. UU.", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "impacto-social" }, { "metric": "Movilidad: gerentes y dueños desde nivel inicial", "benchmark": "9 de cada 10 gerentes y 8 de cada 10 dueños empezaron en nivel inicial", "source": "National Restaurant Association 2026", "source_url": "https://www.prnewswire.com/news-releases/american-express-and-resy-with-national-restaurant-association-educational-foundation-launch-new-restaurant-academy-to-develop-the-next-generation-of-restaurant-leaders-302815742.html", "category": "impacto-social" }, { "metric": "Restaurantes como pequeñas empresas EE. UU.", "benchmark": "9 de cada 10 restaurantes tienen menos de 50 empleados", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "impacto-social" }, { "metric": "Efecto multiplicador del gasto en restaurantes", "benchmark": "Cada dólar gastado en restaurantes aporta USD 2.55 a la economía nacional", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/total-restaurant-industry-sales/", "category": "impacto-social" }, { "metric": "Contribución total al PIB EE. UU.", "benchmark": "Aporte directo USD 1.4 billones (6% del PIB); total USD 3.5 billones (15.6% del PIB) en 2024", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/total-restaurant-industry-sales/", "category": "impacto-social" }, { "metric": "Establecimientos de restaurantes EE. UU.", "benchmark": "Más de 1 millón de locales de restaurantes y foodservice", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "impacto-social" }, { "metric": "Restaurantes de propiedad de minorías EE. UU.", "benchmark": "48% de los restaurantes son de minorías vs 36% del sector privado", "source": "U.S. Census Bureau (National Restaurant Association) 2022", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-restaurant-owners/", "category": "impacto-social" }, { "metric": "Composición de propiedad por origen EE. UU.", "benchmark": "19% de restaurantes son de dueños asiáticos, 16% hispanos y 16% afroamericanos", "source": "U.S. Census Bureau (National Restaurant Association) 2022", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-restaurant-owners/", "category": "impacto-social" }, { "metric": "Restaurantes de propiedad de mujeres EE. UU.", "benchmark": "47% de los restaurantes son al menos 50% de mujeres vs 43% del sector privado", "source": "U.S. Census Bureau (National Restaurant Association) 2022", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-restaurant-owners/", "category": "impacto-social" }, { "metric": "Empleo de adolescentes en servicio limitado", "benchmark": "Los adolescentes eran 24% de la fuerza laboral de servicio limitado (Q3 2021)", "source": "Restaurant Dive 2021", "source_url": "https://www.restaurantdive.com/news/study-teens-make-up-nearly-a-quarter-of-limited-service-restaurant-workfor/610830/", "category": "impacto-social" }, { "metric": "Participación laboral de jóvenes 16-19 (BLS)", "benchmark": "36.9% de los jóvenes de 16-19 años estaban en la fuerza laboral en 2023", "source": "U.S. Bureau of Labor Statistics (NRA) 2023", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurants-projected-to-add-490k-seasonal-jobs-this-summer/", "category": "impacto-social" }, { "metric": "Desperdicio de alimentos en foodservice EE. UU. (valor)", "benchmark": "USD 157 mil millones en excedente de alimentos en 2024 (14% de las ventas del sector)", "source": "ReFED 2025", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "impacto-social" }, { "metric": "Desperdicio de alimentos foodservice EE. UU. (volumen)", "benchmark": "12.4 millones de toneladas de desperdicio; 9.73 millones (78.4%) van a vertedero", "source": "ReFED 2025", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "impacto-social" }, { "metric": "Origen del desperdicio en foodservice", "benchmark": "70% del desperdicio proviene de comida no consumida en el plato", "source": "ReFED 2025", "source_url": "https://refed.org/food-waste/the-problem/", "category": "impacto-social" }, { "metric": "Excedente de alimentos total EE. UU. 2024", "benchmark": "USD 380 mil millones en excedente; USD 325 mil millones (85%) es desperdicio", "source": "ReFED 2025", "source_url": "https://refed.org/food-waste/the-problem/", "category": "impacto-social" }, { "metric": "Desperdicio como residuo sólido urbano (EPA)", "benchmark": "Los alimentos son 24% de los residuos sólidos urbanos enviados a vertedero", "source": "U.S. EPA 2023", "source_url": "https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/food-material-specific-data", "category": "impacto-social" }, { "metric": "Desperdicio del sector foodservice EE. UU. (EPA)", "benchmark": "26.7 millones de toneladas de comida desperdiciada; 72% a vertedero (2019)", "source": "U.S. EPA 2019", "source_url": "https://www.epa.gov/land-research/farm-kitchen-environmental-impacts-us-food-waste", "category": "impacto-social" }, { "metric": "Pérdida y desperdicio de alimentos global (FAO)", "benchmark": "Cerca de un tercio de los alimentos producidos se pierde o desperdicia (~1.3 mil millones de ton/año)", "source": "FAO 2024", "source_url": "https://www.fao.org/policy-support/policy-themes/food-loss-and-food-waste/fao-policy-series--food-loss---food-waste", "category": "impacto-social" }, { "metric": "Desperdicio global y hambre (UNEP)", "benchmark": "1.05 mil millones de ton desperdiciadas en 2022; 783 millones de personas con hambre", "source": "UNEP Food Waste Index 2024", "source_url": "https://www.biocycle.net/2024-food-waste-index/", "category": "impacto-social" }, { "metric": "Hogares como fuente de desperdicio (UNEP)", "benchmark": "Los hogares generan 60% del desperdicio de alimentos (631 millones de ton en 2022)", "source": "UNEP Food Waste Index 2024", "source_url": "https://www.biocycle.net/2024-food-waste-index/", "category": "impacto-social" }, { "metric": "Huella climática del desperdicio de alimentos", "benchmark": "La pérdida y desperdicio equivale al 8-10% de las emisiones globales de GEI", "source": "UNFCCC / FAO 2024", "source_url": "https://unfccc.int/news/food-loss-and-waste-account-for-8-10-of-annual-global-greenhouse-gas-emissions-cost-usd-1-trillion", "category": "impacto-social" }, { "metric": "Costo económico global del desperdicio", "benchmark": "La pérdida y desperdicio de alimentos cuesta ~USD 1 billón al año", "source": "UNFCCC 2024", "source_url": "https://unfccc.int/news/food-loss-and-waste-account-for-8-10-of-annual-global-greenhouse-gas-emissions-cost-usd-1-trillion", "category": "impacto-social" }, { "metric": "Salario mínimo con propinas EE. UU.", "benchmark": "USD 2.13/hora en salario directo federal sin cambios desde 1991", "source": "U.S. Department of Labor 2026", "source_url": "https://www.dol.gov/agencies/whd/state/minimum-wage/tipped", "category": "impacto-social" }, { "metric": "Estados que eliminaron el crédito por propinas", "benchmark": "7 estados prohíben el tip credit y pagan el mínimo estatal completo (2026)", "source": "IWPR / U.S. Department of Labor 2026", "source_url": "https://iwpr.org/wp-content/uploads/2024/12/Tipped-Minimum-Wage-Fact-Sheet-2024-1.pdf", "category": "impacto-social" }, { "metric": "Peso de la industria restaurantera en México", "benchmark": "12.2% de las unidades económicas; 581,530 establecimientos; ~2 millones de empleos", "source": "INEGI / CANIRAC 2022", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "impacto-social" }, { "metric": "Microempresas restauranteras en México", "benchmark": "96 de cada 100 unidades son microempresas y emplean a 70 de cada 100 personas del sector", "source": "INEGI 2022", "source_url": "https://www.inegi.org.mx/contenidos/productos/prod_serv/contenidos/espanol/bvinegi/productos/nueva_estruc/889463903369.pdf", "category": "impacto-social" }, { "metric": "Empleo femenino en restaurantes México", "benchmark": "55.8% del empleo del sector son mujeres (vs 44.2% hombres)", "source": "INEGI 2022", "source_url": "https://www.inegi.org.mx/contenidos/productos/prod_serv/contenidos/espanol/bvinegi/productos/nueva_estruc/889463903369.pdf", "category": "impacto-social" }, { "metric": "Empleo en hostelería España 2024", "benchmark": "1.84 millones de trabajadores en 2024 (+5.4% vs 2023)", "source": "Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/03/empleo-hosteleria-datos-2024/", "category": "impacto-social" }, { "metric": "Restaurantes y bares España (empleo y PIB)", "benchmark": "1.32 millones de trabajadores; ~112 mil millones EUR; 4.8% del PIB", "source": "Hostelería de España 2024", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "impacto-social" }, { "metric": "Peso de la hostelería en el PIB de España", "benchmark": "6.7% del PIB; más de 300,000 establecimientos; 157,379 millones EUR de facturación", "source": "Hostelería de España 2024", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "impacto-social" }, { "metric": "Trabajadores nacidos en el extranjero en restaurantes de EE. UU.", "benchmark": "22% de los trabajadores del sector (46% de los chefs)", "source": "Independent Restaurant Coalition 2024", "source_url": "https://www.independentrestaurantcoalition.com/the_impact_of_immigration_on_independent_restaurants_and_bars", "category": "impacto-social" }, { "metric": "Empleo de trabajadores inmigrantes en restaurantes de EE. UU.", "benchmark": "Casi 2,3 millones de trabajadores nacidos en el extranjero", "source": "Independent Restaurant Coalition 2024", "source_url": "https://www.independentrestaurantcoalition.com/the_impact_of_immigration_on_independent_restaurants_and_bars", "category": "impacto-social" }, { "metric": "Dueños de restaurantes nacidos en el extranjero en EE. UU.", "benchmark": "36% de los dueños de restaurantes (vs. 19% en otras industrias)", "source": "Independent Restaurant Coalition 2024", "source_url": "https://www.independentrestaurantcoalition.com/the_impact_of_immigration_on_independent_restaurants_and_bars", "category": "impacto-social" }, { "metric": "Excedente de comida del foodservice de EE. UU.", "benchmark": "US$ 157.000 millones en 2024, equivalente al 14% de las ventas del foodservice", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "impacto-social" }, { "metric": "Origen del excedente de comida del foodservice de EE. UU.", "benchmark": "Más del 43% del excedente lo generan los restaurantes de servicio completo", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "impacto-social" }, { "metric": "Salario mediano de bartenders en EE. UU.", "benchmark": "US$ 16,12 por hora (mayo de 2024)", "source": "BLS 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/bartenders.htm", "category": "impacto-social" }, { "metric": "Salario mediano de meseros en EE. UU.", "benchmark": "US$ 16,23 por hora (mayo de 2024)", "source": "BLS 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/waiters-and-waitresses.htm", "category": "impacto-social" }, { "metric": "Salario mediano de trabajadores de servicio de comida y bebida", "benchmark": "US$ 14,92 por hora (mayo de 2024)", "source": "BLS 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-and-beverage-serving-and-related-workers.htm", "category": "impacto-social" }, { "metric": "Dependencia de propinas del personal de sala", "benchmark": "Las propinas son el 58,5% de los ingresos de meseros y el 54% de los de bartenders", "source": "NELP 2024", "source_url": "https://www.nelp.org/insights-research/wait-staff-and-bartenders-depend-on-tips-for-more-than-half-of-their-earnings/", "category": "impacto-social" }, { "metric": "Empleo mundial en turismo, hoteles y restaurantes", "benchmark": "Más de 270 millones de trabajadores, ≈8,2% de la fuerza laboral global", "source": "OIT (ILO) 2024", "source_url": "https://www.ilo.org/industries-and-sectors/hotels-catering-and-tourism-sector", "category": "impacto-social" }, { "metric": "Peso del sector gastronómico en el empleo de Colombia", "benchmark": "Aporta el 8% del empleo del país", "source": "ANDI / Cámara del Sector Gastronómico 2024", "source_url": "https://www.andi.com.co/Home/Noticia/17677-la-camara-del-sector-gastronomico-de-la", "category": "impacto-social" }, { "metric": "Cierres de restaurantes en Colombia", "benchmark": "Más de 2.000 restaurantes cerraron en un año (Acodrés)", "source": "Acodrés (El Tiempo) 2024", "source_url": "https://www.eltiempo.com/colombia/santander/en-un-ano-mas-de-dos-mil-restaurantes-cerraron-en-colombia-dice-acodres-en-jaque-esta-el-sector-gastronomico-que-pide-salvarse-al-gobierno-3526642", "category": "impacto-social" }, { "metric": "Establecimientos independientes en el sector gastronómico de Colombia", "benchmark": "95% del mercado son establecimientos independientes", "source": "Acodrés (Revista La Barra) 2024", "source_url": "https://www.revistalabarra.com/es/noticias/2024-un-ano-de-retos-y-oportunidades", "category": "impacto-social" }, { "metric": "Sector 'Comida y Restaurantes' entre emprendedoras", "benchmark": "13% de las mujeres emprendedoras eligen este sector en 2024", "source": "Guidant Financial 2024", "source_url": "https://guidantfinancial.com/small-business-trends/2024-women-in-business", "category": "impacto-social" }, { "metric": "Nuevos negocios fundados por mujeres", "benchmark": "Las mujeres iniciaron el 49% de los nuevos negocios en 2024 (máximo de 5 años)", "source": "Women Entrepreneurs Grow Global 2024", "source_url": "https://womenentrepreneursgrowglobal.org/2025/04/14/women-started-49-of-new-businesses-in-2024/", "category": "impacto-social" }, { "metric": "Pérdida de alimentos posterior a la cosecha (FAO)", "benchmark": "13,2% de los alimentos se pierde tras la cosecha, antes de la venta minorista", "source": "FAO / UNEP 2024", "source_url": "https://www.fao.org/policy-support/policy-themes/food-loss-and-food-waste/fao-policy-series--food-loss---food-waste", "category": "impacto-social" }, { "metric": "Desperdicio de alimentos del sector de servicios de comida (mundial)", "benchmark": "290 millones de toneladas desperdiciadas en 2022", "source": "UNEP - Food Waste Index 2024", "source_url": "https://www.unep.org/resources/publication/food-waste-index-report-2024", "category": "impacto-social" }, { "metric": "Proyección de pérdida y desperdicio de alimentos", "benchmark": "Superará 2.100 millones de toneladas al año hacia 2030, con costo de US$ 1,5 billones", "source": "UNEP / WRAP 2024", "source_url": "https://unfccc.int/news/food-loss-and-waste-account-for-8-10-of-annual-global-greenhouse-gas-emissions-cost-usd-1-trillion", "category": "impacto-social" }, { "metric": "Empleados extranjeros en la hostelería de España", "benchmark": "772.000 en 2024, un 55% más que en 2019 (497.000)", "source": "Anuario de la Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/03/empleo-hosteleria-datos-2024/", "category": "impacto-social" }, { "metric": "Participación femenina en la hostelería de España", "benchmark": "54,3% de trabajadoras a fin de 2024", "source": "Anuario de la Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/03/empleo-hosteleria-datos-2024/", "category": "impacto-social" }, { "metric": "Peso de España en el valor añadido del sector en la UE", "benchmark": "20,4% del valor añadido de la restauración en la UE-27", "source": "Anuario de la Hostelería de España 2024", "source_url": "https://caixabanklab-campus.com/mediateca/anuario-de-la-hosteleria-de-espana-2024/", "category": "impacto-social" }, { "metric": "Establecimientos de restauración en España", "benchmark": "263.508 establecimientos, de los cuales 163.491 son bares (2024)", "source": "Anuario de la Hostelería de España 2024", "source_url": "https://www.caixabankresearch.com/en/sectoral-analysis/tourism/snapshot-catering-sector-spain-bars-michelin-stars", "category": "impacto-social" }, { "metric": "Jóvenes en ocio y hostelería en EE. UU.", "benchmark": "25% (5,4 millones) de los ocupados de 16-24 años trabaja en ocio y hostelería (2025)", "source": "BLS 2025", "source_url": "https://www.bls.gov/news.release/youth.nr0.htm", "category": "impacto-social" }, { "metric": "Adolescentes en la fuerza laboral de EE. UU.", "benchmark": "6,2 millones de jóvenes de 16-19 años, 900.000 más que en 2019", "source": "National Restaurant Association / BLS 2024", "source_url": "https://restaurant.org/education-and-resources/resource-library/teens-come-back-to-the-restaurant-workforce-%E2%80%93-for-now/", "category": "impacto-social" }, { "metric": "Peso mundial de las pymes", "benchmark": "≈400 millones de pymes: 90% de las empresas, 70% del empleo y 50% del PIB", "source": "Banco Mundial 2024", "source_url": "https://www.worldbank.org/ext/en/topic/competitiveness/small-and-medium-enterprises-smes-finance", "category": "impacto-social" }, { "metric": "Aporte de las pymes al PIB en mercados emergentes", "benchmark": "Hasta el 40% del PIB en economías emergentes", "source": "Banco Mundial 2024", "source_url": "https://www.worldbank.org/ext/en/topic/competitiveness/small-and-medium-enterprises-smes-finance", "category": "impacto-social" }, { "metric": "Donaciones de US Foods a comunidades", "benchmark": "Casi US$ 14,5 millones en efectivo, producto y voluntariado en 2024", "source": "US Foods 2024", "source_url": "https://www.businesswire.com/news/home/20241218398392/en/US-Foods-Helping-Communities-Make-It-Program-Contributes-Nearly-$14.5M-in-Donations-in-2024", "category": "impacto-social" }, { "metric": "Alimentos donados por US Foods", "benchmark": "Casi 7 millones de libras de comida (≈6 millones de comidas) en 2024", "source": "US Foods 2024", "source_url": "https://www.businesswire.com/news/home/20241218398392/en/US-Foods-Helping-Communities-Make-It-Program-Contributes-Nearly-$14.5M-in-Donations-in-2024", "category": "impacto-social" }, { "metric": "Donación de Sysco a Feeding America", "benchmark": "US$ 1 millón y 14,4 millones de libras de comida en el año fiscal 2024", "source": "Sysco 2024", "source_url": "https://www.meatpoultry.com/articles/31248-us-foods-met-community-needs-in-2024-with-donations-totaling-145-million", "category": "impacto-social" }, { "metric": "Aporte del turismo al PIB de México", "benchmark": "8,7% del PIB en 2024, con crecimiento superior al de la economía", "source": "INEGI 2024", "source_url": "https://www.elimparcial.com/mexico/2025/12/18/turismo-en-mexico-crece-por-encima-de-la-economia-en-2024-y-aporta-87-del-pib-revela-inegi/", "category": "impacto-social" }, { "metric": "Empleo turístico en México", "benchmark": "2,9 millones de empleos en 2024 (+3,5% vs. 2023)", "source": "INEGI 2024", "source_url": "https://www.lavozdemichoacan.com.mx/economia/finanzas/economia-nacional/turismo-en-mexico-crece-en-2024-y-aporta-87-del-pib-revela-inegi/", "category": "impacto-social" }, { "metric": "Peso de restaurantes y bares en el empleo turístico de México", "benchmark": "23,2% del empleo turístico (mayor contribución) en 2024", "source": "INEGI 2024", "source_url": "https://www.lavozdemichoacan.com.mx/economia/finanzas/economia-nacional/turismo-en-mexico-crece-en-2024-y-aporta-87-del-pib-revela-inegi/", "category": "impacto-social" }, { "metric": "Aporte de restaurantes y bares al PIB turístico de México", "benchmark": "413.762 millones de pesos en 2024", "source": "INEGI 2024", "source_url": "https://www.elimparcial.com/mexico/2025/12/18/turismo-en-mexico-crece-por-encima-de-la-economia-en-2024-y-aporta-87-del-pib-revela-inegi/", "category": "impacto-social" }, { "metric": "Empleados hispanos en restaurantes de EE. UU.", "benchmark": "28% de los empleados del sector son hispanos", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "impacto-social" }, { "metric": "Empleados afroamericanos en restaurantes de EE. UU.", "benchmark": "12% de los empleados son negros o afroamericanos (y 7% asiáticos)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "impacto-social" }, { "metric": "Diversidad en la gerencia de restaurantes de EE. UU.", "benchmark": "46% de los gerentes son minorías (mayor que cualquier otro sector)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "impacto-social" }, { "metric": "Aporte del desperdicio de comida al metano de vertederos (EPA)", "benchmark": "58% del metano de vertederos proviene de comida desperdiciada (siendo solo 24% de lo enterrado)", "source": "EPA 2023", "source_url": "https://www.epa.gov/land-research/quantifying-methane-emissions-landfilled-food-waste", "category": "impacto-social" }, { "metric": "Metano por tonelada de comida enterrada (EPA)", "benchmark": "≈34 toneladas métricas de metano fugitivo por cada 1.000 toneladas de comida enterrada", "source": "EPA 2023", "source_url": "https://www.epa.gov/land-research/quantifying-methane-emissions-landfilled-food-waste", "category": "impacto-social" }, { "metric": "Ventas del sector de restauración en Canadá", "benchmark": "C$ 96.500 millones en 2024 (+4,0% vs. 2023)", "source": "Statistics Canada (Statista) 2024", "source_url": "https://www.statista.com/statistics/870680/canada-sales-of-foodservices-and-drinking-places/", "category": "impacto-social" }, { "metric": "Empleo del sector de restauración en Canadá", "benchmark": "Cerca de 1,2 millones de personas (uno de los mayores empleadores privados)", "source": "Restaurants Canada 2024", "source_url": "https://www.restaurantscanada.org/restaurant-sales-projected-to-grow-by-a-mere-0-8-in-2025-amid-tariff-threats-changes-to-immigration-and-low-consumer-confidence/", "category": "impacto-social" }, { "metric": "Empleos netos creados por restaurantes de EE. UU.", "benchmark": "172.500 empleos netos nuevos en 2024", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurants-projected-to-add-200k-jobs-in-2024/", "category": "impacto-social" }, { "metric": "Proyección de empleo de la industria restaurantera de EE. UU.", "benchmark": "≈150.000 empleos/año promedio 2024-2032, llegando a 16,9 millones en 2032", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/total-restaurant-industry-jobs/", "category": "impacto-social" }, { "metric": "Empleo informal en el mundo 2024", "benchmark": "57,8% de los trabajadores del mundo sigue en empleo informal (2024)", "source": "OIT (ILO) 2024", "source_url": "https://www.ilo.org/sites/default/files/2024-04/Women_men_informal_economy_statistical_picture.pdf", "category": "impacto-social" }, { "metric": "Pobreza del personal de sala con propina mínima de 2,13 USD", "benchmark": "18% del personal de sala y bartenders vive en pobreza en estados con propina federal de 2,13 USD, más del doble que los no propineros (7%)", "source": "Economic Policy Institute 2024", "source_url": "https://www.epi.org/publication/waitstaff-and-bartenders-are-less-likely-to-be-in-poverty-when-they-are-paid-the-regular-minimum-wage/", "category": "impacto-social" }, { "metric": "Pobreza del personal de sala en estados de propina intermedia", "benchmark": "14,4% del personal de sala vive en pobreza en los 25 estados con propina superior a 2,13 USD pero por debajo del salario mínimo pleno", "source": "Economic Policy Institute 2024", "source_url": "https://www.epi.org/publication/waitstaff-and-bartenders-are-less-likely-to-be-in-poverty-when-they-are-paid-the-regular-minimum-wage/", "category": "impacto-social" }, { "metric": "Brecha de financiamiento de las MIPYME en mercados emergentes", "benchmark": "Brecha de financiamiento de aproximadamente USD 5,7 billones para las MIPYME en mercados emergentes", "source": "IFC / SME Finance Forum 2024", "source_url": "https://www.smefinanceforum.org/data-sites/msme-finance-gap", "category": "impacto-social" }, { "metric": "Brecha de financiamiento de MIPYME lideradas por mujeres", "benchmark": "Las empresas de mujeres son el 34% de la brecha, estimada en USD 1,9 billones", "source": "IFC / SME Finance Forum 2024", "source_url": "https://www.smefinanceforum.org/data-sites/msme-finance-gap", "category": "impacto-social" }, { "metric": "MIPYME sin financiamiento adecuado en mercados emergentes", "benchmark": "70% de las MIPYME en mercados emergentes carece de financiamiento adecuado para crecer", "source": "IFC / Banco Mundial 2024", "source_url": "https://www.smefinanceforum.org/data-sites/msme-finance-gap", "category": "impacto-social" }, { "metric": "Pérdida de alimentos en África subsahariana", "benchmark": "23,0% de pérdida de alimentos poscosecha en África subsahariana, la más alta del mundo (2023)", "source": "FAO 2024", "source_url": "https://www.fao.org/sustainable-development-goals-data-portal/data/indicators/1231-global-food-losses/en", "category": "impacto-social" }, { "metric": "Pérdida de alimentos en Norteamérica y Europa", "benchmark": "10,0% de pérdida de alimentos poscosecha, la más baja por región (2023)", "source": "FAO 2024", "source_url": "https://www.fao.org/sustainable-development-goals-data-portal/data/indicators/1231-global-food-losses/en", "category": "impacto-social" }, { "metric": "Pérdida de frutas y verduras poscosecha", "benchmark": "Las frutas y verduras pasaron de 23,2% (2015) a 25,4% (2023) de pérdida, la categoría más afectada", "source": "FAO 2024", "source_url": "https://www.fao.org/sustainable-development-goals-data-portal/data/indicators/1231-global-food-losses/en", "category": "impacto-social" }, { "metric": "Desperdicio de foodservice enviado a vertedero EE. UU. 2024", "benchmark": "78,4% del desperdicio del foodservice —9,73 millones de toneladas— fue a vertedero (2024)", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/by-sector-foodservice-2025.pdf", "category": "impacto-social" }, { "metric": "Caída del excedente de alimentos en EE. UU. 2024", "benchmark": "El excedente de alimentos cayó 2,2% en 2024, a cerca de 70 millones de toneladas", "source": "ReFED 2024", "source_url": "https://refed.org/downloads/2024-refed-food-waste-report-updated-4-18-2025.pdf", "category": "impacto-social" }, { "metric": "Informalidad laboral en las mipymes de ALC", "benchmark": "La informalidad laboral llega a 46,6%, concentrada en micro y pequeñas empresas (2024)", "source": "CEPAL 2024", "source_url": "https://www.cepal.org/es/notas/cepal-presenta-un-panorama-actual-mipymes-america-latina-caribe-foro-economia-cuba", "category": "impacto-social" }, { "metric": "Brasil como motor del empleo en ALC 2024", "benchmark": "En 2024 Brasil explicó más del 60% de la creación neta de empleo regional", "source": "CEPAL 2024", "source_url": "https://www.cepal.org/es/notas/cepal-presenta-un-panorama-actual-mipymes-america-latina-caribe-foro-economia-cuba", "category": "impacto-social" }, { "metric": "Tenencia de cuenta financiera en América Latina y el Caribe 2024", "benchmark": "70% de los adultos de ALC tenía una cuenta financiera en 2024 (vs. 39% en 2011)", "source": "Banco Mundial, Global Findex 2025", "source_url": "https://www.worldbank.org/en/publication/globalfindex/report", "category": "impacto-social" }, { "metric": "Cuentas de dinero móvil en ALC 2024", "benchmark": "37% de los adultos reportó tener una cuenta de dinero móvil en 2024, +15 puntos frente a 2021", "source": "Banco Mundial, Global Findex 2025", "source_url": "https://www.worldbank.org/en/publication/globalfindex/report", "category": "impacto-social" }, { "metric": "Brecha de género en cuentas financieras en ALC 2024", "benchmark": "66% de las mujeres tenía cuenta financiera frente a 74% de los hombres (brecha de 8 puntos, 2024)", "source": "Banco Mundial, Global Findex 2025", "source_url": "https://www.worldbank.org/en/publication/globalfindex/report", "category": "impacto-social" }, { "metric": "Inseguridad alimentaria de hogares en EE. UU. 2024", "benchmark": "13,7% de los hogares —47,9 millones de personas en 18,3 millones de hogares— vivió inseguridad alimentaria en 2024", "source": "USDA ERS 2024", "source_url": "https://www.ers.usda.gov/publications/pub-details?pubid=113622", "category": "impacto-social" }, { "metric": "Inseguridad alimentaria en hogares con niños EE. UU. 2024", "benchmark": "18,4% de los hogares con niños (6,7 millones) vivió inseguridad alimentaria en 2024", "source": "USDA ERS 2024", "source_url": "https://www.ers.usda.gov/publications/pub-details?pubid=113622", "category": "impacto-social" }, { "metric": "Contribución económica de la hostelería del Reino Unido", "benchmark": "La hostelería aporta GBP 93.000 millones a la economía y GBP 54.000 millones en impuestos (2024)", "source": "UKHospitality 2024", "source_url": "https://www.ukhospitality.org.uk/insight/economic-contribution-of-hospitality/", "category": "impacto-social" }, { "metric": "Empleo de la hostelería en el Reino Unido 2024", "benchmark": "3,6 millones de empleados directos, el tercer mayor empleador del país (2024)", "source": "UKHospitality 2024", "source_url": "https://www.ukhospitality.org.uk/insight/economic-contribution-of-hospitality/", "category": "impacto-social" }, { "metric": "Comidas desperdiciadas por día en el mundo", "benchmark": "Los hogares del mundo desperdiciaron más de 1.000 millones de comidas al día en 2022", "source": "PNUMA (UNEP), Food Waste Index 2024", "source_url": "https://www.unep.org/news-and-stories/press-release/world-squanders-over-1-billion-meals-day-un-report", "category": "impacto-social" }, { "metric": "Tierra agrícola ocupada por el desperdicio de alimentos", "benchmark": "El desperdicio de alimentos ocupa el equivalente a casi 30% de la tierra agrícola del mundo", "source": "PNUMA (UNEP), Food Waste Index 2024", "source_url": "https://www.unep.org/news-and-stories/press-release/world-squanders-over-1-billion-meals-day-un-report", "category": "impacto-social" }, { "metric": "Jóvenes ninis (NEET) en el mundo 2023", "benchmark": "20,4% de los jóvenes del mundo estaba sin empleo, educación ni formación (NEET) en 2023", "source": "OIT (ILO), Global Employment Trends for Youth 2024", "source_url": "https://www.ilo.org/publications/major-publications/global-employment-trends-youth-2024", "category": "impacto-social" }, { "metric": "Brecha de género en jóvenes ninis (NEET)", "benchmark": "La tasa NEET de las mujeres jóvenes duplica la de los hombres: 28,1% frente a 13,1% (2023)", "source": "OIT (ILO), Global Employment Trends for Youth 2024", "source_url": "https://www.ilo.org/publications/major-publications/global-employment-trends-youth-2024", "category": "impacto-social" }, { "metric": "Mujeres en nuevas empresas unipersonales en el mundo 2024", "benchmark": "Las mujeres representaron más de un tercio de las nuevas empresas unipersonales en 2024", "source": "Banco Mundial (Entrepreneurship Database) 2024", "source_url": "https://blogs.worldbank.org/en/psd/what-the-numbers-reveal-about-women-s-entrepreneurship", "category": "impacto-social" }, { "metric": "Desperdicio de alimentos per cápita en el mundo 2022", "benchmark": "132 kg por persona al año", "source": "UNEP — Food Waste Index Report 2024", "source_url": "https://www.unep.org/resources/publication/food-waste-index-report-2024", "category": "impacto-social" }, { "metric": "Proporción del alimento producido que termina desperdiciado", "benchmark": "19% de los alimentos disponibles", "source": "UNEP — Food Waste Index Report 2024", "source_url": "https://www.unep.org/resources/publication/food-waste-index-report-2024", "category": "impacto-social" }, { "metric": "Huella de carbono del sector de servicios de comida", "benchmark": "18% de la huella de carbono ligada a alimentos", "source": "Springer Nature — Green Technology Innovations for Carbon Footprint Reduction in the Restaurant Industry 2025", "source_url": "https://link.springer.com/article/10.1007/s44408-025-00042-w", "category": "impacto-social" }, { "metric": "Huella de carbono de una cocina comercial frente a otros espacios", "benchmark": "2 a 5 veces mayor", "source": "Springer Nature — Green Technology Innovations for Carbon Footprint Reduction in the Restaurant Industry 2025", "source_url": "https://link.springer.com/article/10.1007/s44408-025-00042-w", "category": "impacto-social" }, { "metric": "Aporte de la producción de alimentos a las emisiones de gases de efecto invernadero", "benchmark": "34% de las emisiones globales", "source": "Springer Nature — Green Technology Innovations for Carbon Footprint Reduction in the Restaurant Industry 2025", "source_url": "https://link.springer.com/article/10.1007/s44408-025-00042-w", "category": "impacto-social" }, { "metric": "Reducción de emisiones con tecnologías verdes (solar, biogás, biodiésel) en restaurantes", "benchmark": "20% a 75% de reducción de GEI", "source": "Springer Nature — Green Technology Innovations for Carbon Footprint Reduction in the Restaurant Industry 2025", "source_url": "https://link.springer.com/article/10.1007/s44408-025-00042-w", "category": "impacto-social" }, { "metric": "Mitigación de metano con compostaje y valorización de residuos de comida", "benchmark": "hasta 30% de reducción de metano", "source": "Springer Nature — Green Technology Innovations for Carbon Footprint Reduction in the Restaurant Industry 2025", "source_url": "https://link.springer.com/article/10.1007/s44408-025-00042-w", "category": "impacto-social" }, { "metric": "Trabajadores del turismo en la informalidad en América Latina", "benchmark": "52 de cada 100 trabajadores", "source": "CEPAL — Panorama del turismo en México y América Latina 2024", "source_url": "https://www.cepal.org/es", "category": "impacto-social" }, { "metric": "Crecimiento del empleo informal femenino en América Latina 2024", "benchmark": "22,8% (vs. 15,7% en hombres)", "source": "OIT/CEPAL — Panorama Laboral de América Latina y el Caribe 2024", "source_url": "https://www.ilo.org/sites/default/files/2025-02/OIT-PANORAMA-LABORAL-2024-.pdf", "category": "impacto-social" }, { "metric": "Tasa de empleo informal entre mujeres en América Latina", "benchmark": "54,3%", "source": "OIT/CEPAL — Panorama Laboral de América Latina y el Caribe 2024", "source_url": "https://www.ilo.org/sites/default/files/2025-02/OIT-PANORAMA-LABORAL-2024-.pdf", "category": "impacto-social" }, { "metric": "Tasa de empleo informal entre jóvenes en América Latina", "benchmark": "62,4%", "source": "OIT/CEPAL — Panorama Laboral de América Latina y el Caribe 2024", "source_url": "https://www.ilo.org/sites/default/files/2025-02/OIT-PANORAMA-LABORAL-2024-.pdf", "category": "impacto-social" }, { "metric": "Tasa de empleo informal entre personas mayores en América Latina", "benchmark": "78%", "source": "OIT/CEPAL — Panorama Laboral de América Latina y el Caribe 2024", "source_url": "https://www.ilo.org/sites/default/files/2025-02/OIT-PANORAMA-LABORAL-2024-.pdf", "category": "impacto-social" }, { "metric": "Proporción mundial de trabajadores en empleo informal 2024", "benchmark": "57,8% (más de 1 de cada 2)", "source": "OIT — World Employment and Social Outlook, actualización mayo 2024", "source_url": "https://www.ilo.org/sites/default/files/2024-06/WESO_May2024%20-%20Final_30-05-24_2.pdf", "category": "impacto-social" }, { "metric": "Aporte de las mipymes al PIB de Indonesia", "benchmark": "61% del PIB y 97% del empleo", "source": "Banco Mundial — SMEs Finance 2024", "source_url": "https://www.worldbank.org/en/topic/smefinance", "category": "impacto-social" }, { "metric": "Aporte promedio de las mipymes al empleo donde hay datos confiables", "benchmark": "78% del empleo (rango 50%-90%)", "source": "Banco Mundial — SMEs Finance 2024", "source_url": "https://www.worldbank.org/en/topic/smefinance", "category": "impacto-social" }, { "metric": "Personas que padecieron hambre en el mundo en 2024", "benchmark": "entre 638 y 720 millones", "source": "FAO/OMS/UNICEF/PMA/FIDA — SOFI 2025", "source_url": "https://openknowledge.fao.org/items/ebe19244-9611-443c-a2a6-25cec697b361", "category": "impacto-social" }, { "metric": "Prevalencia de subalimentación en América Latina y el Caribe 2024", "benchmark": "5,1% (34 millones de personas)", "source": "FAO — SOFI 2025", "source_url": "https://www.fao.org/publications/en", "category": "impacto-social" }, { "metric": "Brasil retirado del Mapa del Hambre de la ONU", "benchmark": "subalimentación por debajo del umbral de 2,5%", "source": "FAO — SOFI 2025", "source_url": "https://openknowledge.fao.org/items/ebe19244-9611-443c-a2a6-25cec697b361", "category": "impacto-social" }, { "metric": "Población con hambre en África 2024", "benchmark": "más del 20% (307 millones de personas)", "source": "FAO — SOFI 2025", "source_url": "https://openknowledge.fao.org/items/ebe19244-9611-443c-a2a6-25cec697b361", "category": "impacto-social" }, { "metric": "Personas que no pueden costear una dieta saludable en América Latina y el Caribe", "benchmark": "181,9 millones de personas", "source": "FAO — State of Food and Agriculture / SOFI 2024", "source_url": "https://www.fao.org/americas/news/news-detail/compras-publicas-locales-agricultura-familiar/en", "category": "impacto-social" }, { "metric": "Reducción del hambre en América Latina y el Caribe 2024", "benchmark": "1,5 millones de personas menos con hambre", "source": "FAO — SOFI 2024", "source_url": "https://www.fao.org/americas/news/news-detail/compras-publicas-locales-agricultura-familiar/en", "category": "impacto-social" }, { "metric": "Jóvenes desempleados en el mundo 2023", "benchmark": "64,9 millones (tasa del 13%)", "source": "OIT — Global Employment Trends for Youth 2024", "source_url": "https://www.ilo.org/publications/major-publications/global-employment-trends-youth-2024", "category": "impacto-social" }, { "metric": "Jóvenes que ni estudian ni trabajan (NEET) proyectados 2025", "benchmark": "262 millones (1 de cada 4)", "source": "OIT — Global Employment Trends for Youth 2024", "source_url": "https://www.ilo.org/publications/major-publications/global-employment-trends-youth-2024", "category": "impacto-social" }, { "metric": "Tasa de jóvenes NEET en los Estados Árabes 2023", "benchmark": "33,2%", "source": "OIT — Global Employment Trends for Youth 2024", "source_url": "https://www.ilo.org/publications/major-publications/global-employment-trends-youth-2024", "category": "impacto-social" }, { "metric": "Aporte del turismo al PIB mundial 2024", "benchmark": "10,9 billones de USD", "source": "ONU Turismo (UN Tourism) — datos 2024", "source_url": "https://www.untourism.int/gastronomy-wine-tourism", "category": "impacto-social" }, { "metric": "Empleos sostenidos por el turismo en el mundo 2024", "benchmark": "357 millones de empleos (1 de cada 10)", "source": "ONU Turismo (UN Tourism) — datos 2024", "source_url": "https://www.untourism.int/gastronomy-wine-tourism", "category": "impacto-social" }, { "metric": "Mipymes de América Latina sin presencia en internet", "benchmark": "más del 70%", "source": "CEPAL — Inversión digital en América Latina y el Caribe 2024", "source_url": "https://www.cepal.org/es/notas/cepal-confirma-record-inversion-digital-2024-pero-advierte-que-persisten-brechas-estructurales", "category": "impacto-social" }, { "metric": "Mipymes en línea con presencia pasiva (sin transacciones digitales)", "benchmark": "más del 60% de las que están en línea", "source": "CEPAL — Inversión digital en América Latina y el Caribe 2024", "source_url": "https://www.cepal.org/es/notas/cepal-confirma-record-inversion-digital-2024-pero-advierte-que-persisten-brechas-estructurales", "category": "impacto-social" }, { "metric": "Penetración de la IA en empresas de América Latina frente a Europa", "benchmark": "menos del 4% en ALC vs. más del 20% en Europa", "source": "CEPAL — Inversión digital en América Latina y el Caribe 2024", "source_url": "https://www.cepal.org/es/notas/cepal-confirma-record-inversion-digital-2024-pero-advierte-que-persisten-brechas-estructurales", "category": "impacto-social" }, { "metric": "Participación femenina en hotelería, restauración y turismo", "benchmark": "60% a 70% de los trabajadores", "source": "OIT — Sectoral Brief: Hotels, catering and tourism (Gender)", "source_url": "https://www.ilo.org/media/7016/download", "category": "impacto-social" }, { "metric": "Mujeres en puestos ejecutivos de restaurantes de EE. UU.", "benchmark": "38% (frente al 63% en nivel inicial)", "source": "Restaurant Business — Women in the restaurant workforce 2024", "source_url": "https://www.restaurantbusinessonline.com/workforce/women-dominate-restaurant-workforce-except-top", "category": "impacto-social" }, { "metric": "Emisiones de CO2 equivalente por comida enviada a vertederos de EE. UU. 2020", "benchmark": "55 millones de toneladas de CO2e", "source": "EPA — Quantifying Methane Emissions from Landfilled Food Waste 2023", "source_url": "https://www.epa.gov/land-research/quantifying-methane-emissions-landfilled-food-waste", "category": "impacto-social" }, { "metric": "Metano de comida enterrada no capturado en vertederos de EE. UU.", "benchmark": "61% escapa a la atmósfera", "source": "EPA — Quantifying Methane Emissions from Landfilled Food Waste 2023", "source_url": "https://www.epa.gov/land-research/quantifying-methane-emissions-landfilled-food-waste", "category": "impacto-social" }, { "metric": "Unidades económicas de la industria restaurantera en México 2023", "benchmark": "581.530 establecimientos", "source": "INEGI — Censos Económicos 2024", "source_url": "https://www.inegi.org.mx/programas/ce/2024/", "category": "impacto-social" }, { "metric": "Producción de la industria restaurantera mexicana por cada 100 pesos del sector", "benchmark": "55,9 de cada 100 pesos", "source": "INEGI — Censos Económicos 2024", "source_url": "https://www.inegi.org.mx/programas/ce/2024/", "category": "impacto-social" }, { "metric": "Peso de las microempresas en el total de unidades económicas de México 2023", "benchmark": "95,4% del total (41,4% del personal ocupado)", "source": "INEGI — Censos Económicos 2024", "source_url": "https://www.inegi.org.mx/contenidos/saladeprensa/boletines/2025/ce/CE2024_def.pdf", "category": "impacto-social" }, { "metric": "Peso de la agricultura familiar (pequeños productores) en América Latina y el Caribe", "benchmark": "81% de las explotaciones agrícolas", "source": "FAO — State of Food and Agriculture 2024", "source_url": "https://www.fao.org/3/cd2616en/online/state-of-food-and-agriculture-2024/food-supply-chains-transformation.html", "category": "impacto-social" }, { "metric": "Actividad emprendedora femenina en América Latina 2024", "benchmark": "20,45% (la más alta del mundo)", "source": "BID / Global Entrepreneurship Monitor 2024", "source_url": "https://publications.iadb.org/publications/english/document/Women-Entrepreneurship-in-Latin-America-An-Exploration-of-Current-Knowledge.pdf", "category": "impacto-social" }, { "metric": "Empresas lideradas por mujeres sin acceso a recursos económicos para crecer", "benchmark": "73%", "source": "PNUD — Emprendimiento femenino en América Latina 2024", "source_url": "https://www.undp.org/latin-america/stories/power-entrepreneurship-women-transforming-region-courage-and-vision", "category": "impacto-social" }, { "metric": "Brecha de participación laboral por género en América Latina 2024", "benchmark": "52,1% mujeres vs. 74,3% hombres", "source": "Banco Mundial — Gender Data Portal / Findex 2024", "source_url": "https://genderdata.worldbank.org/en/topics/entrepreneurship", "category": "impacto-social" }, { "metric": "Nuevas tiendas de comercio electrónico lideradas por mujeres en América Latina", "benchmark": "65,6%", "source": "PNUD — Emprendimiento femenino en América Latina 2024", "source_url": "https://www.undp.org/latin-america/stories/power-entrepreneurship-women-transforming-region-courage-and-vision", "category": "impacto-social" }, { "metric": "Niños que reciben comidas escolares mediante programas públicos en el mundo", "benchmark": "466 millones de niños", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/publications/state-school-feeding-worldwide", "category": "impacto-social" }, { "metric": "Niños adicionales con comidas escolares públicas frente a 2020", "benchmark": "80 millones más (aumento del 20%)", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/news/wfp-report-finds-80-million-more-children-now-supported-national-school-meal-programmes", "category": "impacto-social" }, { "metric": "Financiamiento global de comidas escolares 2024", "benchmark": "84.000 millones de USD (99% de presupuestos nacionales)", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/publications/state-school-feeding-worldwide", "category": "impacto-social" }, { "metric": "Empleos de cocina generados por programas de comidas escolares", "benchmark": "7,4 millones de empleos", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/publications/state-school-feeding-worldwide", "category": "impacto-social" }, { "metric": "Aporte de la compra local de alimentos para comidas escolares en Benín 2024", "benchmark": "más de 23 millones de USD a la economía", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/news/wfp-report-finds-80-million-more-children-now-supported-national-school-meal-programmes", "category": "impacto-social" }, { "metric": "Aumento de ingresos de agricultores por comidas escolares locales en Burundi 2024", "benchmark": "+50% de ingreso agrícola", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/news/wfp-report-finds-80-million-more-children-now-supported-national-school-meal-programmes", "category": "impacto-social" }, { "metric": "Niños alcanzados por comidas escolares en Medio Oriente y Norte de África", "benchmark": "23,5 millones de niños", "source": "PMA (WFP) — State of School Feeding Worldwide 2024", "source_url": "https://www.wfp.org/news/wfp-report-reveals-school-meals-powerful-economic-engine-and-lifeline-middle-east-and-north", "category": "impacto-social" }, { "metric": "Restaurantes independientes que fracasan en su primer año en EE. UU.", "benchmark": "17% (no el mito del 90%)", "source": "Estudio de economistas de UC Berkeley (Parsa et al.), vía Oregon State University 2024", "source_url": "https://blogs.oregonstate.edu/nexus/2024/11/27/restaurant-failure-rate-statistics-and-management-insights/", "category": "impacto-social" }, { "metric": "Restaurantes que sobreviven más de cinco años en EE. UU.", "benchmark": "51,4% (vs. 49,6% del total de pymes)", "source": "U.S. Bureau of Labor Statistics, análisis de supervivencia empresarial 2024", "source_url": "https://www.bls.gov/bdm/", "category": "impacto-social" }, { "metric": "Restaurantes que sobreviven más de diez años en EE. UU.", "benchmark": "34,6%", "source": "U.S. Bureau of Labor Statistics, análisis de supervivencia empresarial 2024", "source_url": "https://www.bls.gov/bdm/", "category": "impacto-social" }, { "metric": "Restaurantes cerrados en Estados Unidos en 2024", "benchmark": "más de 72.000 cierres", "source": "National Restaurant Association — State of the Industry 2024", "source_url": "https://restaurant.org/", "category": "impacto-social" }, { "metric": "Ventas de la industria restaurantera de EE. UU. 2024", "benchmark": "más de 1,1 billones de USD", "source": "National Restaurant Association — State of the Industry 2024", "source_url": "https://restaurant.org/", "category": "impacto-social" }, { "metric": "Adultos de EE. UU. dispuestos a visitar restaurantes con prácticas sostenibles", "benchmark": "casi 75%", "source": "National Restaurant Association — State of the Industry", "source_url": "https://restaurant.org/", "category": "impacto-social" }, { "metric": "Comida desechada al año por restaurantes, tiendas y fabricantes de EE. UU.", "benchmark": "52.000 millones de libras (23,6 millones de toneladas)", "source": "EPA / ReFED — datos de desperdicio de alimentos de EE. UU.", "source_url": "https://www.epa.gov/newsreleases/epa-releases-new-food-waste-reports", "category": "impacto-social" }, { "metric": "Empleos del sector restaurantero en EE. UU.", "benchmark": "15.7 millones (2026) → 17.3 millones proyectados a 2036", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "impacto-social" }, { "metric": "Adultos que han trabajado alguna vez en restaurantes", "benchmark": "67% (78% de la Gen Z)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "impacto-social" }, { "metric": "El restaurante como PRIMER empleo", "benchmark": "51% de los adultos tuvo su primer empleo en el sector", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "impacto-social" }, { "metric": "Empleados nacidos fuera de EE. UU.", "benchmark": "23% de la fuerza laboral del sector (2026)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "impacto-social" }, { "metric": "Empleados que hablan otro idioma en casa", "benchmark": "30% (2026)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "impacto-social" }, { "metric": "Empleos nuevos del turismo y la hospitalidad 2024", "benchmark": "27.4 millones creados en 2024", "source": "WTTC 2024 (vía EHL Insights)", "source_url": "https://insights.ehl.edu/hospitality-industry-statistics", "category": "impacto-social" }, { "metric": "Rotación de sala (FOH)", "benchmark": ">70% anual", "source": "U.S. Bureau of Labor Statistics", "source_url": "https://www.bls.gov/iag/tgs/iag722.htm", "category": "liderazgo-equipo" }, { "metric": "Rotación de cocina", "benchmark": "~50% anual", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "liderazgo-equipo" }, { "metric": "Costo por cada salida", "benchmark": "$1,500–3,000 por empleado", "source": "Nation's Restaurant News", "source_url": "https://nrn.com", "category": "liderazgo-equipo" }, { "metric": "Tendencias laborales del sector", "benchmark": "presión salarial al alza desde 2020", "source": "McKinsey (insights)", "source_url": "https://mckinsey.com", "category": "liderazgo-equipo" }, { "metric": "Cultura y retención", "benchmark": "cultura y desarrollo interno figuran como palanca #1 de retención en pymes", "source": "Inc.", "source_url": "https://inc.com", "category": "liderazgo-equipo" }, { "metric": "Empleo del sector restaurantero (EE.UU.)", "benchmark": "15.9 millones de empleados (2025)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "liderazgo-equipo" }, { "metric": "Tasa de abandono (quit rate) hostelería EE.UU.", "benchmark": "4,1% mensual en mayo 2024, cuarto mes seguido bajo el 5% (media 2019: 4,9%)", "source": "National Restaurant Association (BLS JOLTS) 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/", "category": "liderazgo-equipo" }, { "metric": "Rotación anual en comida rápida (QSR)", "benchmark": "Supera el 130% anual en quick-service, 2024", "source": "Toast 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Rotación por hora en servicio limitado", "benchmark": "135% en el 3er trimestre de 2024", "source": "Black Box Intelligence / 7shifts 2024", "source_url": "https://www.7shifts.com/blog/restaurant-staff-turnover-and-retention-playbook/", "category": "liderazgo-equipo" }, { "metric": "Rotación por hora en servicio completo", "benchmark": "96% en el 3er trimestre de 2024", "source": "Black Box Intelligence / 7shifts 2024", "source_url": "https://www.7shifts.com/blog/restaurant-staff-turnover-and-retention-playbook/", "category": "liderazgo-equipo" }, { "metric": "Rotación a un año por posición", "benchmark": "Cocina (BOH) 43%, sala (FOH) 41%, gerentes 28%", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/blog/restaurant-staff-turnover-and-retention-playbook/", "category": "liderazgo-equipo" }, { "metric": "Costo de rotación por empleado", "benchmark": "USD 5.864 por empleado (incluye ~USD 821 de capacitación)", "source": "Cornell University 2024", "source_url": "https://higherme.com/blog/the-real-cost-of-restaurant-turnover-5864-per-employee-and-how-to-reduce-it", "category": "liderazgo-equipo" }, { "metric": "Costo duro de reemplazo por rol", "benchmark": "Empleado por hora USD 2.305; gerente USD 10.518; gerente general USD 16.770 (2024)", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "liderazgo-equipo" }, { "metric": "Salario mediano por hora en sala/servicio", "benchmark": "USD 14,92 por hora, mayo 2024", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-and-beverage-serving-and-related-workers.htm", "category": "liderazgo-equipo" }, { "metric": "Salario mediano por hora de meseros", "benchmark": "USD 16,23 por hora, mayo 2024", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/waiters-and-waitresses.htm", "category": "liderazgo-equipo" }, { "metric": "Salario mediano por hora de personal de cocina", "benchmark": "USD 16,45 por hora, mayo 2024", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-preparation-workers.htm", "category": "liderazgo-equipo" }, { "metric": "Salario mediano anual del sector preparación/servicio", "benchmark": "USD 34.130 anuales (media todas ocupaciones: USD 49.500), mayo 2024", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/", "category": "liderazgo-equipo" }, { "metric": "Salario mediano anual de gerentes de restaurante", "benchmark": "USD 65.310 anuales, mayo 2024", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/ooh/management/food-service-managers.htm", "category": "liderazgo-equipo" }, { "metric": "Crecimiento de empleo de gerentes de restaurante", "benchmark": "+6% de 2024 a 2034 (más rápido que la media), ~42.000 vacantes/año", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/ooh/management/food-service-managers.htm", "category": "liderazgo-equipo" }, { "metric": "Operadores con falta de personal", "benchmark": "62% de operadores reportan estar cortos de personal para la demanda (2024)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/research-reports/", "category": "liderazgo-equipo" }, { "metric": "Costos laborales como reto", "benchmark": "89% de restaurantes ven los mayores costos laborales como reto significativo (2024)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/research-reports/", "category": "liderazgo-equipo" }, { "metric": "Vacantes difíciles de cubrir", "benchmark": "59% de operadores tenían puestos difíciles de llenar en 2024 (baja desde 70% en 2023)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/research-reports/", "category": "liderazgo-equipo" }, { "metric": "Renuncia por mala gestión", "benchmark": "45% de empleados dejó un trabajo por mala gestión o mala relación con el supervisor", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/blog/announcing-2024-report-restaurant-employee-engagement/", "category": "liderazgo-equipo" }, { "metric": "Relación con el jefe y satisfacción", "benchmark": "73% dice que la relación con su gerente impacta su satisfacción laboral", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/blog/announcing-2024-report-restaurant-employee-engagement/", "category": "liderazgo-equipo" }, { "metric": "Impacto de horarios predecibles", "benchmark": "Horarios predecibles reducen el ausentismo ~25% y la rotación hasta 20%", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/blog/announcing-2024-report-restaurant-employee-engagement/", "category": "liderazgo-equipo" }, { "metric": "Reconocimiento y retención", "benchmark": "68% se queda más probablemente si recibe retroalimentación regular y reconocimiento", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/blog/announcing-2024-report-restaurant-employee-engagement/", "category": "liderazgo-equipo" }, { "metric": "Empleo total del sector en EE.UU.", "benchmark": "15,9 millones de trabajadores proyectados para fin de 2025", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "liderazgo-equipo" }, { "metric": "Salario base de camarero en España", "benchmark": "1.350-1.400 € mensuales (14 pagas), convenio 2024", "source": "Acuerdo Laboral Estatal de Hostelería (ALEH V) 2024", "source_url": "https://www.hosteleriamadrid.com/blog/laboral/niveles-retributivos-en-hosteleria-categorias-salarios-y-convenios/", "category": "liderazgo-equipo" }, { "metric": "Subida salarial pactada en hostelería (España)", "benchmark": "+6% en 2023, +5% en 2024 y +4% en 2025 (ALEH V)", "source": "Acuerdo Laboral Estatal de Hostelería (ALEH V) 2024", "source_url": "https://www.hosteleriamadrid.com/blog/laboral/niveles-retributivos-en-hosteleria-categorias-salarios-y-convenios/", "category": "liderazgo-equipo" }, { "metric": "Rotación del sector restaurantero EE.UU. en 2024", "benchmark": "65,8% en 2024 (bajó desde 75,6% en 2023)", "source": "National Restaurant Association 2024", "source_url": "https://www.nrn.com/restaurant-labor/restaurant-turnover-rates-improve-to-pre-pandemic-levels", "category": "liderazgo-equipo" }, { "metric": "Empleados que dejaron un empleo por mala gestión", "benchmark": "45% de los empleados de restaurante (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "La relación con el gerente afecta la satisfacción laboral", "benchmark": "73% de los empleados lo afirman (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante felices en el trabajo", "benchmark": "72% (más de 1 de cada 4 no lo está, 2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Aumento del salario base por hora en restaurantes EE.UU.", "benchmark": "+4% hasta 14,20 USD/hora (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Brecha salarial regional del personal de restaurante", "benchmark": ">20 USD/h en Noroeste Pacífico y Norte de California vs 15 USD/h en Sureste y Medio Oeste (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Restaurantes que aún programan turnos manualmente", "benchmark": "27% (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Empleados felices que se sienten conectados con sus compañeros", "benchmark": "84% (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Empleados que rara vez reciben feedback positivo de la gerencia", "benchmark": "1 de cada 5 (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Costo promedio de perder a un empleado de primera línea", "benchmark": "5.864 USD por empleado (Cornell CHR)", "source": "Cornell Center for Hospitality Research 2006", "source_url": "https://www.hospitalitynet.org/news/4029690.html", "category": "liderazgo-equipo" }, { "metric": "Costo de reclutamiento por cada salida (desglose Cornell)", "benchmark": "1.173 USD en reclutamiento por empleado", "source": "Cornell Center for Hospitality Research 2006", "source_url": "https://www.hospitalitynet.org/news/4029690.html", "category": "liderazgo-equipo" }, { "metric": "Impacto de la rotación en la satisfacción del cliente", "benchmark": "Cada punto de rotación erosiona hasta 5% el índice de satisfacción del huésped", "source": "Cornell Center for Hospitality Research", "source_url": "https://www.hospitalitynet.org/news/4029690.html", "category": "liderazgo-equipo" }, { "metric": "Peso del gerente en el compromiso del equipo", "benchmark": "70% de la variación en el engagement depende del gerente", "source": "Gallup 2015", "source_url": "https://news.gallup.com/businessjournal/182792/managers-account-variance-employee-engagement.aspx", "category": "liderazgo-equipo" }, { "metric": "Compromiso laboral en EE.UU. en 2024", "benchmark": "31% comprometidos (mínimo en una década); 17% activamente desconectados", "source": "Gallup 2024", "source_url": "https://www.gallup.com/workplace/692954/anemic-employee-engagement-points-leadership-challenges.aspx", "category": "liderazgo-equipo" }, { "metric": "Compromiso bajo gerentes mujeres", "benchmark": "+6 puntos porcentuales más comprometidos", "source": "Gallup", "source_url": "https://news.gallup.com/businessjournal/197552/women-lead-men-key-workplace-engagement-measures.aspx", "category": "liderazgo-equipo" }, { "metric": "Efecto del enfoque compartido del equipo (restaurantes)", "benchmark": "Rotación −24%, productividad +17%, ventas 20% más probables de subir", "source": "TDn2K/Gallup GM Connect Engagement Index", "source_url": "https://www.restaurantbusinessonline.com/workforce/new-gauge-labor-success-restaurants-engagement", "category": "liderazgo-equipo" }, { "metric": "Costo laboral en servicio completo (mediana, % ventas)", "benchmark": "36,5% de las ventas (2024)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "liderazgo-equipo" }, { "metric": "Costo laboral en servicio limitado (mediana, % ventas)", "benchmark": "31,7% de las ventas (2024)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "liderazgo-equipo" }, { "metric": "Costo laboral: rentables vs con pérdida (servicio completo)", "benchmark": "34,2% de ventas (rentables) vs 42,9% (con pérdida) en 2024", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "liderazgo-equipo" }, { "metric": "Costo laboral en QSR rentables (mediana)", "benchmark": "30,0% de las ventas (2024)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "liderazgo-equipo" }, { "metric": "Restaurantes que batallan para cubrir gerencia y cocina calificada", "benchmark": "54% (cocineros y chefs, 2024)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "liderazgo-equipo" }, { "metric": "Reclutamiento y retención como principal preocupación", "benchmark": "77% de los operadores (2024)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "liderazgo-equipo" }, { "metric": "Posición más difícil de cubrir en restaurantes", "benchmark": "Chef/cocinero: 59% de operadores con dificultad (2024)", "source": "Escoffier 2025", "source_url": "https://escoffierglobal.com/blog/culinary-industry-hiring-and-retention-trends/", "category": "liderazgo-equipo" }, { "metric": "Escasez de cocineros en restaurantes de 2M USD+ de ingresos", "benchmark": "39% reporta falta de cocineros de línea; 25% de prep cooks/chefs (2024)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "liderazgo-equipo" }, { "metric": "Rotación gerencial en servicio limitado (Q3 2024)", "benchmark": "55% (subió desde 45% en 2019)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/", "category": "liderazgo-equipo" }, { "metric": "Gen Z como parte de la fuerza laboral EE.UU.", "benchmark": "18% en el 2º trimestre de 2024 (superó a los Baby Boomers, 15%)", "source": "U.S. Department of Labor 2024", "source_url": "https://www.dol.gov/sites/dolgov/files/ETA/opder/DASP/Trendlines/posts/2024_08/Trendlines_August_2024.html", "category": "liderazgo-equipo" }, { "metric": "Empleos de restaurante cubiertos por quienes entran por primera vez al mercado laboral", "benchmark": "18% (21% en servicio rápido, 14% en servicio completo)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "liderazgo-equipo" }, { "metric": "Estadounidenses que han trabajado en un restaurante", "benchmark": "1 de cada 3, a menudo como primer empleo", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "liderazgo-equipo" }, { "metric": "Mujeres en la fuerza laboral restaurantera de México", "benchmark": "60% (la mitad, jefas de familia)", "source": "CANIRAC 2024", "source_url": "https://enlineabc.com.mx/tijuana/inicio/2024/12/10/industria-restaurantera-genera-2-1-millones-de-empleos-directos-en-mexico-canirac/", "category": "liderazgo-equipo" }, { "metric": "Restaurantes que adoptaron nueva tecnología por retos laborales", "benchmark": "65% (2024)", "source": "7shifts 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Gerentes de A&B que citan reclutamiento/retención como reto principal", "benchmark": "47% (2024)", "source": "Deliverect 2024", "source_url": "https://www.deliverect.com/en-us/blog/restaurant-management/why-is-there-a-staff-shortage-in-the-food-service-industry", "category": "liderazgo-equipo" }, { "metric": "México: primer empleo para jóvenes vía la industria restaurantera", "benchmark": "1 de cada 5 jóvenes", "source": "CANIRAC 2024", "source_url": "https://enlineabc.com.mx/tijuana/inicio/2024/12/10/industria-restaurantera-genera-2-1-millones-de-empleos-directos-en-mexico-canirac/", "category": "liderazgo-equipo" }, { "metric": "Tasa de abandono voluntario en hostelería EE.UU. (julio 2025)", "benchmark": "4,6% en julio de 2025 (quit rate), aún elevada en 4,0% en octubre de 2025", "source": "U.S. BLS JOLTS (vía Paytronix) 2025", "source_url": "https://www.paytronix.com/blog/restaurant-staff-turnover", "category": "liderazgo-equipo" }, { "metric": "Rotación anual del sector restaurantero EE.UU. en 2025", "benchmark": ">75% en 2025; comida rápida (QSR) supera el 130%", "source": "7shifts / turnozo 2025", "source_url": "https://turnozo.com/blog/restaurant-staffing-statistics", "category": "liderazgo-equipo" }, { "metric": "Costo anual promedio de la rotación por restaurante (EE.UU.)", "benchmark": "~150.000 USD/año perdidos solo en rotación de personal (2025)", "source": "meez / turnozo 2025", "source_url": "https://turnozo.com/blog/restaurant-staffing-statistics", "category": "liderazgo-equipo" }, { "metric": "Compromiso laboral global (Gallup)", "benchmark": "21% de empleados comprometidos en 2024, con 438.000 M USD de productividad perdida", "source": "Gallup State of the Global Workplace 2025", "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx", "category": "liderazgo-equipo" }, { "metric": "Caída del compromiso de los gerentes (Gallup)", "benchmark": "El compromiso de gerentes cayó de 27% a 22% entre 2024 y 2025", "source": "Gallup State of the Global Workplace 2026 (vía HR Dive)", "source_url": "https://www.hrdive.com/news/manager-engagement/746104/", "category": "liderazgo-equipo" }, { "metric": "Peso de la formación gerencial recibida", "benchmark": "Solo 44% de los gerentes a nivel global dice haber recibido alguna vez formación gerencial", "source": "Gallup (vía Inclusion Geeks) 2025", "source_url": "https://www.inclusiongeeks.com/the-gallup-2025-workplace-report-shows-engagement-is-falling-and-managers-hold-the-key/", "category": "liderazgo-equipo" }, { "metric": "Impacto de la formación en coaching de mandos", "benchmark": "Programas de coaching mejoran el desempeño del gerente 20-28% y elevan hasta 18% el compromiso del equipo", "source": "Gallup (vía Kinkajou) 2025", "source_url": "https://www.kinkajouconsulting.com/post/topleadershipdevelopmentstatistics", "category": "liderazgo-equipo" }, { "metric": "Caída del compromiso en gerentes mujeres y jóvenes", "benchmark": "Gerentes mujeres -7 pts y menores de 35 años -5 pts de compromiso (2024-2025)", "source": "Gallup State of the Global Workplace 2026", "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx", "category": "liderazgo-equipo" }, { "metric": "Rotación de personal en hostelería del Reino Unido (2024)", "benchmark": "38,7% de rotación en hostelería y catering en 2024; >43% en comida rápida", "source": "RotaCloud (vía Restroworks) 2024", "source_url": "https://www.restroworks.com/blog/uk-restaurant-industry-statistics/", "category": "liderazgo-equipo" }, { "metric": "Rotación en restaurantes del Reino Unido y costo laboral", "benchmark": "Rotación anual bajó de 75% a 67% hasta finales de 2025, con costos laborales en 35% de los ingresos", "source": "Chefs Bay / UKHospitality 2025", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Rotación temprana en hostelería del Reino Unido", "benchmark": "42% de rotación en los primeros 90 días de empleo", "source": "UKHospitality (vía Chefs Bay) 2025", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Empleos de hostelería perdidos en el Reino Unido", "benchmark": "170.000 empleos de hostelería perdidos en los 13 meses posteriores al presupuesto de octubre 2024", "source": "UKHospitality (vía Chefs Bay) 2025", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Vacantes en hostelería y comida del Reino Unido", "benchmark": "Promedio de 79.000 vacantes en 2025, bajando desde 98.000 en 2024 (ONS)", "source": "ONS (vía Chefs Bay) 2025", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Formación como causa de la rotación (Reino Unido)", "benchmark": "97% de gerentes ve la alta rotación como problema mayor y 41% culpa la formación insuficiente", "source": "Estudio de restaurantes UK (vía Restroworks) 2025", "source_url": "https://www.restroworks.com/blog/uk-restaurant-industry-statistics/", "category": "liderazgo-equipo" }, { "metric": "Salario mínimo interprofesional en España (2026)", "benchmark": "1.221 EUR brutos/mes en 2026, +3,1% frente a 2025", "source": "Gobierno de España (vía Expatica) 2026", "source_url": "https://www.expatica.com/es/working/employment-law/minimum-wage-spain-104545/", "category": "liderazgo-equipo" }, { "metric": "Salario mínimo general en México (2026)", "benchmark": "315,04 MXN/día en 2026, +13% frente a 2025", "source": "CONASAMI (México, vía Start-Ops) 2026", "source_url": "https://start-ops.com.mx/minimum-wage-in-mexico/", "category": "liderazgo-equipo" }, { "metric": "Salario mínimo zona fronteriza en México (2026)", "benchmark": "440,87 MXN/día en la franja fronteriza norte en 2026, +5% anual", "source": "CONASAMI (México, vía Start-Ops) 2026", "source_url": "https://start-ops.com.mx/minimum-wage-in-mexico/", "category": "liderazgo-equipo" }, { "metric": "Intención de rotar de la Generación Z", "benchmark": "31% de empleados Gen Z planea cambiar de trabajo en los próximos 6 meses (desde 25% en 2024)", "source": "TriNet 2025", "source_url": "https://www.trinet.com/insights/gen-z-turnover-trends-2025", "category": "liderazgo-equipo" }, { "metric": "Costo de reemplazo por rol (encuesta de operadores)", "benchmark": "1.056 USD (sala), 1.491 USD (cocina) y 2.611 USD (gerente) por reemplazo en 2025", "source": "7shifts (encuesta a 511 operadores) 2025", "source_url": "https://www.7shifts.com/restaurant-labor-costs-playbook", "category": "liderazgo-equipo" }, { "metric": "Rotación por posición en restaurantes (EE.UU.)", "benchmark": "Sala 41%, cocina 43% y gerentes 28% de rotación anual (2025)", "source": "joinhomebase 2025", "source_url": "https://www.joinhomebase.com/blog/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Razones de salida de la primera línea (hourly)", "benchmark": "En sala: abandono de puesto, motivos personales y desequilibrio vida-trabajo lideran las salidas (2025)", "source": "joinhomebase 2025", "source_url": "https://www.joinhomebase.com/blog/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Ingreso masivo de la Gen Z a la fuerza laboral", "benchmark": "La Gen Z y la salida de baby boomers redefine la plantilla restaurantera en 2025", "source": "Black Box Intelligence 2025", "source_url": "https://blackboxintelligence.com/blog/gen-zs-flooding-into-workforce-as-boomers-exit-how-can-restaurants-manage-this-shift/", "category": "liderazgo-equipo" }, { "metric": "Rotación anual del sector de servicio de alimentos", "benchmark": "más del 70% de separaciones anuales", "source": "U.S. Bureau of Labor Statistics — Job Openings and Labor Turnover Survey (JOLTS) 2024", "source_url": "https://www.bls.gov/jlt/", "category": "liderazgo-equipo" }, { "metric": "Rotación como porcentaje del empleo total", "benchmark": "65.8% en 2024 (75.6% en 2023)", "source": "U.S. Bureau of Labor Statistics — JOLTS (separaciones sector foodservice) 2024", "source_url": "https://www.bls.gov/jlt/", "category": "liderazgo-equipo" }, { "metric": "Costo promedio de rotación por empleado", "benchmark": "USD 5,864 por empleado", "source": "Cornell Center for Hospitality Research — costo de rotación en hospitalidad", "source_url": "https://higherme.com/blog/the-real-cost-of-restaurant-turnover-5864-per-employee-and-how-to-reduce-it", "category": "liderazgo-equipo" }, { "metric": "Costo de reemplazar a un gerente general", "benchmark": "hasta USD 17,651 por gerente", "source": "Homebase — Restaurant Employee Turnover 2025", "source_url": "https://www.joinhomebase.com/blog/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Salario mediano por hora en servicio de alimentos y bebidas", "benchmark": "USD 14.92 por hora (mayo 2024)", "source": "U.S. Bureau of Labor Statistics — Occupational Outlook Handbook 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-and-beverage-serving-and-related-workers.htm", "category": "liderazgo-equipo" }, { "metric": "Crecimiento proyectado del empleo en servicio de alimentos", "benchmark": "+5% de 2024 a 2034", "source": "U.S. Bureau of Labor Statistics — Occupational Outlook Handbook 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-and-beverage-serving-and-related-workers.htm", "category": "liderazgo-equipo" }, { "metric": "Vacantes anuales proyectadas en servicio de alimentos y bebidas", "benchmark": "cerca de 1,159,600 al año", "source": "U.S. Bureau of Labor Statistics — Occupational Outlook Handbook 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/food-and-beverage-serving-and-related-workers.htm", "category": "liderazgo-equipo" }, { "metric": "Vacantes en restaurantes y alojamiento", "benchmark": "casi 985,000 vacantes (octubre 2025)", "source": "National Restaurant Association / BLS JOLTS 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/total-restaurant-industry-jobs/", "category": "liderazgo-equipo" }, { "metric": "Salario promedio por hora en ocio y hospitalidad", "benchmark": "subió de USD 16.84 (2020) a USD 22.53 (ene 2025)", "source": "U.S. Bureau of Labor Statistics — Current Employment Statistics (CES) 2025", "source_url": "https://www.bls.gov/ces/", "category": "liderazgo-equipo" }, { "metric": "Líderes de hospitalidad que dicen que contratar sigue siendo difícil", "benchmark": "91% de los líderes", "source": "Hireology — encuesta de contratación en hospitalidad 2025", "source_url": "https://escoffierglobal.com/blog/hospitality-hiring-trends-what-employers-need-to-know/", "category": "liderazgo-equipo" }, { "metric": "Operadores que citan la reducción del mercado laboral como su mayor preocupación", "benchmark": "54% de los operadores", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "liderazgo-equipo" }, { "metric": "Rotación a un año por posición", "benchmark": "FOH 41%, BOH 43%, gerentes 28%", "source": "Toast — Restaurant Turnover Rate 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Empleados cuya satisfacción depende de su relación con el gerente", "benchmark": "73% de los empleados", "source": "7shifts — Restaurant Workforce Report 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Empleados que han renunciado por mala gestión", "benchmark": "45% de los empleados", "source": "7shifts — Restaurant Workforce Report 2024", "source_url": "https://www.7shifts.com/restaurant-workforce-report", "category": "liderazgo-equipo" }, { "metric": "Efecto de la programación predecible", "benchmark": "reduce ausentismo 25% y rotación hasta 20%", "source": "7shifts / Modern Restaurant Management 2024", "source_url": "https://modernrestaurantmanagement.com/restaurant-workforce-research-reflecting-on-2024-and-optimizing-for-2025/", "category": "liderazgo-equipo" }, { "metric": "Tamaño de la fuerza laboral de restaurantes en EE.UU.", "benchmark": "15.9 millones de empleos y USD 1.5 billones en ventas (2025)", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://www.prnewswire.com/news-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-reach-1-5-trillion-in-sales-302369638.html", "category": "liderazgo-equipo" }, { "metric": "Participación de mujeres en la fuerza laboral y en la gerencia", "benchmark": "55% de empleados y 47% de gerentes son mujeres", "source": "National Restaurant Association — Restaurant Employee Demographics 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "liderazgo-equipo" }, { "metric": "Empleados menores de 25 años", "benchmark": "40% de los empleados (vs. 13% en la fuerza laboral general)", "source": "National Restaurant Association — Restaurant Employee Demographics 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "liderazgo-equipo" }, { "metric": "Costo del bajo compromiso laboral para la economía mundial en 2024", "benchmark": "438.000 millones USD", "source": "Gallup — State of the Global Workplace 2025", "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx", "category": "liderazgo-equipo" }, { "metric": "Gerentes en el mundo que dicen no haber recibido ninguna formación en gestión", "benchmark": "más del 50%", "source": "Gallup — State of the Global Workplace 2025", "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx", "category": "liderazgo-equipo" }, { "metric": "Equipos con gerentes muy comprometidos frente a gerentes desconectados: menor rotación", "benchmark": "59% menos rotación", "source": "Gallup — State of the American Manager", "source_url": "https://news.gallup.com/businessjournal/182792/managers-account-variance-employee-engagement.aspx", "category": "liderazgo-equipo" }, { "metric": "Mayor rentabilidad de equipos con gerentes muy comprometidos", "benchmark": "21% más rentabilidad", "source": "Gallup — State of the American Manager", "source_url": "https://news.gallup.com/businessjournal/182792/managers-account-variance-employee-engagement.aspx", "category": "liderazgo-equipo" }, { "metric": "Menos defectos de calidad en equipos con gerentes muy comprometidos", "benchmark": "41% menos defectos", "source": "Gallup — State of the American Manager", "source_url": "https://news.gallup.com/businessjournal/182792/managers-account-variance-employee-engagement.aspx", "category": "liderazgo-equipo" }, { "metric": "Trabajadores estudiados por Gallup para medir el efecto del gerente en el compromiso", "benchmark": "2,7 millones de trabajadores", "source": "Gallup — meta-análisis de compromiso", "source_url": "https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx", "category": "liderazgo-equipo" }, { "metric": "Costo promedio por contratación (puestos no ejecutivos) en EE.UU.", "benchmark": "5.475 USD", "source": "SHRM — 2025 Talent Benchmarking Report", "source_url": "https://www.shrm.org/topics-tools/tools/forms/turnover-cost-calculation-spreadsheet", "category": "liderazgo-equipo" }, { "metric": "Costo por contratación de un puesto ejecutivo en EE.UU.", "benchmark": "35.879 USD", "source": "SHRM — 2025 Talent Benchmarking Report", "source_url": "https://www.shrm.org/topics-tools/tools/forms/turnover-cost-calculation-spreadsheet", "category": "liderazgo-equipo" }, { "metric": "Costo por contratación de puestos por hora y de primera línea", "benchmark": "1.000 a 2.500 USD", "source": "SHRM — benchmarks de cost per hire 2025", "source_url": "https://www.shrm.org/topics-tools/tools/forms/turnover-cost-calculation-spreadsheet", "category": "liderazgo-equipo" }, { "metric": "Tiempo mediano para cubrir una vacante (mediana SHRM)", "benchmark": "44 días", "source": "SHRM — Talent Acquisition Benchmarking", "source_url": "https://www.shrm.org/topics-tools/tools/forms/turnover-cost-calculation-spreadsheet", "category": "liderazgo-equipo" }, { "metric": "Costo de reemplazar a un empleado según SHRM (rango sobre el salario anual)", "benchmark": "50% a 200% del salario", "source": "SHRM — costo de rotación", "source_url": "https://www.shrm.org/topics-tools/tools/forms/turnover-cost-calculation-spreadsheet", "category": "liderazgo-equipo" }, { "metric": "Costo de rotación por evento de empleado por hora en restaurantes", "benchmark": "3.000 a 7.000 USD", "source": "VantaInsights — Restaurant Employee Turnover Benchmarks 2024", "source_url": "https://vantainsights.com/insights/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Costo promedio real de rotación por empleado de restaurante", "benchmark": "5.864 USD", "source": "HigherMe — The Real Cost of Restaurant Turnover", "source_url": "https://higherme.com/blog/the-real-cost-of-restaurant-turnover-5864-per-employee-and-how-to-reduce-it", "category": "liderazgo-equipo" }, { "metric": "Rango de costo de reemplazo: de empleado por hora a gerente general", "benchmark": "2.706 a 17.651 USD", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Gasto anual de rotación en un restaurante de 50 empleados con 80% de rotación", "benchmark": "más de 400.000 USD", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Costo de reemplazo de un empleado de sala (FOH) en restaurantes de EE.UU.", "benchmark": "1.056 USD", "source": "meez — Encuesta a 511 operadores de restaurantes 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Costo de reemplazo de un empleado de cocina (BOH) en restaurantes de EE.UU.", "benchmark": "1.491 USD", "source": "meez — Encuesta a 511 operadores de restaurantes 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Costo duro promedio (separación, reemplazo y formación) de reemplazar personal por hora", "benchmark": "2.305 USD", "source": "Black Box Intelligence — State of Restaurant Workforce 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "liderazgo-equipo" }, { "metric": "Reducción de rotación por programas de formación efectivos (Deloitte)", "benchmark": "30% a 50%", "source": "Deloitte, vía Escoffier — Culinary Hiring & Retention 2025", "source_url": "https://escoffierglobal.com/blog/culinary-industry-hiring-and-retention-trends/", "category": "liderazgo-equipo" }, { "metric": "Mejor retención de empleados con un onboarding sólido (Brandon Hall Group)", "benchmark": "82% mejor retención", "source": "Brandon Hall Group, vía StaffedUp", "source_url": "https://staffedup.com/restaurant-professional-development/", "category": "liderazgo-equipo" }, { "metric": "Ahorro por cada salida evitada en costos de reemplazo", "benchmark": "150% del salario", "source": "StaffedUp — Restaurant Professional Development 2025", "source_url": "https://staffedup.com/restaurant-professional-development/", "category": "liderazgo-equipo" }, { "metric": "Tasa nacional de ausentismo laboral en EE.UU. en 2024", "benchmark": "3,2%", "source": "U.S. Bureau of Labor Statistics — Absences from work 2024", "source_url": "https://www.bls.gov/cps/cpsaat47.htm", "category": "liderazgo-equipo" }, { "metric": "Ausentismo en hostelería como porcentaje de turnos programados", "benchmark": "5% a 8%", "source": "All Gravy — Absenteeism in Hospitality", "source_url": "https://www.allgravy.com/post/absenteeism", "category": "liderazgo-equipo" }, { "metric": "Reducción del ausentismo con horarios predecibles", "benchmark": "25% menos ausentismo", "source": "All Gravy — Absenteeism in Hospitality", "source_url": "https://www.allgravy.com/post/absenteeism", "category": "liderazgo-equipo" }, { "metric": "Reducción de la rotación con horarios predecibles", "benchmark": "hasta 20% menos rotación", "source": "All Gravy — Absenteeism in Hospitality", "source_url": "https://www.allgravy.com/post/absenteeism", "category": "liderazgo-equipo" }, { "metric": "Salario mediano por hora de meseros en EE.UU. (incluye propinas)", "benchmark": "16,23 USD/hora", "source": "U.S. Bureau of Labor Statistics — OOH Waiters and Waitresses, mayo 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/waiters-and-waitresses.htm", "category": "liderazgo-equipo" }, { "metric": "Salario mediano por hora de bartenders en EE.UU. (incluye propinas)", "benchmark": "16,12 USD/hora", "source": "U.S. Bureau of Labor Statistics — OOH Bartenders, mayo 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/bartenders.htm", "category": "liderazgo-equipo" }, { "metric": "Parte de los ingresos de meseros que proviene de propinas", "benchmark": "58,5%", "source": "National Employment Law Project — Wait Staff Depend on Tips", "source_url": "https://www.nelp.org/insights-research/wait-staff-and-bartenders-depend-on-tips-for-more-than-half-of-their-earnings/", "category": "liderazgo-equipo" }, { "metric": "Parte de los ingresos de bartenders que proviene de propinas", "benchmark": "54%", "source": "National Employment Law Project — Wait Staff Depend on Tips", "source_url": "https://www.nelp.org/insights-research/wait-staff-and-bartenders-depend-on-tips-for-more-than-half-of-their-earnings/", "category": "liderazgo-equipo" }, { "metric": "Propina mensual mediana de meseros y bartenders", "benchmark": "867 USD/mes", "source": "National Employment Law Project — Wait Staff Depend on Tips", "source_url": "https://www.nelp.org/insights-research/wait-staff-and-bartenders-depend-on-tips-for-more-than-half-of-their-earnings/", "category": "liderazgo-equipo" }, { "metric": "Ingreso por hora del 10% mejor pagado de meseros en EE.UU.", "benchmark": "más de 30,06 USD/hora", "source": "U.S. Bureau of Labor Statistics — OOH Waiters, mayo 2024", "source_url": "https://www.bls.gov/ooh/food-preparation-and-serving/waiters-and-waitresses.htm", "category": "liderazgo-equipo" }, { "metric": "Lesiones en servicio de alimentos que resultan en días fuera del trabajo", "benchmark": "31%", "source": "BLS, vía Bon Secours Mercy Health", "source_url": "https://bsmhealth.org/protecting-restaurant-and-food-service-workers-a-guide-to-occupational-health-safety/", "category": "liderazgo-equipo" }, { "metric": "Gasto anual del sector de servicio de alimentos en lesiones laborales", "benchmark": "más de 2.000 millones USD/año", "source": "Bon Secours Mercy Health — Occupational Health & Safety", "source_url": "https://bsmhealth.org/protecting-restaurant-and-food-service-workers-a-guide-to-occupational-health-safety/", "category": "liderazgo-equipo" }, { "metric": "Multa máxima de OSHA por violación grave (enero 2025)", "benchmark": "16.550 USD por violación", "source": "OSHA — Penalties 2025", "source_url": "https://www.osha.gov/news/newsreleases/osha-trade-release/20250417", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante que renuncian por falta de reconocimiento", "benchmark": "44%", "source": "Homebase — Restaurant Employee Turnover 2025", "source_url": "https://www.joinhomebase.com/blog/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante que se sienten no reconocidos por su trabajo", "benchmark": "25% (1 de cada 4)", "source": "Homebase — Restaurant Employee Turnover 2025", "source_url": "https://www.joinhomebase.com/blog/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Operadores que dicen que retener empleados es un reto importante", "benchmark": "77%", "source": "National Restaurant Association — State of the Industry 2025", "source_url": "https://go.restaurant.org/rs/078-ZLA-461/images/SOI-2025-Report.pdf?version=0", "category": "liderazgo-equipo" }, { "metric": "Empleados reconocidos que reportan mayor satisfacción laboral", "benchmark": "89%", "source": "Nectar — Employee Recognition Statistics 2025", "source_url": "https://nectarhr.com/blog/employee-recognition-statistics", "category": "liderazgo-equipo" }, { "metric": "Menor rotación voluntaria en organizaciones con programas de reconocimiento fuertes", "benchmark": "31% menos rotación", "source": "Nectar — Employee Recognition Statistics 2025", "source_url": "https://nectarhr.com/blog/employee-recognition-statistics", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante que pertenecen a una minoría racial o étnica en EE.UU.", "benchmark": "50%", "source": "National Restaurant Association — U.S. Restaurant Employee Demographics 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante de EE.UU. que son mujeres", "benchmark": "54%", "source": "National Restaurant Association — U.S. Restaurant Employee Demographics 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante de EE.UU. que son hispanos", "benchmark": "27%", "source": "National Restaurant Association — U.S. Restaurant Employee Demographics 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "liderazgo-equipo" }, { "metric": "Gerentes de restaurante que pertenecen a una minoría racial o étnica", "benchmark": "45%", "source": "National Restaurant Association — U.S. Restaurant Employee Demographics 2024", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-employee-demographics/", "category": "liderazgo-equipo" }, { "metric": "Chefs de restaurante que pertenecen a una minoría", "benchmark": "66%", "source": "Escoffier — 2024 Restaurant Industry Demographics", "source_url": "https://www.escoffier.edu/blog/world-food-drink/restaurant-industry-demographics-diversity-among-owners-and-employees/", "category": "liderazgo-equipo" }, { "metric": "Restaurantes de EE.UU. que son propiedad de minorías", "benchmark": "más de 4 de cada 10", "source": "National Restaurant Association — U.S. Restaurant Owner Demographics", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-owner-demographics/", "category": "liderazgo-equipo" }, { "metric": "Empresas de restaurantes con al menos 50% de propiedad femenina", "benchmark": "49%", "source": "National Restaurant Association — U.S. Restaurant Owner Demographics", "source_url": "https://restaurant.org/research-and-media/u-s-restaurant-owner-demographics/", "category": "liderazgo-equipo" }, { "metric": "Miembros de la Generación Z que se sienten estresados o ansiosos casi siempre", "benchmark": "40%", "source": "Deloitte, vía All Gravy — Why Gen Z Quits", "source_url": "https://www.allgravy.com/post/why-gen-z-quits", "category": "liderazgo-equipo" }, { "metric": "Miembros de la Generación Z que priorizan el equilibrio vida-trabajo", "benchmark": "70%", "source": "All Gravy — Why Gen Z Quits", "source_url": "https://www.allgravy.com/post/why-gen-z-quits", "category": "liderazgo-equipo" }, { "metric": "Trabajadores Gen Z para quienes tener un propósito importa en su satisfacción laboral", "benchmark": "86%", "source": "Pierpoint — What Gen Z Wants in Hospitality", "source_url": "https://pierpoint.com/blog/what-does-gen-z-want-in-the-workplace/", "category": "liderazgo-equipo" }, { "metric": "Satisfacción laboral del personal de restaurantes con servicio a mesa (Gen Z)", "benchmark": "89,7%", "source": "Fortune — Job satisfaction by sector 2025", "source_url": "https://fortune.com/2025/08/31/gen-z-eyeing-secure-healthcare-jobs-ai-proof-careers-but-chiropractors-doctors-and-paramedics-are-the-unhappiest-workers-hospitality-happiest/", "category": "liderazgo-equipo" }, { "metric": "Reducción de rotación en Chipotle tras introducir beneficios de salud mental (2023)", "benchmark": "15% menos rotación en 6 meses", "source": "All Gravy — Why Gen Z Quits", "source_url": "https://www.allgravy.com/post/why-gen-z-quits", "category": "liderazgo-equipo" }, { "metric": "Declive de clientes recurrentes en negocios con alta rotación (6 meses)", "benchmark": "31% de caída", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Aumento en la satisfacción del cliente por cada 10% de aumento en satisfacción del empleado", "benchmark": "7% más", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Tasa de rotación promedio de la hostelería del Reino Unido", "benchmark": "52%", "source": "Chefs Bay — UK Hospitality Staffing 2026", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Vacantes en hostelería del Reino Unido entre julio y septiembre de 2024 (ONS)", "benchmark": "aprox. 121.000 vacantes", "source": "Office for National Statistics, vía Morning Advertiser", "source_url": "https://www.morningadvertiser.co.uk/Article/2025/06/10/hospitality-job-vacancies-fall-and-job-losses-continue/", "category": "liderazgo-equipo" }, { "metric": "Promedio anual de vacantes en alojamiento y comida del Reino Unido en 2024 (ONS)", "benchmark": "98.000 vacantes", "source": "Office for National Statistics, vía Chefs Bay", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Cierres netos de locales de hostelería por día en el Reino Unido (Q1 2026)", "benchmark": "3,4 cierres netos/día", "source": "CGA by NIQ, vía Chefs Bay", "source_url": "https://chefsbay.co.uk/blog/hospitality-staffing-costs-2026/", "category": "liderazgo-equipo" }, { "metric": "Rotación en la industria de preparación de alimentos y bebidas en México", "benchmark": "hasta 28%", "source": "Grupo Milenio — Precariedad laboral en restaurantes 2024", "source_url": "https://www.milenio.com/negocios/precariedad-laboral-en-restaurantes-pone-presion-a-la-rotacion", "category": "liderazgo-equipo" }, { "metric": "Deserción laboral en empresas de restaurantes muy grandes en México", "benchmark": "28,4%", "source": "Grupo Milenio — Precariedad laboral en restaurantes 2024", "source_url": "https://www.milenio.com/negocios/precariedad-laboral-en-restaurantes-pone-presion-a-la-rotacion", "category": "liderazgo-equipo" }, { "metric": "Deserción laboral en empresas pequeñas de restaurantes en México", "benchmark": "11,5%", "source": "Grupo Milenio — Precariedad laboral en restaurantes 2024", "source_url": "https://www.milenio.com/negocios/precariedad-laboral-en-restaurantes-pone-presion-a-la-rotacion", "category": "liderazgo-equipo" }, { "metric": "Salario mensual promedio del personal de cocina en México", "benchmark": "aprox. 8.400 pesos/mes", "source": "Grupo Milenio — Precariedad laboral en restaurantes 2024", "source_url": "https://www.milenio.com/negocios/precariedad-laboral-en-restaurantes-pone-presion-a-la-rotacion", "category": "liderazgo-equipo" }, { "metric": "Costo de una vacante en restaurantes de México (múltiplo del salario del puesto)", "benchmark": "2 a 3 veces el salario", "source": "Revista La Barra — Cómo reducir la rotación en México", "source_url": "https://www.revistalabarra.com/es/noticias/como-reducir-la-rotacion-de-personal-en-el-sector-restaurantero-y-hotelero-en-mexico", "category": "liderazgo-equipo" }, { "metric": "Jornada laboral semanal del área de cocina en México", "benchmark": "44,4 horas/semana", "source": "Grupo Milenio — Precariedad laboral en restaurantes 2024", "source_url": "https://www.milenio.com/negocios/precariedad-laboral-en-restaurantes-pone-presion-a-la-rotacion", "category": "liderazgo-equipo" }, { "metric": "Salario base mensual de jefe de cocina en hostelería de Madrid, España (2025)", "benchmark": "1.415,47 €/mes", "source": "Convenio de Hostelería de la Comunidad de Madrid 2025", "source_url": "https://www.hosteleriamadrid.com/blog/laboral/niveles-retributivos-en-hosteleria-categorias-salarios-y-convenios/", "category": "liderazgo-equipo" }, { "metric": "Salario base mensual de camarero en hostelería de Madrid, España (2025)", "benchmark": "1.250,91 €/mes", "source": "Convenio de Hostelería de la Comunidad de Madrid 2025", "source_url": "https://www.hosteleriamadrid.com/blog/laboral/niveles-retributivos-en-hosteleria-categorias-salarios-y-convenios/", "category": "liderazgo-equipo" }, { "metric": "Trabajadores de restaurante que valoran más una buena paga por hora", "benchmark": "37%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Trabajadores de restaurante que valoran más un horario flexible", "benchmark": "35%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Trabajadores que dicen que los horarios flexibles son esenciales para su satisfacción", "benchmark": "más del 60%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Rotación de restaurante causada por problemas con la paga por hora", "benchmark": "33%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Rotación de restaurante causada por gerentes difíciles", "benchmark": "30%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Trabajadores que citan la falta de crecimiento a largo plazo como principal molestia", "benchmark": "19%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Horas semanales que un gerente dedica a crear el horario del equipo", "benchmark": "2,64 horas/semana", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Operadores que dicen no tener suficientes empleados para la demanda actual", "benchmark": "45%", "source": "National Restaurant Association, vía NetSuite 2025", "source_url": "https://www.netsuite.com/portal/resource/articles/human-resources/restaurant-labor-shortage.shtml", "category": "liderazgo-equipo" }, { "metric": "Operadores que reportan estar con falta de personal en 2025 frente a 2021", "benchmark": "32% (vs 78% en 2021)", "source": "National Restaurant Association, vía NetSuite 2025", "source_url": "https://www.netsuite.com/portal/resource/articles/human-resources/restaurant-labor-shortage.shtml", "category": "liderazgo-equipo" }, { "metric": "Operadores que subieron salarios en el último año para atraer talento", "benchmark": "85%", "source": "National Restaurant Association, vía NetSuite 2025", "source_url": "https://www.netsuite.com/portal/resource/articles/human-resources/restaurant-labor-shortage.shtml", "category": "liderazgo-equipo" }, { "metric": "Operadores que citan los costos laborales crecientes como reto principal", "benchmark": "96%", "source": "National Restaurant Association, vía Louisiana Restaurant Association 2025", "source_url": "https://www.lra.org/2025/02/13/employment-labor-costs-and-food-prices-continue-to-reshape-the-industry/", "category": "liderazgo-equipo" }, { "metric": "Rotación de restaurantes frente al promedio de todas las industrias de EE.UU.", "benchmark": "~75% vs ~47%", "source": "Homebase — Restaurant Employee Turnover 2025", "source_url": "https://www.joinhomebase.com/blog/restaurant-employee-turnover", "category": "liderazgo-equipo" }, { "metric": "Salto en la satisfacción de empleados de Shake Shack tras reuniones semanales y 1:1", "benchmark": "40% de aumento", "source": "All Gravy — Why Gen Z Quits", "source_url": "https://www.allgravy.com/post/why-gen-z-quits", "category": "liderazgo-equipo" }, { "metric": "Gerentes extremadamente interesados en una app para horario, paga y comunicación con el equipo", "benchmark": "52%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Rotación de restaurante causada por compañeros de trabajo difíciles", "benchmark": "28%", "source": "Toast — What Restaurant Workers Want in 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-employee-insights", "category": "liderazgo-equipo" }, { "metric": "Rotación anual promedio del sector (10 años)", "benchmark": "79.6% (promedio a ene-2024; 132% en 2020)", "source": "BLS JOLTS (vía Toast)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Rotación pre-pandemia 2013-2019", "benchmark": "71.6% anual promedio", "source": "BLS JOLTS (vía Toast)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Trabajadores que planean dejar el sector en 2 años", "benchmark": "30% (2023)", "source": "Toast survey 2023 (n=1.011)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Mal gerente como factor #1 de renuncia", "benchmark": "45% de los que renunciaron lo citan (2023)", "source": "Toast survey 2023", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Salario por hora como razón de salida", "benchmark": "47% de los trabajadores de corto plazo (2023)", "source": "Toast survey 2023", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-turnover-rate", "category": "liderazgo-equipo" }, { "metric": "Empleados de restaurante inscritos en la escuela", "benchmark": "27% (2026)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/new-association-report-provides-a-demographic-profile-of-the-restaurant-workforce/", "category": "liderazgo-equipo" }, { "metric": "Preferencia de pedido directo", "benchmark": "67% prefiere pedir desde la web/app del restaurante", "source": "Statista", "source_url": "https://statista.com", "category": "marketing-growth" }, { "metric": "Crecimiento del pedido online", "benchmark": "+300% más rápido que el dine-in desde 2014", "source": "Nation's Restaurant News", "source_url": "https://nrn.com", "category": "marketing-growth" }, { "metric": "Adopción de apps de comida", "benchmark": "78% de adultos descargó ≥1 app de comida", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "marketing-growth" }, { "metric": "Tendencias de consumo digital", "benchmark": "el delivery digital crece a doble dígito anual", "source": "World Economic Forum", "source_url": "https://weforum.org", "category": "marketing-growth" }, { "metric": "Video corto y descubrimiento", "benchmark": "el video corto es el canal de descubrimiento de restaurantes que más crece", "source": "Forbes", "source_url": "https://forbes.com", "category": "marketing-growth" }, { "metric": "Delivery en América Latina", "benchmark": "las apps de última milla sostienen crecimiento de doble dígito anual", "source": "Bloomberg Línea", "source_url": "https://bloomberglinea.com", "category": "marketing-growth" }, { "metric": "Efecto de reseñas Yelp en ingresos", "benchmark": "Subir 1 estrella en Yelp aumenta los ingresos 5-9% (restaurantes independientes)", "source": "Harvard Business School (Michael Luca) 2016", "source_url": "https://www.hbs.edu/faculty/Pages/item.aspx?num=41233", "category": "marketing-growth" }, { "metric": "Lectura de reseñas antes de elegir restaurante", "benchmark": "71% lee reseñas en Google antes de decidir dónde comer (2024)", "source": "BrightLocal Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "marketing-growth" }, { "metric": "ROI del email marketing", "benchmark": "$36 de retorno por cada $1 invertido en email (2024)", "source": "Litmus 2024", "source_url": "https://www.litmus.com/resources/email-marketing-roi", "category": "marketing-growth" }, { "metric": "ROI del email según DMA", "benchmark": "$42.24 de retorno por cada $1 en email (2024)", "source": "DMA (Data & Marketing Association) 2024", "source_url": "https://www.emailtooltester.com/en/blog/email-marketing-roi/", "category": "marketing-growth" }, { "metric": "Influencia de TikTok en visitas", "benchmark": "58% visitó un restaurante tras verlo en TikTok, frente al 38% en 2022", "source": "MGH Survey 2024", "source_url": "https://mghus.com/insights/survey-tiktok-drives-restaurant-sales-2/", "category": "marketing-growth" }, { "metric": "Frecuencia de visita de miembros de lealtad", "benchmark": "Los miembros de programas de lealtad visitan 40%+ más seguido que los no miembros (2024)", "source": "Paytronix Loyalty Trends Report 2024", "source_url": "https://www.paytronix.com/company/news-press/press-releases/paytronix-loyalty-trends-report-top-operators-drive-up-to-37-of-transactions-via-loyalty-members", "category": "marketing-growth" }, { "metric": "Ticket vía pedido online propio", "benchmark": "Los clientes piden 35% más ítems por cuenta al ordenar en plataformas propias (first-party) vs. terceros", "source": "Paytronix 2024", "source_url": "https://www.globenewswire.com/news-release/2024/04/01/2855210/0/en/Paytronix-Finds-Guests-Order-35-More-Items-per-Check-Via-First-Party-Online-Ordering-Platforms.html", "category": "marketing-growth" }, { "metric": "Aumento de valor por cliente con lealtad", "benchmark": "El valor por cliente sube 23% con programas de recompensas (2024)", "source": "Paytronix Loyalty Trends Report 2024", "source_url": "https://www.paytronix.com/resources/reports/annual-loyalty-report-2024/", "category": "marketing-growth" }, { "metric": "Penetración de lealtad en top operadores", "benchmark": "Los operadores del percentil 90 obtienen 37%+ de sus transacciones de miembros de lealtad", "source": "Paytronix Loyalty Trends Report 2024", "source_url": "https://www.paytronix.com/company/news-press/press-releases/paytronix-loyalty-trends-report-top-operators-drive-up-to-37-of-transactions-via-loyalty-members", "category": "marketing-growth" }, { "metric": "Tamaño del mercado de meal delivery en EE.UU.", "benchmark": "El segmento de reparto de comida preparada en EE.UU. alcanzó ~$96 mil millones (2024)", "source": "Statista 2024", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/united-states/", "category": "marketing-growth" }, { "metric": "Preferencia por fotos de comida en redes", "benchmark": "84% prefiere ver fotos de comida y bebida en las redes de un restaurante (2024)", "source": "Toast 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-social-media", "category": "marketing-growth" }, { "metric": "Aumento del ticket con lealtad", "benchmark": "55% de los restaurantes reporta que el ticket de sus miembros de lealtad creció más que el precio de sus platos (2024)", "source": "Paytronix Loyalty Trends Report 2024", "source_url": "https://www.paytronix.com/resources/reports/annual-loyalty-report-2024/", "category": "marketing-growth" }, { "metric": "Comisión de apps de delivery de terceros", "benchmark": "Las apps de delivery cobran entre 15% y 30% de comisión por pedido", "source": "Rezku 2026 (rangos DoorDash/Uber Eats/Grubhub)", "source_url": "https://rezku.com/blog/third-party-delivery-fees-in-2026-what-doordash-uber-eats-grubhub-really-cost-restaurants/", "category": "marketing-growth" }, { "metric": "Costo de adquisición de cliente (CAC)", "benchmark": "Adquirir un cliente nuevo cuesta ~$30-$80 en restaurantes", "source": "ChowNow", "source_url": "https://get.chownow.com/blog/restaurant-customer-acquisition-cost/", "category": "marketing-growth" }, { "metric": "Costo de adquirir vs. retener", "benchmark": "Adquirir un cliente nuevo cuesta 5-7 veces más que retener uno existente", "source": "Invesp", "source_url": "https://www.invespcro.com/blog/customer-acquisition-retention/", "category": "marketing-growth" }, { "metric": "Tasa de apertura de SMS marketing", "benchmark": "El SMS marketing tiene ~98% de tasa de apertura, leído en minutos", "source": "Textellent 2024", "source_url": "https://textellent.com/blog/sms-marketing-statistics/", "category": "marketing-growth" }, { "metric": "Descubrimiento de restaurantes por Google", "benchmark": "62% de los consumidores encuentra restaurantes a través de Google, más que Yelp o redes", "source": "Restroworks 2024", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Perfiles de Google Business completos", "benchmark": "Los perfiles de Google Business completos tienen 7x más probabilidad de recibir clics", "source": "WebFX 2026", "source_url": "https://www.webfx.com/blog/seo/google-business-profile-benchmarks/", "category": "marketing-growth" }, { "metric": "Clics del local pack", "benchmark": "42% de las búsquedas locales en Google terminan en clic sobre el local pack (mapa + 3 fichas)", "source": "The Media Captain 2024", "source_url": "https://www.themediacaptain.com/25-google-business-profile-stats/", "category": "marketing-growth" }, { "metric": "Alza del costo de adquisición", "benchmark": "El costo de adquisición de clientes subió 222% en los 8 años hasta 2025", "source": "Marqii 2025", "source_url": "https://blog.marqii.com/the-guest-acquisition-imperative/", "category": "marketing-growth" }, { "metric": "Diners que investigan restaurantes en redes sociales", "benchmark": "41% de los comensales (2025)", "source": "TouchBistro 2025 Diner Trends Report", "source_url": "https://pos.toasttab.com/blog/data/how-guests-discover-new-restaurants", "category": "marketing-growth" }, { "metric": "Gen Z que decide dónde comer según redes sociales", "benchmark": "67% de la Gen Z (2025)", "source": "TouchBistro 2025 Diner Trends Report", "source_url": "https://pos.toasttab.com/blog/data/how-guests-discover-new-restaurants", "category": "marketing-growth" }, { "metric": "Millennials que deciden dónde comer según redes", "benchmark": "57% de los millennials (2025)", "source": "TouchBistro 2025 Diner Trends Report", "source_url": "https://pos.toasttab.com/blog/data/how-guests-discover-new-restaurants", "category": "marketing-growth" }, { "metric": "TikTok como fuente de descubrimiento de restaurantes en Gen Z", "benchmark": "38% del descubrimiento en Gen Z (2026)", "source": "Toast 2026 (encuesta a 1.466 adultos EE.UU.)", "source_url": "https://pos.toasttab.com/blog/data/how-guests-discover-new-restaurants", "category": "marketing-growth" }, { "metric": "Atraer y retener clientes como reto principal", "benchmark": "33% de los profesionales lo cita como top challenge (2026)", "source": "Toast 2026", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics", "category": "marketing-growth" }, { "metric": "Restaurantes con al menos un perfil en redes sociales", "benchmark": "99% de los restaurantes (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Restaurantes que usan Instagram", "benchmark": "78% de los restaurantes (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores más propensos a visitar si ganan puntos", "benchmark": "78% de los consumidores (2025)", "source": "National Restaurant Association 2025 State of the Restaurant Industry", "source_url": "https://restaurant.org/education-and-resources/resource-library/get-with-the-program-building-loyalty-grows-business/", "category": "marketing-growth" }, { "metric": "Marcas QSR con lealtad que reportaron más tráfico", "benchmark": "75% de las marcas QSR (2025)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/education-and-resources/resource-library/get-with-the-program-building-loyalty-grows-business/", "category": "marketing-growth" }, { "metric": "Visitas de restaurantes provenientes de miembros de lealtad (EE.UU.)", "benchmark": "39% de las visitas (2025), el doble que en 2019", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "marketing-growth" }, { "metric": "Consumidores que se uniría a un programa de lealtad si se ofreciera", "benchmark": "81% de los consumidores (2025)", "source": "Businessdasher 2025", "source_url": "https://www.businessdasher.com/restaurant-loyalty-program-statistics/", "category": "marketing-growth" }, { "metric": "Ingresos del mercado global de delivery de comida online", "benchmark": "US$1,51 billones proyectados (2026)", "source": "Statista Market Forecast 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/worldwide/", "category": "marketing-growth" }, { "metric": "Ingresos del mercado de delivery online en EE.UU.", "benchmark": "US$473,49 mil millones proyectados (2026)", "source": "Statista Market Forecast 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/united-states/", "category": "marketing-growth" }, { "metric": "Comisión efectiva real de apps de delivery de terceros", "benchmark": "35%-45% del pedido con recargos incluidos (2026)", "source": "CloudKitchens 2026", "source_url": "https://cloudkitchens.com/blog/delivery-app-fees", "category": "marketing-growth" }, { "metric": "Crecimiento de búsquedas 'comida cerca de mí'", "benchmark": "+99% interanual (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Búsquedas de restaurantes originadas en móvil", "benchmark": "Más del 60% de las búsquedas (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Fichas con más de 100 fotos y llamadas recibidas", "benchmark": "+520% más llamadas que el promedio (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Usuarios de Yelp listos para comprar al ver una página de negocio", "benchmark": "4 de cada 5 usuarios (2025)", "source": "Yelp 2026", "source_url": "https://www.yelp-press.com/press-releases/press-release-details/2026/Yelp-Delivers-Record-Net-Revenue-in-2025-Accelerating-Investment-in-AI-Transformation/default.aspx", "category": "marketing-growth" }, { "metric": "Usuarios de Yelp que contactan/visitan un negocio en un día", "benchmark": "57% en menos de 24 horas (2025)", "source": "Yelp 2026", "source_url": "https://www.yelp-press.com/press-releases/press-release-details/2026/Yelp-Delivers-Record-Net-Revenue-in-2025-Accelerating-Investment-in-AI-Transformation/default.aspx", "category": "marketing-growth" }, { "metric": "Consumidores que esperan respuesta a reseñas (positivas y negativas)", "benchmark": "89% de los consumidores (2025)", "source": "BrightLocal Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "marketing-growth" }, { "metric": "Consumidores que usan Google para leer reseñas", "benchmark": "83% de los consumidores (2025)", "source": "BrightLocal Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "marketing-growth" }, { "metric": "Consumidores dispuestos a escribir una reseña", "benchmark": "96% de los consumidores (2025)", "source": "BrightLocal Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "marketing-growth" }, { "metric": "Tasa de apertura de email marketing en restaurantes", "benchmark": "43,6% de apertura promedio (2025)", "source": "Stripo 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "marketing-growth" }, { "metric": "Comensales influidos por emails promocionales de calidad", "benchmark": "55% de los comensales (2025)", "source": "Stripo 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "marketing-growth" }, { "metric": "Tasa de respuesta de SMS marketing vs email", "benchmark": "45% en SMS frente a 6% en email (2025)", "source": "Omnisend 2025", "source_url": "https://www.omnisend.com/blog/sms-marketing-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que aceptaron SMS de al menos un negocio", "benchmark": "84% de los consumidores (2025)", "source": "Sakari 2025", "source_url": "https://sakari.io/blog/sms-marketing-statistics-data-backed-insights-for-2025-2026", "category": "marketing-growth" }, { "metric": "Clientes que piden online y su frecuencia de visita", "benchmark": "Visitan 67% más frecuentemente (2025)", "source": "Lightspeed 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que escanearon un QR en un restaurante el último mes", "benchmark": "57% de los consumidores (2025)", "source": "Sunday 2025", "source_url": "https://sundayapp.com/qr-code-ordering-from-trend-to-standard-in-2025/", "category": "marketing-growth" }, { "metric": "Aumento del ticket con pedido por código QR", "benchmark": "+9% en tamaño de cuenta vs dine-in tradicional (2025)", "source": "Sunday 2025", "source_url": "https://sundayapp.com/qr-code-ordering-from-trend-to-standard-in-2025/", "category": "marketing-growth" }, { "metric": "Contenido generado por usuarios y engagement", "benchmark": "+28% de engagement vs contenido de marca (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Usuarios que descubren productos y tendencias en TikTok", "benchmark": "63,1% descubre en TikTok (2025)", "source": "The Influence Agency 2025", "source_url": "https://theinfluenceagency.com/blog/tik-tok-for-product-discovery", "category": "marketing-growth" }, { "metric": "Gen Z que usa TikTok para buscar y descubrir restaurantes", "benchmark": "41% de la Gen Z (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "ROI promedio de programas de lealtad", "benchmark": "4,8x en promedio; 90% de operadores reportan ROI positivo (2025)", "source": "Welcome Back 2026", "source_url": "https://www.welcomeback.io/en/blog/restaurant-loyalty-program-roi", "category": "marketing-growth" }, { "metric": "Mercado de delivery online en España", "benchmark": "US$9,60 mil millones en 2025 (CAGR 6,7% hasta 2030)", "source": "Statista Market Forecast 2025", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/spain", "category": "marketing-growth" }, { "metric": "Usuarios de delivery restaurante-a-consumidor en España", "benchmark": "12,2 millones de usuarios en 2025", "source": "Statista Market Forecast 2025", "source_url": "https://www.statista.com/outlook/dmo/eservices/online-food-delivery/restaurant-to-consumer-delivery/spain", "category": "marketing-growth" }, { "metric": "Penetración de usuarios en meal delivery (España)", "benchmark": "24,8% de la población en 2025", "source": "Statista Market Forecast 2025", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/meal-delivery/spain", "category": "marketing-growth" }, { "metric": "Conversión de contenido generado por usuarios vs. de marca", "benchmark": "4x más conversión que las fotos de marca (2025)", "source": "Loop.fans 2025", "source_url": "https://loop.fans/blog/ugc-statistics", "category": "marketing-growth" }, { "metric": "Conversión de publicaciones con UGC (plataforma Emplifi)", "benchmark": "Más de 10x superior a las publicaciones sin UGC (Q3 2025)", "source": "Emplifi 2025", "source_url": "https://emplifi.io/resources/blog/restaurant-social-media-strategy/", "category": "marketing-growth" }, { "metric": "Crecimiento del presupuesto anual de influencer marketing", "benchmark": "+171% interanual promedio (2025)", "source": "iQFluence 2026", "source_url": "https://iqfluence.io/public/blog/influencer-marketing-for-restaurants", "category": "marketing-growth" }, { "metric": "ROI de campañas con creadores gastronómicos locales", "benchmark": "~8x de ROI y +30% de reservas en la semana posterior (2025)", "source": "Get Sauce 2025", "source_url": "https://www.getsauce.com/post/influencer-marketing-for-restaurants-2025", "category": "marketing-growth" }, { "metric": "Retorno por dólar en influencer marketing", "benchmark": "US$7,65 ganados por cada US$1 invertido (conversión media 2,55%)", "source": "iQFluence 2026", "source_url": "https://iqfluence.io/public/blog/influencer-marketing-for-restaurants", "category": "marketing-growth" }, { "metric": "Reseñas del top-3 del local pack de Google", "benchmark": "47 reseñas más en promedio que los puestos 4 a 10", "source": "BrightLocal 2025 (Google Reviews Study)", "source_url": "https://www.brightlocal.com/research/google-reviews-study/", "category": "marketing-growth" }, { "metric": "Tasa de clics de email en restaurantes y cafés", "benchmark": "Click 1,06% y click-to-open 3,28% (de las más bajas por industria)", "source": "Mailchimp 2025", "source_url": "https://mailchimp.com/resources/email-marketing-benchmarks/", "category": "marketing-growth" }, { "metric": "Tráfico de menús de valor", "benchmark": "+1% en el trimestre a junio 2025 (el tráfico total cayó 1%)", "source": "Circana 2025", "source_url": "https://www.circana.com/post/value-menus-drive-restaurant-traffic-growth-despite-crowded-market-circana-reports", "category": "marketing-growth" }, { "metric": "Precio como incentivo de visita", "benchmark": "50% de quienes no salían a comer volverían con precios más bajos", "source": "Circana 2025", "source_url": "https://www.circana.com/post/value-menus-drive-restaurant-traffic-growth-despite-crowded-market-circana-reports", "category": "marketing-growth" }, { "metric": "Alcance del segmento fast casual", "benchmark": "9 de cada 10 consumidores visitaron un fast casual en los últimos 6 meses (2025)", "source": "Datassential 2025", "source_url": "https://www.fastcasual.com/articles/resilient-but-restless-fast-casuals-outpace-industry-as-2026-competition-heats-up/", "category": "marketing-growth" }, { "metric": "Caída de la frecuencia de salir a comer", "benchmark": "37% de los estadounidenses salen a comer menos seguido en 2025", "source": "Morning Consult / NRN 2025", "source_url": "https://www.nrn.com/restaurant-insights/nearly-40-of-americans-are-dining-out-less-frequently", "category": "marketing-growth" }, { "metric": "Reservas para una persona (solo dining)", "benchmark": "+22% en Q3 2025 frente a Q3 2024", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/solo-diner-reservations-full-service-restaurant-trends", "category": "marketing-growth" }, { "metric": "Reservas del martes", "benchmark": "+15% interanual, el mayor aumento de cualquier día (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/solo-diner-reservations-full-service-restaurant-trends", "category": "marketing-growth" }, { "metric": "Reservas sentadas por Toast Tables", "benchmark": "+8% interanual en base comparable (mismas tiendas)", "source": "Toast 2025", "source_url": "https://www.businesswire.com/news/home/20251118572454/en/Toast-Data-How-Reservation-and-Full-Service-Restaurant-Dining-Trends-Shifted-In-the-Last-Year", "category": "marketing-growth" }, { "metric": "Frecuencia de pedidos para llevar", "benchmark": "47% de adultos piden comida para llevar cada semana", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "marketing-growth" }, { "metric": "Retención de lealtad (QSR)", "benchmark": "62% de retención mensual promedio de miembros en los mejores QSR", "source": "Paytronix — Annual Loyalty Report 2024", "source_url": "https://www.paytronix.com/resources/reports/annual-loyalty-report-2024/", "category": "marketing-growth" }, { "metric": "Retención de lealtad (servicio completo)", "benchmark": "57.8% de retención mensual de miembros en los mejores restaurantes de servicio completo", "source": "Paytronix — Annual Loyalty Report 2024", "source_url": "https://www.paytronix.com/resources/reports/annual-loyalty-report-2024/", "category": "marketing-growth" }, { "metric": "Penetración de transacciones por lealtad", "benchmark": "Los operadores en el percentil 90 alcanzan 37%+ de sus transacciones vía miembros de lealtad", "source": "Paytronix — Loyalty Trends Report 2024", "source_url": "https://www.paytronix.com/company/news-press/press-releases/paytronix-loyalty-trends-report-top-operators-drive-up-to-37-of-transactions-via-loyalty-members", "category": "marketing-growth" }, { "metric": "Altas de miembros de lealtad", "benchmark": "Los mejores QSR inscriben ~110 nuevos miembros por tienda al mes", "source": "Paytronix — Annual Loyalty Report 2024", "source_url": "https://www.paytronix.com/resources/reports/annual-loyalty-report-2024/", "category": "marketing-growth" }, { "metric": "Frecuencia de compra de miembros de lealtad", "benchmark": "81% de los miembros de lealtad en EE.UU. compran con más frecuencia que los no miembros", "source": "Paytronix — Annual Loyalty Report 2024", "source_url": "https://www.paytronix.com/blog/effectiveness-of-loyalty-programs", "category": "marketing-growth" }, { "metric": "Ingresos por estrategia social", "benchmark": "Restaurantes activos en redes reportaron +9.9% de ingresos directos B2C en 2024", "source": "Deloitte Digital — Social media strategies for restaurants", "source_url": "https://www.deloittedigital.com/us/en/insights/perspective/social-media-strategies-restaurants.html", "category": "marketing-growth" }, { "metric": "Ingresos de marcas 'social-first'", "benchmark": "Las marcas con mejor estrategia social vieron +14.1% de ingresos", "source": "Deloitte Digital — Social media strategies for restaurants", "source_url": "https://www.deloittedigital.com/us/en/insights/perspective/social-media-strategies-restaurants.html", "category": "marketing-growth" }, { "metric": "Descubrimiento en Instagram", "benchmark": "60% de los consumidores usa Instagram para encontrar restaurantes nuevos", "source": "Tablein — Restaurant Social Media Marketing Statistics 2024", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Redes sociales y decisión (Gen Z)", "benchmark": "67% de la Gen Z y 57% de los millennials se apoyan en redes para decidir dónde comer", "source": "Tablein — Restaurant Social Media Marketing Statistics 2024", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Tasa de apertura de SMS", "benchmark": "~98% de apertura promedio en campañas de SMS; 90% se leen en 1-3 minutos", "source": "Constant Contact — SMS Marketing Statistics 2024", "source_url": "https://www.constantcontact.com/blog/sms-marketing-statistics/", "category": "marketing-growth" }, { "metric": "Conversión de SMS", "benchmark": "Entre 21% y 30% de conversión promedio en SMS marketing", "source": "Constant Contact — SMS Marketing Statistics 2024", "source_url": "https://www.constantcontact.com/blog/sms-marketing-statistics/", "category": "marketing-growth" }, { "metric": "Apertura de email marketing", "benchmark": "25.1% de tasa de apertura promedio de emails en 2023", "source": "Omnisend — Email, SMS & push marketing report 2024", "source_url": "https://www.omnisend.com/wp-content/uploads/2024/02/2023-email-sms-and-push-report.pdf", "category": "marketing-growth" }, { "metric": "Descubrimiento por Google", "benchmark": "62% de los consumidores encuentra restaurantes a través de Google", "source": "Restroworks — Google Restaurant Search Statistics 2024", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Búsquedas 'cerca de mí'", "benchmark": "Las búsquedas de 'food near me' crecieron 99% interanual", "source": "Restroworks — Google Restaurant Search Statistics 2024", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Lectura de reseñas", "benchmark": "92% de los comensales lee reseñas antes de elegir dónde comer", "source": "Restroworks — Google Restaurant Search Statistics 2024", "source_url": "https://www.restroworks.com/blog/google-restaurant-search-statistics/", "category": "marketing-growth" }, { "metric": "Impacto de una estrella en la reseña", "benchmark": "Subir 1 estrella en Yelp eleva los ingresos entre 5% y 9%", "source": "Harvard Business School (Michael Luca) — Reviews, Reputation, and Revenue: The Case of Yelp.com", "source_url": "https://www.hbs.edu/ris/Publication%20Files/12-016_a7e4a5a2-03f9-490d-b093-8f951238dba2.pdf", "category": "marketing-growth" }, { "metric": "Participación de mercado en delivery (DoorDash)", "benchmark": "DoorDash lideró con 60.7% del mercado de delivery a fin de 2024", "source": "Earnest Analytics — US delivery market share 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "marketing-growth" }, { "metric": "Participación de mercado (Uber Eats y Grubhub)", "benchmark": "Uber Eats 26.1% y Grubhub 6.3% del mercado de delivery a fin de 2024", "source": "Earnest Analytics — US delivery market share 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "marketing-growth" }, { "metric": "Costo real del delivery de terceros", "benchmark": "El costo efectivo llega a 30%-40% del total del pedido con comisiones y tarifas", "source": "Restaurant Business — Third-party delivery charges, 2024", "source_url": "https://www.restaurantbusinessonline.com/technology/ftc-proposes-crackdown-third-party-delivery-charges", "category": "marketing-growth" }, { "metric": "Preferencia por el pedido directo", "benchmark": "70% de los consumidores prefiere pedir directamente al restaurante y no a un tercero", "source": "Paytronix — Online Ordering 2024 Trends", "source_url": "https://www.paytronix.com/blog/online-ordering-2024-trends-converting-guests-from-third-to-first-party", "category": "marketing-growth" }, { "metric": "Mercado global de food delivery", "benchmark": "US$288.84 mil millones en 2024, proyectado a US$505.50 mil millones para 2030", "source": "Grand View Research — Online Food Delivery Market Report, 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-market-report", "category": "marketing-growth" }, { "metric": "Costo de adquirir vs retener", "benchmark": "Adquirir un cliente nuevo cuesta de 5 a 25 veces más que retener a uno existente", "source": "Bain & Company — Customer retention economics", "source_url": "https://www.invespcro.com/blog/customer-acquisition-retention/", "category": "marketing-growth" }, { "metric": "Gasto del cliente recurrente", "benchmark": "Los clientes existentes gastan en promedio 67% más por pedido que los nuevos", "source": "Restroworks — Restaurant Customer Retention Statistics 2024", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "marketing-growth" }, { "metric": "Ventas de clientes recurrentes (QSR)", "benchmark": "Los QSR generan ~71% de sus ventas con clientes recurrentes", "source": "Restroworks — Restaurant Customer Retention Statistics 2024", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "marketing-growth" }, { "metric": "Mercado de sistemas de pedido en línea", "benchmark": "US$24.6 mil millones en 2024, con CAGR proyectado de 14.8%", "source": "Grand View Research / mercado de online ordering, 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-market-report", "category": "marketing-growth" }, { "metric": "Usuarios de TikTok que cenan fuera por el contenido de un restaurante", "benchmark": "51%", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Vistas promedio por video de comida y bebida en TikTok", "benchmark": "220.800 vistas", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Vistas promedio por video de comida y bebida en Instagram (Reels)", "benchmark": "135.200 vistas", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Tasa de interacción de Instagram frente a Facebook", "benchmark": "2,2% vs 0,22% (10x)", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Personas que usan redes sociales para investigar restaurantes", "benchmark": "72%", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Comensales que revisan la página de un restaurante antes de decidir", "benchmark": "62%", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Crecimiento del engagement en Instagram entre usuarios activos (2025)", "benchmark": "28%", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Duración óptima de Reels y TikTok de restaurantes", "benchmark": "menos de 12 segundos", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Aceleración del crecimiento de audiencia con video corto", "benchmark": "2 a 3 veces más rápido", "source": "Restroworks — Restaurant Social Media Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-social-media-statistics/", "category": "marketing-growth" }, { "metric": "Visitas a restaurantes en EE.UU. que provienen de miembros de lealtad", "benchmark": "39%", "source": "LoyaltyPass — Restaurant Loyalty Statistics 2026", "source_url": "https://www.loyaltypass.co/blog/guide/restaurant-loyalty-statistics", "category": "marketing-growth" }, { "metric": "Frecuencia de visita de miembros de lealtad vs clientes solo digitales", "benchmark": "el doble (2x)", "source": "LoyaltyPass — Restaurant Loyalty Statistics 2026", "source_url": "https://www.loyaltypass.co/blog/guide/restaurant-loyalty-statistics", "category": "marketing-growth" }, { "metric": "Miembros de lealtad que usan su membresía varias veces al mes", "benchmark": "47%", "source": "LoyaltyPass — Restaurant Loyalty Statistics 2026", "source_url": "https://www.loyaltypass.co/blog/guide/restaurant-loyalty-statistics", "category": "marketing-growth" }, { "metric": "Miembros de lealtad que usan su membresía varias veces por semana", "benchmark": "32%", "source": "LoyaltyPass — Restaurant Loyalty Statistics 2026", "source_url": "https://www.loyaltypass.co/blog/guide/restaurant-loyalty-statistics", "category": "marketing-growth" }, { "metric": "Adopción proyectada de programas de lealtad para fin de 2025", "benchmark": "80%", "source": "LoyaltyPass — Restaurant Loyalty Statistics 2026", "source_url": "https://www.loyaltypass.co/blog/guide/restaurant-loyalty-statistics", "category": "marketing-growth" }, { "metric": "Gasto extra por visita de miembros de lealtad vs clientes de paso", "benchmark": "38% más", "source": "Paytronix — Effectiveness of Loyalty Programs 2025", "source_url": "https://www.paytronix.com/blog/effectiveness-of-loyalty-programs", "category": "marketing-growth" }, { "metric": "Aumento interanual del gasto de miembros con targeting 1 a 1", "benchmark": "16,5%", "source": "Paytronix — Effectiveness of Loyalty Programs 2025", "source_url": "https://www.paytronix.com/blog/effectiveness-of-loyalty-programs", "category": "marketing-growth" }, { "metric": "Restaurantes que ya operan algún programa de recompensas", "benchmark": "más del 90%", "source": "Paytronix — Effectiveness of Loyalty Programs 2025", "source_url": "https://www.paytronix.com/blog/effectiveness-of-loyalty-programs", "category": "marketing-growth" }, { "metric": "Tasa de apertura de email marketing considerada buena en restaurantes", "benchmark": "43,6%", "source": "Stripo — Restaurant Email Marketing Statistics 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "marketing-growth" }, { "metric": "Retorno del email marketing por cada dólar invertido", "benchmark": "US$36 por US$1", "source": "Stripo — Restaurant Email Marketing Statistics 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "marketing-growth" }, { "metric": "Aumento de apertura con mensajes de email personalizados", "benchmark": "26% más", "source": "Stripo — Restaurant Email Marketing Statistics 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "marketing-growth" }, { "metric": "Redención de cupones de cumpleaños vs ofertas estándar por email", "benchmark": "3 veces mayor", "source": "Stripo — Restaurant Email Marketing Statistics 2025", "source_url": "https://stripo.email/blog/restaurant-email-marketing-statistics-how-emails-drive-reservations-loyalty-and-revenue/", "category": "marketing-growth" }, { "metric": "Tasa de clics de SMS marketing", "benchmark": "18%", "source": "Tabular — SMS Marketing Stats 2025", "source_url": "https://tabular.email/blog/sms-marketing-stats", "category": "marketing-growth" }, { "metric": "Mensajes SMS leídos dentro de 15 minutos tras el envío", "benchmark": "97%", "source": "Tabular — SMS Marketing Stats 2025", "source_url": "https://tabular.email/blog/sms-marketing-stats", "category": "marketing-growth" }, { "metric": "Clics de mensajes SMS de checkout abandonado en restaurantes", "benchmark": "10,1% a 14,2%", "source": "Tabular — SMS Marketing Stats 2025", "source_url": "https://tabular.email/blog/sms-marketing-stats", "category": "marketing-growth" }, { "metric": "Ingreso generado por SMS de confirmación de reserva", "benchmark": "US$4,20 por mensaje", "source": "Tabular — SMS Marketing Stats 2025", "source_url": "https://tabular.email/blog/sms-marketing-stats", "category": "marketing-growth" }, { "metric": "Aumento de engagement por SMS en comida y bebida", "benchmark": "25%", "source": "Tabular — SMS Marketing Stats 2025", "source_url": "https://tabular.email/blog/sms-marketing-stats", "category": "marketing-growth" }, { "metric": "Consumidores que prefieren ordenar directo del restaurante", "benchmark": "70%", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Ticket mayor al ordenar directo vs apps de terceros", "benchmark": "35% más por transacción", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Valor de vida mayor del cliente de canal propio vs solo web", "benchmark": "45% más alto", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que prefieren pedir por apps de terceros", "benchmark": "46%", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Comensales que usan apps de terceros solo para volver a pedir", "benchmark": "42%", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores dispuestos a usar ofertas exclusivas de app", "benchmark": "casi 90%", "source": "National Restaurant Association 2025 (vía Lightspeed)", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "marketing-growth" }, { "metric": "Comensales de EE.UU. que buscan restaurantes en Google antes de visitar", "benchmark": "64%", "source": "BrightLocal — Local SEO Statistics 2026", "source_url": "https://www.brightlocal.com/resources/local-seo-statistics/", "category": "marketing-growth" }, { "metric": "Búsquedas locales en móvil que terminan en visita en 24 horas", "benchmark": "88%", "source": "BrightLocal — Local SEO Statistics 2026", "source_url": "https://www.brightlocal.com/resources/local-seo-statistics/", "category": "marketing-growth" }, { "metric": "Búsquedas 'cerca de mí' en móvil que llevan a visita en 24 horas", "benchmark": "76%", "source": "BrightLocal — Local SEO Statistics 2026", "source_url": "https://www.brightlocal.com/resources/local-seo-statistics/", "category": "marketing-growth" }, { "metric": "Buscadores locales que hacen clic en el map pack de Google", "benchmark": "42%", "source": "Semrush 2025 (vía Malou) — Local SEO for Restaurants", "source_url": "https://www.malou.io/en-us/blog/local-seo-for-restaurants", "category": "marketing-growth" }, { "metric": "Vistas del Google Business Profile vs el sitio web del restaurante", "benchmark": "7 veces más", "source": "Malou — Local SEO for Restaurants 2025", "source_url": "https://www.malou.io/en-us/blog/local-seo-for-restaurants", "category": "marketing-growth" }, { "metric": "Fichas con más de 100 fotos y solicitudes de indicaciones", "benchmark": "2.717% más", "source": "The Media Captain — Google Business Profile Stats 2025", "source_url": "https://www.themediacaptain.com/25-google-business-profile-stats/", "category": "marketing-growth" }, { "metric": "Búsquedas de restaurantes que son no-marca", "benchmark": "79%", "source": "Malou — Local SEO for Restaurants 2025", "source_url": "https://www.malou.io/en-us/blog/local-seo-for-restaurants", "category": "marketing-growth" }, { "metric": "Retorno del influencer marketing por cada dólar invertido", "benchmark": "US$5,78 por US$1", "source": "Socially Powerful — Influencer Marketing Statistics 2025", "source_url": "https://sociallypowerful.com/influencer/marketing/statistics", "category": "marketing-growth" }, { "metric": "Tamaño global proyectado del influencer marketing (2025)", "benchmark": "más de US$33.000 millones", "source": "Socially Powerful — Influencer Marketing Statistics 2025", "source_url": "https://sociallypowerful.com/influencer/marketing/statistics", "category": "marketing-growth" }, { "metric": "Gasto de marcas de EE.UU. en influencer marketing (2025)", "benchmark": "US$10.520 millones (+23,7%)", "source": "Socially Powerful — Influencer Marketing Statistics 2025", "source_url": "https://sociallypowerful.com/influencer/marketing/statistics", "category": "marketing-growth" }, { "metric": "Aumento de reservas la semana posterior a la publicación de un creador", "benchmark": "30%", "source": "Marketing LTB — Influencer Marketing Statistics 2025", "source_url": "https://marketingltb.com/blog/statistics/influencer-marketing-statistics/", "category": "marketing-growth" }, { "metric": "Campañas de influencer cuyo objetivo principal es generar UGC", "benchmark": "56%", "source": "Socially Powerful — Influencer Marketing Statistics 2025", "source_url": "https://sociallypowerful.com/influencer/marketing/statistics", "category": "marketing-growth" }, { "metric": "Crecimiento interanual del número de creadores de UGC", "benchmark": "93%", "source": "Socially Powerful — Influencer Marketing Statistics 2025", "source_url": "https://sociallypowerful.com/influencer/marketing/statistics", "category": "marketing-growth" }, { "metric": "Gasto promedio por colaboración con un influencer (2025)", "benchmark": "US$202", "source": "Collabstr — 2025 Influencer Marketing Report", "source_url": "https://collabstr.com/2025-influencer-marketing-report", "category": "marketing-growth" }, { "metric": "Valor del mercado de tarjetas de regalo de restaurantes (2025)", "benchmark": "US$36.817 millones", "source": "Business Research Insights — Restaurant Gift Card Market 2025", "source_url": "https://www.businessresearchinsights.com/market-reports/restaurant-gift-card-market-123162", "category": "marketing-growth" }, { "metric": "Consumidores que compran tarjetas de regalo de restaurantes", "benchmark": "52%", "source": "Capital One Shopping — Gift Card Statistics 2026", "source_url": "https://capitaloneshopping.com/research/gift-card-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que gastan más del valor de la tarjeta de regalo", "benchmark": "61% (US$31,75 extra en promedio)", "source": "Capital One Shopping — Gift Card Statistics 2026", "source_url": "https://capitaloneshopping.com/research/gift-card-statistics/", "category": "marketing-growth" }, { "metric": "Tasa de breakage (valor no redimido) de tarjetas de regalo de restaurantes", "benchmark": "~6%", "source": "Capital One Shopping — Gift Card Statistics 2026", "source_url": "https://capitaloneshopping.com/research/gift-card-statistics/", "category": "marketing-growth" }, { "metric": "Ventas de tarjetas de regalo que corresponden a cafés y restaurantes", "benchmark": "43%", "source": "Capital One Shopping — Gift Card Statistics 2026", "source_url": "https://capitaloneshopping.com/research/gift-card-statistics/", "category": "marketing-growth" }, { "metric": "Gasto recomendado en marketing como % de ventas (restaurante establecido)", "benchmark": "3% a 6%", "source": "Toast — Average Marketing Budget for a Restaurant 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-marketing-budget-for-a-restaurant", "category": "marketing-growth" }, { "metric": "Gasto en marketing como % de ventas (restaurante nuevo)", "benchmark": "hasta 10%", "source": "Toast — Average Marketing Budget for a Restaurant 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-marketing-budget-for-a-restaurant", "category": "marketing-growth" }, { "metric": "CAC pagado promedio en comida rápida", "benchmark": "US$27", "source": "ChowNow — Restaurant Customer Acquisition Cost 2025", "source_url": "https://get.chownow.com/blog/restaurant-customer-acquisition-cost/", "category": "marketing-growth" }, { "metric": "CAC orgánico promedio en comida rápida", "benchmark": "~US$9", "source": "ChowNow — Restaurant Customer Acquisition Cost 2025", "source_url": "https://get.chownow.com/blog/restaurant-customer-acquisition-cost/", "category": "marketing-growth" }, { "metric": "CAC pagado en alta cocina (fine dining)", "benchmark": "cerca de US$180", "source": "ChowNow — Restaurant Customer Acquisition Cost 2025", "source_url": "https://get.chownow.com/blog/restaurant-customer-acquisition-cost/", "category": "marketing-growth" }, { "metric": "Primeros comensales que nunca regresan", "benchmark": "70%", "source": "Restroworks — Restaurant Customer Retention Statistics 2025", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "marketing-growth" }, { "metric": "Gasto por pedido de clientes recurrentes vs primerizos", "benchmark": "67% más", "source": "Restroworks — Restaurant Customer Retention Statistics 2025", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "marketing-growth" }, { "metric": "Tasa promedio de retención de clientes en restaurantes", "benchmark": "~55%", "source": "Restroworks — Restaurant Customer Retention Statistics 2025", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "marketing-growth" }, { "metric": "Facturación del delivery online en Europa (2025)", "benchmark": "US$67.790 millones", "source": "Grand View Research — Europe Online Food Delivery Services Market", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-services-market/europe", "category": "marketing-growth" }, { "metric": "CAGR del delivery online en Europa (2025-2030)", "benchmark": "7,7%", "source": "Grand View Research — Europe Online Food Delivery Services Market", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-services-market/europe", "category": "marketing-growth" }, { "metric": "GMV del delivery online en América Latina (2025)", "benchmark": "US$32.420 millones", "source": "Grand View Research — Latin America Online Food Delivery Market", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/latin-america", "category": "marketing-growth" }, { "metric": "CAGR del delivery online en América Latina (2025-2030)", "benchmark": "8,6%", "source": "Grand View Research — Latin America Online Food Delivery Market", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/latin-america", "category": "marketing-growth" }, { "metric": "Participación de iFood en el delivery de Brasil", "benchmark": "80%", "source": "Grand View Research — Latin America Online Food Delivery Market", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/latin-america", "category": "marketing-growth" }, { "metric": "Restaurantes en el mundo que usan códigos QR para menús digitales", "benchmark": "75%", "source": "QR Code — QR Code Statistics for Restaurant Usage 2025", "source_url": "https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage/", "category": "marketing-growth" }, { "metric": "Aumento del volumen de escaneos de QR en dos años", "benchmark": "433%", "source": "QR Code — QR Code Statistics for Restaurant Usage 2025", "source_url": "https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage/", "category": "marketing-growth" }, { "metric": "Consumidores que prefieren menús QR sobre menús de papel", "benchmark": "78%", "source": "Eater (vía QR Code) — QR Code Statistics 2025", "source_url": "https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage/", "category": "marketing-growth" }, { "metric": "Aumento de rotación de mesas con pagos por QR", "benchmark": "15%", "source": "QR Code — QR Code Statistics for Restaurant Usage 2025", "source_url": "https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage/", "category": "marketing-growth" }, { "metric": "Aumento del ticket con oferta digital completa (menú, pedido, pago)", "benchmark": "20% a 30%", "source": "Sunday — QR Code Ordering 2025", "source_url": "https://sundayapp.com/qr-code-ordering-from-trend-to-standard-in-2025/", "category": "marketing-growth" }, { "metric": "CPC promedio de Google Ads para restaurantes y comida", "benchmark": "US$2,05", "source": "PPC Chief — Restaurants & Food Google Ads Benchmarks 2026", "source_url": "https://ppcchief.com/google-ads-benchmarks/restaurants", "category": "marketing-growth" }, { "metric": "Tasa de conversión de Google Ads en restaurantes y comida", "benchmark": "7,1%", "source": "WordStream — Google Ads Benchmarks 2025", "source_url": "https://www.wordstream.com/blog/2025-google-ads-benchmarks", "category": "marketing-growth" }, { "metric": "CTR promedio de Google Ads en restaurantes y comida", "benchmark": "7,6%", "source": "PPC Chief — Restaurants & Food Google Ads Benchmarks 2026", "source_url": "https://ppcchief.com/google-ads-benchmarks/restaurants", "category": "marketing-growth" }, { "metric": "Costo por lead de Google Ads en restaurantes y comida", "benchmark": "US$30,27", "source": "WordStream — Google Ads Benchmarks 2025", "source_url": "https://www.wordstream.com/blog/2025-google-ads-benchmarks", "category": "marketing-growth" }, { "metric": "Tráfico de restaurantes en EE.UU. con algún tipo de oferta (12 meses)", "benchmark": "29%", "source": "Circana 2025 (vía Restaurant Business)", "source_url": "https://www.restaurantbusinessonline.com/financing/huge-percentage-us-consumers-are-dining-deal", "category": "marketing-growth" }, { "metric": "Consumidores que dicen que cupones y descuentos ayudan con precios altos", "benchmark": "82%", "source": "Savings.com 2025 (vía Restroworks) — Restaurant Coupon Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que asisten a happy hour semanalmente", "benchmark": "40%", "source": "PepsiCo Partners 2025 (vía Restroworks) — Restaurant Coupon Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores para quienes las ofertas por horario aumentan la visita", "benchmark": "62%", "source": "PepsiCo Partners 2025 (vía Restroworks) — Restaurant Coupon Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Aumento interanual de ofertas por tiempo limitado (LTO) en restaurantes", "benchmark": "19%", "source": "Technomic 2026 (vía Restroworks) — Restaurant Coupon Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que usan cupones digitales", "benchmark": "67%", "source": "Restroworks — Restaurant Coupon Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que han usado una oferta BOGO al menos una vez", "benchmark": "93%", "source": "Capital One Shopping 2025 (vía Restroworks) — Restaurant Coupon Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Consumidores que visitarían a un competidor por una oferta BOGO", "benchmark": "49%", "source": "Capital One Shopping 2025 (vía Restroworks) — Restaurant Coupon Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-coupon-statistics/", "category": "marketing-growth" }, { "metric": "Ahorro anual promedio de un restaurante con menús QR", "benchmark": "US$3.600", "source": "QR Code — QR Code Statistics for Restaurant Usage 2025", "source_url": "https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage/", "category": "marketing-growth" }, { "metric": "Estadounidenses que escanearon un código QR en 2025", "benchmark": "más de 89 millones", "source": "QR Code — QR Code Statistics for Restaurant Usage 2025", "source_url": "https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage/", "category": "marketing-growth" }, { "metric": "Comensales que investigan en redes dónde comer", "benchmark": "41% (2025)", "source": "TouchBistro Diner Trends 2025 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Gen Z que decide dónde comer por redes sociales", "benchmark": "67% (2025)", "source": "TouchBistro Diner Trends 2025 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Gen Z que lee reseñas de restaurantes en Instagram", "benchmark": "55% (2025)", "source": "TouchBistro Diner Trends 2025 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Operadores de restaurantes en TikTok", "benchmark": "48% en 2025 (26% en 2023)", "source": "TouchBistro State of Restaurants 2025 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Importancia de responder comentarios en redes", "benchmark": "43% de los comensales lo considera muy importante (2024)", "source": "Toast 2024 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Comensales que evitarían un restaurante por críticas en redes", "benchmark": "25% (2025)", "source": "TouchBistro Diner Trends 2025 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Redes sociales útiles para descubrir nuevos alimentos", "benchmark": "74% de los comensales (2025)", "source": "National Restaurant Association SOI 2025 (vía Tablein)", "source_url": "https://www.tablein.com/blog/restaurant-social-media-marketing-statistics", "category": "marketing-growth" }, { "metric": "Food cost por concepto", "benchmark": "QSR 25–30% · casual 30–34% · fine dining 34–40%", "source": "National Restaurant Association", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "menu" }, { "metric": "Ticket online alto", "benchmark": "34% de clientes gasta ≥$50 por pedido", "source": "Statista", "source_url": "https://statista.com", "category": "menu" }, { "metric": "Índice de precios de alimentos", "benchmark": "referencia oficial de food cost", "source": "USDA", "source_url": "https://usda.gov", "category": "menu" }, { "metric": "Off-premise", "benchmark": "~75% del tráfico", "source": "Circana", "source_url": "https://circana.com", "category": "menu" }, { "metric": "Menús más cortos", "benchmark": "las cadenas recortan ítems de carta para proteger margen y velocidad de servicio", "source": "FSR Magazine", "source_url": "https://fsrmagazine.com", "category": "menu" }, { "metric": "Aumento de rentabilidad por ingeniería de menú disciplinada", "benchmark": "~10% de aumento promedio en rentabilidad", "source": "Cornell University (estudio de menu engineering)", "source_url": "https://pos.toasttab.com/blog/on-the-line/menu-engineering-menu-design", "category": "menu" }, { "metric": "Gasto por persona al quitar el signo de dólar del menú", "benchmark": "+8,15% de gasto por persona", "source": "Cornell University, School of Hotel Administration (2009)", "source_url": "https://news.cornell.edu/stories/2009/12/beware-menus-dont-use-dollar-signs", "category": "menu" }, { "metric": "Ventas de platos con descripciones descriptivas", "benchmark": "+27% de ventas vs platos sin descripción", "source": "Cornell University Food and Brand Lab (Wansink)", "source_url": "https://www.foodservicedirector.com/menu-trends/menu-descriptions-help-sales-study-says", "category": "menu" }, { "metric": "Aumento de ventas de un plato con foto en el menú", "benchmark": "Hasta 30% más (y ~6,5% por plato con foto profesional)", "source": "Cornell University (investigación de diseño de menú)", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "menu" }, { "metric": "Inflación de precios de menú en servicio completo", "benchmark": "+3,6% a diciembre de 2024", "source": "National Restaurant Association (Menu Prices indicator) / BLS", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "menu" }, { "metric": "Inflación de precios de menú en servicio limitado", "benchmark": "+3,7% en 2024", "source": "National Restaurant Association (Menu Prices indicator) / BLS", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "menu" }, { "metric": "Pico histórico de inflación de menú en servicio limitado", "benchmark": "8,2% en abril de 2023 (moderándose desde entonces)", "source": "National Restaurant Association / BLS", "source_url": "https://www.restaurantbusinessonline.com/financing/restaurant-menu-price-inflation-continues-moderate", "category": "menu" }, { "metric": "Aumento de ticket promedio con kioskos de autoservicio", "benchmark": "~30% de aumento en ticket promedio", "source": "McDonald's (resultados de kioskos)", "source_url": "https://www.tryotter.com/blog/news/self-service-kiosks-vs-in-person-ordering", "category": "menu" }, { "metric": "Alza de ventas por instalar kioskos (McDonald's)", "benchmark": "5% a 6% de alza en ventas", "source": "McDonald's", "source_url": "https://www.tryotter.com/blog/news/self-service-kiosks-vs-in-person-ordering", "category": "menu" }, { "metric": "Participación de bebidas alcohólicas en las ventas (servicio completo)", "benchmark": "~21% de las ventas totales", "source": "National Restaurant Association", "source_url": "https://restaurant.org/education-and-resources/resource-library/beverages-are-key-to-ringing-up-bigger-sales/", "category": "menu" }, { "metric": "Elasticidad del gasto en comidas de servicio limitado", "benchmark": "0,18 (un +1% de gasto total sube 0,18% la demanda)", "source": "USDA Economic Research Service", "source_url": "https://www.ers.usda.gov/topics/food-choices-health/food-consumption-demand/food-demand-analysis", "category": "menu" }, { "metric": "Cruce de ventas: servicio completo supera al limitado", "benchmark": "El servicio completo superó al servicio limitado en ventas en 2024", "source": "USDA Economic Research Service", "source_url": "https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=113355", "category": "menu" }, { "metric": "Caída de tráfico en casual dining (marzo 2024)", "benchmark": "-4,1% en casual dining; -5,7% en fine dining", "source": "Technomic / Black Box Intelligence", "source_url": "https://www.seafoodsource.com/news/foodservice-retail/us-restaurant-industry-facing-high-menu-pricing-fewer-guests-debt", "category": "menu" }, { "metric": "Pour cost promedio de bebidas alcohólicas (bar)", "benchmark": "~20% (licor ~15%, cerveza de barril ~20%, vino 35-45%)", "source": "BackBar (guía de la industria)", "source_url": "https://www.getbackbar.com/liquor-cost-bars-restaurants", "category": "menu" }, { "metric": "Costo de vertido del vino como % de su venta", "benchmark": "35% a 45%", "source": "BackBar / Restaurant365 (guía de la industria)", "source_url": "https://www.getbackbar.com/liquor-cost-bars-restaurants", "category": "menu" }, { "metric": "Tamaño óptimo de menú por categoría", "benchmark": "7 a 15 ítems por categoría (para evitar parálisis de decisión)", "source": "Investigación de diseño de menú (agregada)", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "menu" }, { "metric": "QSR que subieron precios en 2024", "benchmark": "93% de los restaurantes de servicio rápido", "source": "Oysterlink (recopilación)", "source_url": "https://oysterlink.com/spotlight/inflation-impacting-restaurant-menu-prices-statistics/", "category": "menu" }, { "metric": "Aumento de valor de orden con upsell en pedido digital/QR", "benchmark": "Hasta ~20-30% de aumento en el valor promedio de orden", "source": "Proveedores de pedido digital (agregado)", "source_url": "https://get.chownow.com/blog/qr-code-ordering-restaurants/", "category": "menu" }, { "metric": "Restaurantes que ofrecen alternativas plant-based (EE. UU.)", "benchmark": "48,4% de los restaurantes (2024)", "source": "Plant Based Foods Association / Datassential 2024", "source_url": "https://plantbasedfoods.org/latest/consumer-demand-reshapes-plant-based-food-landscape-what-new-data-really-says-about-the-industry-state-of-the-marketplace-2024-2025", "category": "menu" }, { "metric": "Penetración plant-based por segmento (EE. UU.)", "benchmark": "Fast-casual 64,7%; QSR 41,8%; fine dining 31,6% (2024)", "source": "Plant Based Foods Association / Datassential 2024", "source_url": "https://plantbasedfoods.org/latest/consumer-demand-reshapes-plant-based-food-landscape-what-new-data-really-says-about-the-industry-state-of-the-marketplace-2024-2025", "category": "menu" }, { "metric": "Crecimiento de la penetración plant-based en menús desde 2012", "benchmark": "+62% (todos los operadores)", "source": "Plant Based Foods Association / Datassential 2024", "source_url": "https://plantbasedfoods.org/latest/consumer-demand-reshapes-plant-based-food-landscape-what-new-data-really-says-about-the-industry-state-of-the-marketplace-2024-2025", "category": "menu" }, { "metric": "Queso plant-based en menús (EE. UU.)", "benchmark": "4,5% de penetración, +110% interanual", "source": "Plant Based Foods Association / Datassential 2024", "source_url": "https://plantbasedfoods.org/latest/consumer-demand-reshapes-plant-based-food-landscape-what-new-data-really-says-about-the-industry-state-of-the-marketplace-2024-2025", "category": "menu" }, { "metric": "Consumidores dispuestos a pagar más por platos plant-forward", "benchmark": "1 de cada 3; 25% limita el consumo de carne (2024)", "source": "Datassential (Plant-Forward Opportunity Report) 2024", "source_url": "https://datassential.com/resource/plant-forward-opportunity-report-2024/", "category": "menu" }, { "metric": "Ofertas por tiempo limitado (LTO) en restaurantes de EE. UU.", "benchmark": "De 17.790 (2020) a 36.830 (2024)", "source": "Technomic 2024", "source_url": "https://www.nrn.com/menu-trends/limited-time-offers-have-increased-by-triple-digits-since-2019", "category": "menu" }, { "metric": "Crecimiento de las LTO en cinco años (EE. UU.)", "benchmark": "+134% (2019-2024)", "source": "Technomic 2024", "source_url": "https://www.nrn.com/menu-trends/limited-time-offers-have-increased-by-triple-digits-since-2019", "category": "menu" }, { "metric": "Peso de un LTO atractivo en la elección de restaurante", "benchmark": "52% de los consumidores lo considera importante", "source": "Technomic 2024", "source_url": "https://www.nrn.com/menu-trends/limited-time-offers-have-increased-by-triple-digits-since-2019", "category": "menu" }, { "metric": "Menús con ítems 'swicy' (dulce-picante) en EE. UU.", "benchmark": "~10% de los menús, +1,8% en 12 meses", "source": "Datassential 2024 (vía CNBC)", "source_url": "https://www.cnbc.com/2024/10/22/swicy-items-take-over-restaurant-menus-as-gen-z-seeks-heat.html", "category": "menu" }, { "metric": "Hot honey (miel picante) en menús de EE. UU.", "benchmark": "~11% de los menús, +197% en cuatro años", "source": "Datassential 2024 (vía CNBC)", "source_url": "https://www.cnbc.com/2024/10/22/swicy-items-take-over-restaurant-menus-as-gen-z-seeks-heat.html", "category": "menu" }, { "metric": "Proyección de comida picante en menús de EE. UU.", "benchmark": "96,3% de los menús para 2029", "source": "Datassential 2024", "source_url": "https://datassential.com/resource/spicy-food-trends/", "category": "menu" }, { "metric": "Crecimiento del daypart de snacking por la tarde (EE. UU.)", "benchmark": "De 46% a 51% de ocasiones (Q3 2022 a Q3 2023)", "source": "Technomic 2023", "source_url": "https://www.nrn.com/restaurant-insights/is-breakfast-making-a-comeback-maybe", "category": "menu" }, { "metric": "Consumidores que reemplazan comidas por snacks (EE. UU.)", "benchmark": "51%", "source": "Technomic 2023", "source_url": "https://www.nrn.com/restaurant-insights/is-breakfast-making-a-comeback-maybe", "category": "menu" }, { "metric": "Mocktails en menús de restaurantes de EE. UU.", "benchmark": "+280% en cuatro años; 1% de penetración", "source": "Datassential 2024 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/how-restaurants-can-grow-profits-with-mocktails-nonalcoholic-menus/737866/", "category": "menu" }, { "metric": "Espirituosos sin alcohol en menús de EE. UU.", "benchmark": "2,8% de los menús, +487% en cuatro años", "source": "Datassential 2024 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/how-restaurants-can-grow-profits-with-mocktails-nonalcoholic-menus/737866/", "category": "menu" }, { "metric": "Brecha oferta-demanda de mocktails (EE. UU.)", "benchmark": "37% los toma semanal; solo 20% de operadores los ofrece", "source": "Datassential 2024 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/how-restaurants-can-grow-profits-with-mocktails-nonalcoholic-menus/737866/", "category": "menu" }, { "metric": "Ventas de bebidas sin alcohol en restaurantes (EE. UU.)", "benchmark": "+30% en 2024", "source": "Restaurant Dive 2024", "source_url": "https://www.restaurantdive.com/news/how-restaurants-can-grow-profits-with-mocktails-nonalcoholic-menus/737866/", "category": "menu" }, { "metric": "Crecimiento de ventas de cadenas de pollo vs hamburguesas (EE. UU.)", "benchmark": "Pollo ~9% vs hamburguesas 1,4% (2024)", "source": "Nation's Restaurant News / QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/growth/finance/top-fast-food-chicken-chains-2024/", "category": "menu" }, { "metric": "Participación del pollo en el gasto de QSR (EE. UU.)", "benchmark": "37% del gasto en comida QSR (+2 puntos vs dos años antes)", "source": "Nation's Restaurant News 2024", "source_url": "https://www.nrn.com/quick-service/chicken-spending-jumps-2-points-in-the-qsr-category", "category": "menu" }, { "metric": "Precios premium por sabores globales", "benchmark": "74% de operadores dice que permiten cobrar más", "source": "Datassential / Technomic 2024-2025", "source_url": "https://datassential.com/resource/global-flavors-restaurants-growth-2025/", "category": "menu" }, { "metric": "Costo de vertido (pour cost) de la cerveza", "benchmark": "~25% embotellada; ~20% de barril", "source": "Toast 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/bar-profit-margin", "category": "menu" }, { "metric": "Markup de licores vs vino en bares", "benchmark": "Licores 400%-500%; vino ~200%", "source": "Provi / Parts Town 2024", "source_url": "https://www.provi.com/resources/how-to-price-beer-wine-and-spirits-for-profitability", "category": "menu" }, { "metric": "Desperdicio de comida en restaurantes de EE. UU.", "benchmark": "4%-10% de la comida comprada se desperdicia", "source": "NRDC (vía Toast)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-waste-statistics", "category": "menu" }, { "metric": "Consumidores que comieron comida de influencia global en la última semana (EE. UU.)", "benchmark": "47% (2025)", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/global-flavors-restaurants-growth-2025/", "category": "menu" }, { "metric": "Operadores que reportan mayor demanda de sabores globales (EE. UU.)", "benchmark": "70% de los operadores (2025)", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/global-flavors-restaurants-growth-2025/", "category": "menu" }, { "metric": "Crecimiento de ventas de bebidas sin alcohol en Medio Oriente/África", "benchmark": "+16,7% en dos años (líder mundial)", "source": "Technomic 2025", "source_url": "https://www.technomic.com/press-2025-global-restaurant-trends-forecast/", "category": "menu" }, { "metric": "Crecimiento de ventas de bebidas sin alcohol en Asia-Pacífico", "benchmark": "+14,7% en dos años", "source": "Technomic 2025", "source_url": "https://www.technomic.com/press-2025-global-restaurant-trends-forecast/", "category": "menu" }, { "metric": "Crecimiento de ventas de bebidas sin alcohol en América Latina", "benchmark": "+8,8% en dos años", "source": "Technomic 2025", "source_url": "https://www.technomic.com/press-2025-global-restaurant-trends-forecast/", "category": "menu" }, { "metric": "Crecimiento del cheesecake vasco en menús de postres (EE. UU.)", "benchmark": "+357% en 4 años (proyección +98% en los próximos 4)", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/food-and-beverage-trends-2025/", "category": "menu" }, { "metric": "Crecimiento de ventas de cócteles premezclados (EE. UU.)", "benchmark": "+24%, US$1.400 millones (52 semanas, 2024)", "source": "Circana 2024", "source_url": "https://www.circana.com/post/state-of-the-beverage-alcohol-industry", "category": "menu" }, { "metric": "Crecimiento de ventas de spirits seltzer (EE. UU.)", "benchmark": "+47,7%, US$659,5 millones (52 semanas, 2024)", "source": "Circana 2024", "source_url": "https://www.circana.com/post/state-of-the-beverage-alcohol-industry", "category": "menu" }, { "metric": "Caída del consumo de vino (EE. UU.)", "benchmark": "-5,8% en 2024", "source": "Circana 2024", "source_url": "https://www.circana.com/post/state-of-the-beverage-alcohol-industry", "category": "menu" }, { "metric": "Caída de ventas totales de vino (EE. UU.)", "benchmark": "-2,2% en valor y -4,3% en volumen (52 semanas hasta 29 dic 2024)", "source": "Circana 2024", "source_url": "https://www.circana.com/post/state-of-the-beverage-alcohol-industry", "category": "menu" }, { "metric": "Cerveza como parte de las bebidas vendidas on-premise (EE. UU.)", "benchmark": "más de 4/5 (más del 80%) de las bebidas", "source": "Technomic / Nation's Restaurant News 2024", "source_url": "https://www.nrn.com/restaurant-finance/technomic-restaurant-alcohol-sales-continue-to-rise", "category": "menu" }, { "metric": "Espirituosos como parte del gasto en bebidas on-premise (EE. UU.)", "benchmark": "un tercio (~33%) de los dólares de bebida", "source": "Technomic / Nation's Restaurant News 2024", "source_url": "https://www.nrn.com/restaurant-finance/technomic-restaurant-alcohol-sales-continue-to-rise", "category": "menu" }, { "metric": "Alcohol nombrado categoría de mayor margen de menú (EE. UU.)", "benchmark": "46% de los encuestados lo señala entre las de mayor margen", "source": "Technomic / Nation's Restaurant News 2024", "source_url": "https://www.nrn.com/restaurant-finance/technomic-restaurant-alcohol-sales-continue-to-rise", "category": "menu" }, { "metric": "Pico de inflación de precios de menú en servicio completo (EE. UU.)", "benchmark": "9,0% interanual en 2022", "source": "National Restaurant Association / Restaurant Business 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/restaurant-menu-price-inflation-continues-moderate", "category": "menu" }, { "metric": "Inflación de precios de menú (EE. UU.)", "benchmark": "+3,5% interanual (mayo 2025, mínimo en 16 meses)", "source": "National Restaurant Association / Restaurant Business 2025", "source_url": "https://www.restaurantbusinessonline.com/financing/restaurant-menu-price-inflation-continues-moderate", "category": "menu" }, { "metric": "Ritmo mensual de inflación de menú en servicio limitado (EE. UU.)", "benchmark": "+0,3%/mes en promedio (5 primeros meses de 2026)", "source": "National Restaurant Association / Restaurant Business 2026", "source_url": "https://www.restaurantbusinessonline.com/financing/restaurant-menu-price-inflation-continues-moderate", "category": "menu" }, { "metric": "Ritmo mensual de inflación de menú en servicio completo (EE. UU.)", "benchmark": "+0,2%/mes en promedio (2026 a la fecha)", "source": "National Restaurant Association / Restaurant Business 2026", "source_url": "https://www.restaurantbusinessonline.com/financing/restaurant-menu-price-inflation-continues-moderate", "category": "menu" }, { "metric": "Consumidores que buscan bocados rápidos en vez de comidas grandes (EE. UU.)", "benchmark": "37% en 2024 (vs 36% en 2023 y 29% en 2010)", "source": "Circana 2024", "source_url": "https://www.circana.com/post/new-circana-research-uncovers-emerging-trends-disrupting-consumer-behavior-and-meal-patterns", "category": "menu" }, { "metric": "Food cost mediano en servicio limitado", "benchmark": "32,4% de las ventas (2024)", "source": "National Restaurant Association — Restaurant Operations Report / Operations Data Abstract 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "menu" }, { "metric": "Food cost mediano en servicio completo", "benchmark": "32,0% de las ventas (2024)", "source": "National Restaurant Association — Restaurant Operations Report 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "menu" }, { "metric": "Food cost en restaurantes de servicio completo con ventas de USD 2M o más", "benchmark": "31,0% de las ventas (2024)", "source": "National Restaurant Association — Restaurant Operations Report 2025", "source_url": "https://www.restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/higher-volume-restaurants-reported-lower-food-cost-ratios-in-2024/", "category": "menu" }, { "metric": "Food cost en restaurantes de servicio completo con ventas bajo USD 2M", "benchmark": "33,7% de las ventas (2024)", "source": "National Restaurant Association — Restaurant Operations Report 2025", "source_url": "https://www.restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/higher-volume-restaurants-reported-lower-food-cost-ratios-in-2024/", "category": "menu" }, { "metric": "Aumento de utilidad por ingeniería de menú bien ejecutada", "benchmark": "10% a 15% de forma continua", "source": "Oracle NetSuite — Menu Engineering for Restaurant Profitability", "source_url": "https://www.netsuite.com/portal/resource/articles/business-strategy/menu-engineering-your-way-to-restaurant-profitability.shtml", "category": "menu" }, { "metric": "Restaurantes que hacen ingeniería de menú de alta calidad", "benchmark": "Solo 10% (60% no la hace)", "source": "Oracle NetSuite — Menu Engineering for Restaurant Profitability", "source_url": "https://www.netsuite.com/portal/resource/articles/business-strategy/menu-engineering-your-way-to-restaurant-profitability.shtml", "category": "menu" }, { "metric": "Comensales que deciden su pedido según el diseño y la ubicación en la carta", "benchmark": "71% de los clientes", "source": "OneHubPOS — Menu Engineering 2024", "source_url": "https://onehubpos.com/blog/how-menu-engineering-helps-you-price-right-and-sell-more", "category": "menu" }, { "metric": "Tiempo promedio que un cliente dedica a leer la carta", "benchmark": "109 segundos", "source": "NeatMenu — Menu Psychology 2026", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "menu" }, { "metric": "Probabilidad de que se pida el primer plato fuerte listado en su categoría", "benchmark": "33% (sin importar precio)", "source": "NeatMenu — Menu Psychology 2026", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "menu" }, { "metric": "Aumento de pedidos al etiquetar un plato como 'Más popular' o 'Favorito del chef'", "benchmark": "+13% a 20%", "source": "NeatMenu — Menu Psychology 2026", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "menu" }, { "metric": "Aumento del ticket promedio con técnicas de psicología de menú (sin subir precios)", "benchmark": "+15% o más", "source": "NeatMenu — Menu Psychology 2026", "source_url": "https://neatmenu.io/blog/menu-psychology-customer-ordering-decisions.html", "category": "menu" }, { "metric": "Ventas más altas de platos con etiquetas/descripciones sugerentes vs. sin ellas", "benchmark": "+27%", "source": "Cornell University Food & Brand Lab (Wansink) — Descriptive Menu Labels' Effect on Sales", "source_url": "https://www.foodservicedirector.com/menu-trends/menu-descriptions-help-sales-study-says", "category": "menu" }, { "metric": "Sobreprecio que los comensales están dispuestos a pagar por un plato con nombre descriptivo", "benchmark": "12% más en promedio", "source": "Cornell University Food & Brand Lab (Wansink) — Descriptive Menu Labels' Effect on Sales", "source_url": "https://www.academia.edu/14160365/Descriptive_Menu_Labels_Effect_on_Sales", "category": "menu" }, { "metric": "Food cost de la pizza como porcentaje del precio de menú (alto margen)", "benchmark": "15% a 20%", "source": "Sauce — Most Profitable Restaurant Foods 2025", "source_url": "https://www.getsauce.com/post/menu-engineering-design-your-most-profitable-restaurant-menu", "category": "menu" }, { "metric": "Margen de utilidad típico de los platos de pasta", "benchmark": "65% a 70%", "source": "Sauce — Most Profitable Restaurant Foods 2025", "source_url": "https://www.getsauce.com/post/menu-engineering-design-your-most-profitable-restaurant-menu", "category": "menu" }, { "metric": "Crecimiento de las ventas de hamburguesas", "benchmark": "+15% (2024)", "source": "Sauce — Most Profitable Restaurant Foods 2025", "source_url": "https://www.getsauce.com/post/menu-engineering-design-your-most-profitable-restaurant-menu", "category": "menu" }, { "metric": "Alza de precios de comida fuera de casa (menús de restaurante)", "benchmark": "+4,1% (2024)", "source": "USDA Economic Research Service — Food Price Outlook 2024", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "menu" }, { "metric": "Alza de precios de comida fuera de casa", "benchmark": "+3,8% (2025)", "source": "USDA Economic Research Service — Food Price Outlook 2025", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "menu" }, { "metric": "Pico interanual de precios en restaurantes de servicio completo", "benchmark": "9,0% (2022)", "source": "National Restaurant Association / BLS — Índice de precios de menú", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "menu" }, { "metric": "Aumento del ticket promedio con upselling estratégico bien hecho", "benchmark": "hasta +17%", "source": "Checkmate — Restaurant Upselling 2024", "source_url": "https://www.itsacheckmate.com/blog/how-to-increase-revenue-with-ai-for-upselling-in-restaurants", "category": "menu" }, { "metric": "Rango de referencia de food cost del sector", "benchmark": "28% a 35% del precio", "source": "National Restaurant Association — Restaurant Operations Report 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-operators-kept-food-cost-ratios-in-check-in-2024/", "category": "menu" }, { "metric": "Comensales que eligieron platos con etiquetas descriptivas en el estudio", "benchmark": "56%", "source": "Cornell University Food & Brand Lab (Wansink) — Descriptive Menu Labels' Effect on Sales", "source_url": "https://www.foodservicedirector.com/menu-trends/menu-descriptions-help-sales-study-says", "category": "menu" }, { "metric": "Ventas proyectadas de la industria de restaurantes y foodservice (EE. UU.)", "benchmark": "USD 1,5 billones en 2025", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "menu" }, { "metric": "Empleo total de la industria de restaurantes (EE. UU.)", "benchmark": "15,9 millones de personas en 2025", "source": "National Restaurant Association — 2025 Forecast", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "menu" }, { "metric": "Nuevos empleos que suma la industria de restaurantes (EE. UU.)", "benchmark": "+200.000 empleos en 2025", "source": "National Restaurant Association — 2025 Forecast", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "menu" }, { "metric": "Locales de restaurantes y foodservice (EE. UU.)", "benchmark": "Más de 1 millón de locales", "source": "National Restaurant Association — 2025 Forecast", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "menu" }, { "metric": "Utilidad antes de impuestos en servicio completo (mediana)", "benchmark": "2,8% de las ventas en 2024", "source": "National Restaurant Association — Restaurant Operations Report 2024/25", "source_url": "https://www.restaurant.org/research-and-media/research/research-reports/", "category": "menu" }, { "metric": "Utilidad antes de impuestos en servicio limitado (mediana)", "benchmark": "4,0% de las ventas en 2024", "source": "National Restaurant Association — Restaurant Operations Report 2024/25", "source_url": "https://www.restaurant.org/research-and-media/research/research-reports/", "category": "menu" }, { "metric": "Tráfico fuera del local en servicio completo (EE. UU.)", "benchmark": "30% en 2024 vs 19% en 2019", "source": "National Restaurant Association — Off-Premises Report 2024", "source_url": "https://www.restaurantdive.com/news/off-premise-pent-up-consumer-demand-national-restaurant-association-report/745432/", "category": "menu" }, { "metric": "Tráfico fuera del local en servicio limitado (EE. UU.)", "benchmark": "83% en 2024 vs 76% en 2019", "source": "National Restaurant Association — Off-Premises Report 2024", "source_url": "https://www.restaurantdive.com/news/off-premise-pent-up-consumer-demand-national-restaurant-association-report/745432/", "category": "menu" }, { "metric": "Operadores de servicio completo con más ventas fuera del local que en 2019", "benchmark": "41% de los operadores", "source": "National Restaurant Association — Off-Premises Report 2024", "source_url": "https://www.restaurantdive.com/news/off-premise-pent-up-consumer-demand-national-restaurant-association-report/745432/", "category": "menu" }, { "metric": "Operadores de servicio limitado con más ventas fuera del local que en 2019", "benchmark": "58% de los operadores", "source": "National Restaurant Association — Off-Premises Report 2024", "source_url": "https://www.restaurantdive.com/news/off-premise-pent-up-consumer-demand-national-restaurant-association-report/745432/", "category": "menu" }, { "metric": "Comensales que prefieren porciones más pequeñas por menos dinero (EE. UU.)", "benchmark": "Más del 75% de los clientes", "source": "National Restaurant Association — State of the Restaurant Industry 2024", "source_url": "https://www.restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "menu" }, { "metric": "Órdenes que van a los platos estrella (mix de ingeniería de menú)", "benchmark": "35% a 45% de las órdenes por categoría", "source": "National Restaurant Association — Operations Data Abstract 2024 / Toast 2025", "source_url": "https://www.restaurant.org/research-and-media/research/research-reports/", "category": "menu" }, { "metric": "Precio de la docena de huevos Grado A (EE. UU.)", "benchmark": "USD 4,95 en enero 2025 vs USD 2,04 en agosto 2023", "source": "US Bureau of Labor Statistics — CPI 2025", "source_url": "https://www.bls.gov/cpi/", "category": "menu" }, { "metric": "Recargo por huevo en cadenas de desayuno por la gripe aviar (EE. UU.)", "benchmark": "USD 0,50 por huevo (Waffle House, 2025)", "source": "Waffle House vía NPR — 2025", "source_url": "https://www.npr.org/2025/07/01/nx-s1-5453567/waffle-house-egg-prices-surcharge", "category": "menu" }, { "metric": "Precio de la carne molida de res (EE. UU.)", "benchmark": "USD 6,12 por libra en junio 2025 (récord)", "source": "US Bureau of Labor Statistics vía NPR — 2025", "source_url": "https://www.npr.org/2025/09/18/nx-s1-5534424/beef-prices-record-high-cost", "category": "menu" }, { "metric": "Precio de la carne de res al consumidor (EE. UU.)", "benchmark": "USD 5,98 por libra en mayo 2025 (máximo histórico)", "source": "US Bureau of Labor Statistics vía CBS News — 2025", "source_url": "https://www.cbsnews.com/news/beef-prices-record-highs-drought/", "category": "menu" }, { "metric": "Hato ganadero de EE. UU. (impacto en el costo del plato de res)", "benchmark": "≈86 millones de cabezas, mínimo desde los años 1950", "source": "US Department of Agriculture (USDA) — 2025", "source_url": "https://www.ers.usda.gov/topics/food-markets-prices", "category": "menu" }, { "metric": "Precio mediano de la hamburguesa en menús de EE. UU.", "benchmark": "USD 14,48 en septiembre 2025 (+3,1% interanual)", "source": "Circana vía Restaurant Business — 2025", "source_url": "https://www.restaurantbusinessonline.com/record-beef-prices-take-bite-out-restaurants", "category": "menu" }, { "metric": "Precio del pescado fresco (EE. UU.)", "benchmark": "USD 9,18 por libra en 2024", "source": "USDA Economic Research Service — 2024", "source_url": "https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=108936", "category": "menu" }, { "metric": "Precio por libra de proteínas al consumidor (EE. UU.)", "benchmark": "Pollo USD 2,99, cerdo USD 3,11, res USD 6,51 (2024)", "source": "USDA Economic Research Service — 2024", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "menu" }, { "metric": "Consumo de pescado per cápita (EE. UU.)", "benchmark": "≈15,7 libras en 2025", "source": "USDA Economic Research Service — 2025", "source_url": "https://www.ers.usda.gov/data-products/charts-of-note/chart-detail?chartId=108936", "category": "menu" }, { "metric": "Pescado consumido en casa vs en restaurante (EE. UU.)", "benchmark": "59% en casa vs 41% en restaurante (2024)", "source": "Supermarket Perimeter — datos 2024", "source_url": "https://www.supermarketperimeter.com/articles/11342-home-cooked-seafood-accounts-for-59-of-consumption-in-2024", "category": "menu" }, { "metric": "Crecimiento del consumo de pescado (EE. UU.)", "benchmark": "+20% en 2024 (mayor alza en Gen Z)", "source": "The National Provisioner — 2024", "source_url": "https://www.provisioneronline.com/articles/116464-seafood-consumption-trending-up", "category": "menu" }, { "metric": "Penetración del pescado en menús de EE. UU.", "benchmark": "Caída en 2024", "source": "SeafoodSource / Technomic — 2024", "source_url": "https://www.seafoodsource.com/news/foodservice-retail/seafood-sees-drops-in-menu-penetration-at-us-restaurants-in-2024", "category": "menu" }, { "metric": "Baja de precios de salmón y camarón (EE. UU., marzo 2024)", "benchmark": "Salmón fresco -3%, camarón congelado -6,6%", "source": "SeafoodSource — 2024", "source_url": "https://www.seafoodsource.com/news/foodservice-retail/seafood-is-getting-cheaper-but-us-consumers-still-aren-t-biting", "category": "menu" }, { "metric": "Menús de EE. UU. que destacan la palabra 'proteína'", "benchmark": "28,4% en 2025 vs 5,9% hace una década", "source": "Datassential vía CNBC — 2025", "source_url": "https://www.cnbc.com/2025/08/09/restaurants-starbucks-smoothie-king-first-watch-protein.html", "category": "menu" }, { "metric": "Proyección de menús que destacarán proteína (EE. UU.)", "benchmark": "Más del 40% para 2029", "source": "Datassential — 2025", "source_url": "https://datassential.com/", "category": "menu" }, { "metric": "Penetración de 'proteína' en menús de EE. UU. (2021)", "benchmark": "11,5% de los menús", "source": "Datassential — 2021", "source_url": "https://datassential.com/", "category": "menu" }, { "metric": "Consumidores que aman los platos altos en proteína (EE. UU.)", "benchmark": "≈1 de cada 3 en 2T 2025 vs 24% hace tres años", "source": "Datassential vía CNBC — 2025", "source_url": "https://www.cnbc.com/2025/08/09/restaurants-starbucks-smoothie-king-first-watch-protein.html", "category": "menu" }, { "metric": "Estadounidenses que quieren consumir más proteína", "benchmark": "70% (2025), casi 20 puntos más en tres años", "source": "International Food Information Council — 2025 Food & Health Survey", "source_url": "https://foodinsight.org/", "category": "menu" }, { "metric": "Atributo #1 para definir un alimento saludable (EE. UU.)", "benchmark": "'Buena fuente de proteína', elegido por 38% (2025)", "source": "International Food Information Council — 2025", "source_url": "https://foodinsight.org/", "category": "menu" }, { "metric": "Comensales dispuestos a pagar más por platos ricos en proteína", "benchmark": "38% de los consumidores", "source": "Nation's Restaurant News — 2025", "source_url": "https://www.nrn.com/", "category": "menu" }, { "metric": "Menús de EE. UU. que ofrecen opciones picantes", "benchmark": "95,3% en 2025 vs 91,6% en 2015", "source": "Datassential — Spicy Food Trends 2025", "source_url": "https://datassential.com/resource/spicy-food-trends/", "category": "menu" }, { "metric": "Estadounidenses a quienes les gusta o encanta la comida picante", "benchmark": "65% (34% la 'aman')", "source": "Datassential — Spicy Food Trends 2025", "source_url": "https://datassential.com/resource/spicy-food-trends/", "category": "menu" }, { "metric": "Consumidores propensos a comprar un plato etiquetado 'picante'", "benchmark": "Más de la mitad en 2025 vs 39% en 2015", "source": "Datassential — Spicy Food Trends 2025", "source_url": "https://datassential.com/resource/spicy-food-trends/", "category": "menu" }, { "metric": "Nuevos platos picantes lanzados en EE. UU. (marzo-junio 2025)", "benchmark": "76 lanzamientos en cuatro meses", "source": "Datassential — Spicy Food Trends 2025", "source_url": "https://datassential.com/resource/spicy-food-trends/", "category": "menu" }, { "metric": "Proyección de crecimiento del interés por sabores globales (EE. UU.)", "benchmark": "Más de 9% interanual", "source": "Datassential — Global Flavors 2025", "source_url": "https://datassential.com/resource/global-flavors-restaurants-growth-2025/", "category": "menu" }, { "metric": "Platos plant-based en menús (variación interanual)", "benchmark": "-1,9% en el último año (2024)", "source": "Technomic vía CSP Daily News — 2024", "source_url": "https://www.cspdailynews.com/foodservice/plant-based-menu-items-making-comeback-technomic-says", "category": "menu" }, { "metric": "Bowls de smoothie con declaración plant-based en menús (EE. UU.)", "benchmark": "+24,4% en el último año", "source": "Technomic vía CSP Daily News — 2024", "source_url": "https://www.cspdailynews.com/foodservice/plant-based-menu-items-making-comeback-technomic-says", "category": "menu" }, { "metric": "Lattes helados con declaración plant-based en menús (EE. UU.)", "benchmark": "+22,9% en el último año", "source": "Technomic vía CSP Daily News — 2024", "source_url": "https://www.cspdailynews.com/foodservice/plant-based-menu-items-making-comeback-technomic-says", "category": "menu" }, { "metric": "Ventas totales de bebidas ('sips') en EE. UU.", "benchmark": "USD 490 mil millones en 2025 (≈3% de crecimiento)", "source": "Circana — 2025", "source_url": "https://www.circana.com/post/glass-half-full-opportunities-for-beverage-innovation-sales-continue-to-pour-in", "category": "menu" }, { "metric": "Proyección de crecimiento de mocktails en foodservice (EE. UU.)", "benchmark": "+97% adicional hasta 2028", "source": "Circana — 2025", "source_url": "https://www.circana.com/post/glass-half-full-opportunities-for-beverage-innovation-sales-continue-to-pour-in", "category": "menu" }, { "metric": "Comensales de casual dining interesados en pedir un mocktail", "benchmark": "32% de los comensales", "source": "Circana — 2025", "source_url": "https://www.circana.com/post/glass-half-full-opportunities-for-beverage-innovation-sales-continue-to-pour-in", "category": "menu" }, { "metric": "Tamaño de la categoría de bebidas sin alcohol ('alcohol-free', EE. UU.)", "benchmark": "Más de USD 1.000 millones para fin de 2025", "source": "Circana — 2025", "source_url": "https://www.circana.com/post/glass-half-full-opportunities-for-beverage-innovation-sales-continue-to-pour-in", "category": "menu" }, { "metric": "Estadounidenses que planean beber menos alcohol", "benchmark": "49% en 2025 (+44% respecto a 2023)", "source": "NCSolutions — encuesta 2025", "source_url": "https://ncsolutions.com", "category": "menu" }, { "metric": "Crecimiento del matcha en menús (EE. UU.)", "benchmark": "+50% desde 2010", "source": "Datassential — 2025", "source_url": "https://datassential.com/", "category": "menu" }, { "metric": "Aumento de pedidos de matcha en delivery (EE. UU.)", "benchmark": "+34% en 2025", "source": "Grubhub — 2025 Delivered Report", "source_url": "https://www.grubhub.com/", "category": "menu" }, { "metric": "Tamaño del mercado global de matcha", "benchmark": "USD 4,17 mil millones en 2025 → USD 7,15 mil millones en 2030 (CAGR 11,6%)", "source": "Grand View Research — 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/matcha-market", "category": "menu" }, { "metric": "Crecimiento del té helado en menús (EE. UU.)", "benchmark": "+6% en el último año (fine dining +14%)", "source": "Datassential — 2025", "source_url": "https://datassential.com/", "category": "menu" }, { "metric": "Generación Z que prefiere bebidas frías o heladas", "benchmark": "71% de la Gen Z", "source": "Datassential — 2025", "source_url": "https://datassential.com/", "category": "menu" }, { "metric": "Penetración del cold brew en menús de EE. UU.", "benchmark": "De menos de 1% en 2014 a 7,7% en 2024", "source": "Datassential — 2024", "source_url": "https://datassential.com/", "category": "menu" }, { "metric": "Gen Z cuyo primer café habitual fue frío", "benchmark": "57% de la Gen Z", "source": "Tastewise — Gen Z Coffee Trends 2025", "source_url": "https://tastewise.io/blog/gen-z-coffee-trends", "category": "menu" }, { "metric": "Proyección de crecimiento anual del cold brew vs café helado", "benchmark": "+22% cold brew vs +6,98% café helado", "source": "Análisis de mercado — 2025", "source_url": "https://www.grandviewresearch.com/", "category": "menu" }, { "metric": "Participación de la Gen Z en bebedores de café especial helado (EE. UU.)", "benchmark": "34% son Gen Z (30% millennials)", "source": "Tastewise — Gen Z Coffee Trends 2025", "source_url": "https://tastewise.io/blog/gen-z-coffee-trends", "category": "menu" }, { "metric": "Gen Z y millennials dispuestos a pagar más por bebidas con beneficios de salud", "benchmark": "58% de esos grupos", "source": "Hardtank — 2025", "source_url": "https://hardtank.com/2025/10/28/gen-z-coffee-trends-cold-brew/", "category": "menu" }, { "metric": "Crecimiento de bebidas energéticas de origen vegetal (retail, EE. UU.)", "benchmark": "+4,3% CAGR (1T 2023 a 4T 2025)", "source": "Circana — 2025", "source_url": "https://www.circana.com/post/glass-half-full-opportunities-for-beverage-innovation-sales-continue-to-pour-in", "category": "menu" }, { "metric": "Ocasiones mensuales de vino de la Gen Z (EE. UU.)", "benchmark": "-34% desde 2019", "source": "Katz Research Group vía Wine Enthusiast — 2025", "source_url": "https://www.wineenthusiast.com/culture/industry-news/gen-z-millennials-save-wine-industry-studies/", "category": "menu" }, { "metric": "Ahorro de los combos Extra Value Meal vs comprar por separado (McDonald's)", "benchmark": "15% de descuento", "source": "McDonald's — 2025", "source_url": "https://corporate.mcdonalds.com/corpmcd/our-stories/article/mcdonalds-launching-mcvalue-platform-inus-restaurants-in2025.html", "category": "menu" }, { "metric": "Aumento de visitas el día de lanzamiento del $5 Meal Deal (McDonald's)", "benchmark": "+8% de visitas vs el martes promedio del año", "source": "McDonald's vía Restaurant Dive — 2024", "source_url": "https://www.restaurantdive.com/news/mcdonalds-value-meal-traffic-customer-perception-data/728326/", "category": "menu" }, { "metric": "Cheque más alto en órdenes con el combo $5 Meal Deal (McDonald's)", "benchmark": "12% más alto que sin el combo", "source": "M Science vía Restaurant Business — 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/data-behind-mcdonalds-5-meal-deal", "category": "menu" }, { "metric": "Clientes que pidieron el $5 Meal Deal (McDonald's vs Burger King)", "benchmark": "≈25% McDonald's vs ≈10% Burger King", "source": "M Science vía Restaurant Business — 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/data-behind-mcdonalds-5-meal-deal", "category": "menu" }, { "metric": "Cheque de kiosco vs otros canales en tienda (Shake Shack)", "benchmark": "Mayor por un 'porcentaje de dos dígitos alto'", "source": "Shake Shack — llamada de resultados 2024", "source_url": "https://investor.shakeshack.com/", "category": "menu" }, { "metric": "Canal de kiosco en Shake Shack", "benchmark": "El canal de pedidos más grande y rentable en 2024", "source": "Shake Shack — 2024", "source_url": "https://investor.shakeshack.com/", "category": "menu" }, { "metric": "Gasto en autoservicio digital vs cajero humano (Taco Bell)", "benchmark": "20% más de gasto en el sistema digital", "source": "Taco Bell / Yum! Brands — 2024", "source_url": "https://www.tacobell.com/", "category": "menu" }, { "metric": "Ventas en misma tienda de Wingstop (EE. UU.)", "benchmark": "+20% en 2024", "source": "Wingstop Inc. — resultados 2024", "source_url": "https://ir.wingstop.com/", "category": "menu" }, { "metric": "Ventas del sistema de Wingstop", "benchmark": "≈USD 4,8 mil millones en 2024", "source": "Wingstop Inc. — resultados 2024", "source_url": "https://ir.wingstop.com/", "category": "menu" }, { "metric": "Ventas de Raising Cane's y Wingstop (cadenas de pollo, EE. UU.)", "benchmark": "+30% en 2024", "source": "Nation's Restaurant News — 2024", "source_url": "https://www.nrn.com/", "category": "menu" }, { "metric": "Mercado global de pollo frito en QSR", "benchmark": "USD 44 mil millones en 2024 → USD 74,33 mil millones en 2033 (CAGR ≈6%)", "source": "Business Research Insights — 2024", "source_url": "https://www.businessresearchinsights.com/market-reports/fried-chicken-and-chicken-food-in-qsr-market-125000", "category": "menu" }, { "metric": "Alérgenos que causan el 90% de las alergias alimentarias (EE. UU.)", "benchmark": "8 grupos de alimentos principales", "source": "US Food and Drug Administration — FALCPA", "source_url": "https://www.fda.gov/food/food-allergensgluten-free-guidance-documents-regulatory-information/food-allergen-labeling-and-consumer-protection-act-2004-falcpa", "category": "menu" }, { "metric": "Sésamo declarado noveno alérgeno mayor (EE. UU.)", "benchmark": "Obligatorio etiquetarlo desde 2023", "source": "US Food and Drug Administration — FASTER Act", "source_url": "https://www.fda.gov/food", "category": "menu" }, { "metric": "Personas con alergias alimentarias comprobadas (EE. UU.)", "benchmark": "Más de 30 millones", "source": "US FDA / FARE — 2024", "source_url": "https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/food-allergies", "category": "menu" }, { "metric": "Visitas anuales a urgencias por alergias alimentarias (EE. UU.)", "benchmark": "Más de 200.000 al año", "source": "Food Allergy Research & Education (FARE)", "source_url": "https://www.foodallergy.org/", "category": "menu" }, { "metric": "Consumidores que evitan productos con alérgenos mayores (EE. UU.)", "benchmark": "25% de los consumidores", "source": "Food Allergy Research & Education (FARE)", "source_url": "https://www.foodallergy.org/", "category": "menu" }, { "metric": "Lealtad de comensales con alergias alimentarias", "benchmark": "36% siempre visita el mismo lugar vs 17% sin alergias", "source": "Estudio Food Allergy and Foodservice — PMC", "source_url": "https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12477836/", "category": "menu" }, { "metric": "Umbral de la regla de etiquetado de calorías en el menú (FDA)", "benchmark": "Cadenas con 20 o más locales", "source": "US Food and Drug Administration — Menu Labeling", "source_url": "https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/menu-labeling-requirements", "category": "menu" }, { "metric": "Reducción de calorías por el etiquetado en el menú", "benchmark": "≈7,3% menos de calorías", "source": "US FDA / estudios de menu labeling", "source_url": "https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/menu-labeling-requirements", "category": "menu" }, { "metric": "Menos calorías por transacción en una gran cadena de café (etiquetado)", "benchmark": "-4,6% de calorías por transacción", "source": "American Journal of Preventive Medicine — estudio", "source_url": "https://www.ajpmonline.org/", "category": "menu" }, { "metric": "Ahorro estimado al sistema de salud por el etiquetado de calorías (FDA)", "benchmark": "≈USD 8 mil millones en 20 años", "source": "US Food and Drug Administration", "source_url": "https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/menu-labeling-requirements", "category": "menu" }, { "metric": "Usuarios de fármacos GLP-1 que comen fuera con menos frecuencia (EE. UU.)", "benchmark": "54% de los usuarios", "source": "Encuesta a 1.000 usuarios GLP-1 vía Fortune — 2025", "source_url": "https://fortune.com/2025/06/04/ozempic-boom-restaurants-fewer-glp-1-users-dining-out-survey/", "category": "menu" }, { "metric": "Usuarios de GLP-1 que consumen menos snacks (EE. UU.)", "benchmark": "≈70% de quienes reportan menos calorías", "source": "EY-Parthenon — encuesta 2025", "source_url": "https://www.ey.com/", "category": "menu" }, { "metric": "Reducción del gasto de hogares con usuarios de GLP-1 (EE. UU.)", "benchmark": "-10% en un año (100 categorías)", "source": "Numerator — 2025", "source_url": "https://www.numerator.com/", "category": "menu" }, { "metric": "Comensales jóvenes que comparten un plato fuerte con más frecuencia (EE. UU.)", "benchmark": "42% de los más jóvenes", "source": "Acosta Group — 2025", "source_url": "https://www.acosta.com/", "category": "menu" }, { "metric": "Consumidores que tomaron postre en el último día (EE. UU.)", "benchmark": "53% de los consumidores", "source": "Technomic — Dessert Consumer Trend Report", "source_url": "https://www.technomic.com/dessert/", "category": "menu" }, { "metric": "Operadores que dicen que los postres impulsan la utilidad (EE. UU.)", "benchmark": "60% de los operadores", "source": "Technomic — Dessert Consumer Trend Report", "source_url": "https://www.technomic.com/dessert/", "category": "menu" }, { "metric": "Comensales dispuestos a pagar más en restaurantes con sostenibilidad (EE. UU.)", "benchmark": "72% (18% pagaría 6-10% más)", "source": "Toast — Restaurant Sustainability Survey 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-sustainability-trends-data", "category": "menu" }, { "metric": "Comensales más motivados por ingredientes de origen local (EE. UU.)", "benchmark": "≈44% de los comensales", "source": "Toast — Restaurant Sustainability Survey 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-sustainability-trends-data", "category": "menu" }, { "metric": "Consumidores que buscan ítems 'naturales' en el menú (EE. UU.)", "benchmark": "61% de los consumidores", "source": "Nation's Restaurant News — 2024", "source_url": "https://www.nrn.com/", "category": "menu" }, { "metric": "Comensales dispuestos a pagar más por bajo colesterol o bajo sodio (EE. UU.)", "benchmark": "36% bajo colesterol, 30% bajo sodio", "source": "Nation's Restaurant News — 2024", "source_url": "https://www.nrn.com/", "category": "menu" }, { "metric": "Precisión de las órdenes en el drive-thru de QSR (EE. UU.)", "benchmark": "≈89% de precisión (2024)", "source": "Intouch Insight / QSR Magazine — 2024 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2024-qsr-drive-thru-report/", "category": "menu" }, { "metric": "Tiempo total promedio en el drive-thru de QSR (EE. UU.)", "benchmark": "5 min 29 s en 2024 vs 6 min 13 s en 2022", "source": "Intouch Insight / QSR Magazine — 2024 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2024-qsr-drive-thru-report/", "category": "menu" }, { "metric": "Gasto del consumidor en restaurantes (EE. UU.)", "benchmark": "+2% en 2024 (tráfico estancado)", "source": "Circana — 2024", "source_url": "https://www.restaurantdive.com/news/circana-definitive-us-restaurant-ranking-2025-consumer-spending-up-2-percent/745556/", "category": "menu" }, { "metric": "Gasto del consumidor en alimentos y bebidas (EE. UU.)", "benchmark": "+3% interanual en el 1er semestre de 2025", "source": "Circana — 2025", "source_url": "https://www.restaurantdive.com/news/circana-breakfast-traffic-protein-trends-artificial-colors-flavors/760636/", "category": "menu" }, { "metric": "Tráfico del daypart de la mañana en restaurantes (EE. UU.)", "benchmark": "+3% en marzo 2025 (primer alza desde 2T 2023)", "source": "Circana — Eating Patterns in America 2025", "source_url": "https://www.restaurantdive.com/news/circana-breakfast-traffic-protein-trends-artificial-colors-flavors/760636/", "category": "menu" }, { "metric": "Millennials que siguen una dieta sin gluten (EE. UU.)", "benchmark": "11% de los millennials", "source": "Statista — 2024", "source_url": "https://www.statista.com/forecasts/1329375/gluten-free-consumers-by-generation-us", "category": "menu" }, { "metric": "Consumidores que ven el precio dinámico en restaurantes como abuso (EE. UU.)", "benchmark": "52% lo considera 'price gouging'", "source": "Capterra — encuesta 2024", "source_url": "https://www.capterra.com/", "category": "menu" }, { "metric": "Consumidores que pedirían menos por precio dinámico en restaurantes (EE. UU.)", "benchmark": "36% ordenaría con menos frecuencia", "source": "Capterra — encuesta 2024", "source_url": "https://www.capterra.com/", "category": "menu" }, { "metric": "Clientes que perderían lealtad sin una experiencia personalizada (EE. UU.)", "benchmark": "62% de los clientes", "source": "Nation's Restaurant News — 2024", "source_url": "https://www.nrn.com/", "category": "menu" }, { "metric": "Restaurantes que subieron precios de carta (últimos 6 meses 2024)", "benchmark": "47% (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "menu" }, { "metric": "Restaurantes que aplicaron aumentos de precio en 2023", "benchmark": "42% (2023)", "source": "Toast 2023", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics", "category": "menu" }, { "metric": "Estrategia #1 ante el alza de costos: cambiar de proveedores", "benchmark": "40% de los operadores (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "menu" }, { "metric": "Margen neto por concepto", "benchmark": "full-service 3–5% · casual 5–7% · fine 6–10%", "source": "Statista", "source_url": "https://statista.com", "category": "modelo-negocio" }, { "metric": "Operación fuera del local", "benchmark": "~75% del tráfico", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "modelo-negocio" }, { "metric": "Digitalización del foodservice", "benchmark": "palanca clave de rentabilidad", "source": "McKinsey (insights)", "source_url": "https://mckinsey.com", "category": "modelo-negocio" }, { "metric": "Prime cost", "benchmark": "55–65% de las ventas", "source": "Nation's Restaurant News", "source_url": "https://nrn.com", "category": "modelo-negocio" }, { "metric": "Emprendimiento hispano", "benchmark": "los latinos crean negocios a un ritmo superior al promedio de EE.UU.", "source": "Forbes", "source_url": "https://forbes.com", "category": "modelo-negocio" }, { "metric": "Capital para foodtech LatAm", "benchmark": "restaurantes y foodtech siguen atrayendo capital de riesgo regional", "source": "Bloomberg Línea", "source_url": "https://bloomberglinea.com", "category": "modelo-negocio" }, { "metric": "Margen neto del restaurante (promedio)", "benchmark": "3–9% (full-service ~3–6%, QSR ~6–10%)", "source": "Restaurant365", "source_url": "https://www.restaurant365.com/blog/what-is-the-average-profit-margin-for-a-restaurant-2/", "category": "modelo-negocio" }, { "metric": "Ventas del sector restaurantero (EE.UU.)", "benchmark": "US$1.55 billones proyectados en 2026", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "modelo-negocio" }, { "metric": "Ventas de la industria de restaurantes EE.UU.", "benchmark": "La industria de restaurantes y foodservice proyecta $1.5 billones (trillion) en ventas en 2025, +4% vs 2024", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "modelo-negocio" }, { "metric": "Empleo en restaurantes EE.UU.", "benchmark": "La industria empleará ~15.9 millones de personas al cierre de 2025", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "modelo-negocio" }, { "metric": "Creación de empleo en 2025", "benchmark": "Se proyecta la creación de +200,000 empleos en restaurantes en 2025", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "modelo-negocio" }, { "metric": "Tasa de cierre en el primer año", "benchmark": "26.15% de los restaurantes independientes cierra en su primer año", "source": "Parsa et al., Cornell Hospitality Quarterly 2005", "source_url": "https://journals.sagepub.com/doi/abs/10.1177/0010880405275598", "category": "modelo-negocio" }, { "metric": "Tasa de cierre en el segundo año", "benchmark": "19% de los restaurantes cierra en su segundo año", "source": "Parsa et al., Cornell Hospitality Quarterly 2005", "source_url": "https://journals.sagepub.com/doi/abs/10.1177/0010880405275598", "category": "modelo-negocio" }, { "metric": "Tasa de cierre en el tercer año", "benchmark": "14% de los restaurantes cierra en su tercer año", "source": "Parsa et al., Cornell Hospitality Quarterly 2005", "source_url": "https://journals.sagepub.com/doi/abs/10.1177/0010880405275598", "category": "modelo-negocio" }, { "metric": "Supervivencia a 5 años", "benchmark": "~51.4% de los restaurantes sigue operando tras 5 años", "source": "U.S. Bureau of Labor Statistics (BDM)", "source_url": "https://www.bls.gov/bdm/bdmage.htm", "category": "modelo-negocio" }, { "metric": "Supervivencia al primer año", "benchmark": "~83.1% de los restaurantes sobrevive su primer año", "source": "U.S. Bureau of Labor Statistics (BDM)", "source_url": "https://www.bls.gov/bdm/bdmage.htm", "category": "modelo-negocio" }, { "metric": "Supervivencia a 10 años", "benchmark": "~34.6% de los restaurantes sigue en pie tras 10 años", "source": "U.S. Bureau of Labor Statistics (BDM)", "source_url": "https://www.bls.gov/bdm/bdmage.htm", "category": "modelo-negocio" }, { "metric": "Margen neto promedio", "benchmark": "El margen de utilidad neta promedio de un restaurante es de 3-5%", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-restaurant-profit-margin", "category": "modelo-negocio" }, { "metric": "Costo mediano de abrir un restaurante", "benchmark": "El costo mediano para abrir un restaurante es ~$275,000 ($3,046 por cubierto, en local arrendado)", "source": "RestaurantOwner.com Cost to Open Survey", "source_url": "https://www.restaurantowner.com/public/CTOSurvey-SummaryReport.pdf", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado foodservice en LatAm", "benchmark": "El mercado de foodservice de América Latina se valoró en ~$318.17 mil millones (2024)", "source": "Deep Market Insights 2024", "source_url": "https://deepmarketinsights.com/vista/insights/foodservice-market/latam", "category": "modelo-negocio" }, { "metric": "Crecimiento del foodservice en LatAm", "benchmark": "El foodservice de LatAm crecerá a un CAGR de ~3.09% hasta 2033", "source": "Deep Market Insights 2024", "source_url": "https://deepmarketinsights.com/vista/insights/foodservice-market/latam", "category": "modelo-negocio" }, { "metric": "Facturación de la hostelería en España", "benchmark": "La hostelería española facturó ~166,211 millones de euros en 2024 (6.7% del PIB)", "source": "Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/06/hosteleria-de-espana-datos-verano-25/", "category": "modelo-negocio" }, { "metric": "Empleo en la hostelería española", "benchmark": "La hostelería en España empleó a ~1.85 millones de trabajadores en 2024", "source": "Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/06/hosteleria-de-espana-datos-verano-25/", "category": "modelo-negocio" }, { "metric": "Facturación de restauración en España", "benchmark": "El subsector de restauración facturó ~116,193 millones de euros en 2024 (4.7% del PIB)", "source": "Hostelería de España 2024", "source_url": "https://restauracionnews.com/2025/06/hosteleria-de-espana-datos-verano-25/", "category": "modelo-negocio" }, { "metric": "Empleo restaurantero en México", "benchmark": "La industria restaurantera genera ~2.1 millones de empleos directos en México", "source": "CANIRAC / INEGI 2024", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Microempresas en el sector restaurantero mexicano", "benchmark": "96% de las unidades económicas restauranteras en México son microempresas (hasta 10 empleados)", "source": "INEGI / CANIRAC 2024", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Caída del PIB restaurantero en 2020 (México)", "benchmark": "El PIB de la industria restaurantera mexicana cayó 29.3% en 2020 vs 2019 (COVID-19)", "source": "INEGI / CANIRAC", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Participación de independientes en EE.UU.", "benchmark": "~70% de los locales de restaurantes en EE.UU. son independientes (no de cadena)", "source": "National Restaurant Association", "source_url": "https://www.restaurant.org/research-and-media/research/", "category": "modelo-negocio" }, { "metric": "Contracción de independientes", "benchmark": "El sector de restaurantes independientes se redujo 2.3% en 2025 (pérdida neta de +9,500 locales)", "source": "Technomic (via Nation's Restaurant News) 2025", "source_url": "https://www.nrn.com/independent-restaurants/the-independent-restaurant-sector-shrunk-by-2-3-in-2025", "category": "modelo-negocio" }, { "metric": "Tasa de renuncia en alimentos y hospedaje", "benchmark": "La tasa mensual de renuncias en alojamiento y servicios de alimentos es ~4.3%, la más alta de cualquier industria en EE.UU.", "source": "U.S. Bureau of Labor Statistics (JOLTS)", "source_url": "https://www.bls.gov/iag/tgs/iag722.htm", "category": "modelo-negocio" }, { "metric": "Rotación de personal en restaurantes", "benchmark": "La rotación de personal en restaurantes fue ~65.8% en 2024 (como % del empleo total)", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "modelo-negocio" }, { "metric": "Ingreso promedio por local", "benchmark": "El ingreso anual promedio por restaurante fue ~$1.76 millones (muestra de 859 restaurantes)", "source": "Toast", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-restaurant-revenue", "category": "modelo-negocio" }, { "metric": "Caída de ventas del sector gastronómico en Colombia", "benchmark": "Las ventas de restaurantes en Colombia cayeron 44% en 2024 (frente a -40% en 2023)", "source": "Acodrés (via Infobae) 2025", "source_url": "https://www.infobae.com/colombia/2025/02/19/acodres-advirtio-fuerte-crisis-en-el-sector-gastronomico-por-alza-en-los-precios-de-los-alimentos-las-ventas-cayeron-un-44/", "category": "modelo-negocio" }, { "metric": "Costo primo (prime cost)", "benchmark": "El costo primo (comida + mano de obra) sano ronda 55-65% de las ventas (~60% objetivo)", "source": "Restaurant365", "source_url": "https://www.restaurant365.com/blog/how-to-calculate-prime-cost-in-a-restaurant/", "category": "modelo-negocio" }, { "metric": "Rango de costo de alimentos", "benchmark": "El costo de alimentos de referencia en la industria es 28-35% de las ventas", "source": "VantaInsights 2026", "source_url": "https://vantainsights.com/insights/restaurant-food-cost-percentage", "category": "modelo-negocio" }, { "metric": "Mercado de comida rápida en LatAm", "benchmark": "El mercado de comida rápida en América Latina se calculó en ~$61.49 mil millones (2025)", "source": "Market Data Forecast 2025", "source_url": "https://www.marketdataforecast.com/market-reports/latin-america-fast-food-market", "category": "modelo-negocio" }, { "metric": "Ventas proyectadas del sector restaurantero en EE.UU.", "benchmark": "US$1,55 billones (2026)", "source": "National Restaurant Association 2026 State of the Industry", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "modelo-negocio" }, { "metric": "Empleo total del sector restaurantero en EE.UU.", "benchmark": "15,8 millones de empleos, +100.000 (2026)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "modelo-negocio" }, { "metric": "Crecimiento real (ajustado por inflación) del sector en EE.UU.", "benchmark": "+1,3% proyectado (2026)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "modelo-negocio" }, { "metric": "Operadores de servicio limitado con más ventas off-premise que en 2019", "benchmark": "58% de los operadores de servicio limitado (2025)", "source": "National Restaurant Association / Technomic 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/off-premises-restaurant-trends-2025/", "category": "modelo-negocio" }, { "metric": "Operadores de servicio completo con más ventas off-premise que en 2019", "benchmark": "41% de los operadores de servicio completo (2025)", "source": "National Restaurant Association / Technomic 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/off-premises-restaurant-trends-2025/", "category": "modelo-negocio" }, { "metric": "Operadores de servicio limitado que ofrecen delivery", "benchmark": "65% de los operadores de servicio limitado (2025)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/off-premises-restaurant-trends-2025/", "category": "modelo-negocio" }, { "metric": "Tráfico de restaurantes que ocurre fuera del local", "benchmark": "Cerca del 75% del tráfico (2025)", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/media/press-releases/from-trend-to-transformation-off-premises-dining-now-essential-for-restaurant-consumers,-operators/", "category": "modelo-negocio" }, { "metric": "Potencial global de las cocinas fantasma", "benchmark": "Hasta US$1 billón para 2030", "source": "Euromonitor (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/ghost-kitchens-global-market-euromonitor/581374/", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado global de cocinas fantasma", "benchmark": "US$74,2 mil millones (2025)", "source": "Coherent Market Insights 2025", "source_url": "https://www.coherentmarketinsights.com/market-insight/ghost-kitchen-market-5936", "category": "modelo-negocio" }, { "metric": "Participación de Norteamérica en el mercado de cocinas virtuales", "benchmark": "Más del 40% del mercado (2025)", "source": "Global Growth Insights 2025", "source_url": "https://www.globalgrowthinsights.com/market-reports/virtual-restaurant-and-ghost-kitchens-market-118657", "category": "modelo-negocio" }, { "metric": "Costo de nómina en servicio completo (mediana)", "benchmark": "36,5% de las ventas (2025)", "source": "CostLab.AI 2025", "source_url": "https://costlab.ai/blog/restaurant-labor-cost-percentage", "category": "modelo-negocio" }, { "metric": "Costo de alimentos en servicio completo (promedio)", "benchmark": "32,4% de la venta (2025)", "source": "VantaInsights 2026", "source_url": "https://vantainsights.com/insights/restaurant-food-cost-percentage", "category": "modelo-negocio" }, { "metric": "Establecimientos de franquicias de comida rápida en EE.UU.", "benchmark": "204.366 locales, +2,2% (2025)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/led-by-fast-food-restaurants-franchising-is-expected-to-have-a-big-year/", "category": "modelo-negocio" }, { "metric": "Producción económica de franquicias QSR en EE.UU.", "benchmark": "US$322 mil millones, +5,4% (2025)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/led-by-fast-food-restaurants-franchising-is-expected-to-have-a-big-year/", "category": "modelo-negocio" }, { "metric": "Empleo en comida rápida franquiciada en EE.UU.", "benchmark": "Más de 4 millones de empleos, +2,6% (2025)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/led-by-fast-food-restaurants-franchising-is-expected-to-have-a-big-year/", "category": "modelo-negocio" }, { "metric": "Locales de franquicias totales en EE.UU.", "benchmark": "851.000 locales, +2,5% (2025)", "source": "International Franchise Association 2025", "source_url": "https://www.franchise.org/2025/02/led-by-fast-food-restaurants-franchising-is-expected-to-have-a-big-year/", "category": "modelo-negocio" }, { "metric": "Operadores de restaurantes que usan herramientas de IA", "benchmark": "26% de los operadores (2026)", "source": "National Restaurant Association 2026 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "modelo-negocio" }, { "metric": "Inflación de precios de menú en EE.UU.", "benchmark": "+3,5% interanual (mayo 2025), el ritmo más lento en 16 meses", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/menu-prices/", "category": "modelo-negocio" }, { "metric": "Precios de comida fuera del hogar (CPI EE.UU.)", "benchmark": "+3,5% interanual (mayo 2026)", "source": "U.S. Bureau of Labor Statistics / USDA ERS 2026", "source_url": "https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings", "category": "modelo-negocio" }, { "metric": "Gasto promedio por visita en foodservice", "benchmark": "+3% en el gasto por visita (Q4 2025)", "source": "Circana 2025", "source_url": "https://www.circana.com/post/circana-reports-global-foodservice-traffic-grew-in-2025-despite-economic-headwinds", "category": "modelo-negocio" }, { "metric": "Tráfico global de foodservice", "benchmark": "+0,2% interanual (2025)", "source": "Circana 2025", "source_url": "https://www.circana.com/post/circana-reports-global-foodservice-traffic-grew-in-2025-despite-economic-headwinds", "category": "modelo-negocio" }, { "metric": "Recorte de gasto en restaurantes por consumidores en verano", "benchmark": "-7% de gasto proyectado (verano 2025)", "source": "KPMG 2025 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/kpmg-consumer-pulse-summer-2025-spending-seven-percent-less-restaurants/745994/", "category": "modelo-negocio" }, { "metric": "Crecimiento de facturación de la restauración en España", "benchmark": "+3,1% (2025)", "source": "Observatorio DBK / Hostelería de España (FEHR) 2025", "source_url": "https://www.interempresas.net/Hosteleria/622156-La-restauracion-modero-su-crecimiento-en-2025-pero-supero-los-30800-millones-de-euros.html", "category": "modelo-negocio" }, { "metric": "Facturación de la restauración en España", "benchmark": "Más de 30.800 millones de euros (2025)", "source": "Observatorio DBK / Hostelería de España (FEHR) 2025", "source_url": "https://www.interempresas.net/Hosteleria/622156-La-restauracion-modero-su-crecimiento-en-2025-pero-supero-los-30800-millones-de-euros.html", "category": "modelo-negocio" }, { "metric": "Caída de rentabilidad de la restauración en España", "benchmark": "-0,7% de rentabilidad (2025)", "source": "Hostelería de España (FEHR) 2025", "source_url": "https://www.revistahosteleria.com/texto-diario/mostrar/5767823/restauracion-espanola-reduce-tasa-cierres-2025", "category": "modelo-negocio" }, { "metric": "Establecimientos de hostelería en España", "benchmark": "Más de 300.000 establecimientos (2024)", "source": "Hostelería de España (FEHR) 2025", "source_url": "https://www.hosteleriadigital.es/2025/12/16/la-hosteleria-finaliza-2025-con-un-aumento-de-la-facturacion-hasta-el-4-en-un-ano-marcado-por-la-incertidumbre/", "category": "modelo-negocio" }, { "metric": "Empleo en hostelería en España", "benchmark": "~1,89 millones de trabajadores, +40.000 (2025)", "source": "Hostelería de España (FEHR) 2025", "source_url": "https://www.hosteleriadigital.es/2025/12/16/la-hosteleria-finaliza-2025-con-un-aumento-de-la-facturacion-hasta-el-4-en-un-ano-marcado-por-la-incertidumbre/", "category": "modelo-negocio" }, { "metric": "Crecimiento proyectado de la industria restaurantera en México", "benchmark": "~6% (2025)", "source": "CANIRAC 2025", "source_url": "https://www.amr.org.mx/noticias.phtml?id=5928", "category": "modelo-negocio" }, { "metric": "Participación de la industria restaurantera en el empleo nacional (México)", "benchmark": "~9% del empleo nacional", "source": "CANIRAC / INEGI", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Empleo turístico directo en México", "benchmark": "5 millones de empleos directos (13% de la ocupación, 2025)", "source": "WTTC 2025", "source_url": "https://www.conxionturistica.com/post/la-gastronom%C3%ADa-mexicana-en-2025-un-gigante-cultural-que-impulsa-turismo-empleos-y-econom%C3%ADa", "category": "modelo-negocio" }, { "metric": "Aporte del turismo al PIB de México", "benchmark": "US$281.000 millones, 15,1% del PIB (2025)", "source": "WTTC 2025", "source_url": "https://www.conxionturistica.com/post/la-gastronom%C3%ADa-mexicana-en-2025-un-gigante-cultural-que-impulsa-turismo-empleos-y-econom%C3%ADa", "category": "modelo-negocio" }, { "metric": "Restaurantes cerrados en un año en Colombia", "benchmark": "Más de 2.000 restaurantes (2025)", "source": "Acodrés 2025", "source_url": "https://www.eltiempo.com/colombia/santander/en-un-ano-mas-de-dos-mil-restaurantes-cerraron-en-colombia-dice-acodres-en-jaque-esta-el-sector-gastronomico-que-pide-salvarse-al-gobierno-3526642", "category": "modelo-negocio" }, { "metric": "Ritmo de cierre de restaurantes en Colombia", "benchmark": "~4 restaurantes por día en promedio (2025)", "source": "Acodrés 2025 (vía El Colombiano)", "source_url": "https://www.elcolombiano.com/negocios/cierran-cuatro-restaurantes-por-dias-en-colombia-EE25744617", "category": "modelo-negocio" }, { "metric": "Establecimientos gastronómicos en Colombia", "benchmark": "132.000 establecimientos, 41% formales (2025)", "source": "Acodrés 2025", "source_url": "https://americaretail-malls.com/paises/colombia/el-sector-gastronomico-en-crisis-inflacion-informalidad-y-alta-carga-tributaria/", "category": "modelo-negocio" }, { "metric": "Informalidad del sector gastronómico en Colombia", "benchmark": "59% de informalidad (2025)", "source": "Acodrés 2025", "source_url": "https://americaretail-malls.com/paises/colombia/el-sector-gastronomico-en-crisis-inflacion-informalidad-y-alta-carga-tributaria/", "category": "modelo-negocio" }, { "metric": "Recuperación de ventas del sector gastronómico en Colombia", "benchmark": "+7% en el primer semestre (2025)", "source": "ACOGA Reporte Semestral 2025", "source_url": "https://acoga.org/wp-content/uploads/2025/08/Reporte-Semestral-2025-1.pdf", "category": "modelo-negocio" }, { "metric": "Reducción de personal en restaurantes de Colombia", "benchmark": "Entre 15% y 20% de reducción de personal (2025)", "source": "Acodrés 2025 (vía Portafolio)", "source_url": "https://www.portafolio.co/negocios/comercio/restaurantes-han-reducido-entre-15-y-20-su-personal-acodres-638606", "category": "modelo-negocio" }, { "metric": "Facturación de bares y restaurantes en Brasil", "benchmark": "R$495 mil millones en 2025 (vs. R$455 mil millones en 2024)", "source": "Abrasel 2025", "source_url": "https://abrasel.com.br/noticias/noticias/bares-e-restaurantes-faturaram-mais-em-2025-diz-pesquisa-de-servicos/", "category": "modelo-negocio" }, { "metric": "Estructura del food service en Brasil", "benchmark": "1.379.420 establecimientos, 4,9 millones de empleos, 7,9% del empleo formal", "source": "Abrasel 2025", "source_url": "https://mbb.abrasel.com.br/noticias/noticias/bares-restaurantes-geram-mais-33-mil-empregos-formais-primeiro-semestre/", "category": "modelo-negocio" }, { "metric": "Crecimiento real del sector en Brasil", "benchmark": "+0,92% real en 12 meses (descontada la inflación), 2025", "source": "Abrasel 2025", "source_url": "https://abrasel.com.br/noticias/noticias/bares-e-restaurantes-faturaram-mais-em-2025-diz-pesquisa-de-servicos/", "category": "modelo-negocio" }, { "metric": "Efecto multiplicador de empleo del food service (Brasil)", "benchmark": "Por cada 1.000 empleos directos se crean 2.250 en otras áreas", "source": "Abrasel 2025", "source_url": "https://abrasel.com.br/noticias/noticias/bares-e-restaurantes-faturaram-mais-em-2025-diz-pesquisa-de-servicos/", "category": "modelo-negocio" }, { "metric": "Negocios de hostelería en Reino Unido", "benchmark": "176.685 empresas de hostelería (marzo 2025); 97,7% son pequeñas", "source": "House of Commons Library 2025", "source_url": "https://commonslibrary.parliament.uk/research-briefings/cbp-10333/", "category": "modelo-negocio" }, { "metric": "Empleo en hostelería del Reino Unido", "benchmark": "3,6 millones de personas; 2,10 millones en nómina (mayo 2025)", "source": "House of Commons Library 2025", "source_url": "https://commonslibrary.parliament.uk/research-briefings/cbp-10333/", "category": "modelo-negocio" }, { "metric": "Aporte económico de la hostelería (Reino Unido)", "benchmark": "£96 mil millones al año a la economía", "source": "UKHospitality 2025", "source_url": "https://www.ukhospitality.org.uk/media-centre/facts-and-stats/", "category": "modelo-negocio" }, { "metric": "Restaurantes activos en el Reino Unido", "benchmark": "Poco más de 89.600 restaurantes", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/uk-restaurant-industry-statistics/", "category": "modelo-negocio" }, { "metric": "Ventas de la industria restaurantera en México (2025)", "benchmark": "Crecieron 1,8%, por debajo de la meta de 5%", "source": "CANIRAC / Forbes México 2025", "source_url": "https://forbes.com.mx/industria-restaurantera-no-alcanza-su-meta-de-ventas-en-2025/", "category": "modelo-negocio" }, { "metric": "Tamaño de la industria restaurantera en México", "benchmark": "Más de 680.000 restaurantes y 2,57 millones de unidades económicas", "source": "CANIRAC-INEGI 2025", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Aporte del sector restaurantero al PIB (México)", "benchmark": "3,2% del PIB nacional y 13,4% del PIB turístico", "source": "INEGI-CANIRAC 2025", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Cuota de apps de delivery en América Latina", "benchmark": "iFood lidera con 40% de usuarios activos; 89% en Brasil", "source": "Sensor Tower 2025", "source_url": "https://sensortower.com/blog/fragmented-lat-am-food-delivery-market-evolves-amidst-ubers-exit", "category": "modelo-negocio" }, { "metric": "Cuota de delivery en México", "benchmark": "DiDi Food 38% y Rappi 36% de usuarios activos mensuales", "source": "Sensor Tower 2025", "source_url": "https://sensortower.com/blog/fragmented-lat-am-food-delivery-market-evolves-amidst-ubers-exit", "category": "modelo-negocio" }, { "metric": "Volumen de pedidos mensuales de iFood", "benchmark": "~60 millones de pedidos al mes", "source": "Sacra 2025", "source_url": "https://sacra.com/research/rappi-the-meituan-of-latin-america/", "category": "modelo-negocio" }, { "metric": "Mercado de delivery de comida en Brasil", "benchmark": "US$1,29 mil millones (2024) a US$4,53 mil millones (2033), CAGR 15%", "source": "IMARC Group 2025", "source_url": "https://www.imarcgroup.com/brazil-food-delivery-market", "category": "modelo-negocio" }, { "metric": "Segmento independiente en cocinas nube", "benchmark": "Lidera el mercado con 61,7% de participación en 2025", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "modelo-negocio" }, { "metric": "Mercado global de kioscos de autoservicio", "benchmark": "US$37,2 mil millones en 2025 (desde US$34,4 mil millones en 2024)", "source": "Research Nester 2025", "source_url": "https://www.researchnester.com/reports/self-service-kiosk-market/2772", "category": "modelo-negocio" }, { "metric": "Base instalada de kioscos en restaurantes", "benchmark": "~350.000 kioscos instalados, +43% en dos años", "source": "Kiosk Industry 2025", "source_url": "https://kioskindustry.org/self-service-statistics/", "category": "modelo-negocio" }, { "metric": "Mercado global de comida rápida (QSR)", "benchmark": "Alcanzará US$2,5 billones para 2035", "source": "Precedence Research 2025", "source_url": "https://www.precedenceresearch.com/quick-service-restaurant-market", "category": "modelo-negocio" }, { "metric": "Mercado de catering en EE.UU.", "benchmark": "US$77,18 mil millones (2025) a US$140,85 mil millones (2035), CAGR 6,2%", "source": "Expert Market Research 2025", "source_url": "https://www.expertmarketresearch.com/reports/united-states-catering-market", "category": "modelo-negocio" }, { "metric": "Adopción e impacto del catering en restaurantes", "benchmark": "46% ofrece catering; con programa de catering los ingresos suben 5,1% (vs. 3,3% promedio)", "source": "Technomic / Checkmate 2025", "source_url": "https://www.itsacheckmate.com/blog/restaurant-catering-key-statistics-and-trends-for-2025-and-beyond", "category": "modelo-negocio" }, { "metric": "Restaurantes rentables en EE.UU.", "benchmark": "Solo 42% de los restaurantes fueron rentables en 2024", "source": "Peppr POS 2025", "source_url": "https://www.peppr.com/blog/restaurant-profit-margin-guide-benchmarks-strategies", "category": "modelo-negocio" }, { "metric": "Márgenes netos por segmento", "benchmark": "Servicio completo 3-5%, casual rápido 4-10%, servicio rápido 5-12%", "source": "Level CFO 2025", "source_url": "https://levelcfo.com/blog/restaurant-profit-margins-by-type/", "category": "modelo-negocio" }, { "metric": "Brecha de ingreso en la frecuencia de salir a comer (EE.UU.)", "benchmark": "64% de hogares de +US$200K comen fuera cada semana vs. 42% de los de menos de US$50K", "source": "Morning Consult 2025", "source_url": "https://pro.morningconsult.com/analysis/high-income-consumers-restaurant-behaviors-research", "category": "modelo-negocio" }, { "metric": "Ventas de la industria restaurantera de EE. UU.", "benchmark": "1,5 billones USD (proyección 2025)", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "modelo-negocio" }, { "metric": "Empleo en restaurantes y foodservice de EE. UU.", "benchmark": "15,9 millones de personas (2025)", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "modelo-negocio" }, { "metric": "Ventas del restaurante tradicional de EE. UU.", "benchmark": "más de 1,1 billones USD (+4,1% interanual, 2025)", "source": "Restaurant Dive (National Restaurant Association) — 2025", "source_url": "https://www.restaurantdive.com/news/national-restaurant-association-industry-sales-over-1-trillion-2025/739397/", "category": "modelo-negocio" }, { "metric": "Mercado de ghost kitchens en EE. UU.", "benchmark": "2.880 millones USD en 2024 (hacia 3.870 millones en 2030)", "source": "Research and Markets — U.S. Virtual Restaurant/Ghost Kitchen Market", "source_url": "https://www.researchandmarkets.com/report/united-states-virtual-restaurant-market", "category": "modelo-negocio" }, { "metric": "Mercado global de ghost kitchens", "benchmark": "hasta 1 billón USD para 2030", "source": "Euromonitor International (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/ghost-kitchens-global-market-euromonitor/581374/", "category": "modelo-negocio" }, { "metric": "Cocinas solo-delivery en el mercado de dark kitchens", "benchmark": "41% del mercado global (2024)", "source": "Credence Research — Dark/Ghost/Cloud Kitchens Market", "source_url": "https://www.credenceresearch.com/report/dark-kitchens-ghost-kitchens-cloud-kitchens-market/", "category": "modelo-negocio" }, { "metric": "Crecimiento del pedido digital/delivery vs. dine-in", "benchmark": "3 veces más rápido que el tráfico presencial desde 2014", "source": "US Foods — Business Trends (Ghost Kitchens)", "source_url": "https://www.usfoods.com/our-services/business-trends/ghost-kitchens-scare-up-profits-and-market-share.html", "category": "modelo-negocio" }, { "metric": "Participación del drive-thru en pedidos QSR", "benchmark": "65% de los pedidos en 2025 (desde 83% en 2020)", "source": "QSR Magazine — 2025 QSR Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-drive-thru-report/", "category": "modelo-negocio" }, { "metric": "Restaurantes en México", "benchmark": "más de 641.000 establecimientos (12,2% de los negocios del país, 2024)", "source": "INEGI y CANIRAC — Conociendo la Industria Restaurantera 2024", "source_url": "https://www.inegi.org.mx/contenidos/productos/prod_serv/contenidos/espanol/bvinegi/productos/nueva_estruc/889463903369.pdf", "category": "modelo-negocio" }, { "metric": "Empleo y peso en el PIB de la industria restaurantera en México", "benchmark": "2,1 millones de empleos directos y ~1% del PIB (2024)", "source": "CANIRAC — Industria Restaurantera de México 2024", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado global de foodservice de consumo", "benchmark": "USD 3,36 billones en 2025 (+4% interanual)", "source": "Euromonitor International — World Market for Consumer Foodservice 2026", "source_url": "https://www.euromonitor.com/newsroom/press-releases/april-2026/one-in-five-dollars-spent-on-global-foodservice-delivery-in-2025", "category": "modelo-negocio" }, { "metric": "Participación de Asia-Pacífico en las ventas globales de foodservice", "benchmark": "40% del total global en 2025", "source": "Euromonitor International — World Market for Consumer Foodservice 2026", "source_url": "https://www.euromonitor.com/newsroom/press-releases/april-2026/one-in-five-dollars-spent-on-global-foodservice-delivery-in-2025", "category": "modelo-negocio" }, { "metric": "Uno de cada cinco dólares de foodservice global se gastó en delivery", "benchmark": "~20% del gasto de foodservice fue delivery en 2025", "source": "Euromonitor International — foodservice delivery 2025", "source_url": "https://www.euromonitor.com/newsroom/press-releases/april-2026/one-in-five-dollars-spent-on-global-foodservice-delivery-in-2025", "category": "modelo-negocio" }, { "metric": "Proyección del mercado global de foodservice a 2030", "benchmark": "de USD 4,34 billones (2025) a USD 7,61 billones (2030), CAGR 11,89%", "source": "Mordor Intelligence — Food Service Market Report 2025", "source_url": "https://www.mordorintelligence.com/industry-reports/food-service-market", "category": "modelo-negocio" }, { "metric": "Mercado global de restaurantes proyectado a 2034", "benchmark": "USD 3,19 billones (2025) → USD 4,27 billones (2034), CAGR 3,02%", "source": "IMARC Group — Global Food Service Market 2026-2034", "source_url": "https://www.openpr.com/news/4484187/global-food-service-market-size-to-hit-usd-4-27-trillion-by-2034", "category": "modelo-negocio" }, { "metric": "Empleo total proyectado de la industria restaurantera de EE.UU. en 2026", "benchmark": "15,8 millones de empleos (+100.000 en el año)", "source": "National Restaurant Association — 2026 State of the Restaurant Industry", "source_url": "https://www.prnewswire.com/news-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026-302685661.html", "category": "modelo-negocio" }, { "metric": "Crecimiento real (ajustado por inflación) proyectado del sector de EE.UU. en 2026", "benchmark": "+1,3% real", "source": "National Restaurant Association — 2026 State of the Restaurant Industry", "source_url": "https://www.prnewswire.com/news-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026-302685661.html", "category": "modelo-negocio" }, { "metric": "Clientes de QSR que pertenecen a al menos un programa de lealtad", "benchmark": "52% de los clientes QSR (2025)", "source": "Voucherify — 25 QSR Loyalty Trends & Statistics 2025", "source_url": "https://www.voucherify.io/blog/25-essential-qsr-loyalty-trends-statistics-for-2025", "category": "modelo-negocio" }, { "metric": "Consumidores dispuestos a unirse a un programa de lealtad si se ofrece", "benchmark": "81% de los consumidores (2025)", "source": "Voucherify — 25 QSR Loyalty Trends & Statistics 2025", "source_url": "https://www.voucherify.io/blog/25-essential-qsr-loyalty-trends-statistics-for-2025", "category": "modelo-negocio" }, { "metric": "Restaurantes de servicio completo que ya ofrecen programa de lealtad", "benchmark": "68% de los FSR (2025)", "source": "Restroworks — Restaurant Loyalty Program Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-loyalty-program-statistics/", "category": "modelo-negocio" }, { "metric": "Restaurantes de servicio rápido que ya ofrecen programa de lealtad", "benchmark": "71% de los QSR (2025)", "source": "Restroworks — Restaurant Loyalty Program Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-loyalty-program-statistics/", "category": "modelo-negocio" }, { "metric": "Comensales que visitan restaurantes con lealtad al menos dos veces al mes", "benchmark": "55% de los clientes (2025)", "source": "Restroworks — Restaurant Loyalty Program Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-loyalty-program-statistics/", "category": "modelo-negocio" }, { "metric": "Membresías de lealtad promedio de adultos Gen Z en restaurantes", "benchmark": "4,4 membresías (vs 3,6 promedio general)", "source": "Restroworks — Restaurant Loyalty Program Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-loyalty-program-statistics/", "category": "modelo-negocio" }, { "metric": "Comensales de EE.UU. que NO son miembros de ningún programa de lealtad", "benchmark": "55% de los comensales", "source": "William Blair (encuesta) vía Restaurant Dive", "source_url": "https://www.restaurantdive.com/news/william-blair-survey-shows-room-for-loyalty-engagement-to-grow/641044/", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado global de gestión de lealtad", "benchmark": "USD 12,9 mil millones (2025) → USD 20,36 mil millones (2030), CAGR 9,6%", "source": "Restroworks (mercado de loyalty management) 2025", "source_url": "https://www.restroworks.com/blog/restaurant-loyalty-program-statistics/", "category": "modelo-negocio" }, { "metric": "Mercado de restaurantes de servicio rápido (QSR) en EE.UU.", "benchmark": "USD 447,2 mil millones en 2025", "source": "Restroworks — QSR vs Full Service Statistics 2025", "source_url": "https://www.restroworks.com/blog/quick-service-restaurant-vs-full-service-statistics/", "category": "modelo-negocio" }, { "metric": "Mercado de restaurantes de servicio completo (FSR) en EE.UU.", "benchmark": "USD 360,9 mil millones en 2025", "source": "Restroworks — QSR vs Full Service Statistics 2025", "source_url": "https://www.restroworks.com/blog/quick-service-restaurant-vs-full-service-statistics/", "category": "modelo-negocio" }, { "metric": "Participación de los QSR en las ventas totales de restaurantes de EE.UU.", "benchmark": "más del 60% de las ventas", "source": "Restroworks — QSR vs Full Service Statistics 2025", "source_url": "https://www.restroworks.com/blog/quick-service-restaurant-vs-full-service-statistics/", "category": "modelo-negocio" }, { "metric": "Mercado global de restaurantes de servicio completo (FSR)", "benchmark": "USD 1,65 billones en 2025", "source": "Restroworks — QSR vs Full Service Statistics 2025", "source_url": "https://www.restroworks.com/blog/quick-service-restaurant-vs-full-service-statistics/", "category": "modelo-negocio" }, { "metric": "Crecimiento interanual de ventas del mercado QSR de EE.UU.", "benchmark": "+4,8% interanual en 2025 (USD 419 mil millones)", "source": "Rezku — QSR Industry Report 2025", "source_url": "https://rezku.com/blog/qsr-industry/", "category": "modelo-negocio" }, { "metric": "Caída del tráfico en casual dining de EE.UU.", "benchmark": "-4,3% interanual en 2025", "source": "Rezku — QSR Industry Report 2025", "source_url": "https://rezku.com/blog/qsr-industry/", "category": "modelo-negocio" }, { "metric": "Gasto anual promedio del hogar en comer fuera (EE.UU.)", "benchmark": "USD 3.945 por hogar en 2024", "source": "U.S. Bureau of Labor Statistics — Consumer Expenditures 2024", "source_url": "https://www.bls.gov/news.release/cesan.nr0.htm", "category": "modelo-negocio" }, { "metric": "Gasto anual promedio del hogar en comida en casa (EE.UU.)", "benchmark": "USD 6.224 por hogar en 2024", "source": "U.S. Bureau of Labor Statistics — Consumer Expenditures 2024", "source_url": "https://www.bls.gov/news.release/cesan.nr0.htm", "category": "modelo-negocio" }, { "metric": "Peso de los alimentos en el gasto anual promedio del hogar (EE.UU.)", "benchmark": "12,9% del gasto total en 2024", "source": "U.S. Bureau of Labor Statistics — Consumer Expenditures 2024", "source_url": "https://www.bls.gov/news.release/cesan.nr0.htm", "category": "modelo-negocio" }, { "metric": "Comer fuera como proporción del gasto total en alimentos del hogar (EE.UU.)", "benchmark": "~39% del gasto en alimentos en 2024", "source": "American Farm Bureau Federation — 2024 Food Spending", "source_url": "https://www.fb.org/market-intel/from-grocery-carts-to-doorsteps-2024-food-spending", "category": "modelo-negocio" }, { "metric": "Frecuencia promedio de salir a comer en EE.UU.", "benchmark": "5 veces al mes en 2024 (vs 3 en 2023)", "source": "US Foods vía Restroworks — Consumer Restaurant Habits", "source_url": "https://www.restroworks.com/blog/statistics-of-consumers-restaurant-habits/", "category": "modelo-negocio" }, { "metric": "Consumidores de EE.UU. que salen a comer al menos una vez por semana", "benchmark": "77,3% de los consumidores", "source": "Restroworks — Consumer Restaurant Habits", "source_url": "https://www.restroworks.com/blog/statistics-of-consumers-restaurant-habits/", "category": "modelo-negocio" }, { "metric": "Visitas semanales promedio a restaurantes en EE.UU.", "benchmark": "2,19 visitas/semana (vs 1,99 en Q4 2024)", "source": "Revenue Management Solutions vía Nation's Restaurant News", "source_url": "https://www.nrn.com/restaurant-insights/new-data-shows-restaurant-visits-per-week-have-improved", "category": "modelo-negocio" }, { "metric": "Brecha de frecuencia por ingreso: hogares que salen a comer semanalmente (EE.UU.)", "benchmark": "42% de hogares USD 200K", "source": "Restroworks — Consumer Restaurant Habits 2025", "source_url": "https://www.restroworks.com/blog/statistics-of-consumers-restaurant-habits/", "category": "modelo-negocio" }, { "metric": "Cheque promedio al salir a comer en EE.UU.", "benchmark": "USD 54 en 2024 (vs USD 48 en 2023)", "source": "US Foods / Escoffier — 2025 Consumer Dining Trends", "source_url": "https://www.escoffier.edu/blog/world-food-drink/consumer-dining-trends-2025/", "category": "modelo-negocio" }, { "metric": "Rango de cheque promedio por segmento en EE.UU.", "benchmark": "USD 8-12 en QSR vs USD 50-150+ en fine dining", "source": "Restroworks — Consumer Restaurant Habits 2025", "source_url": "https://www.restroworks.com/blog/statistics-of-consumers-restaurant-habits/", "category": "modelo-negocio" }, { "metric": "Adultos de EE.UU. que piden comida para llevar semanalmente", "benchmark": "47% de los adultos", "source": "Escoffier — 2025 Consumer Dining Trends", "source_url": "https://www.escoffier.edu/blog/world-food-drink/consumer-dining-trends-2025/", "category": "modelo-negocio" }, { "metric": "Comensales de EE.UU. que pidieron delivery en el último mes", "benchmark": "70% de los comensales", "source": "Escoffier — 2025 Consumer Dining Trends", "source_url": "https://www.escoffier.edu/blog/world-food-drink/consumer-dining-trends-2025/", "category": "modelo-negocio" }, { "metric": "Gasto mensual promedio del consumidor en para llevar y delivery (EE.UU.)", "benchmark": "USD 88,50 al mes", "source": "Escoffier — 2025 Consumer Dining Trends", "source_url": "https://www.escoffier.edu/blog/world-food-drink/consumer-dining-trends-2025/", "category": "modelo-negocio" }, { "metric": "Tamaño de la industria de servicios de alimentos de India (FY24)", "benchmark": "Rs 5.69.487 crore en FY24", "source": "National Restaurant Association of India — India Food Services Report 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Proyección de la industria de servicios de alimentos de India a FY28", "benchmark": "Rs 7.76.511 crore en FY28 (CAGR 8,1%)", "source": "National Restaurant Association of India — IFSR 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Segmento organizado de servicios de alimentos en India (2024)", "benchmark": "Rs 2.49.649 crore en 2024", "source": "National Restaurant Association of India — IFSR 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Participación proyectada del segmento organizado de foodservice en India a 2028", "benchmark": "52,9% del mercado en 2028 (CAGR 13,2%)", "source": "National Restaurant Association of India — IFSR 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Empleo del sector restaurantero de India", "benchmark": "85,5 lakh (8,55 millones) de empleados en 2024", "source": "National Restaurant Association of India — IFSR 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Densidad de QSR en el sur de India vs promedio nacional", "benchmark": "12 locales por 100.000 habitantes urbanos vs 8 nacional", "source": "National Restaurant Association of India — IFSR 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Ingresos de la industria de catering (foodservice) de China", "benchmark": "5,79 billones de yuanes en 2025 (+3,2% interanual)", "source": "36Kr / National Bureau of Statistics of China 2025", "source_url": "https://eu.36kr.com/en/p/3416790853638279", "category": "modelo-negocio" }, { "metric": "Número total de establecimientos de catering en China", "benchmark": "7,47 millones de locales a fin de 2025 (-0,1%)", "source": "36Kr — China catering industry 2025", "source_url": "https://eu.36kr.com/en/p/3416790853638279", "category": "modelo-negocio" }, { "metric": "Restaurantes cerrados en China en un año", "benchmark": "1,61 millones de cierres en 2025 (~8.800 por día)", "source": "36Kr — China catering industry 2025", "source_url": "https://eu.36kr.com/en/p/3416790853638279", "category": "modelo-negocio" }, { "metric": "Penetración de cadenas en el foodservice de China", "benchmark": "25% en 2025 (vs 21% en 2023)", "source": "36Kr — China catering industry 2025", "source_url": "https://eu.36kr.com/en/p/3416790853638279", "category": "modelo-negocio" }, { "metric": "Nuevas empresas de catering registradas en China", "benchmark": "más de 400.000 nuevas empresas en 2025", "source": "Invest in China / China Daily 2025", "source_url": "https://investinchina.chinaservicesinfo.com/s/202503/25/WS67e27ddf498eec7e1f732b94/chinas-catering-industry-continues-to-expand-with-over-400-000-new-enterprises-established-in-2025.html", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado global de delivery de comida en línea", "benchmark": "USD 173,57 mil millones en 2025 (CAGR 10,7%)", "source": "Statista — Global online food delivery market size", "source_url": "https://www.statista.com/statistics/1170631/online-food-delivery-market-size-worldwide/", "category": "modelo-negocio" }, { "metric": "Mercado de delivery de comida en línea del Reino Unido", "benchmark": "USD 48,21 mil millones en 2024 (crecimiento anual 8,49%)", "source": "Towards F&B — Online Food Delivery Market", "source_url": "https://www.towardsfnb.com/insights/online-food-delivery-market", "category": "modelo-negocio" }, { "metric": "Distribución regional del mercado de delivery de comida en línea", "benchmark": "Asia-Pacífico 34%, Norteamérica 31%, Europa 27% (2025)", "source": "Towards F&B — Online Food Delivery Market 2025", "source_url": "https://www.towardsfnb.com/insights/online-food-delivery-market", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado de foodservice del CCG (Golfo)", "benchmark": "USD 62,18 mil millones en 2025", "source": "Mordor Intelligence — GCC Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/gcc-foodservice-market", "category": "modelo-negocio" }, { "metric": "Mercado de foodservice de Arabia Saudita", "benchmark": "USD 31,56 mil millones en 2025", "source": "Fortune Business Insights — Saudi Arabia Food Service Market", "source_url": "https://www.fortunebusinessinsights.com/saudi-arabia-food-service-market-106896", "category": "modelo-negocio" }, { "metric": "Participación de Arabia Saudita en las ventas de foodservice del CCG", "benchmark": "47,27% de las ventas regionales en 2025", "source": "Mordor Intelligence — GCC Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/gcc-foodservice-market", "category": "modelo-negocio" }, { "metric": "Participación del dine-in en el gasto de foodservice del CCG", "benchmark": "62,24% del gasto fue dine-in en 2025", "source": "Mordor Intelligence — GCC Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/gcc-foodservice-market", "category": "modelo-negocio" }, { "metric": "Crecimiento del delivery en el foodservice del CCG", "benchmark": "CAGR 13,78% (el canal más rápido)", "source": "Mordor Intelligence — GCC Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/gcc-foodservice-market", "category": "modelo-negocio" }, { "metric": "Participación del drive-thru en los ingresos QSR de EE.UU.", "benchmark": "más del 50% de los ingresos QSR (USD 289,68 mil millones en 2024)", "source": "Restroworks — Drive-Thru Restaurant Statistics", "source_url": "https://www.restroworks.com/blog/drive-thru-restaurant-statistics/", "category": "modelo-negocio" }, { "metric": "Tráfico de restaurantes de EE.UU. que ocurre fuera del local (off-premise)", "benchmark": "casi 75% del tráfico total", "source": "Restroworks — Drive-Thru Restaurant Statistics", "source_url": "https://www.restroworks.com/blog/drive-thru-restaurant-statistics/", "category": "modelo-negocio" }, { "metric": "Método off-premise más frecuente en EE.UU.", "benchmark": "para llevar (takeout), seguido de drive-thru y delivery", "source": "Restroworks — Drive-Thru Restaurant Statistics", "source_url": "https://www.restroworks.com/blog/drive-thru-restaurant-statistics/", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado de foodservice de Japón", "benchmark": "USD 256,5 mil millones en 2024", "source": "IMARC Group — Japan Food Service Market", "source_url": "https://www.imarcgroup.com/japan-foodservice-market", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado de foodservice de Canadá", "benchmark": "USD 135,2 mil millones en 2025", "source": "Restroworks — Canadian Restaurant Industry Statistics 2025", "source_url": "https://www.restroworks.com/blog/canadian-restaurant-industry-statistics/", "category": "modelo-negocio" }, { "metric": "Segmento de servicio completo (FSR) en Canadá", "benchmark": "~USD 49,5 mil millones y más de 79.000 establecimientos (2025)", "source": "Restroworks — Canadian Restaurant Industry Statistics 2025", "source_url": "https://www.restroworks.com/blog/canadian-restaurant-industry-statistics/", "category": "modelo-negocio" }, { "metric": "Segmento de comida rápida en Canadá", "benchmark": "~USD 37 mil millones y ~21.000 locales (2025)", "source": "Restroworks — Canadian Restaurant Industry Statistics 2025", "source_url": "https://www.restroworks.com/blog/canadian-restaurant-industry-statistics/", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado de foodservice de Australia", "benchmark": "USD 67,22 mil millones en 2025", "source": "Market Data Forecast — Australian Food Service Market", "source_url": "https://www.marketdataforecast.com/market-reports/australian-food-service-market", "category": "modelo-negocio" }, { "metric": "Número total de establecimientos de foodservice en EE.UU. (NAICS 722)", "benchmark": "~720.000-730.000 establecimientos con nómina (2025)", "source": "Toast — How Many Restaurants Are in the US 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/how-many-restaurants-are-in-the-us", "category": "modelo-negocio" }, { "metric": "Número de locales de comida rápida en EE.UU.", "benchmark": "~212.888 locales en 2024 (+1,7% interanual)", "source": "Restroworks — Number of Fast Food Restaurants in America", "source_url": "https://www.restroworks.com/blog/number-of-fast-food-restaurants-in-america-statistics/", "category": "modelo-negocio" }, { "metric": "Locales de cadena de restaurantes operados por franquiciados en EE.UU.", "benchmark": "~74% de los locales de cadena (más de 191.000 unidades)", "source": "Restroworks — Fast Food Restaurants Statistics", "source_url": "https://www.restroworks.com/blog/number-of-fast-food-restaurants-in-america-statistics/", "category": "modelo-negocio" }, { "metric": "Cadena con más locales en EE.UU. por número de unidades", "benchmark": "Subway ~20.162 locales en 2025 (seguida de Starbucks 17.286 y McDonald's 13.711)", "source": "Restroworks — Fast Food Restaurants Statistics 2025", "source_url": "https://www.restroworks.com/blog/number-of-fast-food-restaurants-in-america-statistics/", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado de foodservice del Sudeste Asiático", "benchmark": "USD 223,8 mil millones en 2025 (CAGR 13,22% a 2030)", "source": "Mordor Intelligence — Southeast Asia Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/southeast-asia-foodservice-market", "category": "modelo-negocio" }, { "metric": "Ingresos del mercado de delivery de comida en línea del Sudeste Asiático", "benchmark": "USD 45,10 mil millones en 2025", "source": "Statista — Online Food Delivery Southeast Asia", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/southeast-asia", "category": "modelo-negocio" }, { "metric": "Participación de Indonesia en los locales de foodservice del Sudeste Asiático", "benchmark": "30,70% de los locales en 2025", "source": "Mordor Intelligence — Southeast Asia Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/southeast-asia-foodservice-market", "category": "modelo-negocio" }, { "metric": "Tamaño del mercado de foodservice de Filipinas", "benchmark": "USD 18,41 mil millones en 2025 (CAGR 14,27% a 2031)", "source": "Mordor Intelligence — Philippines Foodservice Market", "source_url": "https://www.mordorintelligence.com/industry-reports/philippines-foodservice-market", "category": "modelo-negocio" }, { "metric": "Ingresos del delivery de comida en línea en Filipinas", "benchmark": "USD 5,11 mil millones en 2025", "source": "Statista — Online Food Delivery (Filipinas) 2025", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/southeast-asia", "category": "modelo-negocio" }, { "metric": "Miembros de programas de lealtad pagados más propensos a elegir la marca", "benchmark": "59% más propensos que ante un competidor", "source": "Restroworks — Restaurant Loyalty Program Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-loyalty-program-statistics/", "category": "modelo-negocio" }, { "metric": "India camino a ser el 3er mercado de foodservice más grande del mundo", "benchmark": "3er lugar para 2028 (superando a Japón)", "source": "National Restaurant Association of India — IFSR 2024", "source_url": "https://www.restaurantindia.in/article/india-to-be-the-3rd-largest-food-service-market-by-2028-overtaking-japan-nrai-ifsr-2024", "category": "modelo-negocio" }, { "metric": "Tasa de fracaso de restaurantes en el primer año 2025", "benchmark": "0.9% (vs 12.3% en 2021 y 9.3% en 2023)", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/restaurant-failure-rate/", "category": "modelo-negocio" }, { "metric": "Fracaso a 5 años de operación (serie)", "benchmark": "31.9% (2021) → 14.8% (2023) → 5.1% (2024)", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/restaurant-failure-rate/", "category": "modelo-negocio" }, { "metric": "Fracaso primer año por segmento 2025", "benchmark": "fine dining 4.9% · QSR/casual 1% · fast casual 0.5%", "source": "Datassential 2025", "source_url": "https://datassential.com/resource/restaurant-failure-rate/", "category": "modelo-negocio" }, { "metric": "Supervivencia de nuevos negocios al primer año (EE. UU.)", "benchmark": "≈80.9% en años sin recesión", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/opub/ted/2024/1-year-survival-rates-for-new-business-establishments-by-year-and-location.htm", "category": "modelo-negocio" }, { "metric": "Rango histórico de supervivencia al primer año por región", "benchmark": "71.4%–84.6% (serie BLS por divisiones)", "source": "U.S. Bureau of Labor Statistics 2024", "source_url": "https://www.bls.gov/opub/ted/2024/1-year-survival-rates-for-new-business-establishments-by-year-and-location.htm", "category": "modelo-negocio" }, { "metric": "Costo laboral del sector", "benchmark": "25–35% (mediana full-service 36.5%)", "source": "U.S. Bureau of Labor Statistics", "source_url": "https://www.bls.gov/iag/tgs/iag722.htm", "category": "operacion" }, { "metric": "Operación fuera del local (off-premise)", "benchmark": "~75% del tráfico de restaurantes", "source": "Circana", "source_url": "https://circana.com", "category": "operacion" }, { "metric": "Pedido online sobre ventas", "benchmark": "~40% de las ventas", "source": "Statista", "source_url": "https://statista.com", "category": "operacion" }, { "metric": "Prime cost objetivo", "benchmark": "55–65% de las ventas", "source": "National Restaurant Association", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "operacion" }, { "metric": "Drive-thru en QSR", "benchmark": "≈70% de las ventas de comida rápida en EE.UU. pasa por drive-thru", "source": "QSR Magazine", "source_url": "https://qsrmagazine.com", "category": "operacion" }, { "metric": "Empleo del sector (EE.UU.)", "benchmark": "≈15,8 millones de empleos proyectados en 2026 (+100 mil)", "source": "National Restaurant Association — SOI 2026", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "operacion" }, { "metric": "Tasa de no-show en reservas", "benchmark": "varía; los recordatorios la reducen notablemente", "source": "OpenTable", "source_url": "https://opentable.com", "category": "operacion" }, { "metric": "Tasa de renuncia en alojamiento y servicios de comida", "benchmark": "3,9% en 2024, bajando del pico de 5,8% (2021-2022)", "source": "U.S. Bureau of Labor Statistics (JOLTS)", "source_url": "https://www.bls.gov/iag/tgs/iag72.htm", "category": "operacion" }, { "metric": "Tasa de renuncia del sector vs promedio privado", "benchmark": "4,3% vs 2,2% del sector privado (casi el doble)", "source": "U.S. Bureau of Labor Statistics (JOLTS)", "source_url": "https://www.bls.gov/iag/tgs/iag72.htm", "category": "operacion" }, { "metric": "Estadounidenses que no se presentaron a una reserva en el último año", "benchmark": "28-30%", "source": "OpenTable", "source_url": "https://opentable.com", "category": "operacion" }, { "metric": "Tiempo total promedio en drive-thru (QSR)", "benchmark": "5 min 29 s en 2024 (mejoró desde 6 min 13 s en 2022)", "source": "Intouch Insight / QSR Magazine, 2024 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2024-qsr-drive-thru-report/", "category": "operacion" }, { "metric": "Órdenes inexactas en drive-thru (QSR)", "benchmark": "11% de las órdenes en 2024", "source": "Intouch Insight / QSR Magazine, 2024 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2024-qsr-drive-thru-report/", "category": "operacion" }, { "metric": "Participación de pedidos off-premise en ocasiones de foodservice", "benchmark": "Cerca del 60% de las ocasiones", "source": "National Restaurant Association / Nation's Restaurant News", "source_url": "https://www.nrn.com/restaurant-segments/off-premise-orders-reach-about-60-of-foodservice-occasions", "category": "operacion" }, { "metric": "Tráfico de restaurantes que ocurre off-premise", "benchmark": "Casi el 75% del tráfico total", "source": "National Restaurant Association", "source_url": "https://restaurant.org/education-and-resources/resource-library/report-takeout-drive-thru-delivery-are-more-popular-than-ever/", "category": "operacion" }, { "metric": "Mezcla off-premise en servicio limitado", "benchmark": "83% en 2024 (vs 76% en 2019)", "source": "National Restaurant Association", "source_url": "https://www.nrn.com/restaurant-segments/off-premise-orders-reach-about-60-of-foodservice-occasions", "category": "operacion" }, { "metric": "Tráfico off-premise en servicio completo", "benchmark": "30% en 2024 (vs 19% en 2019)", "source": "National Restaurant Association", "source_url": "https://www.nrn.com/restaurant-segments/off-premise-orders-reach-about-60-of-foodservice-occasions", "category": "operacion" }, { "metric": "Operadores sin suficiente personal para la demanda", "benchmark": "45% de los operadores en 2024", "source": "National Restaurant Association", "source_url": "https://www.escoffier.edu/blog/world-food-drink/us-restaurant-foodservice-industry-statistics/", "category": "operacion" }, { "metric": "Operadores con más del 10% de falta de personal", "benchmark": "57% en 2024", "source": "National Restaurant Association", "source_url": "https://www.escoffier.edu/blog/world-food-drink/us-restaurant-foodservice-industry-statistics/", "category": "operacion" }, { "metric": "Respuesta a la falta de personal: reducir horas de servicio", "benchmark": "65% de los operadores lo hicieron", "source": "National Restaurant Association", "source_url": "https://www.escoffier.edu/blog/world-food-drink/us-restaurant-foodservice-industry-statistics/", "category": "operacion" }, { "metric": "Operadores de restaurantes que usan IA", "benchmark": "Más del 25% de los operadores", "source": "National Restaurant Association / Restaurant Dive", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "operacion" }, { "metric": "Empleo total proyectado del sector restaurantero en EE. UU.", "benchmark": "15,9 millones de personas para fin de 2025", "source": "National Restaurant Association, State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/", "category": "operacion" }, { "metric": "Propina promedio en restaurantes de servicio completo", "benchmark": "19,4% en el 1er trimestre de 2024", "source": "Toast, Tipping in America 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/tipping-in-america", "category": "operacion" }, { "metric": "Propina promedio en servicio rápido (QSR)", "benchmark": "16% en el 1er trimestre de 2024", "source": "Toast, Tipping in America 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/tipping-in-america", "category": "operacion" }, { "metric": "Comisión de apps de delivery de terceros por pedido", "benchmark": "15% a 30% por pedido (DoorDash, Uber Eats)", "source": "DoorDash / Uber Eats (tarifas publicadas)", "source_url": "https://www.getsauce.com/post/doordash-vs-uber-eats-for-restaurants", "category": "operacion" }, { "metric": "Caída interanual del tráfico de restaurantes", "benchmark": "-0,7% interanual a enero de 2024", "source": "Technomic", "source_url": "https://www.seafoodsource.com/news/foodservice-retail/us-restaurant-industry-facing-high-menu-pricing-fewer-guests-debt", "category": "operacion" }, { "metric": "Espacio por asiento en servicio completo", "benchmark": "12-15 pies cuadrados (aprox. 1,1-1,4 m²) por comensal", "source": "Toast, average restaurant square footage", "source_url": "https://pos.toasttab.com/blog/on-the-line/average-restaurant-square-footage", "category": "operacion" }, { "metric": "Empleos directos de la industria restaurantera en México", "benchmark": "2,1 millones de empleos directos", "source": "CANIRAC 2024", "source_url": "https://enlineabc.com.mx/tijuana/inicio/2024/12/10/industria-restaurantera-genera-2-1-millones-de-empleos-directos-en-mexico-canirac/", "category": "operacion" }, { "metric": "Microempresas dentro del sector restaurantero mexicano", "benchmark": "96% de las unidades económicas son microempresas", "source": "INEGI / CANIRAC", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "operacion" }, { "metric": "Participación de la mujer en la fuerza laboral restaurantera de México", "benchmark": "60% de la fuerza laboral", "source": "INEGI / CANIRAC", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "operacion" }, { "metric": "Ratio de rotación de inventario de comida (benchmark)", "benchmark": "4 a 8 veces por mes", "source": "Sculpture Hospitality (regla de la industria)", "source_url": "https://www.sculpturehospitality.com/blog/average-inventory-turnover-ratio-for-restaurant-food", "category": "operacion" }, { "metric": "Cuota de DoorDash en entregas de comida (EE. UU.)", "benchmark": "67% de las ventas observadas (marzo 2024, con Caviar)", "source": "Bloomberg Second Measure 2024", "source_url": "https://secondmeasure.com/datapoints/food-delivery-services-grubhub-uber-eats-doordash-postmates/", "category": "operacion" }, { "metric": "Cuota de Uber Eats en entregas de comida (EE. UU.)", "benchmark": "23% de las ventas observadas (marzo 2024)", "source": "Bloomberg Second Measure 2024", "source_url": "https://secondmeasure.com/datapoints/food-delivery-services-grubhub-uber-eats-doordash-postmates/", "category": "operacion" }, { "metric": "Cuota nacional de DoorDash a fin de 2024 (EE. UU.)", "benchmark": "60,7% (Uber Eats 26,1%; Grubhub 6,3%)", "source": "Earnest Analytics 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "operacion" }, { "metric": "Tiempo total en drive-thru de QSR (EE. UU.)", "benchmark": "Mejoró de 6:13 (2022) a 5:29 (2024)", "source": "Intouch Insight 2024", "source_url": "https://www.intouchinsight.com/press-releases/friendliness-impacts-2024-drive-thru-performance", "category": "operacion" }, { "metric": "Clientes de servicio completo que usarían un kiosco de autoservicio", "benchmark": "63% lo usaría para pagar (EE. UU., 2024)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/education-and-resources/resource-library/automated-meal-ordering-and-payment-a-draw-for-customers/", "category": "operacion" }, { "metric": "Clientes que accederían al menú por QR o pedirían por videopantalla", "benchmark": "57% menú por QR; 58% pedido por videopantalla (EE. UU.)", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/education-and-resources/resource-library/automated-meal-ordering-and-payment-a-draw-for-customers/", "category": "operacion" }, { "metric": "Catering al consumidor sobre el mercado total de catering", "benchmark": "63% (B2C); 37% institucional/B2B", "source": "Technomic 2024", "source_url": "https://www.technomic.com/off-premise-catering/", "category": "operacion" }, { "metric": "Efecto del off-premise alto en el crecimiento de ventas (EE. UU.)", "benchmark": "Marcas con >68% off-premise crecieron 3 pp más (2024)", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/blog/q2-2024-state-of-the-restaurant-industry-steady-sales-and-check-growth-off-premise-remains-key-opportunity/", "category": "operacion" }, { "metric": "No-show en reservas: OpenTable vs teléfono", "benchmark": "~20% menor que reservas por teléfono (EE. UU.)", "source": "OpenTable", "source_url": "https://opentable.com", "category": "operacion" }, { "metric": "Efecto de depósitos/prepago sobre los no-show", "benchmark": "Los depósitos reducen no-shows 57%; prepago 44% menos no-show", "source": "OpenTable", "source_url": "https://opentable.com", "category": "operacion" }, { "metric": "Tráfico por la oferta de valor de McDonald's ($5 Meal Deal)", "benchmark": "+10,6% y +13,2% vs 2022 (últimas semanas jun/jul 2024)", "source": "Placer.ai (vía Nation's Restaurant News) 2024", "source_url": "https://www.nrn.com/top-500-restaurants/mcdonald-s-has-experienced-a-traffic-bump-from-its-5-meal-deal", "category": "operacion" }, { "metric": "Cierre de locales de TGI Fridays y Red Lobster (EE. UU.)", "benchmark": "TGI Fridays cerró 134 y Red Lobster 131 locales en 2024", "source": "Technomic 2024", "source_url": "https://www.restaurantbusinessonline.com/financing/bankruptcies-wiped-out-lot-full-service-restaurant-locations-last-year", "category": "operacion" }, { "metric": "Empleo del sector Horeca concentrado en comidas y bebidas (UE)", "benchmark": "~75% del empleo Horeca está en comidas y bebidas", "source": "Eurostat / ELA 2024", "source_url": "https://www.ela.europa.eu/sites/default/files/2024-10/horeca-report-ela.pdf", "category": "operacion" }, { "metric": "Ventas de la app móvil de QSR (EE. UU.)", "benchmark": "+57,2% interanual (índice QSR de marzo 2024)", "source": "Delaget QSR Operational Index 2024", "source_url": "https://www.delaget.com/2024/03/third-party-delivery-and-mobile-ordering-continue-to-reinvent-how-quick-service-restaurants-meet-demand-according-to-delagets-qsr-operational-index-report/", "category": "operacion" }, { "metric": "Ventas digitales de McDonald's y Chipotle (EE. UU.)", "benchmark": "McDonald's 7.000 M USD (6 mercados top); Chipotle >3.000 M USD (2024)", "source": "Delaget / reportes de compañías 2024", "source_url": "https://www.delaget.com/2024/03/third-party-delivery-and-mobile-ordering-continue-to-reinvent-how-quick-service-restaurants-meet-demand-according-to-delagets-qsr-operational-index-report/", "category": "operacion" }, { "metric": "Canal preferido para pedidos digitales (EE. UU.)", "benchmark": "Apps y webs propias = 62% de los pedidos digitales", "source": "Delaget 2024", "source_url": "https://www.delaget.com/2024/03/third-party-delivery-and-mobile-ordering-continue-to-reinvent-how-quick-service-restaurants-meet-demand-according-to-delagets-qsr-operational-index-report/", "category": "operacion" }, { "metric": "Ghost kitchens operativas en Norteamérica", "benchmark": "Más de 8.000 (2024)", "source": "Emergen Research / Market Growth Reports 2024", "source_url": "https://www.marketgrowthreports.com/market-reports/virtual-restaurant-and-ghost-kitchens-market-112854", "category": "operacion" }, { "metric": "Ghost kitchens que operan con plataformas de terceros", "benchmark": "Más del 70% (global)", "source": "Market Growth Reports 2024", "source_url": "https://www.marketgrowthreports.com/market-reports/virtual-restaurant-and-ghost-kitchens-market-112854", "category": "operacion" }, { "metric": "Consumidores que consideran esencial pedir para llevar (EE. UU.)", "benchmark": "52% (67% millennials, 63% Gen Z), 2024", "source": "National Restaurant Association 2024", "source_url": "https://restaurant.org/research-and-media/media/press-releases/restaurant-industry-sales-forecast-to-set-1-1-trillion-record-in-2024/", "category": "operacion" }, { "metric": "Reacción negativa a los precios dinámicos/surge en restaurantes (EE. UU.)", "benchmark": "64% reacción negativa; 81% cambiaría de hábito para evitarlo", "source": "National Restaurant Association (Restaurant Technology Landscape) 2024", "source_url": "https://restaurant.org/research-and-media/research/", "category": "operacion" }, { "metric": "Consumidores a favor de precios dinámicos (EE. UU.)", "benchmark": "61% a favor (Gen Z 71%, millennials 67%), 2024", "source": "National Restaurant Association (Restaurant Technology Landscape) 2024", "source_url": "https://restaurant.org/research-and-media/research/", "category": "operacion" }, { "metric": "Rotación por hora en servicio limitado (EE. UU.)", "benchmark": "135% en Q3 2024", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "operacion" }, { "metric": "Rotación por hora en servicio completo (EE. UU.)", "benchmark": "96% en Q3 2024", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "operacion" }, { "metric": "Rotación gerencial en servicio limitado (EE. UU.)", "benchmark": "55% en Q3 2024 (vs 45% en 2019)", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "operacion" }, { "metric": "Rotación gerencial en servicio completo (EE. UU.)", "benchmark": "38% en Q3 2024 (vs 31% en 2019)", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "operacion" }, { "metric": "Rotación del sector como % del empleo total (EE. UU.)", "benchmark": "65,8% en 2024 (vs 75,6% en 2023)", "source": "Black Box Intelligence / Bank of America 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "operacion" }, { "metric": "Costo de reemplazar a un gerente (no general) (EE. UU.)", "benchmark": "US$10.518 en costos duros", "source": "Black Box Intelligence 2024", "source_url": "https://blackboxintelligence.com/news/state-of-restaurant-workforce-2024/", "category": "operacion" }, { "metric": "Cuota de Grubhub en el delivery de comida (EE. UU.)", "benchmark": "6,3% a fin de 2024", "source": "Earnest Analytics 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "operacion" }, { "metric": "Cuota de delivery en Nueva York (fin 2024)", "benchmark": "DoorDash 37,1% / Uber Eats 34,9% / Grubhub 21,8%", "source": "Earnest Analytics 2024", "source_url": "https://www.earnestanalytics.com/insights/doordash-leads-us-delivery-share-but-some-cities-still-competitive", "category": "operacion" }, { "metric": "Tamaño del mercado de delivery de comida online (EE. UU.)", "benchmark": "US$31.910 millones en 2024", "source": "Research and Markets 2024", "source_url": "https://www.renub.com/united-states-online-food-delivery-market-p.php", "category": "operacion" }, { "metric": "Propina promedio en transacciones de restaurante (EE. UU.)", "benchmark": "15,4% en 2024 (vs 15,5% en 2023)", "source": "Square (Quarterly Restaurant Report) 2024", "source_url": "https://squareup.com/us/en/press/fall-restaurant-report-2024", "category": "operacion" }, { "metric": "Parte del ingreso del trabajador que proviene de propinas (EE. UU.)", "benchmark": "~23% en 2024 (vs 22% en 2023)", "source": "Square (Quarterly Restaurant Report) 2024", "source_url": "https://squareup.com/us/en/press/fall-restaurant-report-2024", "category": "operacion" }, { "metric": "Transacciones de restaurante con cargo por servicio (EE. UU.)", "benchmark": "3,7% en Q2 2024 (más del doble desde 2022)", "source": "Square (Quarterly Restaurant Report) 2024", "source_url": "https://squareup.com/us/en/press/summer-restaurant-report-2024", "category": "operacion" }, { "metric": "Crecimiento del uso de billeteras digitales en restaurantes", "benchmark": "+42% interanual", "source": "Square 2024", "source_url": "https://squareup.com/us/en/press/fall-restaurant-report-2024", "category": "operacion" }, { "metric": "Restaurantes de servicio completo que planean invertir en pago sin contacto", "benchmark": "solo 41% (42% en servicio limitado) para 2024", "source": "Square 2024", "source_url": "https://squareup.com/us/en/press/fall-restaurant-report-2024", "category": "operacion" }, { "metric": "Operadores que usan IA para tomar pedidos de clientes (EE. UU.)", "benchmark": "6% de los restaurantes", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "operacion" }, { "metric": "Operadores de servicio completo que usan IA para marketing (EE. UU.)", "benchmark": "19% (15% en servicio limitado)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "operacion" }, { "metric": "Operadores que dicen que la tecnología da ventaja competitiva (EE. UU.)", "benchmark": "83%", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "operacion" }, { "metric": "Operadores que ganaron eficiencia tras añadir tecnología (EE. UU.)", "benchmark": "69% (tecnología de los últimos 2-3 años)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/media/press-releases/persistent-cost-increases-and-enduring-demand-will-shape-the-restaurant-industry-in-2026/", "category": "operacion" }, { "metric": "Concentración del empleo Horeca en comidas y bebidas (UE)", "benchmark": "~75% del empleo Horeca está en el subsector de comidas y bebidas", "source": "Eurostat 2024", "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Businesses_in_the_accommodation_and_food_services_sector", "category": "operacion" }, { "metric": "Empresas y empleo del sector alojamiento y comidas (UE)", "benchmark": "1,5 millones de empresas y 8,4 millones de personas (2022)", "source": "Eurostat 2024", "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Businesses_in_the_accommodation_and_food_services_sector", "category": "operacion" }, { "metric": "Empresas de restauración en Italia (UE)", "benchmark": "262.150 empresas (2024)", "source": "Eurostat 2024", "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Businesses_in_the_accommodation_and_food_services_sector", "category": "operacion" }, { "metric": "Empresas de restauración en Francia (UE)", "benchmark": "231.280 empresas (2024)", "source": "Eurostat 2024", "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Businesses_in_the_accommodation_and_food_services_sector", "category": "operacion" }, { "metric": "Ocasiones de comer originadas en casa (EE. UU.)", "benchmark": "86% de las ocasiones de comer (año hasta ago 2024)", "source": "Circana 2024", "source_url": "https://www.circana.com/post/new-circana-research-uncovers-emerging-trends-disrupting-consumer-behavior-and-meal-patterns", "category": "operacion" }, { "metric": "Participación de la mujer en la fuerza laboral de restauración en España", "benchmark": "53,2% de los trabajadores son mujeres (2024)", "source": "Hostelería de España (Anuario) 2024", "source_url": "https://www.hosteleriamadrid.com/blog/anuario-hosteleria-espana-2024/", "category": "operacion" }, { "metric": "Empleo aportado por microempresas en la industria restaurantera de México", "benchmark": "70% del empleo del sector lo dan las microempresas", "source": "INEGI–CANIRAC 2024", "source_url": "https://portal.canirac.org.mx/noticias/conociendo-a-la-industria-restaurantera/", "category": "operacion" }, { "metric": "Desperdicio de alimentos del sector servicios", "benchmark": "290 millones de toneladas desperdiciadas por el food service en 2022", "source": "UNEP (ONU Medio Ambiente) — Food Waste Index Report 2024", "source_url": "https://www.unep.org/resources/publication/food-waste-index-report-2024", "category": "operacion" }, { "metric": "Merma de alimentos en restaurantes", "benchmark": "Entre 4% y 10% de los alimentos comprados se desperdician", "source": "National Restaurant Association — datos de merma del sector, 2024", "source_url": "https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/", "category": "operacion" }, { "metric": "Merma por plato del cliente", "benchmark": "70% del desperdicio del food service es comida no consumida en el plato", "source": "ReFED — Food Waste Data, Causes & Impacts, 2024", "source_url": "https://refed.org/food-waste/the-problem/", "category": "operacion" }, { "metric": "Rotación de personal", "benchmark": "65.8% de rotación sobre el empleo total en 2024", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "operacion" }, { "metric": "Vacantes abiertas", "benchmark": "75.1% de vacantes sobre el total de empleo en 2024", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "operacion" }, { "metric": "Costo laboral (servicio completo)", "benchmark": "Mediana de 36.5% de las ventas en salarios y beneficios en 2024", "source": "National Restaurant Association — Restaurant profitability 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "operacion" }, { "metric": "Costo laboral (servicio limitado)", "benchmark": "Mediana de 31.7% de las ventas en salarios y beneficios en 2024", "source": "National Restaurant Association — Restaurant profitability 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "operacion" }, { "metric": "Costo laboral en operadores con pérdida", "benchmark": "42.9% de las ventas (vs 34.2% en operadores rentables) en 2024", "source": "National Restaurant Association — Restaurant profitability 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "operacion" }, { "metric": "Operadores con alza de costo laboral", "benchmark": "88% de los operadores reportaron aumento del gasto laboral en 2024", "source": "National Restaurant Association — Restaurant labor costs, 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-labor-costs-are-well-above-historical-averages/", "category": "operacion" }, { "metric": "Alza de costos desde 2019", "benchmark": "Costos de alimentos y de mano de obra subieron ~35% cada uno desde 2019", "source": "National Restaurant Association — Restaurant labor costs, 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/restaurant-labor-costs-are-well-above-historical-averages/", "category": "operacion" }, { "metric": "No-shows en reservas (EE.UU. y Canadá)", "benchmark": "Hasta 20% de las reservas terminan en no-show", "source": "OpenTable — State of the Industry / datos de no-show 2024", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "operacion" }, { "metric": "No-shows en reservas (Reino Unido/Australia/NZ)", "benchmark": "Entre 15% y 18% de las reservas son no-shows", "source": "OpenTable — datos de no-show 2024", "source_url": "https://opentable.com", "category": "operacion" }, { "metric": "Reservas del mismo día", "benchmark": "45% de las reservas se hicieron para el mismo día en el Q3 2024", "source": "ResDiary — Restaurant Booking Statistics 2024", "source_url": "https://www.nowbookit.com/hospitality/restaurant-booking-statistics/", "category": "operacion" }, { "metric": "Tasa de cancelación de reservas", "benchmark": "17% en el Q3 2024 (bajó desde 19% del año previo)", "source": "ResDiary — Restaurant Booking Statistics 2024", "source_url": "https://www.nowbookit.com/hospitality/restaurant-booking-statistics/", "category": "operacion" }, { "metric": "Rotación de mesas", "benchmark": "Promedio de 2.5 a 3 rotaciones por turno de servicio", "source": "Restaurant365 — Metric Monday: Restaurant Table Turns", "source_url": "https://www.restaurant365.com/blog/restaurant-table-turns/", "category": "operacion" }, { "metric": "Ahorro con programación automatizada", "benchmark": "80% de los restaurantes reduce el tiempo de armar horarios en 3+ horas/semana", "source": "7shifts — 2024 Restaurant Scheduling Benchmark Report", "source_url": "https://www.7shifts.com/blog/restaurant-customer-acquisition-cost/", "category": "operacion" }, { "metric": "Menor tiempo gerencial con programación automatizada", "benchmark": "45% menos tiempo del gerente en gestión laboral vs métodos manuales", "source": "7shifts — 2024 Restaurant Scheduling Benchmark Report", "source_url": "https://www.7shifts.com/blog/", "category": "operacion" }, { "metric": "Consumo fuera del local (off-premises)", "benchmark": "Cerca del 75% del tráfico de restaurantes es fuera del local", "source": "National Restaurant Association — off-premises dining, 2024", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "operacion" }, { "metric": "Ventas totales del sector", "benchmark": "El sector superó por primera vez US$1 billón (trillion) en ventas en 2024", "source": "National Restaurant Association — Industry sales forecast 2024", "source_url": "https://www.prnewswire.com/news-releases/restaurant-industry-sales-forecast-to-set-1-1-trillion-record-in-2024--302053818.html", "category": "operacion" }, { "metric": "Empleo del sector", "benchmark": "15.9 millones de empleados proyectados para 2025", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://www.prnewswire.com/news-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-reach-1-5-trillion-in-sales-302369638.html", "category": "operacion" }, { "metric": "Ventas de restaurantes tradicionales 2025", "benchmark": "Más de US$1.1 billón (trillion), +4.1% interanual", "source": "National Restaurant Association — 2025 sales forecast", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/economic-indicators/total-restaurant-industry-sales/", "category": "operacion" }, { "metric": "Pedido digital en servicio completo", "benchmark": "El pedido digital representa cerca del 40% de las ventas en restaurantes de servicio completo", "source": "Paytronix — Online Ordering 2024 Trends", "source_url": "https://www.paytronix.com/blog/online-ordering-2024-trends-converting-guests-from-third-to-first-party", "category": "operacion" }, { "metric": "Excedente de alimentos del sector foodservice (EE. UU.)", "benchmark": "12,5 millones de toneladas (2024)", "source": "ReFED — U.S. Food Waste Report 2025", "source_url": "https://refed.org/food-waste/refed-us-food-waste-report-2026/", "category": "operacion" }, { "metric": "Foodservice como porcentaje del excedente total de alimentos de EE. UU.", "benchmark": "17,9%", "source": "ReFED — U.S. Food Waste Report 2025", "source_url": "https://refed.org/food-waste/the-problem/", "category": "operacion" }, { "metric": "Excedente de alimentos de restaurantes de servicio completo (EE. UU.)", "benchmark": "5,76 millones de toneladas (2023)", "source": "ReFED — U.S. Food Waste Report 2024", "source_url": "https://refed.org/downloads/2024-refed-food-waste-report-updated-4-18-2025.pdf", "category": "operacion" }, { "metric": "Excedente de alimentos de restaurantes de servicio limitado (EE. UU.)", "benchmark": "2,45 millones de toneladas (2023)", "source": "ReFED — U.S. Food Waste Report 2024", "source_url": "https://refed.org/downloads/2024-refed-food-waste-report-updated-4-18-2025.pdf", "category": "operacion" }, { "metric": "Excedente de alimentos de establecimientos de alojamiento (EE. UU.)", "benchmark": "1,19 millones de toneladas (2023)", "source": "ReFED — U.S. Food Waste Report 2024", "source_url": "https://refed.org/downloads/2024-refed-food-waste-report-updated-4-18-2025.pdf", "category": "operacion" }, { "metric": "Excedente de restaurantes que termina en vertedero o incineración", "benchmark": "más del 85%", "source": "ReFED — U.S. Food Waste Report 2025", "source_url": "https://refed.org/food-waste/the-problem/", "category": "operacion" }, { "metric": "Excedente de foodservice originado en merma de plato del cliente", "benchmark": "casi 70%", "source": "ReFED — U.S. Food Waste Report 2024", "source_url": "https://refed.org/stakeholders/restaurants-and-foodservice/", "category": "operacion" }, { "metric": "Excedente de alimentos de restaurantes que se dona", "benchmark": "menos del 1%", "source": "ReFED — U.S. Food Waste Report 2024", "source_url": "https://refed.org/stakeholders/restaurants-and-foodservice/", "category": "operacion" }, { "metric": "Excedente total de alimentos en EE. UU. (2024)", "benchmark": "70 millones de toneladas", "source": "ReFED — U.S. Food Waste Report 2025", "source_url": "https://refed.org/food-waste/the-problem/", "category": "operacion" }, { "metric": "Excedente de alimentos como parte del suministro de alimentos de EE. UU.", "benchmark": "~29%", "source": "ReFED — U.S. Food Waste Report 2025", "source_url": "https://refed.org/food-waste/the-problem/", "category": "operacion" }, { "metric": "Nómina como parte de los gastos del restaurante (EE. UU., 2024)", "benchmark": "más del 26% de los ingresos (desde 23% en 2021)", "source": "Toast — Restaurant Payroll Percentage Guide 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-payroll-percentage", "category": "operacion" }, { "metric": "Salarios y beneficios en servicio completo como % de ventas (mediana, 2024)", "benchmark": "36,5%", "source": "National Restaurant Association — Restaurant Economic Insights 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "operacion" }, { "metric": "Costo laboral en servicio completo con utilidad antes de impuestos (2024)", "benchmark": "mediana 34,2% de las ventas", "source": "National Restaurant Association — Restaurant Economic Insights 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "operacion" }, { "metric": "Salarios y beneficios en servicio rápido como % de ventas (mediana, 2024)", "benchmark": "31,7%", "source": "National Restaurant Association — Restaurant Economic Insights 2024", "source_url": "https://restaurant.org/research-and-media/research/restaurant-economic-insights/analysis-commentary/elevated-labor-costs-had-a-significant-impact-on-restaurant-profitability-in-2024/", "category": "operacion" }, { "metric": "Ventas por hora de trabajo (SPLH) objetivo del sector", "benchmark": "~USD 45 por hora", "source": "National Restaurant Association — median sales per labor hour", "source_url": "https://get.chownow.com/blog/restaurant-industry-benchmarks/", "category": "operacion" }, { "metric": "Salarios atrasados recuperados en foodservice por el Depto. de Trabajo (EE. UU., 2024)", "benchmark": "USD 34,7 millones", "source": "U.S. Department of Labor — Wage and Hour Division 2024", "source_url": "https://www.dol.gov/agencies/whd", "category": "operacion" }, { "metric": "Reducción de costo laboral con programación predictiva", "benchmark": "4-6% anual", "source": "Toast — AI in Restaurants 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/ai-restaurant-data", "category": "operacion" }, { "metric": "Restaurantes con al menos un puesto sin cubrir (EE. UU., 2024)", "benchmark": "79%", "source": "VantaInsights — Restaurant Labor Benchmarks 2024", "source_url": "https://vantainsights.com/insights/restaurant-labor-cost-percentage", "category": "operacion" }, { "metric": "Restaurantes de servicio completo con falta de bartenders (2024)", "benchmark": "29%", "source": "VantaInsights — Restaurant Labor Benchmarks 2024", "source_url": "https://vantainsights.com/insights/restaurant-labor-cost-percentage", "category": "operacion" }, { "metric": "Escasez de trabajadores proyectada en la industria restaurantera (EE. UU., 2025)", "benchmark": "500.000 trabajadores", "source": "DataM Intelligence — AI & Robotics in QSR 2025", "source_url": "https://www.datamintelligence.com/research-report/ai-and-robotics-in-quick-service-restaurants-market", "category": "operacion" }, { "metric": "Costo de reemplazar a un empleado por hora (EE. UU.)", "benchmark": "USD 2.706", "source": "VantaInsights — Restaurant Turnover Benchmarks 2024/2025", "source_url": "https://vantainsights.com/insights/restaurant-employee-turnover", "category": "operacion" }, { "metric": "Costo de reemplazar a un gerente general (EE. UU.)", "benchmark": "más de USD 17.600", "source": "VantaInsights — Restaurant Turnover Benchmarks 2024/2025", "source_url": "https://vantainsights.com/insights/restaurant-employee-turnover", "category": "operacion" }, { "metric": "Rotación anual del personal de sala (front-of-house)", "benchmark": "41%", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "operacion" }, { "metric": "Rotación anual del personal de cocina (back-of-house)", "benchmark": "43%", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "operacion" }, { "metric": "Horas de capacitación de un mesero nuevo antes de ser productivo", "benchmark": "20-30 horas", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "operacion" }, { "metric": "Horas de capacitación de un cocinero de línea nuevo", "benchmark": "40-60 horas", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "operacion" }, { "metric": "Tiempo para alcanzar plena productividad de un empleado nuevo", "benchmark": "30-90 días", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "operacion" }, { "metric": "Salidas tempranas atribuidas a mala inducción (primeros 45 días)", "benchmark": "20%", "source": "meez — Restaurant Employee Turnover 2025", "source_url": "https://www.getmeez.com/blog/how-to-reduce-employee-turnover", "category": "operacion" }, { "metric": "Costo de rotación por empleado: reclutamiento", "benchmark": "USD 1.173", "source": "HigherMe — Cost of Restaurant Turnover 2024", "source_url": "https://higherme.com/blog/the-real-cost-of-restaurant-turnover-5864-per-employee-and-how-to-reduce-it", "category": "operacion" }, { "metric": "Costo de rotación por empleado: capacitación", "benchmark": "USD 821", "source": "HigherMe — Cost of Restaurant Turnover 2024", "source_url": "https://higherme.com/blog/the-real-cost-of-restaurant-turnover-5864-per-employee-and-how-to-reduce-it", "category": "operacion" }, { "metric": "Costo de rotación por empleado: pérdida de productividad", "benchmark": "USD 3.049", "source": "HigherMe — Cost of Restaurant Turnover 2024", "source_url": "https://higherme.com/blog/the-real-cost-of-restaurant-turnover-5864-per-employee-and-how-to-reduce-it", "category": "operacion" }, { "metric": "Merma de inventario causada por robo de empleados", "benchmark": "75%", "source": "Sculpture Hospitality — Restaurant Industry Statistics 2025", "source_url": "https://www.sculpturehospitality.com/blog/restaurant-industry-statistics-2025", "category": "operacion" }, { "metric": "Pérdida mensual de inventario en barras (sobreservido, robo o deterioro)", "benchmark": "10-20%", "source": "Sculpture Hospitality — Restaurant Industry Statistics 2025", "source_url": "https://www.sculpturehospitality.com/blog/restaurant-industry-statistics-2025", "category": "operacion" }, { "metric": "Operadores que vieron subir su costo de alimentos (2024)", "benchmark": "87%", "source": "VantaInsights — Restaurant Food Cost 2026", "source_url": "https://vantainsights.com/insights/restaurant-food-cost-percentage", "category": "operacion" }, { "metric": "Operadores que esperan más alzas de costo de alimentos (2025)", "benchmark": "82%", "source": "VantaInsights — Restaurant Food Cost 2026", "source_url": "https://vantainsights.com/insights/restaurant-food-cost-percentage", "category": "operacion" }, { "metric": "Restaurantes con problemas de rentabilidad por mala gestión de food cost", "benchmark": "75%", "source": "Supy — Restaurant Inventory Management Guide 2025", "source_url": "https://supy.io/blog/restaurant-inventory-management-best-practices-a-complete-2025-guide-for-managers", "category": "operacion" }, { "metric": "Mejora de márgenes con auditorías semanales y herramientas de inventario", "benchmark": "2-10%", "source": "Supy — Restaurant Inventory Management Guide 2025", "source_url": "https://supy.io/blog/restaurant-inventory-management-best-practices-a-complete-2025-guide-for-managers", "category": "operacion" }, { "metric": "Reducción de merma tras adoptar inventario tecnológico", "benchmark": "hasta 15%", "source": "Supy — Restaurant Inventory Management Guide 2025", "source_url": "https://supy.io/blog/restaurant-inventory-management-best-practices-a-complete-2025-guide-for-managers", "category": "operacion" }, { "metric": "Operadores que valoran la visibilidad en tiempo real del costo de alimentos", "benchmark": "85%", "source": "Crunchtime — Food Cost Management 2024", "source_url": "https://www.crunchtime.com/inventory-management/food-cost-management", "category": "operacion" }, { "metric": "Rotación de mesas en fast-casual por periodo de comida", "benchmark": "4-6 turnos", "source": "OpenTable — Table Turnover Resources 2024", "source_url": "https://www.opentable.com/restaurant-solutions/resources/restaurant-table-turnover-rate/", "category": "operacion" }, { "metric": "Rotación de mesas en casual dining por periodo de comida", "benchmark": "2-3 turnos", "source": "OpenTable — Table Turnover Resources 2024", "source_url": "https://www.opentable.com/restaurant-solutions/resources/restaurant-table-turnover-rate/", "category": "operacion" }, { "metric": "Rotación de mesas en fine dining por periodo de comida", "benchmark": "1-1,5 turnos", "source": "OpenTable — Table Turnover Resources 2024", "source_url": "https://www.opentable.com/restaurant-solutions/resources/restaurant-table-turnover-rate/", "category": "operacion" }, { "metric": "Duración típica de una mesa en un restaurante tradicional", "benchmark": "1,5-2 horas", "source": "The Restaurant HQ — Table Turnover 2024", "source_url": "https://www.therestauranthq.com/operations/table-turnover/", "category": "operacion" }, { "metric": "Duración estimada de un almuerzo para dos personas", "benchmark": "45 minutos", "source": "The Restaurant HQ — Table Turnover 2024", "source_url": "https://www.therestauranthq.com/operations/table-turnover/", "category": "operacion" }, { "metric": "Duración estimada de una mesa de seis en la cena", "benchmark": "90 minutos", "source": "The Restaurant HQ — Table Turnover 2024", "source_url": "https://www.therestauranthq.com/operations/table-turnover/", "category": "operacion" }, { "metric": "Brotes de enfermedades transmitidas por alimentos reportados al CDC por año", "benchmark": "~800 (la mayoría en restaurantes)", "source": "CDC — Foodborne Outbreaks", "source_url": "https://www.cdc.gov/foodborne-outbreaks/index.html", "category": "operacion" }, { "metric": "Investigaciones de brotes multiestatales que coordina el CDC por semana", "benchmark": "17-36", "source": "CDC — Foodborne Outbreaks", "source_url": "https://www.cdc.gov/foodborne-outbreaks/index.html", "category": "operacion" }, { "metric": "Aumento de retiros por Listeria, Salmonella y E. coli (EE. UU., 2024)", "benchmark": "+41%", "source": "Food Safety Magazine — 2024 Recall Analysis", "source_url": "https://www.food-safety.com/articles/10126-hospitalizations-deaths-caused-by-foodborne-illnesses-more-than-doubled-in-2024", "category": "operacion" }, { "metric": "Retiros por Listeria, Salmonella y E. coli como % del total (2024)", "benchmark": "39%", "source": "Food Safety Magazine — 2024 Recall Analysis", "source_url": "https://www.food-safety.com/articles/10126-hospitalizations-deaths-caused-by-foodborne-illnesses-more-than-doubled-in-2024", "category": "operacion" }, { "metric": "Hospitalizaciones por brotes ligados a retiros de alimentos (2023 a 2024)", "benchmark": "de 230 a 487", "source": "Food Safety Magazine — 2024 Recall Analysis", "source_url": "https://www.food-safety.com/articles/10126-hospitalizations-deaths-caused-by-foodborne-illnesses-more-than-doubled-in-2024", "category": "operacion" }, { "metric": "Muertes por brotes ligados a retiros de alimentos (2023 a 2024)", "benchmark": "de 8 a 19", "source": "Food Safety Magazine — 2024 Recall Analysis", "source_url": "https://www.food-safety.com/articles/10126-hospitalizations-deaths-caused-by-foodborne-illnesses-more-than-doubled-in-2024", "category": "operacion" }, { "metric": "Estadounidenses que enferman por alimentos contaminados al año", "benchmark": "1 de cada 6", "source": "CDC — Foodborne Illness Estimates", "source_url": "https://www.cdc.gov/foodborne-outbreaks/index.html", "category": "operacion" }, { "metric": "Zona de peligro de temperatura donde proliferan los patógenos", "benchmark": "40-140 °F (4-60 °C)", "source": "FDA — Food Code / HACCP Guidelines", "source_url": "https://www.fda.gov/food/hazard-analysis-critical-control-point-haccp/haccp-principles-application-guidelines", "category": "operacion" }, { "metric": "Temperatura de refrigeración exigida para alimentos peligrosos (FDA Food Code)", "benchmark": "≤41 °F (5 °C)", "source": "FDA — Food Code holding temperatures", "source_url": "https://www.fda.gov/food/hazard-analysis-critical-control-point-haccp/haccp-principles-application-guidelines", "category": "operacion" }, { "metric": "Temperatura de congelación exigida para almacenamiento (FDA Food Code)", "benchmark": "≤0 °F (-18 °C)", "source": "FDA — Food Code holding temperatures", "source_url": "https://www.fda.gov/food/hazard-analysis-critical-control-point-haccp/haccp-principles-application-guidelines", "category": "operacion" }, { "metric": "Brote de fiambres Boar's Head por Listeria (EE. UU., 2024)", "benchmark": "61 casos, 60 hospitalizados, 10 muertes en 19 estados", "source": "CIDRAP — 2024 Foodborne Report", "source_url": "https://www.cidrap.umn.edu/foodborne-disease/report-illnesses-contaminated-food-increased-2024-severe-cases-doubled", "category": "operacion" }, { "metric": "Brote de Quarter Pounder de McDonald's por E. coli (EE. UU., 2024)", "benchmark": "104 casos, 34 hospitalizados, 1 muerte en 14 estados", "source": "CIDRAP — 2024 Foodborne Report", "source_url": "https://www.cidrap.umn.edu/foodborne-disease/report-illnesses-contaminated-food-increased-2024-severe-cases-doubled", "category": "operacion" }, { "metric": "Horas mensuales ahorradas por región al automatizar registros de temperatura", "benchmark": "15-25 horas", "source": "Strategic Tracking — HACCP Cold Chain 2026", "source_url": "https://www.strategictracking.com/2026/02/16/haccp-compliance-temperature-monitoring/", "category": "operacion" }, { "metric": "Frecuencia de lectura de sensores inalámbricos de temperatura en refrigeración", "benchmark": "cada 1-5 minutos", "source": "Envigilance — Restaurant Temperature Monitoring 2025", "source_url": "https://envigilance.com/temperature-monitoring/restaurant-temperature-monitoring/", "category": "operacion" }, { "metric": "Ventana promedio de entrega de comida a domicilio", "benchmark": "~35 minutos", "source": "Whizz — Food Delivery Statistics 2025", "source_url": "https://www.getwhizz.com/blog/for-delivery/food-delivery-statistics", "category": "operacion" }, { "metric": "Consumidores dispuestos a pagar extra por una entrega más rápida", "benchmark": "27%", "source": "Whizz — Food Delivery Statistics 2025", "source_url": "https://www.getwhizz.com/blog/for-delivery/food-delivery-statistics", "category": "operacion" }, { "metric": "Adultos que piden delivery o takeout 3-5 veces al mes", "benchmark": "más del 40%", "source": "UpMenu — Food Delivery Statistics 2024", "source_url": "https://www.upmenu.com/blog/food-delivery-statistics/", "category": "operacion" }, { "metric": "Adultos que piden delivery al menos una vez por semana", "benchmark": "37%", "source": "UpMenu — Food Delivery Statistics 2024", "source_url": "https://www.upmenu.com/blog/food-delivery-statistics/", "category": "operacion" }, { "metric": "Delivery y takeout como parte de las ventas totales", "benchmark": "40%", "source": "HC-Resource — 2025 Restaurant Operations Benchmark", "source_url": "https://www.hc-resource.com/copy-of-posts/2025-restaurant-operations-benchmark-report:-key-metrics-&-actionable-insights", "category": "operacion" }, { "metric": "Mayor satisfacción del cliente en restaurantes que usan automatización", "benchmark": "10-12%", "source": "HC-Resource — 2025 Restaurant Operations Benchmark", "source_url": "https://www.hc-resource.com/copy-of-posts/2025-restaurant-operations-benchmark-report:-key-metrics-&-actionable-insights", "category": "operacion" }, { "metric": "Ticket más alto con un POS totalmente integrado", "benchmark": "15% mayor", "source": "HC-Resource — 2025 Restaurant Operations Benchmark", "source_url": "https://www.hc-resource.com/copy-of-posts/2025-restaurant-operations-benchmark-report:-key-metrics-&-actionable-insights", "category": "operacion" }, { "metric": "Operadores que usan o están implementando herramientas de IA (EE. UU., 2025)", "benchmark": "82%", "source": "Toast — 2025 AI in Restaurants Survey", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "operacion" }, { "metric": "Reducción de fricción de trastienda con kioscos, KDS y POS con IA", "benchmark": "15-20%", "source": "HC-Resource — 2025 Restaurant Operations Benchmark", "source_url": "https://www.hc-resource.com/copy-of-posts/2025-restaurant-operations-benchmark-report:-key-metrics-&-actionable-insights", "category": "operacion" }, { "metric": "Mejora de eficiencia laboral de Chick-fil-A con drive-thru automatizado (2024)", "benchmark": "7%", "source": "HC-Resource — 2025 Restaurant Operations Benchmark", "source_url": "https://www.hc-resource.com/copy-of-posts/2025-restaurant-operations-benchmark-report:-key-metrics-&-actionable-insights", "category": "operacion" }, { "metric": "Costo de un no-show por cubierto según tipo de restaurante", "benchmark": "USD 28-120", "source": "Eat App — Restaurant No-Shows 2024", "source_url": "https://restaurant.eatapp.co/blog/restaurant-no-shows", "category": "operacion" }, { "metric": "Pérdida global anual del sector restaurantero por no-shows", "benchmark": "~USD 16.000 millones", "source": "Eat App — Restaurant No-Shows 2024", "source_url": "https://restaurant.eatapp.co/blog/restaurant-no-shows", "category": "operacion" }, { "metric": "Pérdida anual promedio de un local por no-shows (Reino Unido, 2024)", "benchmark": "más de £3.600", "source": "ResDiary — 2024 data (via Eat App)", "source_url": "https://restaurant.eatapp.co/blog/restaurant-no-shows", "category": "operacion" }, { "metric": "Alza de la tasa de no-show en el Reino Unido en un año (ResDiary, 2024)", "benchmark": "de 5% a 8%", "source": "ResDiary — 2024 data (via Eat App)", "source_url": "https://restaurant.eatapp.co/blog/restaurant-no-shows", "category": "operacion" }, { "metric": "Reservas canceladas en la plataforma Toast (Q3 2024)", "benchmark": "17% (baja desde 19%)", "source": "Toast — Restaurant Reservation Data Q3 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-reservation-cancellation-fees", "category": "operacion" }, { "metric": "Caída de cancelaciones de reservas 2024 frente a 2023", "benchmark": "19% menos", "source": "OpenTable — State of the Industry 2024", "source_url": "https://opentable.com", "category": "operacion" }, { "metric": "Tiempo total de servicio en drive-thru de QSR (estudio 2025)", "benchmark": "4 min 15 s (+10 s vs 2024)", "source": "Intouch Insight / QSR Magazine — 2025 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-drive-thru-report/", "category": "operacion" }, { "metric": "Tiempo total de servicio en carriles de drive-thru con IA (2025)", "benchmark": "3 min 53 s", "source": "Intouch Insight / QSR Magazine — 2025 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-drive-thru-report/", "category": "operacion" }, { "metric": "Precisión de pedidos en drive-thru con IA frente al promedio", "benchmark": "83% vs 87%", "source": "Intouch Insight / QSR Magazine — 2025 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-drive-thru-report/", "category": "operacion" }, { "metric": "Pedidos incorrectos con IA de voz atribuidos a la personalización", "benchmark": "62%", "source": "Hostie — Voice AI Benchmarks 2025", "source_url": "https://www.hostie.ai/resources/voice-ai-adoption-benchmarks-2025-accuracy-labor-savings-consumer-sentiment", "category": "operacion" }, { "metric": "Mejora del tiempo de servicio en drive-thru (2024 vs 2023)", "benchmark": "17 s más rápido", "source": "Intouch Insight / QSR Magazine — 2024 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2024-qsr-drive-thru-report/", "category": "operacion" }, { "metric": "Aumento del valor promedio de pedido con kioscos de autoservicio (QSR)", "benchmark": "10-30%", "source": "Restroworks — Self-Ordering Kiosk Statistics 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "operacion" }, { "metric": "Alza del valor promedio de pedido de McDonald's con kioscos", "benchmark": "30%", "source": "Restroworks — Self-Ordering Kiosk Statistics 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "operacion" }, { "metric": "Ticket en kiosco frente a pedido en mostrador", "benchmark": "8-15% más alto", "source": "Elo — QSR Kiosk Order Data", "source_url": "https://www.elotouch.com/news/increase-your-average-qsr-order-with-kiosks", "category": "operacion" }, { "metric": "Reducción del tiempo total de pedido con kioscos de autoservicio", "benchmark": "~40%", "source": "Restroworks — Self-Ordering Kiosk Statistics 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "operacion" }, { "metric": "Reducción de filas con kioscos de autoservicio", "benchmark": "25-40%", "source": "Restroworks — Self-Ordering Kiosk Statistics 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "operacion" }, { "metric": "Mercado global de kioscos de autoservicio (2024)", "benchmark": "USD 34.358 millones", "source": "Grand View Research — Self-Service Kiosk Market 2024", "source_url": "https://www.grandviewresearch.com/", "category": "operacion" }, { "metric": "Crecimiento anual del mercado de kioscos de autoservicio (2025-2030)", "benchmark": "10,9% CAGR", "source": "Grand View Research — Self-Service Kiosk Market 2024", "source_url": "https://www.grandviewresearch.com/", "category": "operacion" }, { "metric": "Costo energético anual por pie cuadrado en restaurantes (EE. UU.)", "benchmark": "~USD 3,75", "source": "ElectricityPlans — Electricity for Restaurants", "source_url": "https://electricityplans.com/landing/electricity-for-restaurants/", "category": "operacion" }, { "metric": "Costo energético anual de un restaurante promedio de 4.000 pies²", "benchmark": "~USD 15.000", "source": "ElectricityPlans — Electricity for Restaurants", "source_url": "https://electricityplans.com/landing/electricity-for-restaurants/", "category": "operacion" }, { "metric": "Consumo eléctrico promedio por pie cuadrado en restaurantes de servicio completo", "benchmark": "43,5 kWh", "source": "U.S. EIA — Commercial Buildings Energy Consumption", "source_url": "https://www.eia.gov/consumption/commercial/", "category": "operacion" }, { "metric": "Consumo eléctrico por pie cuadrado en restaurantes de comida rápida", "benchmark": "73,9 kWh", "source": "U.S. EIA — Commercial Buildings Energy Consumption", "source_url": "https://www.eia.gov/consumption/commercial/", "category": "operacion" }, { "metric": "Energía por pie cuadrado de restaurantes frente a otros edificios comerciales", "benchmark": "5-7 veces más", "source": "ENERGY STAR — Restaurants Small Business", "source_url": "https://www.energystar.gov/buildings/resources-audience/small-biz/restaurants", "category": "operacion" }, { "metric": "Refrigeración como parte del consumo eléctrico del equipo de cocina", "benchmark": "44%", "source": "U.S. EIA (via ENERGY STAR)", "source_url": "https://www.energystar.gov/products/ask-the-experts/how-reduce-refrigeration-energy-costs-commercial-kitchens", "category": "operacion" }, { "metric": "Equipo de cocina como parte de la energía total del restaurante", "benchmark": "40-60%", "source": "ENERGY STAR — Commercial Kitchens", "source_url": "https://www.energystar.gov/products/ask-the-experts/how-cut-utility-costs-your-commercial-kitchen", "category": "operacion" }, { "metric": "Ahorro de energía con equipos de cocina certificados ENERGY STAR", "benchmark": "10-50% menos", "source": "ENERGY STAR — Commercial Kitchen Equipment", "source_url": "https://www.energystar.gov/products/ask-the-experts/how-cut-utility-costs-your-commercial-kitchen", "category": "operacion" }, { "metric": "Mercado global de restaurantes virtuales y cocinas fantasma (2024)", "benchmark": "USD 71.837 millones", "source": "Global Growth Insights — Virtual Restaurant & Ghost Kitchens 2024", "source_url": "https://www.globalgrowthinsights.com/market-reports/virtual-restaurant-and-ghost-kitchens-market-118657", "category": "operacion" }, { "metric": "Proyección del mercado de restaurantes virtuales y cocinas fantasma (2025)", "benchmark": "USD 83.155 millones", "source": "Global Growth Insights — Virtual Restaurant & Ghost Kitchens 2024", "source_url": "https://www.globalgrowthinsights.com/market-reports/virtual-restaurant-and-ghost-kitchens-market-118657", "category": "operacion" }, { "metric": "Cocinas fantasma operativas en el mundo (2024)", "benchmark": "más de 19.000", "source": "OysterLink — Ghost Kitchens Statistics 2025", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "operacion" }, { "metric": "Crecimiento de marcas de restaurantes solo-virtuales (2022-2024)", "benchmark": "+32%", "source": "OysterLink — Ghost Kitchens Statistics 2025", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "operacion" }, { "metric": "Cocinas fantasma que planean expansión internacional (próximos 5 años)", "benchmark": "48%", "source": "OysterLink — Ghost Kitchens Statistics 2025", "source_url": "https://oysterlink.com/spotlight/ghost-kitchens-statistics-facts/", "category": "operacion" }, { "metric": "Adopción de IA de voz en restaurantes (2025)", "benchmark": "34%", "source": "Hostie — Voice AI Adoption Benchmarks 2025", "source_url": "https://www.hostie.ai/resources/voice-ai-adoption-benchmarks-2025-accuracy-labor-savings-consumer-sentiment", "category": "operacion" }, { "metric": "Restaurantes que planean implementar IA de voz (2025)", "benchmark": "48%", "source": "Hostie — Voice AI Adoption Benchmarks 2025", "source_url": "https://www.hostie.ai/resources/voice-ai-adoption-benchmarks-2025-accuracy-labor-savings-consumer-sentiment", "category": "operacion" }, { "metric": "Precisión de la IA de voz para reservas telefónicas (2025)", "benchmark": "95%", "source": "Hostie — Voice AI for Reservations 2025", "source_url": "https://hostie.ai/resources/voice-ai-restaurant-reservations-2025-adoption-accuracy-revenue-impact", "category": "operacion" }, { "metric": "Reducción del tiempo de pedido con bots de voz con IA", "benchmark": "30-40% menos", "source": "Biteberry — AI Voice Ordering 2025", "source_url": "https://biteberry.com/2025/10/21/ai-voice-ordering-for-restaurants-how-voice-ai-is-revolutionizing-food-ordering-and-boosting-sales/", "category": "operacion" }, { "metric": "Reducción de costos laborales al automatizar pedidos de teléfono y drive-thru", "benchmark": "15-25%", "source": "Biteberry — AI Voice Ordering 2025", "source_url": "https://biteberry.com/2025/10/21/ai-voice-ordering-for-restaurants-how-voice-ai-is-revolutionizing-food-ordering-and-boosting-sales/", "category": "operacion" }, { "metric": "Inversión de restaurantes de EE. UU. en robótica (2024)", "benchmark": "USD 2.500 millones", "source": "The Hungry Times — Restaurant Robotics 2024", "source_url": "https://hungrytimes.com/tech/robotics-revolutionize-us-restaurant-kitchens/", "category": "operacion" }, { "metric": "Mercado global de robots de servicio para restaurantes (2024)", "benchmark": "USD 1.187 millones (a USD 4.116 millones en 2032)", "source": "Stats Market Research — Restaurant Service Robot Market 2025", "source_url": "https://www.statsmarketresearch.com/global-restaurant-service-robot-forecast-market-8061234", "category": "operacion" }, { "metric": "Reducción de costos laborales por local con adopción de robótica", "benchmark": "20-25%", "source": "TRIS — Restaurant Robotics 2025", "source_url": "https://wearetris.com/2025/09/23/restaurant-robotics-2025/", "category": "operacion" }, { "metric": "Reducción del tiempo de preparación de comidas con automatización", "benchmark": "15-40%", "source": "TRIS — Restaurant Robotics 2025", "source_url": "https://wearetris.com/2025/09/23/restaurant-robotics-2025/", "category": "operacion" }, { "metric": "Reducción del tiempo de cocción con el robot Flippy (Miso Robotics)", "benchmark": "30%", "source": "TRIS — Restaurant Robotics 2025", "source_url": "https://wearetris.com/2025/09/23/restaurant-robotics-2025/", "category": "operacion" }, { "metric": "Tareas rutinarias de cocina que pueden asumir soluciones robóticas", "benchmark": "50-70%", "source": "TRIS — Restaurant Robotics 2025", "source_url": "https://wearetris.com/2025/09/23/restaurant-robotics-2025/", "category": "operacion" }, { "metric": "Predicción de la National Restaurant Association: restaurantes con robótica para 2027", "benchmark": "30%", "source": "National Restaurant Association (via TRIS 2025)", "source_url": "https://wearetris.com/2025/09/23/restaurant-robotics-2025/", "category": "operacion" }, { "metric": "Reducción de errores de pedido con automatización de cocina", "benchmark": "12% menos", "source": "TRIS — Restaurant Robotics 2025", "source_url": "https://wearetris.com/2025/09/23/restaurant-robotics-2025/", "category": "operacion" }, { "metric": "Consumidores que han recibido un pedido de comida incorrecto", "benchmark": "~90%", "source": "Oracle — Kitchen Display Systems", "source_url": "https://www.oracle.com/food-beverage/restaurant-pos-systems/kds-kitchen-display-systems/", "category": "operacion" }, { "metric": "Retorno de inversión típico de un sistema de pantalla de cocina (KDS)", "benchmark": "3-6 meses", "source": "Menumium — Kitchen Display Systems Guide 2025", "source_url": "https://menumium.com/blog/kitchen-display-systems/", "category": "operacion" }, { "metric": "Desperdicio de alimentos del foodservice en EE. UU.", "benchmark": "12.7 millones de toneladas (2023)", "source": "ReFED 2025 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "operacion" }, { "metric": "Operadores que rastrean el desperdicio", "benchmark": "30% usa tácticas de seguimiento (2024)", "source": "Restaurant365 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "operacion" }, { "metric": "Estrategia #2 ante costos: reducir desperdicio", "benchmark": "38% de los operadores (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "operacion" }, { "metric": "Automatización de tareas operativas", "benchmark": "95% de los restaurantes automatiza al menos una tarea (2024)", "source": "TouchBistro 2024 (vía Apicbase)", "source_url": "https://get.apicbase.com/restaurant-industry-statistics/", "category": "operacion" }, { "metric": "Rotación de personal", "benchmark": ">70% anual (sala >70%, cocina ~50%)", "source": "U.S. Bureau of Labor Statistics", "source_url": "https://www.bls.gov/iag/tgs/iag722.htm", "category": "servicio-cx" }, { "metric": "Costo por cada salida", "benchmark": "$1,500–3,000 por empleado", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "servicio-cx" }, { "metric": "Operación fuera del local", "benchmark": "~75% del tráfico", "source": "Circana", "source_url": "https://circana.com", "category": "servicio-cx" }, { "metric": "Pedido online sobre ventas", "benchmark": "~40% de las ventas", "source": "Statista", "source_url": "https://statista.com", "category": "servicio-cx" }, { "metric": "Personalización y lealtad", "benchmark": "la personalización eleva frecuencia de visita y ticket en full-service", "source": "FSR Magazine", "source_url": "https://fsrmagazine.com", "category": "servicio-cx" }, { "metric": "Restaurantes latinos (EE.UU.)", "benchmark": "los hispanos impulsan ≈36% de los nuevos negocios en EE.UU.", "source": "Negocios Now", "source_url": "https://negociosnow.com", "category": "servicio-cx" }, { "metric": "Clientes que no vuelven tras una mala experiencia", "benchmark": "alta proporción; el servicio es decisivo en retención", "source": "Deloitte", "source_url": "https://deloitte.com", "category": "servicio-cx" }, { "metric": "Abandono tras una mala experiencia", "benchmark": "32% de los clientes deja de comprarle a una marca que ama tras UNA sola mala experiencia", "source": "PwC Future of Customer Experience", "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html", "category": "servicio-cx" }, { "metric": "Abandono tras una mala experiencia en LatAm", "benchmark": "En América Latina, 49% abandona una marca tras una sola mala experiencia", "source": "PwC Future of Customer Experience", "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html", "category": "servicio-cx" }, { "metric": "Abandono tras dos malas experiencias", "benchmark": "59% se aleja de una marca tras dos malas experiencias", "source": "PwC Future of Customer Experience", "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html", "category": "servicio-cx" }, { "metric": "Propina promedio en servicio completo", "benchmark": "La propina promedio en restaurantes de servicio completo fue ~19.3-19.4% (2024)", "source": "Toast 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/tipping-in-america", "category": "servicio-cx" }, { "metric": "Propina promedio en servicio rápido", "benchmark": "La propina promedio en restaurantes de servicio rápido fue ~15.8-16% (2024)", "source": "Toast 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/tipping-in-america", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente en servicio completo", "benchmark": "Índice de satisfacción (ACSI) de restaurantes de servicio completo: 82 sobre 100 (2024)", "source": "American Customer Satisfaction Index (ACSI) 2024", "source_url": "https://theacsi.org/industries/restaurant/full-service-restaurants/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente en servicio rápido", "benchmark": "Índice de satisfacción (ACSI) de restaurantes de servicio rápido: 79 sobre 100 (2024)", "source": "American Customer Satisfaction Index (ACSI) 2024", "source_url": "https://theacsi.org/industries/restaurant/quick-service-restaurants/", "category": "servicio-cx" }, { "metric": "Base muestral del estudio ACSI", "benchmark": "El estudio ACSI de restaurantes 2024 se basó en 14,604 encuestas", "source": "ACSI Restaurant and Food Delivery Study 2024", "source_url": "https://theacsi.org/wp-content/uploads/2024/06/24jun-restaurant-study-FINAL.pdf", "category": "servicio-cx" }, { "metric": "NPS promedio en hospitalidad", "benchmark": "El NPS promedio de la industria de hospitalidad es ~44", "source": "Qualtrics XM Institute 2024", "source_url": "https://www.qualtrics.com/articles/customer-experience/xmi-nps-benchmark-2024/", "category": "servicio-cx" }, { "metric": "Experiencia sobre precio (servicio completo)", "benchmark": "64% de los clientes de servicio completo dice que la experiencia importa más que el precio (2025)", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "servicio-cx" }, { "metric": "Experiencia sobre precio (servicio limitado)", "benchmark": "47% de los clientes de servicio limitado dice que la experiencia importa más que el precio (2025)", "source": "National Restaurant Association 2025", "source_url": "https://www.restaurant.org/research-and-media/media/press-releases/restaurant-industry-poised-for-growth-in-2025-industry-expected-to-employ-15-9-million-people-and-r/", "category": "servicio-cx" }, { "metric": "Tolerancia a la espera por mesa", "benchmark": "72% de los comensales no espera más de 30 minutos por una mesa (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-waitlist-data", "category": "servicio-cx" }, { "metric": "Disposición a pagar más por mejor experiencia", "benchmark": "86% de los consumidores está dispuesto a pagar más por una mejor experiencia de cliente", "source": "PwC Experience is Everything", "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/customer-loyalty-survey.html", "category": "servicio-cx" }, { "metric": "Líder ACSI en servicio rápido", "benchmark": "Chick-fil-A obtuvo el mayor puntaje ACSI de servicio rápido: 83 (2024)", "source": "American Customer Satisfaction Index (ACSI) 2024", "source_url": "https://theacsi.org/wp-content/uploads/2024/06/24jun-restaurant-study-FINAL.pdf", "category": "servicio-cx" }, { "metric": "Líderes ACSI en servicio completo", "benchmark": "LongHorn Steakhouse y Texas Roadhouse lideraron el ACSI de servicio completo con 85 (2024)", "source": "American Customer Satisfaction Index (ACSI) 2024", "source_url": "https://theacsi.org/wp-content/uploads/2024/06/24jun-restaurant-study-FINAL.pdf", "category": "servicio-cx" }, { "metric": "Lealtad tras resolver una queja", "benchmark": "83% de los clientes se siente más leal a marcas que responden y resuelven sus quejas", "source": "Desk365 (recopilación) 2026", "source_url": "https://www.desk365.io/blog/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Difusión de malas experiencias online", "benchmark": "95% difunde una mala experiencia en línea, frente a 47% que comparte una positiva", "source": "Recopilación de estadísticas de servicio 2026", "source_url": "https://www.desk365.io/blog/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Boca a boca negativo", "benchmark": "Un cliente insatisfecho le cuenta su mala experiencia a entre 9 y 15 personas", "source": "Help Scout (recopilación)", "source_url": "https://www.helpscout.com/75-customer-service-facts-quotes-statistics/", "category": "servicio-cx" }, { "metric": "Aumento de tolerancia a la espera", "benchmark": "En 2024 los comensales esperaban hasta 26 minutos sin reserva, frente a 20 en 2023", "source": "Toast (waitlist data)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-waitlist-data", "category": "servicio-cx" }, { "metric": "Clientes que abandonan tras esperar más de 15 minutos sin avisos", "benchmark": "45% de los clientes (2024)", "source": "ScanQueue 2024", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Tiempo que espera el cliente promedio antes de abandonar una fila", "benchmark": "8 minutos en promedio (2026)", "source": "ScanQueue 2026", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Espera percibida con actualizaciones en tiempo real", "benchmark": "35% más corta que sin avisos (2025)", "source": "ScanQueue 2025", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Pérdidas anuales de empresas de EE.UU. por mal servicio", "benchmark": "US$856 mil millones al año", "source": "Qualtrics XM Institute", "source_url": "https://www.qualtrics.com/articles/customer-experience/restaurant-customer-experience/", "category": "servicio-cx" }, { "metric": "Tiempo total promedio de servicio en drive-thru", "benchmark": "4 min 15 s en promedio (2025)", "source": "Intouch Insight 2025 Drive-Thru Study", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Drive-thru más rápido del sector (Taco Bell)", "benchmark": "4 min 16 s promedio, líder por 5º año (2025)", "source": "Intouch Insight 2025 Drive-Thru Study", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Consumidores para quienes la velocidad es crítica en drive-thru", "benchmark": "Casi 95% de los consumidores (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Caída de visitas a drive-thru", "benchmark": "-5% a -8% interanual (2025)", "source": "QSR Magazine 2025 Drive-Thru Report", "source_url": "https://www.qsrmagazine.com/story/the-2025-qsr-drive-thru-report/", "category": "servicio-cx" }, { "metric": "Pedidos QSR que pasan por el drive-thru", "benchmark": "65% en 2025 (frente a 83% en 2020)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Mayor precisión de orden en drive-thru (Dutch Bros)", "benchmark": "96% de precisión (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Satisfacción líder en drive-thru (Chick-fil-A)", "benchmark": "98% de satisfacción pese a esperas de 7+ min (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Líneas de drive-thru con IA de voz: velocidad y precisión", "benchmark": "3 min 53 s pero solo 83% de precisión (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Reservas por OpenTable y probabilidad de no-show", "benchmark": "40% menos no-show que reservas por buscadores", "source": "OpenTable", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Experiencias prepagadas y reducción de no-shows", "benchmark": "Hasta 44% menos no-shows", "source": "OpenTable", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Impacto de no-shows en restaurante de 40 asientos", "benchmark": "6 no-shows = 5% de los ingresos de la noche", "source": "OpenTable", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Automatización y reducción de errores de pedido", "benchmark": "-25% de errores de pedido (2025)", "source": "Toast 2025 (encuesta a 712 tomadores de decisión)", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "servicio-cx" }, { "metric": "Operadores que planean ampliar IA en reservas y pedidos", "benchmark": "81% de los operadores (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "servicio-cx" }, { "metric": "Operadores que ven la tecnología como complemento, no reemplazo del trabajo", "benchmark": "74% de los operadores (2025)", "source": "Deloitte 2025", "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/ai-in-restaurants.html", "category": "servicio-cx" }, { "metric": "Operadores que reportaron mejoras de eficiencia tras añadir tecnología", "benchmark": "69% de los operadores (2026)", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "servicio-cx" }, { "metric": "Clientes que prefieren pedir en kiosco antes que hacer fila", "benchmark": "67% de los clientes (2025)", "source": "GRUBBRR 2026", "source_url": "https://grubbrr.com/qsr-self-service-kiosks-2026-guide/", "category": "servicio-cx" }, { "metric": "Aumento del ticket promedio con kioscos de autoservicio", "benchmark": "+15% a +30% en el ticket (2025)", "source": "GRUBBRR 2026", "source_url": "https://grubbrr.com/qsr-self-service-kiosks-2026-guide/", "category": "servicio-cx" }, { "metric": "Crecimiento de la adopción de kioscos de autoservicio", "benchmark": "+43% en dos años (2025)", "source": "KORONA POS 2025", "source_url": "https://koronapos.com/blog/kiosk-adoption-retail/", "category": "servicio-cx" }, { "metric": "Reducción de tiempos de procesamiento con kioscos", "benchmark": "Hasta -40% en tiempos de procesamiento (2025)", "source": "GRUBBRR 2026", "source_url": "https://grubbrr.com/qsr-self-service-kiosks-2026-guide/", "category": "servicio-cx" }, { "metric": "Consumidores que esperan respuesta a una reseña en una semana", "benchmark": "63% espera respuesta entre 2-3 días y una semana (2025)", "source": "BrightLocal Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que cambian a un competidor tras una mala experiencia", "benchmark": "Más de la mitad de los consumidores", "source": "Zendesk 2026 Customer Service Statistics", "source_url": "https://www.zendesk.com/blog/customer-service/satisfaction/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Drive-thru de McDonald's: tiempo total de servicio", "benchmark": "6 min 3 s promedio (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Claridad del altavoz en drive-thru con IA de voz", "benchmark": "98% de claridad (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/drive-thru-trends", "category": "servicio-cx" }, { "metric": "Mejor atributo de satisfacción en restaurantes (ACSI)", "benchmark": "Precisión del pedido 88/100; bebidas y personal de sala 86/100 (2025)", "source": "ACSI 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Comensales primerizos que no regresan", "benchmark": "70% no vuelve; retención media 55% vs. 75% de referencia global", "source": "Tillster 2026", "source_url": "https://www.tillster.com/blog/restaurant-customer-retention", "category": "servicio-cx" }, { "metric": "Reorden con app de pedido móvil", "benchmark": "+112% de tasa de reorden frente a operadores sin app", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "servicio-cx" }, { "metric": "Comensales que cambiaron su cadena favorita", "benchmark": "45% en el último año, frente a 33% en 2025 (Phygital Index)", "source": "Tillster / Phygital Index 2026", "source_url": "https://www.tillster.com/blog/restaurant-customer-retention", "category": "servicio-cx" }, { "metric": "Peso de los clientes habituales en las ventas", "benchmark": "65% a 80% de las ventas provienen de clientes recurrentes", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "servicio-cx" }, { "metric": "Uso de IA para tomar pedidos de clientes", "benchmark": "Solo 6% de restaurantes la usa (26% usa alguna IA) en 2026", "source": "National Restaurant Association 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "servicio-cx" }, { "metric": "Intervención humana en drive-thru con IA de voz", "benchmark": "1 de cada 4 pedidos aún requiere intervención de un empleado (2025)", "source": "Intouch Insight 2025", "source_url": "https://www.intouchinsight.com/blog/ai-in-the-drive-thru", "category": "servicio-cx" }, { "metric": "Precisión de IA de voz vs. humano en pedidos", "benchmark": "95%-98% (IA) frente a 80%-85% (humano en hora pico)", "source": "SoundHound AI 2026", "source_url": "https://www.soundhound.com/voice-ai-blog/making-the-switch-to-automated-restaurant-ordering-what-you-need-to-know/", "category": "servicio-cx" }, { "metric": "Reducción de fila con kioscos de autoservicio", "benchmark": "2,3 minutos menos por pedido; 53% de locales los adoptaron", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "servicio-cx" }, { "metric": "Tasa de no-show en reservas (Reino Unido)", "benchmark": "33,7% de los comensales ha faltado a una reserva", "source": "OpenTable 2025", "source_url": "https://www.verdictfoodservice.com/news/opentable-restaurant-reservations/", "category": "servicio-cx" }, { "metric": "No-shows en Londres", "benchmark": "40% de los comensales admite haber faltado alguna vez", "source": "OpenTable 2025", "source_url": "https://www.verdictfoodservice.com/news/opentable-restaurant-reservations/", "category": "servicio-cx" }, { "metric": "Jóvenes 16-24 que faltan regularmente a reservas", "benchmark": "25% confiesa hacerlo con frecuencia", "source": "OpenTable 2025", "source_url": "https://www.verdictfoodservice.com/news/opentable-restaurant-reservations/", "category": "servicio-cx" }, { "metric": "Falta de personal para atender la demanda", "benchmark": "45% de operadores no tiene suficiente personal; 70% con vacantes difíciles de cubrir", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "servicio-cx" }, { "metric": "Operadores con falta de personal (mejora)", "benchmark": "32% reporta estar corto de personal, frente a 78% en 2021", "source": "National Restaurant Association 2025", "source_url": "https://www.netsuite.com/portal/resource/articles/human-resources/restaurant-labor-shortage.shtml", "category": "servicio-cx" }, { "metric": "Empleo en restaurantes de servicio de mesa (EE.UU.)", "benchmark": "233.000 puestos por debajo del nivel prepandemia (2025)", "source": "National Restaurant Association 2025", "source_url": "https://www.netsuite.com/portal/resource/articles/human-resources/restaurant-labor-shortage.shtml", "category": "servicio-cx" }, { "metric": "Visión negativa de la propina (EE.UU.)", "benchmark": "63% tiene al menos una opinión negativa sobre propinas (vs. 59% el año previo)", "source": "Bankrate 2025", "source_url": "https://www.bankrate.com/credit-cards/news/tipping-culture-survey/", "category": "servicio-cx" }, { "metric": "Cultura de la propina fuera de control", "benchmark": "41% dice que la cultura de propinas se salió de control; 41% pide pagar mejor a empleados", "source": "Bankrate 2025", "source_url": "https://www.bankrate.com/credit-cards/news/tipping-culture-survey/", "category": "servicio-cx" }, { "metric": "Propina del 20% o más en restaurante de mesa", "benchmark": "35% suele dejarla, frente a 37% el año anterior", "source": "Bankrate 2025", "source_url": "https://www.bankrate.com/credit-cards/news/tipping-culture-survey/", "category": "servicio-cx" }, { "metric": "La propina se pide en más lugares que antes", "benchmark": "72% siente que se espera propina en más sitios que hace 5 años", "source": "Pew Research Center (vía Bankrate 2025)", "source_url": "https://www.bankrate.com/credit-cards/news/tipping-culture-survey/", "category": "servicio-cx" }, { "metric": "Impacto de la espera en el lobby en la satisfacción", "benchmark": "58% de comensales dice que afecta significativamente su satisfacción", "source": "Fishbowl 2025", "source_url": "https://www.fishbowl.com/blog/restaurant-customer-service", "category": "servicio-cx" }, { "metric": "Reconocimiento rápido del cliente", "benchmark": "Saludo en los primeros 10 segundos eleva la satisfacción 30%", "source": "Fishbowl 2025", "source_url": "https://www.fishbowl.com/blog/restaurant-customer-service", "category": "servicio-cx" }, { "metric": "Aumento de ingresos por cada estrella adicional en la calificación de reseñas", "benchmark": "+5% a 9% de ingresos", "source": "Harvard Business School (Michael Luca) — Reviews, Reputation, and Revenue: The Case of Yelp.com", "source_url": "https://www.hbs.edu/faculty/Pages/item.aspx?num=41233", "category": "servicio-cx" }, { "metric": "Comensales que NO comerían en un restaurante con promedio de 3 estrellas", "benchmark": "33%", "source": "ReviewTrackers — Restaurant Star Ratings", "source_url": "https://www.reviewtrackers.com/blog/restaurant-star-rating/", "category": "servicio-cx" }, { "metric": "Comensales que leen reseñas en línea antes de elegir restaurante", "benchmark": "94%", "source": "BrightLocal — Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "servicio-cx" }, { "metric": "Consumidores que usarían un negocio que responde a TODAS sus reseñas", "benchmark": "88%", "source": "BrightLocal — Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "servicio-cx" }, { "metric": "Consumidores que usarían un negocio que NO responde reseñas", "benchmark": "solo 47%", "source": "BrightLocal — Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "servicio-cx" }, { "metric": "Consumidores que leen las respuestas del negocio a las reseñas", "benchmark": "89%", "source": "BrightLocal — Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "servicio-cx" }, { "metric": "Consumidores para quienes una respuesta cuidada a una reseña negativa mejora su percepción", "benchmark": "56%", "source": "BrightLocal — Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "servicio-cx" }, { "metric": "Consumidores que esperan respuesta a su reseña entre 2-3 días y una semana", "benchmark": "63%", "source": "BrightLocal — Local Consumer Review Survey 2024", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2024/", "category": "servicio-cx" }, { "metric": "Porcentaje del ingreso del restaurante que aportan los clientes recurrentes", "benchmark": "~60% del ingreso total", "source": "Restroworks — Customer Retention Statistics (Restaurants)", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "servicio-cx" }, { "metric": "Comensales primerizos que nunca regresan", "benchmark": "~70%", "source": "Restroworks — Customer Retention Statistics (Restaurants)", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente en restaurantes de servicio completo", "benchmark": "84 de 100 (ACSI 2024)", "source": "American Customer Satisfaction Index (ACSI) — Restaurant Study 2024", "source_url": "https://www.theacsi.org/industries/restaurant/", "category": "servicio-cx" }, { "metric": "Puntaje de precisión del pedido y cortesía en servicio completo", "benchmark": "92 y 90 de 100 (ACSI 2024)", "source": "American Customer Satisfaction Index (ACSI) — Restaurant Study 2024", "source_url": "https://www.theacsi.org/industries/restaurant/", "category": "servicio-cx" }, { "metric": "Comensales que dicen que su cadena favorita cambió en el último año", "benchmark": "45% (subió desde 33%)", "source": "Tillster — Restaurant Customer Retention", "source_url": "https://www.tillster.com/blog/restaurant-customer-retention", "category": "servicio-cx" }, { "metric": "Mayor frecuencia y gasto de los miembros de programas de lealtad", "benchmark": "+20% de visitas y +20% por cuenta", "source": "Restroworks — Customer Retention Statistics (Restaurants)", "source_url": "https://www.restroworks.com/blog/customer-retention-statistics-restaurants/", "category": "servicio-cx" }, { "metric": "Propina promedio total en restaurantes", "benchmark": "18,9% (servicio completo 19,4%) en Q1 2024", "source": "Toast — Restaurant Tipping Trends 2024", "source_url": "https://pos.toasttab.com/blog/data/restaurant-tipping-trends", "category": "servicio-cx" }, { "metric": "Propina promedio en restaurantes de servicio rápido", "benchmark": "~16% (2024)", "source": "Toast — Restaurant Tipping Trends 2024", "source_url": "https://pos.toasttab.com/blog/data/restaurant-tipping-trends", "category": "servicio-cx" }, { "metric": "Estados con mejor y peor propina promedio", "benchmark": "Delaware 21,5% vs. California 17,3% (2024)", "source": "Toast — Tipping in America 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/tipping-in-america", "category": "servicio-cx" }, { "metric": "Adultos que siempre o casi siempre dejan propina en restaurantes de mesa", "benchmark": "92%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Estadounidenses que dan propina de 15% o menos en un restaurante de mesa", "benchmark": "57%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Comensales de comida rápida que cambiaron o dejaron un restaurante por los tiempos de espera", "benchmark": "36%", "source": "CivicScience — Fast-Food Wait Times", "source_url": "https://civicscience.com/three-quarters-of-fast-food-diners-expect-their-orders-in-5-minutes-or-less/", "category": "servicio-cx" }, { "metric": "Comensales de comida rápida que esperan su pedido en 5 minutos o menos", "benchmark": "~75%", "source": "CivicScience — Fast-Food Wait Times", "source_url": "https://civicscience.com/three-quarters-of-fast-food-diners-expect-their-orders-in-5-minutes-or-less/", "category": "servicio-cx" }, { "metric": "Clientes que dicen que un servicio excelente influye en su decisión de volver", "benchmark": "89%", "source": "Fishbowl — Customer Service in the Restaurant Industry 2025", "source_url": "https://www.fishbowl.com/blog/restaurant-customer-service", "category": "servicio-cx" }, { "metric": "Mercado latinoamericano de comida a domicilio en línea (canal de servicio)", "benchmark": "USD 6,51 mil millones (2023)", "source": "IMARC Group / Informes de Expertos — Mercado de comida a domicilio online LatAm 2024", "source_url": "https://www.informesdeexpertos.com/informes/mercado-latinoamericano-de-comida-a-domicilio-online", "category": "servicio-cx" }, { "metric": "Consumidores que leen reseñas en línea con regularidad al buscar negocios locales", "benchmark": "71%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que esperan que los dueños respondan tanto reseñas positivas como negativas", "benchmark": "89%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que dicen que la calificación en estrellas NO influye en su decisión (se duplicó del 5%)", "benchmark": "9%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que necesitan que un negocio tenga 20-49 reseñas para confiar en él", "benchmark": "33%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que dicen que una reseña debe ser reciente para influir en su decisión", "benchmark": "20%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que usan Google para leer reseñas de negocios locales", "benchmark": "83%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que usan Yelp para leer reseñas de negocios locales", "benchmark": "44%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que usan Facebook para leer reseñas de negocios locales", "benchmark": "40%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que usan YouTube para leer/ver reseñas de negocios locales", "benchmark": "34%", "source": "BrightLocal — Local Consumer Review Survey 2025", "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey-2025/", "category": "servicio-cx" }, { "metric": "Adultos que dicen que 15% es su propina estándar en un restaurante de mesa", "benchmark": "37%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Adultos que no dejan NADA de propina en un restaurante de mesa", "benchmark": "2%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Adultos que siempre o casi siempre dejan propina en servicio de mostrador", "benchmark": "25%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Adultos que siempre o casi siempre dejan propina en comida rápida", "benchmark": "12%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Adultos que siempre o casi siempre dejan propina en cafeterías", "benchmark": "13%", "source": "Pew Research Center — Tipping Culture in America 2023", "source_url": "https://www.pewresearch.org/2023/11/09/tipping-culture-in-america-public-sees-a-changed-landscape/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente en servicio completo cuando come EN el local (dine-in)", "benchmark": "83/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente en servicio completo para llevar (carry-out)", "benchmark": "79/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente en servicio completo por entrega a domicilio (cae 9%)", "benchmark": "74/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Cadena de servicio completo mejor calificada en satisfacción (Texas Roadhouse)", "benchmark": "84/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente de LongHorn Steakhouse (2º lugar servicio completo)", "benchmark": "83/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente de Olive Garden (baja 2%)", "benchmark": "81/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Satisfacción del cliente de Applebee's (sube 1%)", "benchmark": "80/100", "source": "ACSI — Restaurant and Food Delivery Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que esperan interacciones personalizadas de las empresas", "benchmark": "71%", "source": "McKinsey — The next frontier of personalized marketing 2021", "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing", "category": "servicio-cx" }, { "metric": "Consumidores que se frustran cuando la experiencia NO es personalizada", "benchmark": "76%", "source": "McKinsey — The next frontier of personalized marketing 2021", "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing", "category": "servicio-cx" }, { "metric": "Aumento de ingresos que genera la personalización de la experiencia", "benchmark": "5-15%", "source": "McKinsey — The next frontier of personalized marketing 2021", "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing", "category": "servicio-cx" }, { "metric": "Reducción del costo de adquisición de clientes gracias a la personalización", "benchmark": "hasta 50%", "source": "McKinsey — The next frontier of personalized marketing 2021", "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing", "category": "servicio-cx" }, { "metric": "Mayor porción de ingresos que las empresas de rápido crecimiento derivan de la personalización", "benchmark": "40% más", "source": "McKinsey — The next frontier of personalized marketing 2021", "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing", "category": "servicio-cx" }, { "metric": "Consumidores más propensos a recomprar en empresas que personalizan", "benchmark": "78%", "source": "McKinsey — What is personalization", "source_url": "https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization", "category": "servicio-cx" }, { "metric": "Consumidores que esperan que las promociones se personalicen según sus preferencias", "benchmark": "42%", "source": "McKinsey — What is personalization", "source_url": "https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization", "category": "servicio-cx" }, { "metric": "Consumidores que quieren ofertas basadas en su historial de compras", "benchmark": "29%", "source": "McKinsey — What is personalization", "source_url": "https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization", "category": "servicio-cx" }, { "metric": "Consumidores que se cambian a un competidor tras MÚLTIPLES malas experiencias", "benchmark": "73%", "source": "Zendesk — CX Trends / Customer Service Statistics 2025", "source_url": "https://www.zendesk.com/blog/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores que se cambian a un competidor tras UNA sola mala experiencia", "benchmark": ">50%", "source": "Zendesk — CX Trends / Customer Service Statistics 2025", "source_url": "https://www.zendesk.com/blog/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores que rara vez se quejan de una mala experiencia y simplemente se van con la competencia", "benchmark": "56%", "source": "Zendesk — CX Trends 2025", "source_url": "https://www.zendesk.com/blog/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores que cambiaron su decisión de compra tras una sola mala experiencia", "benchmark": "78%", "source": "Zendesk — CX Trends 2025", "source_url": "https://www.zendesk.com/blog/customer-service-statistics/", "category": "servicio-cx" }, { "metric": "NPS del sector hotelería/hospitalidad, el más alto de 7 sectores (Q1 2025)", "benchmark": "44", "source": "QuestionPro — NPS in Hospitality & Hotels 2025", "source_url": "https://www.questionpro.com/blog/nps-in-hospitality-andhotels/", "category": "servicio-cx" }, { "metric": "NPS de Chick-fil-A, muy por encima de sus competidores", "benchmark": "+50", "source": "QuestionPro — NPS in Hospitality & Hotels 2025", "source_url": "https://www.questionpro.com/blog/nps-in-hospitality-andhotels/", "category": "servicio-cx" }, { "metric": "NPS promedio de conceptos de comida rápida (Chick-fil-A, McDonald's, Starbucks)", "benchmark": "30", "source": "QuestionPro — NPS in Hospitality & Hotels 2025", "source_url": "https://www.questionpro.com/blog/nps-in-hospitality-andhotels/", "category": "servicio-cx" }, { "metric": "Referidos a un negocio que provienen de clientes que lo calificaron con 9 o 10", "benchmark": ">80%", "source": "QuestionPro — NPS in Hospitality & Hotels 2025", "source_url": "https://www.questionpro.com/blog/nps-in-hospitality-andhotels/", "category": "servicio-cx" }, { "metric": "Menor tasa de referidos de quienes califican 7 u 8 frente a promotores", "benchmark": "50% menos", "source": "QuestionPro — NPS in Hospitality & Hotels 2025", "source_url": "https://www.questionpro.com/blog/nps-in-hospitality-andhotels/", "category": "servicio-cx" }, { "metric": "NPS del programa de lealtad Marriott Bonvoy con 60% de promotores", "benchmark": "51", "source": "QuestionPro — NPS in Hospitality & Hotels 2025", "source_url": "https://www.questionpro.com/blog/nps-in-hospitality-andhotels/", "category": "servicio-cx" }, { "metric": "Estadounidenses que dicen no haberse presentado a una reserva en el último año", "benchmark": "28%", "source": "OpenTable — No-show diners numbers", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Reducción de no-shows con sistemas de reserva que envían recordatorios", "benchmark": "hasta 90%", "source": "LLCBuddy — Restaurant Reservations Software Statistics 2025", "source_url": "https://llcbuddy.com/data/restaurant-reservations-software-statistics/", "category": "servicio-cx" }, { "metric": "Nuevo cargo por servicio de OpenTable sobre transacciones (incluye no-shows/depósitos), 2ª mitad de 2025", "benchmark": "2%", "source": "The Philadelphia Inquirer — OpenTable service fee 2026", "source_url": "https://www.inquirer.com/food/restaurants/opentable-service-fee-no-show-restaurant-reservation-20260114.html", "category": "servicio-cx" }, { "metric": "Restaurantes en el mundo que usan OpenTable para reservas", "benchmark": "+60.000", "source": "OpenTable — No-show diners numbers", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Británicos que todavía comen en restaurantes (pese a la inflación de precios), 2025", "benchmark": "90%", "source": "Restroworks — UK Restaurant Industry Statistics 2025", "source_url": "https://www.restroworks.com/blog/uk-restaurant-industry-statistics/", "category": "servicio-cx" }, { "metric": "Británicos que piden comida para llevar, 2025", "benchmark": "84%", "source": "Restroworks — UK Restaurant Industry Statistics 2025", "source_url": "https://www.restroworks.com/blog/uk-restaurant-industry-statistics/", "category": "servicio-cx" }, { "metric": "Adultos del Reino Unido que comieron fuera en el mes hasta julio de 2025", "benchmark": "60%", "source": "Toast — UK Restaurant Statistics 2025", "source_url": "https://pos.toasttab.com/uk/blog/on-the-line/restaurant-management-statistics", "category": "servicio-cx" }, { "metric": "Comensales del Reino Unido para quienes el buen servicio consistente impulsa la repetición de visita", "benchmark": "58%", "source": "Toast/Mintel — UK Eating Out 2025", "source_url": "https://pos.toasttab.com/uk/blog/on-the-line/restaurant-management-statistics", "category": "servicio-cx" }, { "metric": "Comensales del Reino Unido para quienes los programas de lealtad impulsan la repetición de visita", "benchmark": "28%", "source": "Toast/Mintel — UK Eating Out 2025", "source_url": "https://pos.toasttab.com/uk/blog/on-the-line/restaurant-management-statistics", "category": "servicio-cx" }, { "metric": "Comensales del Reino Unido para quienes la personalización impulsa la repetición de visita", "benchmark": "24%", "source": "Toast/Mintel — UK Eating Out 2025", "source_url": "https://pos.toasttab.com/uk/blog/on-the-line/restaurant-management-statistics", "category": "servicio-cx" }, { "metric": "Reservas de restaurante en el Reino Unido que ya se hacen en línea", "benchmark": "63%", "source": "Restroworks — UK Restaurant Industry Statistics 2025", "source_url": "https://www.restroworks.com/blog/uk-restaurant-industry-statistics/", "category": "servicio-cx" }, { "metric": "Tamaño del mercado europeo de foodservice (canal de servicio al comensal), 2025", "benchmark": "950.000 millones USD", "source": "Restroworks — Restaurant Industry Statistics Europe 2025", "source_url": "https://www.restroworks.com/blog/restaurant-industry-statistics-europe/", "category": "servicio-cx" }, { "metric": "Comensales que NO visitarán si esperan más de 30 minutos por una mesa", "benchmark": "42%", "source": "ScanQueue — State of Customer Waiting 2026", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Aumento de probabilidad de repetir visita por cada 5 minutos menos de espera promedio", "benchmark": "+10%", "source": "ScanQueue — State of Customer Waiting 2026", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Pérdidas anuales de empresas en EE.UU. por malas experiencias de espera", "benchmark": "130.000 millones USD", "source": "ScanQueue — State of Customer Waiting 2026", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Clientes dispuestos a esperar más tiempo si reciben actualizaciones de progreso", "benchmark": "59%", "source": "ScanQueue — State of Customer Waiting 2026", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Reducción de quejas por espera antes de sentarse con filas virtuales", "benchmark": "24,7%", "source": "Journal of Service Research (Taylor & Francis) 2025", "source_url": "https://www.tandfonline.com/doi/full/10.1080/29966892.2025.2553764", "category": "servicio-cx" }, { "metric": "Aumento de la satisfacción general con filas virtuales frente a no tenerlas", "benchmark": "+10,8%", "source": "Journal of Service Research (Taylor & Francis) 2025", "source_url": "https://www.tandfonline.com/doi/full/10.1080/29966892.2025.2553764", "category": "servicio-cx" }, { "metric": "Espera ideal en un restaurante casual antes de que caiga la satisfacción (cae fuerte tras 20 min)", "benchmark": "<15 min", "source": "ScanQueue — State of Customer Waiting 2026", "source_url": "https://scanqueue.com/blog/state-of-customer-waiting-2026", "category": "servicio-cx" }, { "metric": "Quejas de clientes en redes sociales que quedan sin respuesta del negocio", "benchmark": "49%", "source": "Sprout Social — Social Media Customer Service Statistics 2025", "source_url": "https://sproutsocial.com/insights/social-media-customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores que ven a una marca más favorablemente cuando responde quejas en redes sociales", "benchmark": "54%", "source": "Sprout Social — Social Media Customer Service Statistics 2025", "source_url": "https://sproutsocial.com/insights/social-media-customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Más clientes que puede perder una marca por NO responder comentarios en redes sociales", "benchmark": "15% más", "source": "Sprout Social — Social Media Customer Service Statistics 2025", "source_url": "https://sproutsocial.com/insights/social-media-customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores que esperan respuesta a preguntas/quejas en redes sociales en 24 horas", "benchmark": "48%", "source": "Sprout Social — Social Media Customer Service Statistics 2025", "source_url": "https://sproutsocial.com/insights/social-media-customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Empresas que hoy cumplen con las expectativas de tiempo de respuesta del cliente entre canales", "benchmark": "37%", "source": "Sprout Social — Social Media Customer Service Statistics 2025", "source_url": "https://sproutsocial.com/insights/social-media-customer-service-statistics/", "category": "servicio-cx" }, { "metric": "Restaurantes en el mundo que usan códigos QR para menús digitales", "benchmark": "75%", "source": "Sunday — QR Code Ordering 2025", "source_url": "https://sundayapp.com/qr-code-ordering-from-trend-to-standard-in-2025/", "category": "servicio-cx" }, { "metric": "Consumidores que escanearon un código QR en un restaurante en el último mes", "benchmark": "57%", "source": "Sunday — QR Code Ordering 2025", "source_url": "https://sundayapp.com/qr-code-ordering-from-trend-to-standard-in-2025/", "category": "servicio-cx" }, { "metric": "Comensales de EE.UU. que aún prefieren un menú físico frente al QR", "benchmark": "81%", "source": "Toast — How Guests Really Feel About QR Code Menus 2024", "source_url": "https://pos.toasttab.com/blog/on-the-line/qr-code-menu-insights", "category": "servicio-cx" }, { "metric": "Comensales que prefieren pedir por apps móviles frente a métodos tradicionales", "benchmark": "60%", "source": "Restroworks — Restaurant Mobile App Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores que prefieren la web/app propia del restaurante frente a apps de terceros", "benchmark": "71%", "source": "Restroworks — Restaurant Mobile App Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "servicio-cx" }, { "metric": "Clientes que esperan que los restaurantes ofrezcan opciones de pedido digital", "benchmark": "85%", "source": "Restroworks — Restaurant Mobile App Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "servicio-cx" }, { "metric": "Consumidores de la Generación Z que prefieren la entrega a domicilio basada en app", "benchmark": "84%", "source": "Restroworks — Restaurant Mobile App Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "servicio-cx" }, { "metric": "Marcas de restaurantes que ven el pedido digital propio como su mayor motor de ingresos 2025", "benchmark": "40%", "source": "Restroworks — Restaurant Mobile App Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "servicio-cx" }, { "metric": "Restaurantes estadounidenses que ya ofrecen una opción de pago por código QR", "benchmark": ">70%", "source": "Restolabs — Online Ordering Statistics 2025", "source_url": "https://www.restolabs.com/blog/restaurant-online-ordering-statistics", "category": "servicio-cx" }, { "metric": "Restaurantes empresariales que adoptaron POS en la nube (unifica canales de servicio) a 2025", "benchmark": "52%", "source": "Spindl — Future trends in restaurant POS 2025", "source_url": "https://www.spindl.app/en/blog/future-trends-in-restaurant-pos-technology", "category": "servicio-cx" }, { "metric": "Tasa de respuesta a reseñas de restaurantes independientes (62% quedan sin responder)", "benchmark": "38%", "source": "National Restaurant Association — Digital Guest Experience Report 2025", "source_url": "https://www.restaurant.org/research-and-media/research/", "category": "servicio-cx" }, { "metric": "Tasa de respuesta a reseñas de cadenas de restaurantes hoy (subió desde ~30% en 2021)", "benchmark": "~60%", "source": "National Restaurant Association — Digital Guest Experience Report 2025", "source_url": "https://www.restaurant.org/research-and-media/research/", "category": "servicio-cx" }, { "metric": "Negocios en general que responden a sus reseñas (pese a que 89% de clientes lo espera)", "benchmark": "~5%", "source": "Momos — The ROI of Review Response 2025", "source_url": "https://www.momos.com/blog/the-roi-of-review-response-how-faster-replies-drive-revenue-and-visibility", "category": "servicio-cx" }, { "metric": "Más gasto de los clientes en negocios que responden a sus reseñas", "benchmark": "hasta 49% más", "source": "Momos — The ROI of Review Response 2025", "source_url": "https://www.momos.com/blog/the-roi-of-review-response-how-faster-replies-drive-revenue-and-visibility", "category": "servicio-cx" }, { "metric": "Incremento de ingresos de empresas que responden al menos al 25% de sus reseñas", "benchmark": "+35%", "source": "Momos — The ROI of Review Response 2025", "source_url": "https://www.momos.com/blog/the-roi-of-review-response-how-faster-replies-drive-revenue-and-visibility", "category": "servicio-cx" }, { "metric": "Mayor conversión de la página de reseña a reserva al responder en menos de 2 horas", "benchmark": "15-25%", "source": "Momos — The ROI of Review Response 2025", "source_url": "https://www.momos.com/blog/the-roi-of-review-response-how-faster-replies-drive-revenue-and-visibility", "category": "servicio-cx" }, { "metric": "Mayor probabilidad de que el cliente mejore su reseña tras una respuesta personalizada en un día", "benchmark": "+33%", "source": "Momos — The ROI of Review Response 2025", "source_url": "https://www.momos.com/blog/the-roi-of-review-response-how-faster-replies-drive-revenue-and-visibility", "category": "servicio-cx" }, { "metric": "Mayor tasa de retorno de comensales que reciben respuesta directa a una reseña negativa", "benchmark": "25-35%", "source": "Momos — The ROI of Review Response 2025", "source_url": "https://www.momos.com/blog/the-roi-of-review-response-how-faster-replies-drive-revenue-and-visibility", "category": "servicio-cx" }, { "metric": "Calificación promedio del servicio por comensales mujeres en restaurantes de La Paz, México", "benchmark": "4,00/5", "source": "El Periplo Sustentable (SciELO México) — Calidad del servicio en La Paz 2019", "source_url": "https://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S2448-76782019000100006", "category": "servicio-cx" }, { "metric": "Calificación promedio del servicio por comensales hombres en restaurantes de La Paz, México", "benchmark": "4,08/5", "source": "El Periplo Sustentable (SciELO México) — Calidad del servicio en La Paz 2019", "source_url": "https://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S2448-76782019000100006", "category": "servicio-cx" }, { "metric": "No-shows: comensales que no llegaron a una reserva (último año)", "benchmark": "28% de los estadounidenses", "source": "OpenTable", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Reservar por plataforma reduce el no-show", "benchmark": "-40% de probabilidad vs reservas desde buscadores", "source": "OpenTable", "source_url": "https://www.opentable.com/restaurant-solutions/resources/no-show-diners-numbers/", "category": "servicio-cx" }, { "metric": "Comensales que reservan directo en la web del restaurante", "benchmark": "65% (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/restaurant-wait-times-and-reservations-data", "category": "servicio-cx" }, { "metric": "Huéspedes que esperan programa de lealtad", "benchmark": "37%", "source": "Toast", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics", "category": "servicio-cx" }, { "metric": "Uso de programas de lealtad varias veces al mes", "benchmark": "47% de los clientes", "source": "Deloitte (vía Toast)", "source_url": "https://pos.toasttab.com/blog/on-the-line/restaurant-management-statistics", "category": "servicio-cx" }, { "metric": "Satisfacción ACSI: servicio completo vs rápido", "benchmark": "82 (full-service, -2%) vs 79 (quick-service) en 2025", "source": "ACSI Restaurant Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Líder de satisfacción en servicio completo", "benchmark": "Texas Roadhouse 84 (2025)", "source": "ACSI Restaurant Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Líder de satisfacción en servicio rápido", "benchmark": "Chick-fil-A 83 — 11 años consecutivos (2025)", "source": "ACSI Restaurant Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Satisfacción con apps de delivery", "benchmark": "74 promedio (Uber Eats 75, DoorDash/Grubhub 73) en 2025", "source": "ACSI Restaurant Study 2025", "source_url": "https://theacsi.com/news-and-resources/press-releases/2025/06/17/press-release-restaurant-and-food-delivery-study-2025/", "category": "servicio-cx" }, { "metric": "Mercado global de la hospitalidad", "benchmark": "USD 4.9 billones (trillion) en 2024", "source": "TBRC 2024 (vía EHL Insights)", "source_url": "https://insights.ehl.edu/hospitality-industry-statistics", "category": "servicio-cx" }, { "metric": "Empleo mundial en turismo y hospitalidad", "benchmark": "330 millones de empleos (2024) → 449 millones proyectados a 2034", "source": "WTTC 2024 (vía EHL Insights)", "source_url": "https://insights.ehl.edu/hospitality-industry-statistics", "category": "servicio-cx" }, { "metric": "Mercado de entrega de alimentos (proyección)", "benchmark": "USD 1.79 billones a 2028", "source": "Statista (vía EHL Insights) 2025", "source_url": "https://insights.ehl.edu/hospitality-industry-statistics", "category": "servicio-cx" }, { "metric": "Pedido online sobre ventas", "benchmark": "~40% de las ventas", "source": "Statista", "source_url": "https://statista.com", "category": "tecnologia-ia" }, { "metric": "Preferencia de pedido directo", "benchmark": "67% prefiere web/app propia", "source": "National Restaurant Association", "source_url": "https://restaurant.org", "category": "tecnologia-ia" }, { "metric": "Digitalización del foodservice", "benchmark": "principal vector de eficiencia 2026", "source": "McKinsey (insights)", "source_url": "https://mckinsey.com", "category": "tecnologia-ia" }, { "metric": "Tendencias de tecnología y consumo", "benchmark": "IA y automatización en alza", "source": "World Economic Forum", "source_url": "https://weforum.org", "category": "tecnologia-ia" }, { "metric": "IA en restaurantes", "benchmark": "la IA pasa de pilotos a despliegues en drive-thru, pricing y back-office", "source": "Forbes", "source_url": "https://forbes.com", "category": "tecnologia-ia" }, { "metric": "Inversión tech de operadores", "benchmark": "los operadores priorizan tecnología que mejora eficiencia y conexión con el cliente", "source": "National Restaurant Association — SOI 2026", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "tecnologia-ia" }, { "metric": "Operadores que usan IA", "benchmark": "26% de operadores usan herramientas de IA en su restaurante (informe 2026)", "source": "National Restaurant Association 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "IA en toma de pedidos del cliente", "benchmark": "Solo 6% de restaurantes usa IA para pedidos de clientes (voz en drive-thru)", "source": "National Restaurant Association 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "La tecnología como ventaja competitiva", "benchmark": "76% de operadores espera que la tecnología les dé una ventaja competitiva (2024)", "source": "National Restaurant Association 2024 (Technology Landscape)", "source_url": "https://restaurant.org/research-and-media/research/research-reports/2024-technology-landscape-report/", "category": "tecnologia-ia" }, { "metric": "Inversión en tecnología para la experiencia del cliente", "benchmark": "60% planea invertir más en tecnología para mejorar la experiencia del cliente (2024)", "source": "National Restaurant Association 2024 (Technology Landscape)", "source_url": "https://restaurant.org/research-and-media/research/research-reports/2024-technology-landscape-report/", "category": "tecnologia-ia" }, { "metric": "Inversión en productividad de servicio y cocina", "benchmark": "55% invertirá en productividad en el área de servicio y 52% en la cocina (2024)", "source": "National Restaurant Association 2024 (Technology Landscape)", "source_url": "https://restaurant.org/research-and-media/research/research-reports/2024-technology-landscape-report/", "category": "tecnologia-ia" }, { "metric": "Planes de inversión en IA/voz", "benchmark": "16% de propietarios planea invertir en IA como reconocimiento de voz (2024)", "source": "National Restaurant Association 2024 (Technology Landscape)", "source_url": "https://restaurant.org/research-and-media/research/research-reports/2024-technology-landscape-report/", "category": "tecnologia-ia" }, { "metric": "Ejecutivos que aumentarán inversión en IA", "benchmark": "82% de ejecutivos planea aumentar su inversión en IA el próximo año fiscal (encuesta Q4 2024)", "source": "Deloitte 2025", "source_url": "https://www.deloitte.com/us/en/about/press-room/deloitte-how-ai-is-revolutionizing-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Uso diario de IA en experiencia del cliente", "benchmark": "63% reporta uso diario de IA para la experiencia del cliente", "source": "Deloitte 2025", "source_url": "https://www.deloitte.com/us/en/about/press-room/deloitte-how-ai-is-revolutionizing-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Uso diario de IA en inventario", "benchmark": "55% usa IA a diario para gestión de inventario", "source": "Deloitte 2025", "source_url": "https://www.deloitte.com/us/en/about/press-room/deloitte-how-ai-is-revolutionizing-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Comodidad de los operadores con la IA", "benchmark": "86% de operadores se siente al menos algo cómodo usando IA (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "tecnologia-ia" }, { "metric": "IA para pronóstico y planificación de demanda", "benchmark": "24% ya usa IA para pronóstico y demanda; 41% muy probable de adoptarla (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "tecnologia-ia" }, { "metric": "Expansión de IA en reservas y pedidos", "benchmark": "81% de operadores planea ampliar el uso de IA en reservas y pedidos (2025)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "tecnologia-ia" }, { "metric": "Aumento de ticket con kioscos de autoservicio", "benchmark": "El ticket en kioscos es 8-15% mayor que en mostrador (Yum: ~10% más)", "source": "QSR Magazine 2024", "source_url": "https://www.qsrmagazine.com/growth/fast-casual/how-kiosks-empower-guests-and-boost-restaurant-business/", "category": "tecnologia-ia" }, { "metric": "Kioscos como prioridad de canal digital", "benchmark": "Canal #1 a añadir en 2024: 44% de las marcas planea kioscos", "source": "Qu State of Digital 2024", "source_url": "https://www.qubeyond.com/qus-5th-annual-state-of-digital-report-unveils-6-key-trends/", "category": "tecnologia-ia" }, { "metric": "Tamaño del mercado global de pedidos de comida en línea", "benchmark": "USD 288.840 millones en 2024, hacia USD 505.500 M en 2030 (CAGR 9,4%)", "source": "Grand View Research 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-market-report", "category": "tecnologia-ia" }, { "metric": "Pago en línea en el delivery", "benchmark": "El pago en línea concentró más del 67% de los ingresos del delivery en 2024", "source": "Grand View Research 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/online-food-delivery-market-report", "category": "tecnologia-ia" }, { "metric": "Ingreso mundial del delivery en línea", "benchmark": "USD 1,51 billones proyectados para 2026", "source": "Statista 2026", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/worldwide/", "category": "tecnologia-ia" }, { "metric": "Adopción de software POS en restaurantes", "benchmark": "Más del 78% de los restaurantes usaba algún software POS en 2024 (vs 42% en 2018)", "source": "Restaurant POS Systems Market report 2024", "source_url": "https://www.skyquestt.com/report/restaurant-pos-systems-market", "category": "tecnologia-ia" }, { "metric": "POS en la nube en EE.UU.", "benchmark": "Más del 60% de los restaurantes en EE.UU. usa POS basado en la nube", "source": "Restaurant POS Systems Market report 2024", "source_url": "https://www.skyquestt.com/report/restaurant-pos-systems-market", "category": "tecnologia-ia" }, { "metric": "Auge del pago sin contacto", "benchmark": "El uso de pago sin contacto creció 260% de 2020 a 2023", "source": "Restaurant POS Systems Market report 2024", "source_url": "https://www.skyquestt.com/report/restaurant-pos-systems-market", "category": "tecnologia-ia" }, { "metric": "Mercado de IA en alimentos y bebidas", "benchmark": "USD 8.450 M en 2023 hacia USD 84.750 M en 2030 (CAGR 39,1%)", "source": "Grand View Research 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/ai-food-beverages-market-report", "category": "tecnologia-ia" }, { "metric": "Liderazgo regional en IA para alimentos y bebidas", "benchmark": "Norteamérica concentró más del 32% del mercado de IA en A&B en 2023", "source": "Grand View Research 2024", "source_url": "https://www.grandviewresearch.com/industry-analysis/ai-food-beverages-market-report", "category": "tecnologia-ia" }, { "metric": "Mercado global de robótica y automatización de cocina", "benchmark": "3.050 millones USD (2024) → 3.470 millones (2025)", "source": "Market Data Forecast 2025", "source_url": "https://www.marketdataforecast.com/market-reports/kitchen-robotics-automation-market", "category": "tecnologia-ia" }, { "metric": "Mercado de cocina robótica (robot kitchen) y su crecimiento", "benchmark": "3.640 millones USD (2025) → 4.230 millones (2026), CAGR 16,4%", "source": "The Business Research Company 2026", "source_url": "https://www.thebusinessresearchcompany.com/report/robot-kitchen-global-market-report", "category": "tecnologia-ia" }, { "metric": "Mercado de robots de cocina (cooking robots) a 10 años", "benchmark": "4.010 millones USD (2025) → 12.370 millones (2035), CAGR 11,92%", "source": "Market Research Future 2025", "source_url": "https://www.wiseguyreports.com/reports/cooking-robot-market", "category": "tecnologia-ia" }, { "metric": "Tamaño del mercado global de cloud/ghost kitchens", "benchmark": "80.300 millones USD (2025)", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "tecnologia-ia" }, { "metric": "Crecimiento del mercado de cloud kitchens a 2033", "benchmark": "88.700 millones USD (2026) → 203.700 millones (2033), CAGR 12,6%", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "tecnologia-ia" }, { "metric": "Liderazgo regional de las cloud kitchens", "benchmark": "Asia-Pacífico dominó con 48,0% de participación en ingresos (2025)", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market", "category": "tecnologia-ia" }, { "metric": "Proyección de las ghost kitchens en el foodservice global", "benchmark": "50% del mercado de drive-thru y takeaway para 2030", "source": "Statista", "source_url": "https://www.statista.com/topics/7563/ghost-kitchens/", "category": "tecnologia-ia" }, { "metric": "Aumento del valor de la orden con kioscos de autoservicio en QSR", "benchmark": "+10% a 30%", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Aumento del valor de orden en McDonald's con kioscos", "benchmark": "+30% en el ticket promedio", "source": "McDonald's / Restroworks", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Mercado global de kioscos de autoservicio (2024)", "benchmark": "34.358 millones USD; CAGR 10,9% (2025-2030)", "source": "Grand View Research 2024", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Parque de kioscos en restaurantes de EE.UU.", "benchmark": "350.000 en 2023 (+43% desde 2021); se duplicarán para 2028", "source": "Automation & Self-Service 2024", "source_url": "https://www.automationandselfservice.com/news/restaurant-kiosks-surge-43-from-2021-to-2023-to-350k-will-double-by-2028/", "category": "tecnologia-ia" }, { "metric": "Ingresos de entrega de comida online en EE.UU. (2025)", "benchmark": "~432.000 millones USD", "source": "Business of Apps 2025", "source_url": "https://www.businessofapps.com/data/food-delivery-app-market/", "category": "tecnologia-ia" }, { "metric": "Reparto de mercado del delivery en EE.UU.", "benchmark": "DoorDash 67%, Uber Eats 23%", "source": "Business of Apps 2025", "source_url": "https://www.businessofapps.com/data/food-delivery-app-market/", "category": "tecnologia-ia" }, { "metric": "Comisiones de DoorDash a restaurantes", "benchmark": "15%, 25% o 30% según plan; 6% en pickup", "source": "Food On Demand 2026", "source_url": "https://foodondemand.com/04012026/how-the-uber-eats-fees-stack-up-against-3pd-competitors/", "category": "tecnologia-ia" }, { "metric": "Costo efectivo real de las apps de delivery para restaurantes", "benchmark": "30% a 40% de los ingresos por pedido (Uber Eats 6-30% nominal)", "source": "ActiveMenus 2025", "source_url": "https://activemenus.com/the-hidden-costs-of-third-party-delivery-what-restaurant-owners-really-pay-and-how-to-calculate-your-true-roi/", "category": "tecnologia-ia" }, { "metric": "Mercado de software de gestión de restaurantes", "benchmark": "6.540 millones USD (2025) → 14.730 millones (2031), CAGR 14,52%", "source": "Mordor Intelligence 2025", "source_url": "https://www.mordorintelligence.com/industry-reports/restaurant-management-software-market", "category": "tecnologia-ia" }, { "metric": "Predominio del despliegue en la nube en software de restaurantes", "benchmark": "60,87% de participación (2025)", "source": "Mordor Intelligence 2025", "source_url": "https://www.mordorintelligence.com/industry-reports/restaurant-management-software-market", "category": "tecnologia-ia" }, { "metric": "Segmento líder del software de gestión de restaurantes", "benchmark": "POS y experiencia del huésped: 44,78% de los ingresos (2025)", "source": "Mordor Intelligence 2025", "source_url": "https://www.mordorintelligence.com/industry-reports/restaurant-management-software-market", "category": "tecnologia-ia" }, { "metric": "Reducción de desperdicio con IA (caso Dishoom)", "benchmark": "−20% de desperdicio de alimentos", "source": "Supy 2026", "source_url": "https://supy.io/blog/ai-in-restaurants-the-clear-2026-guide-to-forecasting-ordering-waste-reduction-menu-profitability", "category": "tecnologia-ia" }, { "metric": "Potencial de reducción de desperdicio con IA en restaurantes", "benchmark": "30% a 50% alcanzable", "source": "Supy 2026", "source_url": "https://supy.io/blog/ai-in-restaurants-the-clear-2026-guide-to-forecasting-ordering-waste-reduction-menu-profitability", "category": "tecnologia-ia" }, { "metric": "Operadores que aumentarán su presupuesto de TI en 2025", "benchmark": "58% (para 33%, el alza es menor a 5%)", "source": "Restaurant Business Technology Report 2025", "source_url": "https://greatmenusstarthere.com/uploads/files/05_25_Restaurant_Business_Digital_Technology_Report.pdf", "category": "tecnologia-ia" }, { "metric": "Marcas que aumentarán su inversión tecnológica en 2026", "benchmark": "48% (encuesta de 168 marcas, 94.000 locales)", "source": "Qu Restaurant Technology Benchmark 2026", "source_url": "https://www.incentivio.com/blog-news-restaurant-industry/2026-restaurant-technology-trends-what-forward-thinking-operators-need-to-know", "category": "tecnologia-ia" }, { "metric": "Operadores que reportan mejoras al adoptar tecnología", "benchmark": "69% reportó mejoras en eficiencia y productividad", "source": "National Restaurant Association 2025", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "tecnologia-ia" }, { "metric": "Foco de la inversión tecnológica en restaurantes para 2026", "benchmark": "60% se enfoca en tecnología que mejora la experiencia del cliente", "source": "National Restaurant Association 2026", "source_url": "https://restaurant.org/research-and-media/research/research-reports/state-of-the-industry/", "category": "tecnologia-ia" }, { "metric": "Restaurantes que ofrecen pago sin contacto (2024)", "benchmark": "85% (92% de los dueños reporta feedback positivo)", "source": "National Restaurant Association 2024", "source_url": "https://fitsmallbusiness.com/contactless-payment-statistics/", "category": "tecnologia-ia" }, { "metric": "Aumento del uso de pago sin contacto en EE.UU. (2024)", "benchmark": "+30% según Visa", "source": "Visa 2024", "source_url": "https://fitsmallbusiness.com/contactless-payment-statistics/", "category": "tecnologia-ia" }, { "metric": "Restaurantes que añadieron códigos QR de pago", "benchmark": "44% (2022)", "source": "National Restaurant Association", "source_url": "https://fitsmallbusiness.com/contactless-payment-statistics/", "category": "tecnologia-ia" }, { "metric": "Alcance de la plataforma Toast (fin de 2025)", "benchmark": "164.000 ubicaciones (vs 134.000 en 2024)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/q1-2026-restaurant-ai-pos-trends", "category": "tecnologia-ia" }, { "metric": "Volumen de pagos procesado por Toast (FY2025)", "benchmark": "195.100 millones USD (+23%)", "source": "Toast 2025", "source_url": "https://pos.toasttab.com/blog/data/q1-2026-restaurant-ai-pos-trends", "category": "tecnologia-ia" }, { "metric": "Mercado de IA de voz en foodtech", "benchmark": ">2.500 millones USD para 2027, creciendo ~32% anual", "source": "Statista", "source_url": "https://hostie.ai/resources/voice-ai-restaurant-reservations-2025-adoption-accuracy-revenue-impact", "category": "tecnologia-ia" }, { "metric": "Interés del consumidor en pedir comida por asistentes de voz", "benchmark": "64% de los adultos interesados (82% cita rapidez)", "source": "Hostie AI 2025", "source_url": "https://hostie.ai/resources/voice-ai-restaurant-reservations-2025-adoption-accuracy-revenue-impact", "category": "tecnologia-ia" }, { "metric": "Principal preocupación de las empresas con la IA", "benchmark": "48% gestión de riesgo/casos de uso; 45% falta de talento técnico", "source": "Deloitte 2025", "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/ai-in-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Miembros de programas de lealtad: frecuencia de visita", "benchmark": "Visitan 20% más seguido que los no miembros", "source": "Businessdasher 2025", "source_url": "https://www.businessdasher.com/restaurant-loyalty-program-statistics/", "category": "tecnologia-ia" }, { "metric": "Gasto anual de los miembros de programas de lealtad", "benchmark": "+32% al año vs no miembros en el mismo restaurante", "source": "Businessdasher 2025", "source_url": "https://www.businessdasher.com/restaurant-loyalty-program-statistics/", "category": "tecnologia-ia" }, { "metric": "Ajuste de pedidos para maximizar recompensas de lealtad", "benchmark": "65% de los clientes cambia su pedido para ganar más puntos", "source": "Businessdasher 2025", "source_url": "https://www.businessdasher.com/restaurant-loyalty-program-statistics/", "category": "tecnologia-ia" }, { "metric": "Preparación de los restaurantes para la IA", "benchmark": "Solo 43% se siente listo en estrategia, 34% en operaciones y 27% en talento para adoptar IA (2025)", "source": "Deloitte 2025", "source_url": "https://www.deloitte.com/us/en/about/press-room/deloitte-how-ai-is-revolutionizing-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Usos más frecuentes de la IA en restaurantes", "benchmark": "Marketing y personalización 53%, analítica predictiva 40% y toma de pedidos por voz 39% (2025)", "source": "National Restaurant Association (vía Restaurant Business) 2025", "source_url": "https://www.restaurantbusinessonline.com/technology/heres-where-ai-helping-restaurants-most", "category": "tecnologia-ia" }, { "metric": "Precisión de la IA de voz en el drive-thru", "benchmark": "85% de precisión en despliegues de voz, por debajo del 89-92% humano (2025-2026)", "source": "QSR Pro 2026", "source_url": "https://www.qsr.pro/articles/ai-drive-thru-speakers-order-accuracy-2026", "category": "tecnologia-ia" }, { "metric": "Planes de inversión en IA y robótica en QSR", "benchmark": "Más del 40% de operadores QSR planea aumentar inversión en IA o robótica en 2025", "source": "Deloitte (vía Restaurant Technology News) 2025", "source_url": "https://restauranttechnologynews.com/2025/10/white-castle-debuts-futuristic-restaurant-model-featuring-ai-robotics-and-mobile-ordering-technology/", "category": "tecnologia-ia" }, { "metric": "Despliegue de IA de voz FreshAI en Wendy's", "benchmark": "Más de 500 locales con FreshAI a finales de 2025, el mayor despliegue de voz del sector", "source": "Restaurant Dive 2025", "source_url": "https://www.restaurantdive.com/news/wendys-deploy-digital-menu-boards-drive-thru-ai-500-restaurants-2025/746977/", "category": "tecnologia-ia" }, { "metric": "Impacto operativo de FreshAI en Wendy's", "benchmark": "22 segundos menos por pedido y +15% de intentos de venta adicional en locales FreshAI (2025)", "source": "Wendy's Investor Day (vía Hostie) 2025", "source_url": "https://hostie.ai/resources/wendys-hostie-ai-voice-ordering-35-percent-revenue-boost-case-study-2025", "category": "tecnologia-ia" }, { "metric": "Precisión de pedidos de FreshAI", "benchmark": "Precisión de 86% inicial, mejorando a ~92% tras entrenamiento del modelo (2025)", "source": "QSR Pro 2026", "source_url": "https://www.qsr.pro/articles/ai-drive-thru-speakers-order-accuracy-2026", "category": "tecnologia-ia" }, { "metric": "IA de voz en White Castle", "benchmark": "Voz IA (SoundHound) ampliada a más de 100 carriles de drive-thru (2025)", "source": "Restaurant Technology News 2025", "source_url": "https://restauranttechnologynews.com/2025/10/white-castle-debuts-futuristic-restaurant-model-featuring-ai-robotics-and-mobile-ordering-technology/", "category": "tecnologia-ia" }, { "metric": "Automatización de inventario y programación en FSR", "benchmark": "50% de restaurantes de servicio completo automatizó el inventario y 47% la programación de personal (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/restaurant-automation-statistics/", "category": "tecnologia-ia" }, { "metric": "Mercado de software de programación para restaurantes", "benchmark": "1.460 M USD en 2025 hacia 3.120 M USD en 2035, CAGR 7,9%", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/restaurant-automation-statistics/", "category": "tecnologia-ia" }, { "metric": "Ahorro laboral con programación por IA", "benchmark": "Reducción de costos laborales de 8-12% y precisión de pronóstico superior al 90%", "source": "TimeForge 2025", "source_url": "https://timeforge.com/industry-news/how-ai-driven-scheduling-reduces-labor-costs-for-restaurants/", "category": "tecnologia-ia" }, { "metric": "Reducción de desperdicio con IA (Cornell)", "benchmark": "Los desperdicios de cocina pueden bajar hasta 30% en meses con IA de categorización (Cornell)", "source": "Cornell University (vía Restroworks) 2025", "source_url": "https://www.restroworks.com/blog/restaurant-automation-statistics/", "category": "tecnologia-ia" }, { "metric": "Mercado de software POS para restaurantes", "benchmark": "16.430 M USD en 2025 hacia 27.800 M USD en 2033, CAGR 6,8%", "source": "SkyQuest Technology 2025", "source_url": "https://www.skyquestt.com/report/restaurant-pos-systems-market", "category": "tecnologia-ia" }, { "metric": "Preferencia por POS en la nube (pymes)", "benchmark": "Más del 65% de restaurantes pymes prefiere sistemas POS en la nube (2025)", "source": "Business Research Insights 2025", "source_url": "https://www.businessresearchinsights.com/market-reports/restaurant-pos-software-market-102690", "category": "tecnologia-ia" }, { "metric": "Mercado global de kioscos de autoservicio (2025)", "benchmark": "37.200 M USD en 2025 (desde 34.400 M en 2024), CAGR 10,9% a 2030", "source": "Restroworks / Grand View 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Preferencia del consumidor por el autoservicio", "benchmark": "66% de consumidores en EE.UU. prefiere opciones de autoservicio (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Preferencia por el kiosco frente a la fila", "benchmark": "67% de clientes prefiere pedir en kiosco antes que esperar al cajero (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Reducción del tiempo de pedido con kioscos", "benchmark": "Los kioscos reducen el tiempo total de pedido cerca de 40% (2025)", "source": "Restroworks 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Kioscos instalados por McDonald's", "benchmark": "McDonald's ha instalado kioscos de autoservicio en más de 20.000 locales en el mundo", "source": "Restroworks / GRUBBRR 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Parque mundial de kioscos en restaurantes", "benchmark": "Cerca de 350.000 kioscos instalados a mediados de 2023, +43% frente a 2021", "source": "Datos Insights 2023", "source_url": "https://datos-insights.com/press-release/global-demand-for-self-ordering-kiosks-continues-to-soar/", "category": "tecnologia-ia" }, { "metric": "Mercado de delivery online en Europa (2025)", "benchmark": "Ingresos de 157.860 M USD en 2025, CAGR 6,89% hasta 220.300 M en 2030", "source": "Statista Market Forecast 2025", "source_url": "https://www.statista.com/outlook/emo/online-food-delivery/europe", "category": "tecnologia-ia" }, { "metric": "Mercado de delivery online en Latinoamérica", "benchmark": "23.783,7 M USD en 2024 hacia 36.707,1 M en 2030, CAGR 8,1%", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-services-market/latin-america", "category": "tecnologia-ia" }, { "metric": "Peso de Latinoamérica en el delivery global", "benchmark": "Latinoamérica representó 6,3% del mercado global de delivery online por ingresos (2024)", "source": "Grand View Research 2025", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-services-market/latin-america", "category": "tecnologia-ia" }, { "metric": "Inversión en tecnología de lealtad", "benchmark": "61% de operadores de servicio limitado y 52% de servicio completo invierten en lealtad y recompensas (2025)", "source": "National Restaurant Association (vía NexusTek) 2025", "source_url": "https://www.nexustek.com/insights/restaurant-technology-strategy-2026", "category": "tecnologia-ia" }, { "metric": "Uso diario de IA en inventario (Deloitte)", "benchmark": "55% de ejecutivos ya usa IA a diario en gestión de inventario (2025)", "source": "Deloitte (vía Restroworks) 2025", "source_url": "https://www.restroworks.com/blog/restaurant-automation-statistics/", "category": "tecnologia-ia" }, { "metric": "Operadores que usan herramientas de IA", "benchmark": "26% de los operadores", "source": "National Restaurant Association — State of the Restaurant Industry 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Operadores que planean aumentar su uso de IA", "benchmark": "81% de los operadores", "source": "National Restaurant Association — State of the Restaurant Industry 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Operadores con nueva tecnología que reportan más eficiencia", "benchmark": "69% de los operadores", "source": "National Restaurant Association — State of the Restaurant Industry 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Operadores full-service que usan IA para marketing", "benchmark": "19% de los full-service", "source": "National Restaurant Association — State of the Restaurant Industry 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Restaurantes que usan IA para tomar pedidos de clientes", "benchmark": "solo 6% de los restaurantes", "source": "National Restaurant Association — State of the Restaurant Industry 2026", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Tamaño del mercado de IA en restaurantes", "benchmark": "USD 13.2 mil millones en 2025 (CAGR 22.6%)", "source": "Dataintelo — AI in Restaurants Market Report 2025", "source_url": "https://dataintelo.com/report/ai-in-restaurants-market", "category": "tecnologia-ia" }, { "metric": "Mercado global de sistemas de pedidos en línea para restaurantes", "benchmark": "USD 40.89 mil millones en 2025 (CAGR 14.2%)", "source": "Business Research Insights — Restaurant Online Ordering System Market 2025", "source_url": "https://www.businessresearchinsights.com/market-reports/restaurant-online-ordering-system-market-117466", "category": "tecnologia-ia" }, { "metric": "Ingresos de un restaurante promedio provenientes de pedidos online o por teléfono", "benchmark": "67% de los ingresos", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "tecnologia-ia" }, { "metric": "Ventas de comida rápida (QSR) generadas por pedidos online o por teléfono", "benchmark": "75% de las ventas QSR", "source": "Lightspeed — Online Ordering Statistics 2025", "source_url": "https://www.lightspeedhq.com/blog/online-ordering-statistics/", "category": "tecnologia-ia" }, { "metric": "Aumento de pedidos digitales en restaurantes full-service desde 2020", "benchmark": "+237% de pedidos digitales", "source": "Restroworks — Restaurant Sales Statistics 2025", "source_url": "https://www.restroworks.com/blog/restaurant-sales-statistics/", "category": "tecnologia-ia" }, { "metric": "Tamaño del mercado de kioscos de autoservicio", "benchmark": "USD 37.2 mil millones en 2025 (CAGR 10.9%)", "source": "Grand View Research (vía Restroworks) — Self-Ordering Kiosk 2025", "source_url": "https://www.restroworks.com/blog/self-ordering-kiosk-restaurant-statistics/", "category": "tecnologia-ia" }, { "metric": "Restaurantes que planean invertir en actualizar o implementar POS", "benchmark": "52% de los restaurantes", "source": "National Restaurant Association — State of the Restaurant Industry 2025", "source_url": "https://blog.getbite.com/articles/why-76-of-restaurants-are-cutting-wait-times-with-self-service-kiosks-in-2025", "category": "tecnologia-ia" }, { "metric": "Resultados de restaurantes con kioscos de autoservicio", "benchmark": "76% redujeron esperas, 69% mejoraron precisión, 67% subieron el ticket", "source": "Bite — Self-Service Kiosk Statistics 2025", "source_url": "https://blog.getbite.com/articles/why-76-of-restaurants-are-cutting-wait-times-with-self-service-kiosks-in-2025", "category": "tecnologia-ia" }, { "metric": "Aumento del ticket promedio con kioscos en comida rápida", "benchmark": "+10% a +30% en el valor del pedido", "source": "GRUBBRR — QSR Self-Service Kiosks Guide 2026", "source_url": "https://grubbrr.com/qsr-self-service-kiosks-2026-guide/", "category": "tecnologia-ia" }, { "metric": "Mercado de IA en hospitalidad y turismo", "benchmark": "de USD 20.39 mil millones (2025) a USD 26.53 mil millones (2026), CAGR 30.1%", "source": "The Business Research Company — AI in Hospitality and Tourism 2025", "source_url": "https://www.thebusinessresearchcompany.com/report/ai-in-hospitality-and-tourism-global-market-report", "category": "tecnologia-ia" }, { "metric": "Crecimiento de la automatización de cocina", "benchmark": "CAGR 25.1% de 2026 a 2034", "source": "Dataintelo — AI in Restaurants Market Report 2025", "source_url": "https://dataintelo.com/report/ai-in-restaurants-market", "category": "tecnologia-ia" }, { "metric": "Costo promedio de una brecha de datos en EE.UU.", "benchmark": "USD 10.22 millones en 2025 (máximo histórico regional)", "source": "IBM — Cost of a Data Breach Report 2025", "source_url": "https://deepstrike.io/blog/data-breach-statistics-2025", "category": "tecnologia-ia" }, { "metric": "Pérdidas globales reportadas por cibercrimen", "benchmark": "USD 16 mil millones en 2024 (+33% vs. 2023)", "source": "FBI IC3 — Internet Crime Report 2024", "source_url": "https://www.brightdefense.com/resources/cybercrime-statistics/", "category": "tecnologia-ia" }, { "metric": "Mercado de entrega de comida en línea en Latinoamérica", "benchmark": "USD 30.52 mil millones en 2025", "source": "Grand View Research — Latin America Online Food Delivery Market 2025", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/latin-america", "category": "tecnologia-ia" }, { "metric": "Mercado de servicios de entrega de comida en línea en Latinoamérica", "benchmark": "USD 23,783.7 millones en 2024 (CAGR 8.1% a 2030)", "source": "Grand View Research — Latin America Online Food Delivery Services 2024", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-services-market/latin-america", "category": "tecnologia-ia" }, { "metric": "Mercado global de tecnología para restaurantes (2025)", "benchmark": "USD 5.930 millones en 2025, hacia USD 27.050 millones en 2035 (CAGR 16,39%)", "source": "Business Research Insights — Restaurant Technology Market 2026", "source_url": "https://www.businessresearchinsights.com/market-reports/restaurant-technology-market-118085", "category": "tecnologia-ia" }, { "metric": "Proyección del mercado de IA en restaurantes a 2034", "benchmark": "USD 82.700 millones para 2034 (CAGR 22,6% desde 2026)", "source": "Dataintelo — AI In Restaurants Market Report 2034", "source_url": "https://dataintelo.com/report/ai-in-restaurants-market", "category": "tecnologia-ia" }, { "metric": "Operadores dispuestos a adoptar IA para benchmarking competitivo", "benchmark": "42% extremadamente probable; 22% ya la usa", "source": "Toast — 2025 AI in Restaurants Survey", "source_url": "https://pos.toasttab.com/blog/data/ai-in-restaurants", "category": "tecnologia-ia" }, { "metric": "Restaurantes que implementan IA para marketing al comensal", "benchmark": "33% implementa marketing con IA; 31% IA para inventario y compras", "source": "Restaurant Technology News — Market Research 2025", "source_url": "https://restauranttechnologynews.com/2025/02/market-research-one-third-of-restaurants-have-already-adopted-ai-technology-48-plan-to-do-so-this-year/", "category": "tecnologia-ia" }, { "metric": "IA de voz de McDonald's en el drive-thru (Q4 2025)", "benchmark": "Más de 200 locales en EE.UU. con precisión sobre 90%", "source": "QSR Pro — AI Drive-Thru Order Accuracy 2026", "source_url": "https://www.qsr.pro/articles/ai-drive-thru-speakers-order-accuracy-2026", "category": "tecnologia-ia" }, { "metric": "Precisión de IA de voz de Presto en el drive-thru", "benchmark": "~95% de precisión, +20 s de throughput y ~9 h/día de ahorro laboral por local", "source": "Kea AI — Restaurant Voice AI Order Accuracy 2026", "source_url": "https://kea.ai/resources/best-restaurant-voice-ai-order-accuracy-2026", "category": "tecnologia-ia" }, { "metric": "Pedidos de drive-thru con IA que requieren apoyo del empleado", "benchmark": "~21% de los pedidos asistidos por IA aún necesitan intervención", "source": "Intouch Insight — AI in the Drive-Thru 2025", "source_url": "https://www.intouchinsight.com/blog/ai-in-the-drive-thru", "category": "tecnologia-ia" }, { "metric": "Precisión de pedidos con IA vs. estándar en drive-thru", "benchmark": "83% con IA vs. 87% estándar; sube a 95% con apoyo del empleado", "source": "Intouch Insight — AI in the Drive-Thru 2025", "source_url": "https://www.intouchinsight.com/blog/ai-in-the-drive-thru", "category": "tecnologia-ia" }, { "metric": "Aumento del ticket con kioscos (caso Future Ordering)", "benchmark": "+35% en el ticket promedio tras integrar kioscos", "source": "Future Ordering — Self-Service Kiosks for QSR", "source_url": "https://www.futureordering.com/news/elevate-your-qsr-business-with-self-service-kiosks---the-path-to-increased-revenue-and-customer-satisfaction", "category": "tecnologia-ia" }, { "metric": "Mercado global de kioscos de autoservicio (Mordor 2025)", "benchmark": "USD 14.520 millones en 2025, hacia USD 25.640 millones en 2030 (CAGR 12,06%)", "source": "Mordor Intelligence — Self-Service Kiosk Market", "source_url": "https://www.mordorintelligence.com/industry-reports/self-service-kiosk-market", "category": "tecnologia-ia" }, { "metric": "Transacciones de restaurantes hechas sin contacto", "benchmark": "87% en 2025, frente a 45% en 2020", "source": "PAYS POS — Rise of Contactless Payments in Restaurants 2025", "source_url": "https://payspos.com/blogs/the-rise-of-contactless-payments-in-restaurants-a-2025-perspective-on-digital-transaction-evolution/", "category": "tecnologia-ia" }, { "metric": "Clientes que prefieren restaurantes con varias opciones sin contacto", "benchmark": "92% de los clientes", "source": "PAYS POS — Rise of Contactless Payments in Restaurants 2025", "source_url": "https://payspos.com/blogs/the-rise-of-contactless-payments-in-restaurants-a-2025-perspective-on-digital-transaction-evolution/", "category": "tecnologia-ia" }, { "metric": "Crecimiento del uso de billeteras móviles", "benchmark": "+156% desde 2023", "source": "CityCheers Media — Contactless Payment Trends 2025", "source_url": "https://citycheersmedia.com/contactless-payments-trends/", "category": "tecnologia-ia" }, { "metric": "Crecimiento del pago con código QR en alta cocina", "benchmark": "+200% en establecimientos de fine dining", "source": "CityCheers Media — Contactless Payment Trends 2025", "source_url": "https://citycheersmedia.com/contactless-payments-trends/", "category": "tecnologia-ia" }, { "metric": "Volumen de transacciones sin efectivo procesado por Square", "benchmark": "Más de USD 100.000 millones, +20% interanual", "source": "CoinLaw — Square Pay Statistics 2025", "source_url": "https://coinlaw.io/square-pay-statistics/", "category": "tecnologia-ia" }, { "metric": "Peso del pago sin contacto en el volumen de Square (GPV)", "benchmark": "58% del GPV vía tarjetas NFC y billeteras móviles", "source": "CoinLaw — Square Pay Statistics 2025", "source_url": "https://coinlaw.io/square-pay-statistics/", "category": "tecnologia-ia" }, { "metric": "Comercios de Square totalmente sin efectivo en EE.UU.", "benchmark": "60% de los comercios se reportan completamente cashless", "source": "CoinLaw — Square Pay Statistics 2025", "source_url": "https://coinlaw.io/square-pay-statistics/", "category": "tecnologia-ia" }, { "metric": "Mercado global de pagos sin contacto a 2033", "benchmark": "USD 196.180 millones para 2033", "source": "Astute Analytica (GlobeNewswire) — Contactless Payment Market 2025", "source_url": "https://www.globenewswire.com/news-release/2025/02/10/3023283/0/en/Contactless-Payment-Market-is-Set-to-Attain-Valuation-of-US-196-18-Billion-By-2033-Astute-Analytica.html", "category": "tecnologia-ia" }, { "metric": "Mercado global de sistemas POS para restaurantes (2025)", "benchmark": "USD 16.430 millones en 2025, hacia USD 27.800 millones en 2033 (CAGR 6,8%)", "source": "SkyQuest — Restaurant POS Systems Market [2033]", "source_url": "https://www.skyquestt.com/report/restaurant-pos-systems-market", "category": "tecnologia-ia" }, { "metric": "Reparto de despliegue POS en la nube vs. on-premise", "benchmark": "POS en la nube 61% frente a 39% on-premise", "source": "Restroworks — Restaurant Technology Industry Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-technology-industry-statistics/", "category": "tecnologia-ia" }, { "metric": "Reducción de desperdicio con IA en Chipotle", "benchmark": "30% menos desperdicio manteniendo 99,8% de disponibilidad de menú", "source": "Supy — Using AI to Reduce Food Waste 2025", "source_url": "https://supy.io/blog/using-ai-to-reduce-food-waste-real-results-from-multi-site-restaurant-operators", "category": "tecnologia-ia" }, { "metric": "Desperdicio anual de alimentos en restaurantes de EE.UU.", "benchmark": "USD 162.000 millones al año en costos relacionados con comida", "source": "The Restaurant HQ — Restaurant Food Waste Statistics 2025", "source_url": "https://www.therestauranthq.com/trends/restaurant-food-waste-statistics/", "category": "tecnologia-ia" }, { "metric": "Efecto multiplicador del ahorro de comida con IA", "benchmark": "Cada USD 1 en comida ahorrada genera USD 14 de ingreso adicional", "source": "Supy — Using AI to Reduce Food Waste 2025", "source_url": "https://supy.io/blog/using-ai-to-reduce-food-waste-real-results-from-multi-site-restaurant-operators", "category": "tecnologia-ia" }, { "metric": "Costo promedio de una brecha de datos en hospitalidad", "benchmark": "USD 3,82 millones (mar-2023 a feb-2024), desde USD 3,36 millones", "source": "Cloud Awards — Restaurant Cybersecurity 2025", "source_url": "https://www.cloud-awards.com/why-restaurant-cybersecurity-cant-be-an-afterthought", "category": "tecnologia-ia" }, { "metric": "Costo promedio de brecha en comercio minorista (2025)", "benchmark": "USD 3,54 millones, desde USD 3,48 millones en 2024", "source": "Swif — Retail Cybersecurity Statistics 2026", "source_url": "https://www.swif.ai/blog/retail-cybersecurity-statistics", "category": "tecnologia-ia" }, { "metric": "Multas por una sola brecha en un restaurante", "benchmark": "Entre USD 5.000 y USD 100.000 más monitoreo de crédito", "source": "Cloud Awards — Restaurant Cybersecurity 2025", "source_url": "https://www.cloud-awards.com/why-restaurant-cybersecurity-cant-be-an-afterthought", "category": "tecnologia-ia" }, { "metric": "Reportes de fraude y pérdidas en EE.UU. (2024)", "benchmark": "Más de 2,6 millones de reportes con USD 12.500 millones en pérdidas (+25%)", "source": "Swif — Retail Cybersecurity Statistics 2026 (FTC)", "source_url": "https://www.swif.ai/blog/retail-cybersecurity-statistics", "category": "tecnologia-ia" }, { "metric": "Presencia de ransomware en brechas confirmadas (2025)", "benchmark": "44% de las brechas confirmadas, desde 32% el año previo", "source": "Verizon 2025 DBIR (vía Swif)", "source_url": "https://www.swif.ai/blog/retail-cybersecurity-statistics", "category": "tecnologia-ia" }, { "metric": "Minoristas afectados por ransomware que pagaron el rescate (2025)", "benchmark": "58%, muy por encima del promedio entre industrias", "source": "Swif — Retail Cybersecurity Statistics 2026", "source_url": "https://www.swif.ai/blog/retail-cybersecurity-statistics", "category": "tecnologia-ia" }, { "metric": "Transacciones digitales que procesa la industria restaurantera", "benchmark": "Más del 80% de las transacciones son digitales", "source": "QSS POS — Top Cybersecurity Risks for Restaurants 2025", "source_url": "https://www.qsspos.com/blog/top-10-cybersecurity-risks-for-restaurants-in-2025-and-how-to-prevent-them", "category": "tecnologia-ia" }, { "metric": "Mercado global de Kitchen Display Systems (KDS)", "benchmark": "~USD 520 millones en 2024 (CAGR ~7,15% 2025-2030)", "source": "MarkNtel Advisors — Kitchen Display Systems Market", "source_url": "https://www.marknteladvisors.com/press-release/kds-market", "category": "tecnologia-ia" }, { "metric": "Mercado de KDS inteligente (Intelligent KDS) en 2025", "benchmark": "~USD 2.500 millones", "source": "Archive Market Research — Intelligent KDS 2025", "source_url": "https://www.archivemarketresearch.com/reports/intelligent-kitchen-display-system-241396", "category": "tecnologia-ia" }, { "metric": "Restaurante hiperautomatizado en Corea del Sur", "benchmark": "Un local opera con 50 robots", "source": "Astute Analytica — Kitchen Display Systems Market 2033", "source_url": "https://www.astuteanalytica.com/industry-report/kitchen-display-systems-market", "category": "tecnologia-ia" }, { "metric": "Restaurantes de EE.UU. que utilizan alguna forma de IA", "benchmark": "79%", "source": "Reachify — Why AI Restaurants Are Making More Money 2025", "source_url": "https://reachify.io/blog/why-ai-restaurants-are-making-more-money-in-2025-real-data-inside", "category": "tecnologia-ia" }, { "metric": "Proyección del mercado de IA de voz", "benchmark": "De USD 10.000 a USD 49.000 millones para 2029", "source": "Reachify — Why AI Restaurants Are Making More Money 2025", "source_url": "https://reachify.io/blog/why-ai-restaurants-are-making-more-money-in-2025-real-data-inside", "category": "tecnologia-ia" }, { "metric": "Conversión de sitios de restaurantes con chatbot de IA", "benchmark": "6,5% con chatbot vs. ~2% de base", "source": "Zellyfi — AI Chatbot for Restaurants", "source_url": "https://www.zellyfi.com/blog/ai-chatbot-for-restaurants", "category": "tecnologia-ia" }, { "metric": "Ticket promedio de pedidos por teléfono vs. en línea", "benchmark": "USD 48 por teléfono vs. USD 41 en línea (17% más)", "source": "ActiveMenus — AI Phone Ordering 2025", "source_url": "https://activemenus.com/the-death-of-can-you-hold-please-how-ai-phone-ordering-is-saving-restaurants-47000-annually/", "category": "tecnologia-ia" }, { "metric": "Pedidos telefónicos potenciales que pierden los restaurantes", "benchmark": "~23% por líneas ocupadas y esperas", "source": "ActiveMenus — AI Phone Ordering 2025", "source_url": "https://activemenus.com/the-death-of-can-you-hold-please-how-ai-phone-ordering-is-saving-restaurants-47000-annually/", "category": "tecnologia-ia" }, { "metric": "Clientes que abandonan un restaurante tras ir a buzón de voz", "benchmark": "83% elige otro restaurante si sus llamadas van a buzón más de una vez", "source": "Hostie AI — AI Phone Answering Cost 2025", "source_url": "https://hostie.ai/resources/ai-phone-answering-service-cost-breakdown-restaurants-2025", "category": "tecnologia-ia" }, { "metric": "Ahorro en costo de servicio al cliente con chatbots de IA", "benchmark": "Reducción de 30% a 40%", "source": "Zellyfi — AI Chatbot for Restaurants", "source_url": "https://www.zellyfi.com/blog/ai-chatbot-for-restaurants", "category": "tecnologia-ia" }, { "metric": "Gasto de restaurantes en tecnología como % de ingresos", "benchmark": "Apenas 1,97% del ingreso bruto anual", "source": "Hospitality Technology — Shift in Restaurant Tech Spending", "source_url": "https://hospitalitytech.com/unpacking-shift-restaurant-tech-spending", "category": "tecnologia-ia" }, { "metric": "Ritmo de inversión tech: QSR vs. fast-casual (2026)", "benchmark": "54% de los QSR aceleran el gasto vs. 44% de fast-casual", "source": "Chain Store Age — Tech Investment Survey 2026", "source_url": "https://chainstoreage.com/survey-nearly-half-restaurants-plan-increase-tech-investments-2026", "category": "tecnologia-ia" }, { "metric": "Prioridad principal de inversión tecnológica para 2026", "benchmark": "57% menciona la experiencia digital del comensal", "source": "Chain Store Age — Tech Investment Survey 2026", "source_url": "https://chainstoreage.com/survey-nearly-half-restaurants-plan-increase-tech-investments-2026", "category": "tecnologia-ia" }, { "metric": "Operadores que invierten en IA o planean empezar en 2026", "benchmark": "73%; uso enfocado en crecimiento de clientes (53%) y operaciones (40%)", "source": "Chain Store Age — Tech Investment Survey 2026", "source_url": "https://chainstoreage.com/survey-nearly-half-restaurants-plan-increase-tech-investments-2026", "category": "tecnologia-ia" }, { "metric": "Mercado europeo de software de gestión de restaurantes", "benchmark": "28,9% del mercado global en 2024 (USD 1.670 millones), CAGR 16,8% 2025-2030", "source": "Grand View Research — Restaurant Management Software Europe", "source_url": "https://www.grandviewresearch.com/horizon/outlook/restaurant-management-software-market/europe", "category": "tecnologia-ia" }, { "metric": "Liderazgo de Asia-Pacífico en software de gestión de restaurantes", "benchmark": "42,12% de participación en 2025, CAGR 16,24% a 2031", "source": "Mordor Intelligence — Restaurant Management Software Market", "source_url": "https://www.mordorintelligence.com/industry-reports/restaurant-management-software-market", "category": "tecnologia-ia" }, { "metric": "Mercado global de analítica predictiva (2025)", "benchmark": "USD 17.490 millones en 2025, hacia USD 100.200 millones en 2034 (CAGR 21,40%)", "source": "Precedence Research — Predictive Analytics Market", "source_url": "https://www.precedenceresearch.com/predictive-analytics-market", "category": "tecnologia-ia" }, { "metric": "Ventaja de supervivencia de restaurantes basados en datos", "benchmark": "23% mayor tasa de supervivencia", "source": "Toast — Data Science for Restaurants", "source_url": "https://pos.toasttab.com/blog/on-the-line/data-science-for-restaurants", "category": "tecnologia-ia" }, { "metric": "Potencial de rentabilidad operativa con big data en retail", "benchmark": "Hasta 60% más de rentabilidad operativa", "source": "Toast — Predictive Analytics for Retail Sales 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/predictive-analytics-for-retail-sales", "category": "tecnologia-ia" }, { "metric": "Impacto de la personalización sobre los ingresos", "benchmark": "Aumento de 5% a 15% en ingresos", "source": "Toast — Predictive Analytics for Retail Sales 2025", "source_url": "https://pos.toasttab.com/blog/on-the-line/predictive-analytics-for-retail-sales", "category": "tecnologia-ia" }, { "metric": "Mercado global de robótica para restaurantes (2025)", "benchmark": "USD 3.800 millones en 2025, hacia USD 14.200 millones en 2034 (CAGR 15,8%)", "source": "Dataintelo — Restaurant Robotics Market Report 2034", "source_url": "https://dataintelo.com/report/restaurant-robotics-market", "category": "tecnologia-ia" }, { "metric": "Escasez de trabajadores en restaurantes de EE.UU. (2025)", "benchmark": "Déficit de 500.000 trabajadores", "source": "The Hungry Times — Robotics Revolutionize U.S. Restaurant Kitchens", "source_url": "https://hungrytimes.com/tech/robotics-revolutionize-us-restaurant-kitchens/", "category": "tecnologia-ia" }, { "metric": "Reducción del tiempo de cocción con el robot Flippy (Miso)", "benchmark": "30% menos tiempo de cocción", "source": "Miso Robotics — Kitchen Automation", "source_url": "https://www.misorobotics.com/", "category": "tecnologia-ia" }, { "metric": "Costo de un montaje completo de automatización de cocina", "benchmark": "Entre USD 150.000 y USD 250.000 por local", "source": "Dataintelo — Restaurant Robotics Market Report 2034", "source_url": "https://dataintelo.com/report/restaurant-robotics-market", "category": "tecnologia-ia" }, { "metric": "Participación de Norteamérica en robótica para restaurantes", "benchmark": "29,6% de los ingresos globales en 2025", "source": "Dataintelo — Restaurant Robotics Market Report 2034", "source_url": "https://dataintelo.com/report/restaurant-robotics-market", "category": "tecnologia-ia" }, { "metric": "Salario mínimo de comida rápida en California (2024)", "benchmark": "USD 20 por hora", "source": "Crunchbase News — Restaurant Robotics Amid Labor Shortages", "source_url": "https://news.crunchbase.com/robotics/venture-funding-startups-restaurant-automation/", "category": "tecnologia-ia" }, { "metric": "Mercado global de robótica de alimentos (food robotics)", "benchmark": "~USD 681,5 millones en 2025, hacia USD 1.370 millones en 2033 (CAGR 9,1%)", "source": "Market Growth Reports — Food Robotics Market 2033", "source_url": "https://www.marketgrowthreports.com/market-reports/food-robotics-market-101815", "category": "tecnologia-ia" }, { "metric": "Participación de Latinoamérica en el mercado de IA en restaurantes", "benchmark": "~6,4% de los ingresos globales en 2025, CAGR 23,1% a 2034", "source": "Dataintelo — AI In Restaurants Market Report 2034", "source_url": "https://dataintelo.com/report/ai-in-restaurants-market", "category": "tecnologia-ia" }, { "metric": "Dominio de Asia-Pacífico en el delivery de comida en línea", "benchmark": "43% de participación global en 2025", "source": "Business Research Insights — Online Food Delivery Market 2035", "source_url": "https://www.businessresearchinsights.com/market-reports/online-food-delivery-market-117560", "category": "tecnologia-ia" }, { "metric": "Crecimiento del delivery de comida en línea en India", "benchmark": "CAGR 14,2% 2025-2030, hacia USD 59.552 millones en 2030", "source": "Grand View Research — India Online Food Delivery Market", "source_url": "https://www.grandviewresearch.com/horizon/outlook/online-food-delivery-market/india", "category": "tecnologia-ia" }, { "metric": "Usuarios de pedidos de comida por móvil en Asia-Pacífico", "benchmark": "Más de 1.300 millones de usuarios en 2025", "source": "Business Research Insights — Online Food Delivery Market 2035", "source_url": "https://www.businessresearchinsights.com/market-reports/online-food-delivery-market-117560", "category": "tecnologia-ia" }, { "metric": "Peso de las plataformas agregadoras en pedidos en línea", "benchmark": "67% de los pedidos globales en 2025", "source": "Business Research Insights — Online Food Delivery Market 2035", "source_url": "https://www.businessresearchinsights.com/market-reports/online-food-delivery-market-117560", "category": "tecnologia-ia" }, { "metric": "Marcas de restaurantes con programas de lealtad", "benchmark": "82% ya cuentan con un programa de lealtad", "source": "Voucherify — 25 QSR Loyalty Trends 2025", "source_url": "https://www.voucherify.io/blog/25-essential-qsr-loyalty-trends-statistics-for-2025", "category": "tecnologia-ia" }, { "metric": "Inscripción en programas de lealtad de restaurantes (2025)", "benchmark": "48% de los comensales, desde 46% el año previo", "source": "PAR Technology — Loyalty Programs Influence Consumer Choices", "source_url": "https://partech.com/press-releases/par-technology-releases-new-data-on-how-loyalty-programs-influence-consumer-choices-amid-cost-conscious-dining-trends/", "category": "tecnologia-ia" }, { "metric": "Interacción semanal con programas de lealtad", "benchmark": "47% en 2025, desde 34% en 2023", "source": "PAR Technology — Loyalty Programs Influence Consumer Choices", "source_url": "https://partech.com/press-releases/par-technology-releases-new-data-on-how-loyalty-programs-influence-consumer-choices-amid-cost-conscious-dining-trends/", "category": "tecnologia-ia" }, { "metric": "Crecimiento del pedido en línea frente al consumo en local", "benchmark": "Los pedidos online y delivery crecen 300% más rápido que el tráfico en local desde 2014", "source": "Restroworks — Restaurant Mobile App Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "tecnologia-ia" }, { "metric": "Pedidos de restaurantes realizados vía apps móviles", "benchmark": "Más del 60% de los pedidos", "source": "Restroworks — Restaurant Mobile App Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "tecnologia-ia" }, { "metric": "Consumidores que quieren apps que recuerden pedidos anteriores", "benchmark": "68% con fuerte interés; 65% quiere filtros por precio", "source": "Tillster — Restaurant AI for Guest Personalization", "source_url": "https://www.tillster.com/blog/restaurant-ai-for-guest-personalization", "category": "tecnologia-ia" }, { "metric": "Retención de programas de lealtad con datos e IA", "benchmark": "Los QSR con IA en lealtad son 3 veces más propensos a mantenerlos a largo plazo", "source": "Checkmate — AI-Driven Restaurant Loyalty", "source_url": "https://www.itsacheckmate.com/blog/ai-driven-loyalty-programs-for-restaurants-to-boost-sales", "category": "tecnologia-ia" }, { "metric": "Uso diario de chatbots de IA conversacional en marcas", "benchmark": "60% de las marcas los usan a diario para pedidos y reservas", "source": "Deloitte — How AI Is Revolutionizing Restaurants", "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/ai-in-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Ventas digitales esperadas en QSR para fin de 2025", "benchmark": "70% de las ventas QSR provenientes de pedidos digitales", "source": "Restroworks — Restaurant Mobile App Statistics", "source_url": "https://www.restroworks.com/blog/restaurant-mobile-app-statistics/", "category": "tecnologia-ia" }, { "metric": "Encuesta Deloitte de operadores que aumentarán inversión en IA", "benchmark": "82% de 375 operadores en 11 países planea subir la inversión ≥6%", "source": "Deloitte — Restaurant AI Investments Heat Up 2025", "source_url": "https://www.deloitte.com/us/en/about/press-room/deloitte-how-ai-is-revolutionizing-restaurants.html", "category": "tecnologia-ia" }, { "metric": "Aumento del valor de orden con chatbots de pedido guiado", "benchmark": "12% a 18% más de ticket promedio", "source": "Zellyfi — AI Chatbot for Restaurants", "source_url": "https://www.zellyfi.com/blog/ai-chatbot-for-restaurants", "category": "tecnologia-ia" }, { "metric": "Despliegue de robots Flippy de Miso en White Castle", "benchmark": "14 unidades Flippy en operación a fin de 2025", "source": "Miso Robotics — Newsroom", "source_url": "https://www.misorobotics.com/", "category": "tecnologia-ia" }, { "metric": "IA para marketing en servicio completo", "benchmark": "19% de los operadores FSR (2026)", "source": "National Restaurant Association SOI 2026 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "IA para tareas administrativas", "benchmark": "10% de los operadores (2026)", "source": "National Restaurant Association SOI 2026 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Operadores que se sienten rezagados en tecnología", "benchmark": "28% (2026)", "source": "National Restaurant Association SOI 2026 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" }, { "metric": "Planean invertir más en tecnología para CX", "benchmark": "60% de los operadores (2026)", "source": "National Restaurant Association SOI 2026 (vía Restaurant Dive)", "source_url": "https://www.restaurantdive.com/news/national-restaurant-assocation-operator-artificial-intelligence-adoption/812418/", "category": "tecnologia-ia" } ] }